Monday, the all-in-one project management and CRM software<\/a>.<\/p>\n<\/div>\nTranslation<\/h4>\n
We\u2019re glad you\u2019re here, Smiles Davis<\/p>\n
Welcome to monday.com, the work OS that brings your team together. Collaborate, manage and track your work, anywhere, anytime. Ready to go? Let\u2019s get started!<\/p>\n
Access your account<\/p>\n
Congratulations, you have joined over 100,000 teams like yours!<\/p>\n
Even when working from home, teams of all sizes use monday.com to collaborate and keep their teams in sync.<\/p>\n
Know where things stand at a glance<\/p>\n
Create charts and dashboards to keep everyone informed and focused: receive real-time status updates, check project progress, and easily share files with team members.<\/p>\n
Keep everyone in sync<\/p>\n
Communicate clear deadlines and expectations, and keep everyone on your team aligned and motivated.<\/p>\n
Communicate easily<\/p>\n
Letting your distributed team know that their work is valued is essential. With transparent project ownership and real-time updates, you can easily support your team from anywhere.<\/p>\n
Access your account<\/p>\n
<\/span><\/span>What is the role of a welcome email?<\/span><\/h2>\nThe basic idea is to send a short email after someone has shown interest in your organization (for example, by purchasing your product, subscribing to your service or signing up for your newsletter).<\/p>\n
But they can be much more than that. By adopting the right methods, the welcome email can become a powerful tool to retain your customers, or to convert a prospect into a lead.<\/p>\n
It is a key moment in the construction of the customer relationship, because it allows :<\/p>\n
\n- Make the customer feel appreciated: The primary goal is to give your customers or subscribers a warm welcome. It makes them feel appreciated, and it contributes to their positive perception of your brand.<\/li>\n
- Create expectation: At this point, customers know very little about you. They have the basic information they used to make their purchase, but they know nothing about the user experience you offer. This is your chance to show them what they can expect from your offerings.<\/li>\n
- Familiarize the customer with your structure and your range of products\/services: In connection with the creation of expectation, the welcome email can be a tool to describe your structure, its objectives, its approach\u2026And you can start presenting your range of products and services. The welcome email can serve as a natural showcase of your offer, both for prospects and for leads (newsletter subscribers in particular).<\/li>\n
- Contribute to the brand\u2019s customer experience: As soon as a person has expressed an interest in your structure, the user experience and the customer relationship starts. The welcome email is therefore the first impression of what a regular customer can expect with your product\/service.<\/li>\n
- Make reference for new users: Especially in SaaS where you have a lot of information to pass on to new users. The welcome email can be an opportunity to make a list of 3 or 4 key resources by showing that they are references for the future. This allows you to make the welcome email an email to which you return regularly to familiarize yourself with the tool, and it is very reassuring.<\/li>\n<\/ul>\n
<\/span><\/span>3 tips for writing better welcome emails<\/span><\/h2>\n<\/span><\/span>#1 Avoid the \u201cWelcome\u201d object that everyone uses<\/span><\/h3>\nThis is a welcome email, but the idea is to go further, for example by focusing the email around one of the roles of the welcome email presented above.<\/p>\n
It is necessary to go further than the simple subject of the email. A welcome email will have all the more impact if you ask yourself about its usefulness, about what you want to do with it.<\/p>\n
To do this, identify the most structuring friction point for new users, or the point that blocks the majority of your new subscribers, or the question that everyone asks you. The welcome email is an opportunity to answer it, so take it. The Slack, Jira, and Framer emails on this list illustrate this best practice very well.<\/p>\n
<\/span><\/span>#2 Recall the benefits and what to expect<\/span><\/h3>\nThe idea is to make your customers want you by telling them what they can expect from you (content and frequency of the newsletter they subscribed to, quality of the service offered, other similar products available\u2026).<\/p>\n
It is a matter of explaining your offer to people who are still unfamiliar with it, but also of making them want to go further: subscribe to a paid subscription, make a new purchase. The example of Domestika here illustrates this well.<\/p>\n
The welcome email can therefore be the occasion to offer an interesting discount (example of the GoDaddy email), or to propose other advantages that make people want to stay.<\/p>\n
<\/span><\/span>#3 Humanize the relationship, from the first email<\/span><\/h3>\nPersonalization is the key to an effective welcome email, it is what increases its conversion, engagement and click-through rates. A generic email can make your recipient feel insignificant, and impact your brand image. Never forget that this is the first step in the relationship with your prospect\/customer.<\/p>\n
Best practices to remember:<\/p>\n
\n- Avoid \u201c[email\u00a0protected]<\/span>\u201d emails<\/li>\n
- Always sign the email: either with the name of a member of the communication team or the founder.<\/li>\n
- Add a photo: To give the feeling of having a real person behind your screen.<\/li>\n
- Use storytelling: Depending on the context, it can create an emotional link between the recipient and your brand, and thus play in your favor. Why not tell in a few words the reason for the launch of your business, the creation of your newsletter, the new design of your product\u2026<\/li>\n<\/ul>\n
The recipient knows that it\u2019s still an automatic e-mail, obviously. But the idea is to make them feel it as little as possible.<\/p>\n
<\/span><\/span>#4 Be authentic, and ignore the bullshit rules<\/span><\/h3>\nYou will probably read everywhere that there are rules that cannot be ignored: only one CTA block per email, obligation to introduce yourself, always say thank you\u2026 In reality, you don\u2019t need anything at all.<\/p>\n
The welcome email is the first direct contact with a user, a reader or a customer. You go from a \u201cone to many\u201d model where you send a mass message to more or less fine segments, to a \u201cone to one\u201d model.<\/p>\n
This is a very important moment in the customer relationship, and it\u2019s easy to see why. By the way, we have presented here some automated emails, sent by brands that have thousands of subscribers. There is no shame in sending a personalized welcome email to each new registrant, on the contrary.<\/p>\n
For example, for a while, the founder of Datagma was even sending a Whatsapp message to every new registrant! You can do a lot of copy and pasting so you don\u2019t spend all day on it, but a well done email with 1 or 2 relevant and personalized points can be very powerful.<\/p>\n
The point here is to remember that you know your clients better than any consultant or blogger on the planet. Make these rules your own in light of your structure and practices, and write only what is important to your clients. Because your clients are not other people\u2019s clients.<\/p>\n
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