{"id":37907,"date":"2021-12-02T09:00:30","date_gmt":"2021-12-02T09:00:30","guid":{"rendered":""},"modified":"2024-11-21T09:18:13","modified_gmt":"2024-11-21T09:18:13","slug":"sales-pipeline","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/","title":{"rendered":"How to Build an Effective Sales Pipeline: A Step-by-Step Guide"},"content":{"rendered":"<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">About this article<\/span><\/p>\n<p>This article was prepared in collaboration with the <a title=\"Sellsy: Notre Avis Sur Le Logiciel CRM &amp;amp; ERP Made in France\" href=\"https:\/\/salesdorado.com\/en\/crm\/sellsy-review\/\" data-internallinksmanager029f6b8e52c=\"172\">Sellsy<\/a> team. Sellsy is a complete french CRM suite that allows you to boost your prospecting and acquisition, but also to facilitate and optimise your invoicing processes and the management of the company in the broadest sense.<\/p>\n<p>To find out more about Sellsy, go here \ud83d\udc47<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Sellsy\" href=\"\/en\/go\/sellsy\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">More about Sellsy<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Sellsy CRM our review\" href=\"https:\/\/salesdorado.com\/en\/crm\/sellsy-review\/\">Our review of Sellsy<\/a><\/div>\n<p>The sales pipeline is at the heart of sales operations. As a reporting, operational monitoring and even analysis tool, it is essential to the sales process.<\/p>\n<p>But it still has to be built and operated properly. How to build it? What are the components of the sales pipeline? How to use it to optimise your sales processes? How to maintain it over time?<\/p>\n<p>In this article, Sellsy shares its secrets for getting the most out of your sales pipeline.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#what-is-a-sales-pipeline-and-what-is-it-for\" >What is a sales pipeline, and what is it for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#what-are-the-main-stages-of-a-sales-pipeline\" >What are the main stages of a sales pipeline?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#1-prospecting-andor-generating-new-leads\" >1. Prospecting and\/or generating new leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#2-qualification\" >2. Qualification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#3-evaluation-and-negotiation\" >3. Evaluation and negotiation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#4-the-proposal\" >4. The proposal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#5-closing\" >5. Closing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#how-to-build-an-effective-sales-pipeline\" >How to build an effective sales pipeline?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#define-the-stages-of-your-business-pipeline\" >Define the stages of your business pipeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#define-the-sales-actions-that-move-a-lead-through-the-sales-pipeline\" >Define the sales actions that move a lead through the sales pipeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#define-the-right-objectives-at-each-stage-of-your-pipeline\" >Define the right objectives at each stage of your pipeline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#how-can-you-use-your-sales-pipeline-to-improve-performance\" >How can you use your sales pipeline to improve performance?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#1-boosting-acquisition-to-increase-the-number-of-opportunities\" >1. Boosting acquisition to increase the number of opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#2-generate-greater-opportunities\" >2. Generate greater opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#3-optimise-conversion-rates-at-each-stage-of-the-sales-pipeline\" >3. Optimise conversion rates at each stage of the sales pipeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#4-accelerate-the-sales-cycle-by-speeding-up-each-stage-of-the-pipeline\" >4. Accelerate the sales cycle by speeding up each stage of the pipeline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#some-good-practices-for-an-effective-sales-pipeline\" >Some good practices for an effective sales pipeline<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#1-purge-your-sales-pipeline\" >1. Purge your sales pipeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#2-prioritise-your-leads\" >2. Prioritise your leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#3-analyse-the-individual-performance-of-your-sales-staff\" >3. Analyse the individual performance of your sales staff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#4-systematise-everything-you-can\" >4. Systematise everything you can<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#5-get-clear-causes-for-each-failed-sale\" >5. Get clear causes for each failed sale<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-sales-pipeline-and-what-is-it-for\"><\/span><span id=\"what-is-a-sales-pipeline-and-what-is-it-for\" class=\"ez-toc-section\"><\/span>What is a sales pipeline, and what is it for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Definition<\/span><\/p>\n<p>The sales pipeline is a visual representation, usually chronological, of all ongoing sales opportunities for a company. The term \u201cpipeline\u201d comes from the English language and refers to the \u201csales funnel\u201d (also called \u201cfunnel\u201d). Opportunities come in and closed sales go out.