<\/i>Going further<\/span><\/p>\n If email prospecting saves time compared to telephone prospecting, it does not exempt you from skipping the qualification step.<\/p>\n The pitfall to avoid at all costs when you build your email prospecting file is the invalidity rate of emails.<\/p>\n When it comes to deliverability, there are different criteria that come into play but sending emails to non-existent recipients risks lowering your deliverability rate; worse, it can damage the reputation of your sending domain name. It is therefore essential to test the existence of email addresses in your contact list.<\/p>\n Hence the interest in building (or buying) a quality prospecting file by looking for the right information, and by cleaning your lists regularly so that it is up to date.<\/p>\n <\/i>Going further<\/span><\/p>\n You can also use existing databases and enrich them (from your CRM for example).<\/p>\n <\/i>Going further<\/span><\/p>\n The writing of your campaigns is a crucial step to create a link with your prospect. Pay close attention to where the prospect is in your sales funnel.<\/p>\n The subject line of your email should be carefully crafted – don’t forget that a professional receives an average of 120 emails per day. Take inspiration from what others have done before you (and from our examples), and personalize as much as possible, with a very clear (but light) call to action. Do not neglect what may appear to be secondary, such as the sender’s name or signature.<\/p>\n Don’t hesitate to test your different mails. And always be clear and synthetic.<\/p>\n <\/i>Going further<\/span><\/p>\n An emailing campaign also includes a whole technical aspect that should not be overlooked: the tools, the deliverability, the set-up. Pay attention to the timing of the mailing (day of the week and time of day) and again, don’t hesitate to do A\/B tests.<\/p>\n A cold mailing software can be a very good ally for this technical part – either paid software like Leadin or free extensions like Google. Some tools are specialized in testing your emailing campaigns, a good investment to have a reporting on your campaigns.<\/p>\n <\/i>Going further<\/span><\/p>\n An email campaign does not stop after sending well-written emails to your prospects. Very quickly, the question of follow-up and reminders arises: we recommend a minimum of 4 to 5 reminders with a minimum interval of 2 days between 2 consecutive mailings. You also have to take care of your follow-up emails: each email must bring value to your readers.<\/p>\n Source:<\/em> Woodpecker, Cold Email Statistics Based on Sending Over 20M Cold Emails<\/a><\/p>\n A successful cold mailing campaign is not just about sending well-written emails to your prospects but is often part of a prospecting campaign, sometimes multi-channel.<\/p>\n <\/i>Attention<\/span><\/p>\n Be reasonable: before tackling other channels, make sure you have a cold mailing campaign that works. Start simple (one channel, one segment, one message) and then progressively make it more complex with multi-channel.<\/p>\n<\/div>\n <\/i>Going further<\/span><\/p>\n What is email prospecting really worth? Often, it appeals to people because they think they […]<\/p>\n","protected":false},"author":49,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"level_two.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38214","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n\n
<\/span><\/span>#1 Build your cold emailing file<\/span><\/span><\/h2>\n
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<\/span><\/span>#2 Write your B2B prospecting emails<\/span><\/span><\/h2>\n
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<\/span><\/span>#3 Shooter: our best tools to send your cold email campaigns<\/span><\/span><\/h2>\n
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<\/span><\/span>#4 Manage your B2B cold mailing campaigns<\/span><\/span><\/h2>\n
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