HubSpot pricing: find out how much this CRM costs

HubSpot pricing? Between $0 and several thousand euros per month. This isHubSpot ‘s trademark: paradoxically, the platform is recognized both for its free tool and for its exponential price curve as soon as you need to process large volumes of data or wish to access advanced functionalities.

What you need to know about HubSpot’s rates :

• The Starter offer at $20 per month per user is particularly attractive. It provides access to a simplified version of all HubSpot products: CRM, marketing automation, ticketing, reporting, the whole package! However, you only have access to basic functionality. As soon as you upgrade to a “Pro” package, HubSpot’s rates can climb very quickly.
• HubSpot works with add-ons to allow you to increase the volumes of data processed – useful in scale-up phases or if you process a lot of data. But you have to be ready to pay the price, because it goes up fast here too.
• HubSpot offers a free version that gives access to the various tools in the CRM suite, but this is rather limited and insufficient for a company with a team of more than a few people, and as soon as data volumes increase a little.

HubSpot rates – Summary table

Note:

• Starter gives access to the simplified version of all HubSpot products. So, in reality, all HubSpot products start at $15 per month, but the table shows the Pro plans.
• Sales and Customer Service have the same billing model: the main pricing variable is the number of users. Package prices increase in proportion to the number of users. Sales CRM Pro costs $180 per month for 2 users and $1,800 per month for 20 users.
• The price of marketing tools (Marketing Hub and Content Hub) depends much less on the “number of users” variable. Content Hub, for example, costs $441 for 3 users and $1,764 for 30 users, with each additional user costing $49.

HubSpot Starter : Subscription rates

The Starter offer is a package designed for small businesses and startups. It gives access to a simplified version of each of HubSpot’s 6 main tools. There are 2 tariffs:

• 20 per month per user for simplified versions of 6 HubSpot products.
• 15 $ per month per user if you choose to use only 1 HubSpot product.

The Starter package is an affordable entry point for connecting operations around HubSpot CRM. This is an interesting solution to consider if you’re an SME and want to acquire a complete application suite without immediately investing in the advanced features of the various Hubs.

HubSpot Sales Hub (CRM) : Subscription rates

Sales Hub is HubSpot’s CRM and sales automation tool. It enables sales teams to effectively manage their pipeline and prospect/customer relationships.

Here again (and this is true of all HubSpot products), there are 3 possible packages: Starter, Pro and Enterprise.

• Sales Hub Starter from $15 per month per user, including basic CRM functions: contact and deal management, dashboard…
• Sales Hub Pro from $90 per month per user, giving access to advanced features such as lead scoring, attribution rules, forecasting and salesforce automation. The plan allows you to send up to 500 sequenced e-mails per user per month.
• Sales Hub Enterprise from $150 per month per user, suitable for complex organizations with advanced needs. The plan allows up to 1,500 sequenced e-mails to be sent per user per month.

HubSpot’s main CRM features:

HubSpot Marketing Hub : Subscription rates

The Marketing Hub is HubSpot’s marketing automation platform. It enables you to manage scripted marketing campaigns across all points of contact and at all stages of your customers’ lives.

Three formulas are available to suit your needs:

• Marketing Hub Starter from $15 per month per user.
• Marketing Hub Pro from $792 per month, including 3 users and 2,000 contacts. Charge $49 for each additional user, and $207 for each additional 5,000 contacts.
• Marketing Hub Enterprise from $3,300 per month, including 5 users and 10,000 contacts. Charge $75 for each additional user, and $92 per month for each additional 10,000 contacts.

HubSpot Service Hub : Subscription rates

The Service Hub gives support and customer service teams the tools they need to provide personalized assistance to customers, while standardizing processes.

Three billing levels:

• Hub Starter service at $15 per month per user gives access to the basics.
• Service Hub Pro is $90 per month per user, and provides access to advanced features such as intelligent ticket routing, SLA per queue, automated ticket resolution processes, status tracking and customer notifications, sentiment analysis, etc.
• Service Hub Enterprise at $130 per month per user enables you to manage larger teams and provides access to additional features such as NPS/CSAT survey tools, advanced reporting, support playbooks and call scripts, etc.

HubSpot Content Hub: Subscription prices

Content Hub is HubSpot’s CMS, designed to create and manage the following marketing content: websites, landing pages, blogs, contact forms.

Unsurprisingly, 3 formulas are available:

• Content Hub Starter at $15 per month per user, which lets you use basic CRM functions.
• Content Hub Pro from $441 per month, including 3 users. The cost per additional user is $49. This plan gives you access to A/b Testing, automated SEO, advanced reporting and more.
• Content Hub Enterprise, from $1,470 per month, including 5 users. The cost per additional user is $75. This plan gives access to: multi-domain, multi-language and multi-brand management, fine-tuned access management, priority technical support by phone and email.

HubSpot Add-ons prices

All the add-ons below apply to a HubSpot account as a whole. If you use Marketing Hub & Sales Hub, you’ll have the same limit as if you use only one of the two tools.

With the exception of the API limit increase, all the add-ons below are reserved for pro and enterprise versions.

Increase API limit

Limits :

• HubSpot authorizes 500,000 API calls per day for all Pro and Enterprise products.
• The tool enables a maximum of 150 requests every 10 seconds via the API for all Pro and Enterprise products.
• The tool limits the number of applications to 100 per developer account, and 20 private applications per HubSpot account. There is a limit of 1,000 webhook subscriptions per application.
• The solution is limited to 25 extension parameters per HubSpot application, 750 event types per application, 500 properties per chronological event type.
• API search terminals are limited to four requests per second per authentication token.