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Vue-Pipeline-Sellsy-1-1.png\" \/><\/p>\n<p>The sales pipeline is at the heart of B2B sales operations, and for good reason. It allows you to represent and estimate at a glance :<\/p>\n<ul>\n<li>The total potential value of current opportunities<\/li>\n<li>The sales cycle<\/li>\n<li>Sales performance (conversion rate) at each stage of the sale<\/li>\n<li>The sales performance of each member of your team<\/li>\n<li>The sales over- or under-capacity of your teams<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-main-stages-of-a-sales-pipeline\"><\/span><span id=\"what-are-the-main-stages-of-a-sales-pipeline\" class=\"ez-toc-section\"><\/span>What are the main stages of a sales pipeline?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-prospecting-andor-generating-new-leads\"><\/span><span id=\"1-prospecting-andor-generating-new-leads\" class=\"ez-toc-section\"><\/span>1. Prospecting and\/or generating new leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Le-rapport-de-sources-dopportunite\u0301-vous-permet-de-connai\u0302tre-les-sources-des-opportunite\u0301s-ge\u0301ne\u0301rant-le-plus-de-chiffre-daffaires.-1.png\" \/><\/p>\n<p>These are all the prospects that enter the sales funnel. This is the \u201ctop-line\u201d.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>The best <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/\">business development<\/a> techniques<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\">Our complete guide to cold calling<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/\">The best B2B prospecting tools<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2-qualification\"><\/span><span id=\"2-qualification\" class=\"ez-toc-section\"><\/span>2. Qualification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The schools here vary a lot. If we refer to sales actions, we think of first contacts, qualification calls or appointments. If we take a flow view, it is a matter of determining whether the sales opportunity is exploitable by the sales teams. Some use <a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/bant-definition\/\">BANT<\/a>, others MEDDIC, CHAMP, ANUM, etc. There is no shortage of frameworks.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/Pipeline-Prospection-_-Scoring.png\" \/><\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/\">A comprehensive guide to lead qualification<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/qualification-leads-mql-sql\/\">Lead qualification by your sales or marketing teams<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/upgrade-bant-qualification-leads\/\">How to modernise the BANT framework to better qualify your leads<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-evaluation-and-negotiation\"><\/span><span id=\"3-evaluation-and-negotiation\" class=\"ez-toc-section\"><\/span>3. Evaluation and negotiation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the \u201csoft underbelly\u201d of the sales process, and surely the stage that varies the most from one company to another. Sometimes one meeting is enough to move towards a proposal. For more complex sales, this may require several meetings with several stakeholders. Frameworks are less common at this stage, but it is equally important to map out this stage to determine key steps and actions.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>A <a href=\"https:\/\/salesdorado.com\/en\/sales-negotiation\/\">comprehensive guide to sales negotiation<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/closing\/prepare-sales-negotiation\/\">How to prepare a sales negotiation?<\/a><\/li>\n<li>The <a href=\"https:\/\/salesdorado.com\/en\/sales-negotiation\/negotiation-methods\/\">best methods for successful negotiation<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"4-the-proposal\"><\/span><span id=\"4-the-proposal\" class=\"ez-toc-section\"><\/span>4. The proposal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes very short, sometimes much more complex, this is the stage where you build the <a title=\"sales proposal\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/examples-of-business-proposals\/\" data-internallinksmanager029f6b8e52c=\"161\">sales proposal<\/a>, and negotiate if necessary with the buyer.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/examples-of-business-proposals\/\">How to prepare a successful business proposal?