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In this (long) list you will find 50 prospecting tools to manage and improve your B2B prospecting. Don't be surprised if you don't find LinkedIn and a complete list of all the CRM software on the market, we assume that you are already familiar with all this.
Here you will find tools to improve your prospect research, to be more efficient on the phone, to send better emails, to automate certain tasks related to your B2B prospecting, etc. To make it easier to read this top, the tools are grouped by category. You can access the categories that interest you by using the summary on the right or the summary table below 🙂
|We don't teach you how to use LinkedIn Sales Nav here (obviously essential). Only really powerful tools to get real contacts (mobile number, direct email, ...) in a few clicks|
|Cold calling is a numbers game. But you don't have to drag your conversion rates around all your life: there are tools that allow you to (really) turn a corner.||
|Prospecting by email
|Probably the most talked-about topic. We've gathered our favourite tools on the subject - and we've tested a lot of them (!)||
|Prospecting on LinkedIn
|It's all the rage, but it has to be done right for it to work. Use the best tools on the market to put all the chances on your side!||
|Lead Relationship Management
|Our favourite deal-oriented CRM software for prospecting: simple, efficient, and ergonomic, with a touch of automation and a pinch of salt.|
|Enrich your leads
|The best solutions for enriching company or website databases. A must if you generate lists from competitors, meta databases like SIRENE, or from linkedin.|
|Webinars, animated sales presentations and electronic signatures: the complete stack for closer, faster.||
|Lightweight chrome app or extension to speed up small processes and shine in front of colleagues and prospects with wow effects!||
|The best data viz and project management tools to optimise your business processes and improve performance.||
|The best free & paid sales training courses on the market, the Salesdorado newsletter and a great Youtube channel to discover.||
We won't insult you by mentioning LinkedIn Sales Navigator in our selection of tools for identifying your prospects, as we know that you already use it very well!
Before you dive into the tools below and get started on your own, take a look at our ready-to-use company files sorted by city or sector.
SocieteInfo allows you to generate highly qualified prospect lists based on one of the best meta-bases available in France. Coupled with a very powerful and intuitive SaaS search engine, you get a quality tool to enrich your CRM or extract prospecting files.
We also appreciate the transparency of the proposed rates, count between 0,03€ and 0,06€ for a company file and between 0,10€ and 0,20€ per contact of a manager.
Apollo is one of the largest B2B databases in the world with nearly 200 million contacts. The tool gives you access to advanced filters to make ultra-precise searches based on the tools used by the target companies, the fundraising carried out, the recruitments in progress, etc.
But the tool does not stop there! You can launch cold mailing campaigns directly from the platform. They also have a great google chrome extension that allows you to send an email directly from a linkedin profile, enrich your gsuite box with lots of information, and even give you lots of context when you browse a website. A real all-in-one ally for prospecting, which also integrates with the main CRMs on the market.
The best part is that you get access to all of this for as little as €49/month per user. Frankly, it's amazing.
mList gives you access to one of the most important B2B databases on the French market. By crossing data from official sources (INSEE, RNCS,...) with the digital activity of companies (websites, social networks,...) you obtain quality prospecting lists.
mList's offer starts at 5€ HT / month for the one-off purchase of files, access to the platform requires the Pro plan, at 57€ HT / month.
On B2B contact identification, Kaspr offers a chrome extension that allows you to access the email addresses and phone numbers of your prospects on LinkedIn. The data collected is updated in real time to maintain a high level of data quality.
Kaspr offers 5 free credits per month, the paying packages start with the start-up package at €30/month/user.
Captain Data is a powerful tool that allows you to do several things:
It's very powerful, and very quick to set up.
You can get free access for 14 days by following the link below 👇. After that, count €100 entry fee to go up to 3 workflows, and 20,000 operations.
Aircall is an IP telephony solution made in France, which has proven itself in a few years to become a reference thanks to a very simple installation and solid integrations with the main CRM software.
Count 30€ / month and per user, for an unlimited use.
Ringover is a VOIP platform that allows you to centralise the management of calls from your sales team (in particular). Phone calls are managed through a simple, ergonomic web application, which allows you to keep track of calls in a commercial context and to allocate them to a lead via your CRM.
Ringover is a very affordable solution overall, with two offerings:
RingDNA is a sales platform focused on managing and enhancing phone conversations. The tool integrates with Salesforce, allowing contacts, data and tasks to be synchronised in both tools.
During a phone call, RingDNA pushes contextual data about the lead (conversation history, emails sent, messages left on the answering machine...) retrieved from Salesforce to the sales representatives.
Rates are available on request only.
