{"id":37917,"date":"2018-02-09T18:33:01","date_gmt":"2018-02-09T18:33:01","guid":{"rendered":""},"modified":"2023-05-12T13:20:28","modified_gmt":"2023-05-12T13:20:28","slug":"webinars-leads","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/","title":{"rendered":"How To Set Up And Promote Webinars To Generate More Leads?"},"content":{"rendered":"<p>There is no better way to educate your leads and highlight the benefits of your solution than through <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/examples-of-webinars\/\" data-internallinksmanager029f6b8e52c=\"212\" title=\"webinars\">webinars<\/a>. These are very high value-added contents and are particularly appreciated by B2B customers. Webinars allow you to position yourself as an expert, to demonstrate to your leads that you are the right person to solve their problems and help them achieve their goals.<\/p>\n<p>How do you get the most out of webinars and acquire the most leads? The answer in this comprehensive guide.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#how-to-choose-the-topic-of-your-webinars\" title=\"How to choose the topic of your webinars?\">How to choose the topic of your webinars?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#how-to-choose-the-right-format-for-your-webinars\" title=\"How to choose the right format for your webinars?\">How to choose the right format for your webinars?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#1-case-studies\" title=\"#1 Case studies\">#1 Case studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#2-discussions-between-experts\" title=\"#2 Discussions between experts\">#2 Discussions between experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#3-%e2%80%9ceducational%e2%80%9d-%e2%80%9ctutorial%e2%80%9d-%e2%80%9cdemo%e2%80%9d-webinars\" title=\"#3 &#8220;Educational&#8221;, &#8220;tutorial&#8221;, &#8220;demo&#8221; webinars\">#3 &#8220;Educational&#8221;, &#8220;tutorial&#8221;, &#8220;demo&#8221; webinars<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#how-to-engage-your-audience\" title=\"How to engage your audience?\">How to engage your audience?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#1-hook-participants-by-storytelling\" title=\"#1 Hook participants by storytelling\">#1 Hook participants by storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#2-involve-listeners\" title=\"#2 Involve listeners\">#2 Involve listeners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#3-take-care-of-the-visuals\" title=\"#3 Take care of the visuals\">#3 Take care of the visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#4-set-the-pace\" title=\"#4 Set the pace\">#4 Set the pace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#how-to-create-the-webinar-content\" title=\"How to create the webinar content?\">How to create the webinar content?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#the-skeleton-and-the-script\" title=\"The skeleton and the script\">The skeleton and the script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#the-offer-and-the-call-to-action\" title=\"The offer and the call to action\">The offer and the call to action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#how-to-promote-your-webinar\" title=\"How to promote your webinar?\">How to promote your webinar?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#1-create-a-landing-page\" title=\"#1 Create a landing page\">#1 Create a landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#2-recruit-manually\" title=\"#2. Recruit manually\">#2. Recruit manually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#3-create-email-sequences\" title=\"#3 Create email sequences\">#3 Create email sequences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#4-partner-with-a-complementary-partner\" title=\"#4 Partner with a complementary partner\">#4 Partner with a complementary partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#5-take-advantage-of-a-qualified-audience-interested-in-certain-webinars\" title=\"#5 Take advantage of a qualified audience interested in certain webinars\">#5 Take advantage of a qualified audience interested in certain webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/#6-run-your-ads-on-your-other-channels\" title=\"#6 Run your ads on your other channels\">#6 Run your ads on your other channels<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-to-choose-the-topic-of-your-webinars\"><\/span><span class=\"ez-toc-section\" id=\"how-to-choose-the-topic-of-your-webinars\"><\/span>How to choose the topic of your webinars?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Webinars are all the rage. More and more B2B companies are using this format to present their services &#8211; especially SaaS software companies. If you want to stand out from the crowd, you need to find a topic that will captivate your leads.<\/p>\n<p>To do this, you need to identify your target&#8217;s main challenges. You will not find THE topic that will fascinate your target audience by thinking in your corner. You have to listen to the expectations and needs of your target audience.<\/p>\n<p>Creating webinars is the job of the marketers. But to find good webinar topics, we strongly recommend that you involve sales people in the process and ask them about the main issues facing prospects. To find a good topic, ask yourself these questions:<\/p>\n<ul class=\"listFont iconChevron listLeft\">\n<li>What would you like to teach your prospects?