<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/examples-of-business-proposals\/\">11 examples of business proposals<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/tools-sales-proposals\/\">The best tools to prepare your sales proposals<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"5-closing\"><\/span><span id=\"5-closing\" class=\"ez-toc-section\"><\/span>5. Closing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is the completion of the sale. This is a fundamental step if you want to accelerate sales cycles. You have to go all the way to invoicing, and even to onboarding and sponsorship.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>A comprehensive guide to <a href=\"https:\/\/salesdorado.com\/en\/closing\/\">closing<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-to-build-an-effective-sales-pipeline\"><\/span><span id=\"how-to-build-an-effective-sales-pipeline\" class=\"ez-toc-section\"><\/span>How to build an effective sales pipeline?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Vue-Pipeline-Sellsy-1.png\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"define-the-stages-of-your-business-pipeline\"><\/span><span id=\"define-the-stages-of-your-business-pipeline\" class=\"ez-toc-section\"><\/span>Define the stages of your business pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Vue-Pipeline-Sellsy-2.png\" \/><\/p>\n<p>To build an effective sales pipeline, you first need to define the stages of the pipeline.<\/p>\n<ul>\n<li>Start by thinking about your customers\u2019 decision-making and buying processes: how do they approach a purchase? What motivates their decisions?<\/li>\n<li>In 10 minutes, try to list the sales stages that correspond to your customers\u2019 \u201cbuying stages\u201d.<\/li>\n<li>Go through all your typical sales scenarios and make sure that the sales steps you have defined correspond to each of them.<\/li>\n<li>Now review these sales steps with your whole team, to get their input and understanding of why they are important. Also make sure everyone agrees on the KPIs for each stage or segment of the pipeline.<\/li>\n<li>In a month or two, you can refine the steps. If any are confusing, feel free to rename, delete, or add to them to reflect more accurately what is happening in your pipeline.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"define-the-sales-actions-that-move-a-lead-through-the-sales-pipeline\"><\/span><span id=\"define-the-sales-actions-that-move-a-lead-through-the-sales-pipeline\" class=\"ez-toc-section\"><\/span>Define the sales actions that move a lead through the sales pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Rapport-dactivite\u0301-CRM-vous-permet-de-suivre-les-actions-de-vos-e\u0301quipes-en-sappuyant-sur-les-cate\u0301gories-de\u0301finies-pour-vos-ta\u0302ches-et-vos-e\u0301ve\u0300nements.-1.png\" \/><\/p>\n<p>Once you have determined the stages of the pipeline, you need to define:<\/p>\n<ul>\n<li>Conversion rates at each stage<\/li>\n<li>The sales actions that allow you to move from one stage to the next.<\/li>\n<\/ul>\n<p>Simply put, a sales pipeline can have many holes, and the leads you bring in may leave before the end. So it\u2019s imperative to look at your conversion rate. What percentage of the people you contact end up buying?<\/p>\n<p>Start with your own steps. For example, consider the following steps:<\/p>\n<ul>\n<li>Qualified leads<\/li>\n<li>1st meeting<\/li>\n<li>Sending the proposal<\/li>\n<li>Contract won<\/li>\n<\/ul>\n<p>For each step, the conversion rate must be calculated and then the actions to be taken to move on to the next step must be determined.<\/p>\n<p>For example, if you need to make 50 calls to different prospects to make 2 sales, your conversion rate is 2\/50 = 0.04 or 4%. From this rate and the number of sales you want to make, you can now calculate the number of calls you want to make in your first prospecting stage.<\/p>\n<p>To sign a contract, you may find that you need :<\/p>\n<ul>\n<li>A first call to make an appointment<\/li>\n<li>Two meetings to find out what is needed<\/li>\n<li>Two draft proposals<\/li>\n<li>A call for contract negotiations<\/li>\n<li>10-15 emails throughout the process.<\/li>\n<\/ul>\n<div class=\"blocTips danger-light\">\n<p><i class=\"fa fa-exclamation-triangle\"><\/i><span class=\"title is-5\">Attention<\/span><\/p>\n<p>As with any analytical approach, the key is almost always segmentation. Trying to build a single framework to explain all your processes and performance is an intangible ideal, and not very workable. It is essential that a sales pipeline is as representative as possible of the operational reality, even if it means having several if you have several sufficiently different sales processes.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"define-the-right-objectives-at-each-stage-of-your-pipeline\"><\/span><span id=\"define-the-right-objectives-at-each-stage-of-your-pipeline\" class=\"ez-toc-section\"><\/span>Define the right objectives at each stage of your pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In order to define the actions to be taken at each stage to achieve your objectives, these overall objectives must be broken down into sub-objectives for each stage.