CallTracker is a call tracking tool that identifies which marketing campaigns generate calls that convert.
The tool assigns and displays a unique phone number based on the marketing campaign, and then routes all these different numbers to your business phone number.
Calltracker.io offers affordable rates, starting at $37 per month.
We have already introduced you to Nocrm as one of our favourite CRM software, but here we will focus on the functionality that allows you to generate easy to fill in phone scripts, with timer, call score, and everything else you could wish for to improve your cold calling results.
The call script generator is available from the first "Start Kit" formula at 10€/user/month.
Yamm or "Yet Another Mail Merge" is a personalised emailing solution based on the Google suite of tools. You create youremailing lists on gsheets, create your email templates via your gmail account, then YAMM allows you to push the campaigns.
It is largely possible to use the tool by playing with the sponsorship options, the free plan allows 50 sendings per day, then the "personal" plan at 20€/year allows 400 sendings/day.
Woodpecker is one of those tools that has been able to focus on a small enough use case to provide an absolutely excellent experience. The tool essentially allows you to schedule email prospecting campaigns with automated follow-ups.
The prices are all sweet as we like: count 40$ for a single user (a sender). By default, on a Gmail or Gsuite box, Woodpecker recommends 300 to 500 emails / day. If you make a sequence of 4 emails, this allows you to treat 75 to 125 contacts / day. For each additional user, add $40 (about €35) / month.
The only big drawback of the software in our opinion is that everything is in English.
As the name suggests, Data Validation is a tool that allows you to increase your deliverability rates and therefore the performance of your email campaigns by checking the validity of the email addresses in your contact base.
Datavalidation allows you to verify up to 500 email addresses for free, and then the prices increase gradually. To give you an idea, from 500 to 10,000 emails, you are charged $0.007 per verified email.
BombBomb is a very simple to use tool that allows you to record, send and track the performance of videos in your emails, messages and on social networks.
Shoot videos directly from your computer or smartphone. BombBomb integrates with Gmail, Outlook, Salesforce and dozens of other platforms.
Prices: between $39 and $49 per month, with a free 14-day trial
Chili Piper is a suite of automated scheduling tools that help revenue teams convert more leads into qualified meetings. The intelligent "Concierge" scheduler offers inbound leads a simple way to book a meeting or initiate a phone call immediately after submitting a form on your website.
On the calendar management part only, Chili Piper offers a free package, the first paid offer "Spicy" is $15/month. For the "Concierge" offer, prices start at $150/month.
Prospectin is a very simple & powerful tool that allows you to generate leads on LinkedIn, easily. It's made in France, and it's awesome.
The tool allows you to develop your network according to advanced search criteria, and to launch automated sequences: liking a post after 3 days, sending a message following a given action, visiting profiles etc.
Propsectin offers a free plan that allows you to test the solution at low volumes (15 actions per day), and you can scale up from 24€ per month. As a bonus, you get a 50% discount on an annual commitment(!).
Dux-Soup is a very powerful tool that allows you to visit thousands of LinkedIn pages at once and send out your invitations with one click. You can tag prospects and take notes, and then export the data to an Excel file or directly into your CRM.
The free version of the tool allows you to track 100 visited profiles or 100 members of a group each day. The $15/month paid version offers you the possibility to export the data related to the identified profiles in CSV.
Part of the Prospectin suite, published by Waapi, Podawaa allows groups of individuals to join forces by automatically liking and commenting on posts on LinkedIn. In return, depending on your activity, you also get interactions on your posts, which makes them more valuable to the algorithm.
Podawaa offers a Freemium version, the first paying formula is 9,99€/month and per user.
Shieldapp is a reporting solution created to measure the impact of your content publication and more globally, of your actions on LinkedIn. Shieldapp allows you to A/B test your best performing actions on the social platform and thus gradually develop your visibility.
Shieldapp offers a 10-day free trial, the first "Shield solo" plan is $12 per user per month.
Piwaa is also integrated with the Prosectin suite, which makes it easier to use the unfortunately unintuitive LinkedIn messaging system. The tool also offers you pre-configured responses, automated follow-ups and lead tags to easily track their activity on LinkedIn.
Piwaa offers a free plan to try the tool. Paid plans start at €4.99/month per user.
NoCRM is a very good and well thought-out lead management tool for your sales people. Lightweight and easy to use, it is particularly suitable for small and medium-sized sales teams. The highly visual and simplified sales pipeline optimises the follow-up of leads and opportunities.
NoCRM allows you to test the tool for free for 15 days, then you have to upgrade to the Starter Edition, at 12€ / user / month.