<\/li>\n<li>On which topics are we most knowledgeable and able to provide relevant insights?<\/li>\n<li>In 50 minutes, which topic can we add the most value to?<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/02\/webinars-myfeelback.png\" \/><\/p>\n<p>You can choose broad topics, provided you divide the <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/webinar-software-comparison\/\" data-internallinksmanager029f6b8e52c=\"183\" title=\"webinar\">webinar<\/a> into sub-parts, or you can focus on a very specific topic. <a href=\"https:\/\/www.myfeelback.com\/fr\/webinars\" target=\"_blank\" rel=\"noopener noreferrer\">MyFeelBack<\/a> (pictured above) alternates between general webinars (&#8220;How to turn a quitter into a buyer?&#8221;) and very technical webinars (&#8220;How to integrate a questionnaire directly into an email?&#8221;).<\/p>\n<p>To identify specific and\/or technical topics, start by identifying broad topics and then list any sub-topics you can think of.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-identifier-sujets.png\" \/><\/p>\n<p>For good ideas for webinar topics, we also recommend :<\/p>\n<ul class=\"listFont iconChevron listLeft\">\n<li>Ask your best customers. They know what your solution does, and the problems it solves. Ask them why they decided to choose you over another company.<\/li>\n<li>Interview your most engaged leads, i.e. those who open your emails, read the resources you share with them, download your ebooks, etc., but who have not yet taken the next step: buying and becoming customers.<\/li>\n<li>Create questionnaire campaigns, to get feedback from all your contact or subscriber lists. Ask them multiple choice questions, and one or two open questions to let them express themselves.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-survey.png\" \/><i class=\"fa fa-lightbulb-o\"><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-choose-the-right-format-for-your-webinars\"><\/span><span class=\"ez-toc-section\" id=\"how-to-choose-the-right-format-for-your-webinars\"><\/span>How to choose the right format for your webinars?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have your topic, you need to choose the webinar format. There are many different types of webinars. Here are some examples of formats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-case-studies\"><\/span><span class=\"ez-toc-section\" id=\"1-case-studies\"><\/span>#1 Case studies<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your prospects will always want to know how their competitors or peers have managed to deal with the challenges they are currently facing. They want to know what they have done, what they have implemented and the results they have achieved.<\/p>\n<p>Case studies are a very effective format for moving your prospects through the conversion funnel.<\/p>\n<p>Success stories from your existing customers give you credibility &#8211; especially when it is your customers themselves who speak up for your company.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/02\/accengage-webinar.png\" \/><\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i> Discover <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/examples-of-webinars\/\" rel=\"bookmark\">10 examples of successful webinars<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-discussions-between-experts\"><\/span><span class=\"ez-toc-section\" id=\"2-discussions-between-experts\"><\/span>#2 Discussions between experts<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another solution: ask expert partners to participate in your webinar. In this case, the webinar takes the form of a discussion in which you participate, of course, but where people from outside your company give their insights and opinions.<\/p>\n<p>Putting forward third party opinions gives credibility to your offer. For example, the <a href=\"https:\/\/www.saleshacker.com\/webinars\/mastering-the-sales-pipeline\" target=\"_blank\" rel=\"noopener noreferrer\">webinar below<\/a> was hosted in collaboration by <a href=\"https:\/\/salesdorado.com\/en\/crm\/pipedrive-review\/\" data-internallinksmanager029f6b8e52c=\"162\" title=\"Pipedrive\">Pipedrive<\/a> and Sales Hacker.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-exemple-sales-hacker.png\" \/><\/p>\n<p>These webinars also allow you to reach a wider audience. All webinar partners benefit from each other&#8217;s audience and reputation.<\/p>\n<p>If you can convince an influencer to participate in your webinar, even better. But you will have a much better chance of convincing lesser known players in your sector with a complementary offer.<\/p>\n<p class=\"box\">Find out <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/lead-generation-strategies\/\" rel=\"bookmark\">which B2B lead generation strategies work best<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-%e2%80%9ceducational%e2%80%9d-%e2%80%9ctutorial%e2%80%9d-%e2%80%9cdemo%e2%80%9d-webinars\"><\/span><span class=\"ez-toc-section\" id=\"3-educational-tutorial-demo-webinars\"><\/span>#3 &#8220;Educational&#8221;, &#8220;tutorial&#8221;, &#8220;demo&#8221; webinars<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This format is particularly relevant if you offer a freemium version of your product or if you offer a &#8220;technical&#8221; solution that requires training.