<\/p>\n<p>The idea is to set good goals at each of these stages. Let\u2019s start with a figure: more than 80% of companies set the wrong goals for their salespeople, i.e. goals that they cannot achieve.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Define a good objective<\/span><\/p>\n<p>A good sales target is not necessarily a high performance target. Instead, the focus here is on how to set good sales targets so that you can effectively manage your sales pipeline and achieve the desired results.<\/p>\n<\/div>\n<p>Keep in mind that you cannot control the results, only your own actions. But you can still achieve your sales goals by setting these sub-goals. In fact, the results that come from carefully planned and managed activities can far exceed any results you may have set in the past.<\/p>\n<p>The idea is to arrive at business action objectives for your teams, rather than just performance objectives.<\/p>\n<p>In addition, you arrive at a much more predictable pattern. You know with near certainty that your goals will be achieved if :<\/p>\n<ul>\n<li>You generate X qualified leads per day that your <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sdr-definition\/\">SDRs<\/a> can process.<\/li>\n<li>Your SDRs make X <a title=\"Telephone Prospecting: The Complete Guide\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\" data-internallinksmanager029f6b8e52c=\"159\">cold calls<\/a>, and get an average of Y appointments per day.<\/li>\n<li>Your Account Executives convert Z appointments into opportunities in 2 appointments, over two weeks.<\/li>\n<li>You then convert Z\u2019 of these opportunities into sales.<\/li>\n<\/ul>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Do you like what you read?<\/span><\/p>\n<p>This article was prepared in collaboration with the Sellsy team. Sellsy is a complete CRM suite that allows you to boost your prospecting and acquisition, but also to facilitate and optimise your invoicing processes and the management of the company in the broadest sense.<\/p>\n<p>To find out more about Sellsy, go here \ud83d\udc47<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Sellsy\" href=\"\/en\/go\/sellsy\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">More about Sellsy<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Sellsy CRM our review\" href=\"https:\/\/salesdorado.com\/en\/crm\/sellsy-review\/\">Our review of Sellsy<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-can-you-use-your-sales-pipeline-to-improve-performance\"><\/span><span id=\"how-can-you-use-your-sales-pipeline-to-improve-performance\" class=\"ez-toc-section\"><\/span>How can you use your sales pipeline to improve performance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have a solid database and have created a good sales pipeline that is well segmented and ready to receive new prospects, the idea is to give it a little boost. To do this, you can play on 4 levers in your pipeline:<\/p>\n<ul>\n<li>Boosting acquisition to increase the number of opportunities<\/li>\n<li>Generating greater opportunities<\/li>\n<li>Optimise conversion rates at each stage of the sales pipeline<\/li>\n<li>Accelerate the sales cycle by speeding up each stage of the pipeline<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"1-boosting-acquisition-to-increase-the-number-of-opportunities\"><\/span><span id=\"1-boosting-acquisition-to-increase-the-number-of-opportunities\" class=\"ez-toc-section\"><\/span>1. Boosting acquisition to increase the number of opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Le-rapport-de-sources-dopportunite\u0301-vous-permet-de-connai\u0302tre-les-sources-des-opportunite\u0301s-ge\u0301ne\u0301rant-le-plus-de-chiffre-daffaires.-1-1.png\" \/><\/p>\n<p>There is no magic formula for signing more deals: if at the end of your pipeline you want more deals, you need to increase the number of conversations with prospects at the beginning of the pipeline and maintain them. The idea is to maintain a continuous flow of conversations in your pipeline. To do this, there are 3 tips:<\/p>\n<ul>\n<li><strong>Set a daily or weekly target:<\/strong> for example, the number of new opportunities your sales team should bring in per week. Depending on the length of your sales cycle, you may not see results right away, but it can really boost your revenue.<\/li>\n<li>Continuously<strong>energise acquisition:<\/strong> keep up the habit of nurturing your list of new prospects to create an uninterrupted flow in your pipeline.<\/li>\n<li><strong>Be creative in making this list: <\/strong>It\u2019s hard to escape a classic list of prospects to call and follow up, but you can add to that list with these tips:\n<ul>\n<li>You can ask for referrals from your existing customers, but also ask prospects who have not signed. Every \u201cno\u201d can still help you build your pipeline.<\/li>\n<li>Also, feel free to go through your list of contacts, reconnecting with those you haven\u2019t spoken to in months, including those who initially said \u201cno\u201d.