Pipedrive is one of our favourite CRM software, easy and pleasant to use, it will be quickly adopted by your sales people and will allow you to quickly structure your sales processes. The main strength of the tool lies in its very visual sales pipeline which allows you to follow the progress of your leads and the actions of your sales people.
It is possible to try Pipedrive for free for 14 days without commitment, paid plans are then available from 15€ / user / month, to access the integrated email management, the advanced plan is 29€ / user / month.
Hubspot offers a very interesting free plan and is a relevant solution for advanced needs as well. Between the two, for SME needs, it is a bit less adapted and the Starter plan at 41€/month remains expensive.
Active Campaign is more of a lightweight, affordable marketing automation tool than a true CRM. However, its commercial CRM module is particularly effective and suitable for small organisations with simple commercial processes.
Active Campaign offers a free 7-day trial, after that it costs $9/month for 500 contacts.
When it comes to prospecting, Axonaut can become a real war machine. The French software offers the classic features of deal-oriented CRM software (contact management, sales pipeline, etc.) and also offers a tool for editing quotes and invoices (which can even be paid online), and a module for monitoring cash flow.
DropContact is a very simple to use tool designed to help you find information about the contacts on your list. The data is very rich, especially for finding a prospect's email address.
The tool also integrates with most CRM software, and they are very clever in offering regular prospecting workflows based on LinkedIn in particular. We recommend them, if only for the quality of their content.
The tool starts at 16€ / month for 1000 enriched lines with decreasing rates.
ColdCRM is a global data enrichment solution. The solution is based on a B2B database of 43 million companies worldwide. Its main strength lies in the quality of its individual data, which is generally very good, although this is not so much the case with the company data.
The tool offers a free trial version limited to 3 phone numbers and 50 e-mails. After that, it is necessary to upgrade to the "Start Up" plan, for €79 per month for one user only, 120 phone numbers and an unlimited number of e-mail addresses.
More than a simple chrome extension capable of identifying your prospects, Kaspr is a true data enrichment platform. Kaspr collects data related to the digital activity of your target accounts to provide relevant and qualified information.
1 credit is equivalent to the contact details of a prospect, the free plan allows you to test the tool with 5 credits/month. You then need to switch to the Start-up plan at €30/month/user for 50 credits.
Societeinfo is a B2B data enrichment and prospecting file generation platform. How do you do it? It is probably one of the best meta-bases on the French market, and the interface and search engine are very successful.
We particularly appreciate the self-service approach and the affordable rates, which start very low: from 39€ / month. Try it for free with 25 leads / month.
Lusha is a tool available to sales teams that allows you to obtain the contact details of your prospects and in particular their telephone numbers on networks and especially on LinkedIn. The integrations then allow you to follow these prospects via your CRM or to build your own lists.
Lusha offers a free plan for only 5 credits per month, then prices rise to $79/month, up to 3 users for the Pro plan.
Zoom has become a key player in the organisation of videoconferences and also offers features adapted to the webinar format. The tool allows you to hold webinars with up to 500 participants and to create dynamic and interactive content (chat, replays, etc.)
Zoom offers a free version and then the Pro solution at €13.99 and a Business / Enterprise solution at €18.99 per month.
Our younger readers will remember Prezi as a tool used to create stunningly designed animated presentations. Today, Prezi has evolved into a tool that puts video back at the heart of the presentation experience.
Prezi video can be tested via the free 14-day trial version, then consider the standard plan at €7/month.
Proposify is a tool that allows you to quickly & easily answer pre-sales questions. The tool allows you to select sales proposals from a range of models or customise proposals to suit your needs.
The proposal editor allows users to control fonts, add videos, images, shapes, change the layout and include interactive fee tables.
The tool offers a free 14-day trial version, after which it is necessary to access the "Tall Plan" for $19 per user per month for up to 5 simultaneous proposals.
Livestorm is a great tool that allows you to turn your webinars into real lead generation machines. Create webinars quickly and automate the registration and follow-up of your prospects before the event. During the webinar, the tool offers all the options to engage your prospects: chat, quizzes, surveys,...
The webinar is not only a lead generation tool but also a solid solution to use to establish expertise and therefore a very effective way of convincing, especially by using case studies, etc.
Livestorm offers a free version and allows you to test all the plans for free. The cheapest plan starts at 99€ / month for 100 participants and 4h sessions maximum.
Yousign is one of the most popular electronic signature tools on the market. It is based on a rich set of features: optimised deal tracking, compliance with legal requirements, automatic capture of key information which is then archived and available on your account.