Add-on :

• The add-on authorizes up to 1,000,000 API calls.
• Each user is entitled to a maximum of 200 requests every 10 seconds via the API.
• The price is $490/month.

Increase the number of reports

Limit:

• HubSpot offers 25 dashboards and 30 reports per dashboard for the pro version, 50 and 30 for the enterprise version.

Add-on :

• With the add-on, you can access up to 300 additional dashboards and 3,000 customized reports.
• This add-on module costs $200/month.

Increase the number of lists

Limit:

• HubSpot allows you to have 1000 active lists and 10000 static lists for the pro version, 1500 and 1500 for the enterprise version.

Add-on :

• The add-on lets you add 100 active and 100 static lists.
• You’ll need to spend $200/month to benefit.

Increase the number of call minutes

Limit:

• The tool limits calls to 12,000 minutes per account per month for the enterprise version.

Add-on :

• Thanks to the add-on, you can benefit from 1,000 extra minutes of calls per month for $49/month.

Increase the number of telephone numbers

Limit:

• With HubSpot, you can have just 3 phone numbers for the pro version, 5 for the enterprise version.

Add-on :

• This add-on allows you to have 5 additional phone numbers per month for a monthly fee of $25.

Increase the number of teams

Limit:

• The Pro formula allows up to 10 teams, and up to 300 with the Corporate formula.

Add-on :

• The add-on allows you to create up to 100 teams for $200/month.

What are the free versions of HubSpot worth?

HubSpot is one of the only solutions to offer so much for free. The free offer allows you to familiarize yourself with CRM, and offers interesting possibilities if your needs are limited.

But HubSpot won’t allow you to handle large volumes of data, sales or contacts, or to set up complex processes that require automation and customized reporting. Nor will you be able to receive payments, make calls or access add-ons.

All free tools feature the HubSpot logo, which can be off-putting. To remove the logo and continue to access the HubSpot suite, the Starter CRM offer starts at $50/month.

Each tool’s free plan offers interesting but limited functionality:

• Marketing Hub: The free package provides access to simple forms, up to 5 lists, 2,000 emails sent/month, 3 dashboards (10 reports each), live chat module with Facebook Messenger integration. But you won’t be able to take advantage of marketing automation features.
• Sales Hub: The free Sales Hub plan lets you connect to a single email address (shared inbox), store up to 5 documents per customer account, and track email opens & clicks. You can also take advantage of an online appointment link, a sales pipeline per HubSpot account, 5 active lists and 100 static lists. On the other hand, there’s only one inbox, and sales automation isn’t possible.
• Service Hub: The free offer includes one ticket pipeline per account, a shared inbox and 200 notifications/month. You’ll also have access to live chat with the HubSpot logo and conversational bot, but with limited functionality. The free plan does not allow you to make calls, automate tokens, payments or contact scoring.
• Hub CMS: The free plan allows you to take advantage of up to 25 web pages, 1 blog with the HubSpot logo. It also offers the possibility of creating multi-language versions in up to 3 languages, and allows you to benefit from mobile optimization, basic SEO recommendations and landing pages with limited functionality. You’ll also have access to standard web traffic analysis dashboards.

How do I negotiate license rates with HubSpot?

There are a number of tricks you can use to save a little money, depending on the package you choose.

• Length of commitment. A yearly commitment to Pro saves you 10%, and if you wish to take out a 24 or 36-month commitment, you can benefit from an even greater discount.
• Add-ons. If you anticipate your needs well before signing the contract, you’ll be able to use the add-ons in the bargaining balance to obtain a discount. Otherwise, you’ll have to pay for add-ons on a pay-as-you-go basis. Be careful, though, not to overlook the cost of estimation, as the limits are (deliberately?) rather complex.
• Identify your needs. Generally speaking, it’s often worth investing a little to define your needs and select the right options.

HubSpot implementation & onboarding costs

In addition to the costs of the plans themselves, there are the costs of implementation and onboarding. This is true of all CRM software, as we explain in the article“How much does CRM software really cost?“.

Depending on the plan you adopt, implementation and onboarding fees can be higher or lower.

To find out more about HubSpot’s onboarding services, we recommend you take a look at their dedicated page.

HubSpot offers specific onboarding for startups, including an onboarding plan and resources, a 1-hour call with a customer onboarding specialist and access to the HubSpot for Startups network and community. Please note that the call must be made within 30 days of subscribing to this $275 plan.

HubSpot’s integration services can be very useful. All technical configurations are yours. In other words, HubSpot doesn’t carry out data migration or onboarding per se, but gives you advice on how the tool works and how to get to grips with the different plans.

To find out more, take a look at this example of HubSpot’s onboarding plan for the Sales Hub.

How much does it cost to use a HubSpot agency?

HubSpot is a comprehensive solution that supports a wide range of marketing and sales functions. It’s a solution that can be customized ad infinitum, which can be costly to integrate.

To facilitate integration, HubSpot has surrounded itself with partners: HubSpot agencies to help customers get to grips with the tool. It’s a very complete ecosystem that enables us to meet the specific needs of each type of customer.

But above all, beyond the initial implementation, you need to bear in mind that the HubSpot instance is bound to evolve regularly, as your teams and processes change. That’s why it’s important to have a partner or an in-house person (sales ops / marketing ops) who is competent in HubSpot, knows your configuration well, and can upgrade the installation over time and guarantee compliance with best practices (nomenclature, uniqueness of fields, data quality, etc.).

In practice, we strongly recommend working with a HubSpot partner agency for investments of more than ten thousand euros per year.