<\/li>\n<li>Keep in touch: for example, job changes are a great excuse to start a conversation. Linkedin allows you to follow the mentions of your friends and professional contacts in the news.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Get into the habit of constantly looking for new sales opportunities to place new conversations in your sales pipeline.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-generate-greater-opportunities\"><\/span><span id=\"2-generate-greater-opportunities\" class=\"ez-toc-section\"><\/span>2. Generate greater opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To win bigger and more profitable contracts, you need to be ambitious, but not only that: even a small company can do it if it manages its pipeline properly and has the right mindset.<\/p>\n<ul>\n<li><strong>Imagine yourself closing large contracts<\/strong><\/li>\n<\/ul>\n<p>It may sound like a clich\u00e9, but business success is also about self-confidence. If you believe in it, you will be much more likely to find ways to make your vision a reality.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span><\/p>\n<p>Try it. Start by imagining yourself closing a huge deal. How do you make that deal happen?<\/p>\n<\/div>\n<p>Depending on what you have imagined, set yourself activity targets: approaching several companies with larger budgets or offering complements to each proposal, or both.<\/p>\n<ul>\n<li><strong>Try to understand the purchasing processes of large companies<\/strong><\/li>\n<\/ul>\n<p>Every client is different and it is difficult to know how each one works.<\/p>\n<ul>\n<li><strong>Focus on large companies with bigger budgets<\/strong><\/li>\n<\/ul>\n<p>The bigger the client, the more people knock on their door and the less time they have for you. This can be a bit daunting, but if you want to get the biggest deals, you\u2019d better find ways to get their attention.<\/p>\n<ul>\n<li><strong>Adopt upselling and bundle several products and services into one offer<\/strong><\/li>\n<\/ul>\n<p>Upselling allows you to increase the volume of your sale and better serve your customers. A very simple example: you are on a site where delivery is offered from an amount greater than the sum of two products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-optimise-conversion-rates-at-each-stage-of-the-sales-pipeline\"><\/span><span id=\"3-optimise-conversion-rates-at-each-stage-of-the-sales-pipeline\" class=\"ez-toc-section\"><\/span>3. Optimise conversion rates at each stage of the sales pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/rapport-previsionnel.png\" \/><\/p>\n<p>Another possible lever is to plug the leaks in your pipeline to increase your conversion rate.<\/p>\n<ul>\n<li><strong>Work with the right people<\/strong><\/li>\n<\/ul>\n<p>In your prospect list there are several types of people: decision makers, influencers and gatekeepers. Influencers are relatively easy to get in touch with, but they will take up too much of your time and bring in very little.<\/p>\n<p>Conversely, decision-makers don\u2019t have much time to waste and can give you a yes or a no on their own. If you find that you are not reaching the right people, or that you are not getting past the barriers, you may need to work on these skills.<\/p>\n<ul>\n<li><strong>Don\u2019t wait to be invited<\/strong><\/li>\n<\/ul>\n<p>Many companies have elaborate processes in place for the purchase of goods and services: invitations to tender, requests for quotations, etc. The problem is that in most cases the prospect has already made up his mind by the time the request is sent. The problem is that, in most cases, the prospect has already made up his mind by the time the request is sent.<\/p>\n<p>It is much easier, and more effective, to help prospects make up their minds rather than trying to convince reluctant customers. Be proactive and seek out new customers yourself.<\/p>\n<ul>\n<li><strong>Drop bad prospects as soon as possible<\/strong><\/li>\n<\/ul>\n<p>At the risk of being repetitive, it is more important to look for new opportunities than to try to persuade someone to buy. To be effective, you need to define a good buyer profile and then stick to it: as soon as you talk to a prospect who doesn\u2019t fit that profile, move on quickly.<\/p>\n<ul>\n<li><strong>Know your potential customers\u2019 business better than your competitors<\/strong><\/li>\n<\/ul>\n<p>This is the key to success: if people or companies buy, it is to satisfy a need or a want. If you can understand this and then do your best to meet your prospects\u2019 desires, you will see a dramatic increase in sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-accelerate-the-sales-cycle-by-speeding-up-each-stage-of-the-pipeline\"><\/span><span id=\"4-accelerate-the-sales-cycle-by-speeding-up-each-stage-of-the-pipeline\" class=\"ez-toc-section\"><\/span>4. Accelerate the sales cycle by speeding up each stage of the pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Statistiques-2.png\" \/><\/p>\n<p>A quick question: how long do you think a prospect should think before making a decision? And yes, it is up to you to decide how long a decision takes by speeding up your sales process.