{"id":37843,"date":"2023-07-03T04:30:22","date_gmt":"2023-07-03T04:30:22","guid":{"rendered":""},"modified":"2023-09-06T08:53:16","modified_gmt":"2023-09-06T08:53:16","slug":"email-marketing-figures","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/cold-email\/email-marketing-figures\/","title":{"rendered":"Statistics on email prospecting"},"content":{"rendered":"

We’ve skimmed nearly twenty recent studies on prospecting emails to build this article. Most of them are well worth a visit, and are referenced in each article.<\/p>\n

These studies still have an unfortunate tendency to focus on unimportant micro-details (emojis in the object, for example), but they do have the merit of burying myths and bringing out some salient points about what really works.<\/p>\n

The most emblematic statistic in my opinion comes from a study by Woodpecker (a cold mailing tool) that dates back to 2017, but shows something that will always be true. Campaigns with fewer than 200 prospects achieve a response rate more than 2x higher than campaigns with more than 200 prospects.<\/p>\n

Not for technical reasons. Not even for management reasons. Simply because these are not the same types of campaign. Below 200 prospects, it’s a matter of hand-sewing, with a relevant value proposition, and a carefully crafted audience\/message pairing. Beyond that, it’s (very) often “Spray & Pray” campaigns where you shoot everything you can and squeeze your buttocks.<\/p>\n

The ideal, of course, is to manage to shoot more than 200 e-mails while remaining relevant each time.<\/p>\n

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Sommaire<\/p>\n<\/span><\/div>\n