It is possible to try Yousign for free for 14 days. Then the "One" offer, starting at 9€ / month for one user & 10 signed documents per month.
LinkClump is a chrome extension that, when used properly, will allow you to gain enormous productivity. The tool allows you to automatically collect links quickly, identifying only relevant links on specific pages.
LinkClump is completely free.
Throughout this article you've been wondering where our great screenshots come from? Screely! It's a chrome extension that allows you to instantly create search engine mockups based on your screen prints. In a few seconds, the tool allows you to change the size of the image and adapt the few options according to your taste.
The tool is completely free.
Frontapp is a collaborative messaging tool that facilitates teamwork. The tool allows you to create shared inboxes to avoid being overloaded with messages. Emails sent to generic addresses are then allocated more easily. Frontapp also simplifies internal collaboration and exchange through the ability to comment on actions and mention colleagues.
There is no possibility to test the tool for free here, the first "Starter" plan starts at $19 per user per month for up to 10 people.
Loom is a tool that makes it easy to record and share video screenshots. Loom allows you to share your videos via an online platform without having to download large files, to customise them to highlight certain aspects and to receive notifications each time you view them, which is very useful in a sales or customer support context in particular.
Loom offers a free plan that works very well for up to 100 videos/screenshots, after which it is necessary to opt for the Business plan from $8/user/month.
You didn't find any spelling mistakes in this article? That's normal, the Salesdorado editors use Merci App, the chrome extension that automatically corrects your spelling mistakes but also syntax and suggests alternatives.
The pro version of Merci app can be tested for free for 15 days, then you fall back on the free plan which identifies your mistakes without suggesting better options. The first paid plan is 8€ / month.
Tableau is one of the leading business intelligence tools on the market. Super intuitive and visual, the tool allows you to visualise your data through a SaaS platform that does not require any technical skills. Tableau allows you to base your decisions on advanced dashboards and reporting tools by connecting to GA, Salesforce or SQL databases.
Tableau offers a free 14-day trial, then for an individual user the price is $70/month. There are lower prices available but they only allow you to view the reforming tools, not create them.
Gong.io allows you to optimize the performance of your sales calls. The tool automatically records & analyses with artificial intelligence all your calls. Used properly, it can improve your phone interactions, optimise sales pressure, and better understand your market and perceived position.
Gong rates are available on request only.
By leveraging a very large, qualified B2B database, Autoklose allows you to identify leads from industries that interest you, engage these prospects by sending automated and personalised email sequences, and manage your team's sales performance via a centralised platform.
Autoklose allows you to use its tool free of charge for 14 days, after which the Starter plan amounts to $49.99 / month / user.
Monday is a project management solution that combines the simplicity of Trello and the functional depth of Asana, the perfect mix! Used extensively in digital project management, Monday allows you to automate simple actions to save time and to edit very intuitive dashboards. The collaborative space that allows you to exchange with your colleagues related to each project is also very useful.
Monday offers a free 14-day trial, and then it goes up to €17/month for 2 employees.
Guru is a platform for connecting freelancers and companies, and is more geared towards experienced professionals, particularly in project management. The fees on Guru are higher than on other platforms on the market, which is intended to encourage both parties to make a long-term commitment.
As an employer, you do not pay a fee for posting an offer. Then, for each transaction related to an assignment, you are charged 2.9%.
With a strong focus on sales prospecting, this 3-day crash course from Rocket School is a great starting point for learning how to use the tools that make a difference in acquisition and start structuring your sales qualification processes.
The cost of this course is 1650€.
More intense, this sales efficiency training course developed by Uptoo provides the fundamentals of sales on prospecting, qualification of needs, negotiation as well as the mental approach linked to this very specific profession. The training is given in three sessions lasting a total of 10.5 hours, plus two and a half months of e-learning training.
The cost of this training is only available on request.
Two articles & a tool, every week, on Tuesday at 9am.
Real good SDR's are hard to come by, with his YouTube channel, Elric does a great job of sharing real tips that are close to the reality of the business. He meets the crème de la crème of B2B sales, gives tips on selling and talks about books that have inspired him.
Elric's channel is free to access, with some (many) Youtube ads 😉
Scalezia offers "micro-courses" with almost free access (you have to give your email address) that are very relevant and practical on the different tools and strategies that get results in outbound.
100% free 🙂
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Salesdorado is the reference for biz dev resources & best practices. Axel Lavergne, Growth Hacker, & Cartelis, a french consultancy specialising in b2b marketing and sales, work with experienced practitioners in business development to bring actionable advice for your business.
Salesdorado combines new and proven methods to boost your business.