<\/p>\n<ul>\n<li><strong>Try to understand the decision-making process of the companies you are interested in<\/strong><\/li>\n<\/ul>\n<p>It\u2019s hard to get someone to go faster than usual, especially when you don\u2019t even know how fast they usually go. But it\u2019s easy to find out: ask them! For each step, ask your prospect what it would take to move to the next step in your pipeline.<\/p>\n<p>By doing this several times, you will learn how decisions are made in a particular company or even industry.<\/p>\n<ul>\n<li><strong>Abolish the annoying tendency of a prospect to \u201cthink\u201d.<\/strong><\/li>\n<\/ul>\n<p>Often salespeople, especially newcomers, are reluctant to push prospects a little. But you have every right to do so: your prospects need to think, but not that much.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span><\/p>\n<p>If a prospect tells you that they need time to think about it, you can ask them what their doubts are and what additional information they might be interested in. If they tell you that they need to discuss it with someone else the next day, you can offer to call them back the next day after their discussion to take the next step.<\/p>\n<\/div>\n<p>This kind of gentle pressure can move conversations forward more quickly and even trigger an immediate decision.<\/p>\n<ul>\n<li><strong>Knowing when to withdraw<\/strong><\/li>\n<\/ul>\n<p>If a prospect has been in your sales pipeline for a long time, chances are you can\u2019t close them. If you can\u2019t do anything to move your prospect to the next stage, it may be time to move them out.<\/p>\n<p>It\u2019s not about turning your back on them completely, but focusing on the deals that can be done: put that prospect in the \u201cI\u2019ll be back in six months\u201d category.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"some-good-practices-for-an-effective-sales-pipeline\"><\/span><span id=\"some-good-practices-for-an-effective-sales-pipeline\" class=\"ez-toc-section\"><\/span>Some good practices for an effective sales pipeline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-purge-your-sales-pipeline\"><\/span><span id=\"1-purge-your-sales-pipeline\" class=\"ez-toc-section\"><\/span>1. Purge your sales pipeline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The idea is to keep your reps focused on the right prospects, purging your pipeline of dead leads. It also allows you to identify silent leads to try and save them.<\/p>\n<p>To do this, you can start by defining when to move a lead from the main pipeline to your lost leads pipeline. For example, if there is radio silence for more than 30 days, you can remove that contact from the main pipeline to make room for new leads.<\/p>\n<p>But when to remove a lead completely from your pipeline? There are obvious signs:<\/p>\n<ul>\n<li>They tell you clearly that they are not interested<\/li>\n<li>They buy from a competitor<\/li>\n<li>They do not respond at all.<\/li>\n<\/ul>\n<p>But you can also create your own definition of a dead lead based on your experience with customers. For example, was a prospect in your pipeline longer than your average sales cycle without making any progress? Or a prospect was excited about your product but was rejected by their managers in their company?<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span><\/p>\n<p>Before you remove a prospect completely from your pipeline, send them a break-up email. This gives them one last chance to convert before ending the relationship.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2-prioritise-your-leads\"><\/span><span id=\"2-prioritise-your-leads\" class=\"ez-toc-section\"><\/span>2. Prioritise your leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A new stage, a new difficulty: your sales people are overwhelmed by the number of new prospects that arrive. Congratulations! But you\u2019ll need to prioritise your leads. To optimise the time your sales reps spend on new leads, it is essential to prioritise them according to their suitability for your product and their chances of closing.<\/p>\n<p>In other words, you need to set up a <a href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/lead-scoring\/\">leadscoring<\/a> system.<\/p>\n<p>Basically, it is about defining the specific actions and behaviours that appear systematically in your best customers and then setting up a system of points to award to your new prospects.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/build-lead-scoring-strategy\/\">How to build a leadscoring strategy?