{"id":37903,"date":"2017-04-16T10:00:08","date_gmt":"2017-04-16T10:00:08","guid":{"rendered":""},"modified":"2023-05-12T13:15:49","modified_gmt":"2023-05-12T13:15:49","slug":"cost-per-lead","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/revenue-operations\/cost-per-lead\/","title":{"rendered":"How to calculate its Cost Per Lead (CPL) ?"},"content":{"rendered":"

The cost per lead (CPL) is an important KPI in marketing. It allows you to measure the effectiveness of your marketing investments. Whether you are buying a list, collecting names at trade shows or generating leads via inbound marketing techniques, identifying the cost per lead will help you spend your marketing budget more effectively.<\/p>\n

The cost per lead formula is very simple:<\/p>\n

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Marketing expenditure includes the time invested by marketing teams, advertising expenditure, the cost of service providers, the cost of tools: in short, all the direct and indirect costs incurred in designing and implementing your campaigns.<\/p>\n

<\/i>A little advice from Salesdorado<\/span>
\nSet up Google<\/a> Analytics objectives to easily track the source of your leads (advertising, email, social networks…). This will allow you to calculate a CPL per source.<\/p>\n

Knowing how much a lead costs you will allow you to make the right strategic decisions and better target your marketing spend (advertising, emailing<\/a>, webinars<\/a>…). We advise you to calculate the CPL for each channel in order to measure their respective performance and adjust your media mix. Significant differences in CPL between channels can be linked to differences in conversion. By definition, the higher the conversion rate, the lower the CPL – all other things being equal. From a strategic point of view, it makes sense to allocate maximum marketing budgets to the channels with the lowest CPL.<\/p>\n

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Sommaire<\/p>\n<\/span><\/div>\n