<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/lead-scoring-models\/\">3 leadscoring models to enrich your income<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-analyse-the-individual-performance-of-your-sales-staff\"><\/span><span id=\"3-analyse-the-individual-performance-of-your-sales-staff\" class=\"ez-toc-section\"><\/span>3. Analyse the individual performance of your sales staff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/rapport-prospection.png\" \/><\/p>\n<p>Every salesperson has their strengths and weaknesses, and you can easily understand them by digging into your data: the number of calls made, emails or text messages sent, leads created, length of call, etc.<\/p>\n<p>Software such as <a href=\"\/en\/go\/sellsy\" target=\"_blank\" rel=\"noopener\">Sellsy<\/a> even provides graphs for each representative to analyse their performance.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/Rapport-activite-par-sales.png\" \/><\/p>\n<p>Secondly, you can match the best performing reps in certain areas with the right tasks and prospects. If there is one rep who is not very comfortable demonstrating products, pair him or her with a rep who is particularly good at it so that the two complement each other to maximize your results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-systematise-everything-you-can\"><\/span><span id=\"4-systematise-everything-you-can\" class=\"ez-toc-section\"><\/span>4. Systematise everything you can<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To save time, it is essential to systematise the most common actions in your pipeline.<\/p>\n<p>Normally, if your pipeline is well constructed, your representatives always know what they need to do. But by including reusable templates, you make their lives easier and the steps go faster.<\/p>\n<p>For example, you can set up <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/examples-sales-scripts\/\">cold call scripts<\/a> and <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/examples-of-marketing-emails\/\">prospecting e-mail templates<\/a>. Similarly, when your salespeople need to send out proposals, they should have access to presentation folders and pre-formulated contracts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-get-clear-causes-for-each-failed-sale\"><\/span><span id=\"5-get-clear-causes-for-each-failed-sale\" class=\"ez-toc-section\"><\/span>5. Get clear causes for each failed sale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Was the lead not qualified? If so, why? What went wrong in the qualification process? Where did the lead come from? Are there other similar leads in the pipe that need to be de-prioritised or exited?<\/p>\n<p>Did the offer not convince? Why not? What can we learn from it in terms of qualification? In terms of product? In terms of negotiation?<\/p>\n<p>That\u2019s a lot of questions, but it\u2019s a step that needs to be emphasised because salespeople don\u2019t immediately gain from it. Detailing the causes of failure will not help them convert better, at least not immediately.<\/p>\n<p>This is fundamental to identifying the causes of failure, and refining the pipeline over time, enabling all salespeople to achieve better performance. This is a huge lever for value creation.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/efficient-business-processes\/\">The art of setting up effective business processes<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\">A detailed comparison of the best CRM softwares<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/automation\/sales-automation-tools\/\">Tools to automate your prospecting<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<p>This article was prepared in collaboration with the Sellsy team. Sellsy is a complete CRM suite that allows you to boost your prospecting and acquisition, but also to facilitate and optimize your invoicing processes and the management of the company in a broader sense. The kind of tool that will allow you to set up, optimise and develop your sales pipeline \ud83d\ude07<\/p>\n<p>To find out more about Sellsy, go here \ud83d\udc47<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Sellsy\" href=\"\/en\/go\/sellsy\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">More about Sellsy<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Sellsy CRM our review\" href=\"https:\/\/salesdorado.com\/en\/crm\/sellsy-review\/\">Our review of Sellsy<\/a><\/div>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"37907\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About this article This article was prepared in collaboration with the Sellsy team. Sellsy is [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":7565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[231,303],"tags":[312],"class_list":["post-37907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-sales-strategy","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build an Effective Sales Pipeline: A Step-by-Step Guide | Salesdorado<\/title>\n<meta name=\"description\" content=\"All the secrets of a good sales pipeline | What steps? How to build it? How to exploit | Guide &amp; amp; Good practices\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an Effective Sales Pipeline: A Step-by-Step Guide | Salesdorado\" \/>\n<meta property=\"og:description\" content=\"All the secrets of a good sales pipeline | What steps? How to build it? How to exploit | Guide &amp; amp; Good practices\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesdorado\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-02T09:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T09:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/11\/pipeline.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Axel Lavergne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Lavergne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build an Effective Sales Pipeline: A Step-by-Step Guide | Salesdorado","description":"All the secrets of a good sales pipeline | What steps? How to build it? How to exploit | Guide & amp; Good practices","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/","og_locale":"en_US","og_type":"article","og_title":"How to Build an Effective Sales Pipeline: A Step-by-Step Guide | Salesdorado","og_description":"All the secrets of a good sales pipeline | What steps? How to build it? How to exploit | Guide & amp; Good practices","og_url":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/","og_site_name":"Salesdorado","article_published_time":"2021-12-02T09:00:30+00:00","article_modified_time":"2024-11-21T09:18:13+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/11\/pipeline.jpg","type":"image\/jpeg"}],"author":"Axel Lavergne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Axel Lavergne","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#article","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/"},"author":{"name":"Axel Lavergne","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8"},"headline":"How to Build an Effective Sales Pipeline: A Step-by-Step Guide","datePublished":"2021-12-02T09:00:30+00:00","dateModified":"2024-11-21T09:18:13+00:00","mainEntityOfPage":{"@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/"},"wordCount":3335,"commentCount":0,"publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"image":{"@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/11\/pipeline.jpg","keywords":["Guides"],"articleSection":["CRM","Sales strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/","url":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/","name":"How to Build an Effective Sales Pipeline: A Step-by-Step Guide | Salesdorado","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#primaryimage"},"image":{"@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/11\/pipeline.jpg","datePublished":"2021-12-02T09:00:30+00:00","dateModified":"2024-11-21T09:18:13+00:00","description":"All the secrets of a good sales pipeline | What steps? How to build it? How to exploit | Guide & amp; Good practices","breadcrumb":{"@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#primaryimage","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/11\/pipeline.jpg","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/11\/pipeline.jpg","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesdorado.com\/en\/"},{"@type":"ListItem","position":2,"name":"CRM","item":"https:\/\/salesdorado.com\/en\/.\/crm\/"},{"@type":"ListItem","position":3,"name":"How to Build an Effective Sales Pipeline: A Step-by-Step Guide"}]},{"@type":"WebSite","@id":"https:\/\/salesdorado.com\/en\/#website","url":"https:\/\/salesdorado.com\/en\/","name":"Salesdorado","description":"Work smarter, close more","publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesdorado.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/salesdorado.com\/en\/#organization","name":"Salesdorado","url":"https:\/\/salesdorado.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","width":176,"height":176,"caption":"Salesdorado"},"image":{"@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8","name":"Axel Lavergne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","caption":"Axel Lavergne"},"description":"Axel est un des co-fondateurs de Salesdorado. Il est aussi le fondateur de reviewflowz, un logiciel de gestion des avis clients.","sameAs":["https:\/\/salesdorado.com\/","https:\/\/www.linkedin.com\/in\/lavergneaxel\/","https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/08\/axel-lavergne.jpeg","18SMiJ_YMKevIubRtPv-bVr5W3uQct3aB8goMkty1v6s","Fondateur @ Salesdorado & reviewflowz.com"],"url":"https:\/\/salesdorado.com\/en\/author\/axelmetacompany-co\/"}]}},"_links":{"self":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/37907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/comments?post=37907"}],"version-history":[{"count":0,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/37907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media\/7565"}],"wp:attachment":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media?parent=37907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/categories?post=37907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/tags?post=37907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}