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/02\/webinar-tutoriel.png\" \/><\/p>\n<p>Players such as BuzzSumo or <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/activecampaign-crm-review\/\" data-internallinksmanager029f6b8e52c=\"86\" title=\"Activecampaign Reviews\">ActiveCampaign<\/a> produce a webinar every time a new feature is developed. This type of webinar increases retention and reduces churn.<\/p>\n<p>A tutorial webinar is aimed at people who are already customers of your company, unlike most case study webinars. The status of the people you address in the webinar (prospects, leads, customers&#8230;) largely determines the choice of format.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-engage-your-audience\"><\/span><span class=\"ez-toc-section\" id=\"how-to-engage-your-audience\"><\/span>How to engage your audience?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting registrants to a webinar is clearly not easy. Getting registrants to follow the webinar through to the end is even more difficult. It is unlikely that all webinar participants will turn into customers&#8230;<\/p>\n<p>But you have to make sure that the participants remember you and become fans of your content. How can you do this? Here are 3 tips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-hook-participants-by-storytelling\"><\/span><span class=\"ez-toc-section\" id=\"1-hook-participants-by-storytelling\"><\/span>#1 Hook participants by storytelling<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best content is catchy content, in the true sense of the word. This is true of all content, and therefore also of webinars. You need to tell a story. You need to do this from the very beginning of the webinar, to capture the attention of the participants, to captivate them and make them stay until the end.<\/p>\n<p>Don&#8217;t go straight to the heart of the matter, start by setting the scene.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-histoire.png\" \/><\/p>\n<p>Alex Turnbull, <a href=\"https:\/\/www.groovehq.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\">Groove<\/a>&#8216;s CEO, has published two versions of the same blog post. In the first version, he goes straight to the heart of the matter. In the second, he starts by telling a story.<\/p>\n<p>Unsurprisingly, the second version (with story) had a total read rate (from first to last line) 3 times higher than the first version. The second version had 5 times the reading time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-involve-listeners\"><\/span><span class=\"ez-toc-section\" id=\"2-involve-listeners\"><\/span>#2 Involve listeners<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter how good you are at public speaking, no one likes to listen to a monologue for an hour. You need to engage the webinar participants.<\/p>\n<p>You can plan a question and answer session at the end, or even better, between the different parts of the webinar.<\/p>\n<p>You may want to use a moderator to pass on questions to you, which helps to avoid slowdowns. Better still, use a chat box to allow participants to interact in real time.<\/p>\n<p>Why not offer a webinar questionnaire or survey&#8230; during the webinar, via instant messaging? Find ways to engage participants as much as possible.<i class=\"fa fa-lightbulb-o\"><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-take-care-of-the-visuals\"><\/span><span class=\"ez-toc-section\" id=\"3-take-care-of-the-visuals\"><\/span>#3 Take care of the visuals<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your webinar should be visually pleasing. You don&#8217;t need to be a design pro to create visually pleasing content. Tools like <a href=\"https:\/\/www.canva.com\/fr_fr\/modeles\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canva<\/a> allow you to create very qualitative content visually.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-canvas.png\" \/><\/p>\n<p>A word of advice: avoid overloading your slides with text. Instead, use strong visuals that will captivate your audience and make them better understand what you want to explain.<\/p>\n<p>Don&#8217;t hesitate to use GIFs to add a touch of humour to your presentation, when appropriate of course. Use graphics, tables, screenshots, etc.<\/p>\n<p>For each slide you need:<\/p>\n<ul>\n<li>A &#8220;claim&#8221;: this is the point you want to make. For example: &#8220;You must take care of your visuals&#8221;.<\/li>\n<li>A &#8220;reason why&#8221;: this is the argument that supports your point. For example: &#8220;Visuals help learning&#8221;.<\/li>\n<li>A &#8220;reason to believe&#8221;: this is more often called &#8220;social proof&#8221;. For example: &#8220;Pipedrive does it&#8221;. Or &#8220;A study of 1300 webinars showed that when participants rated the visuals as more qualitative, the conversion rate was on average 2X higher&#8221;.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4-set-the-pace\"><\/span><span class=\"ez-toc-section\" id=\"4-set-the-pace\"><\/span>#4 Set the pace<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During a webinar, you are in monologue, in front of an audience that is not socially obliged to listen to you (no social pressure without physical presence). The pace is therefore all the more important to maintain the attention of your audience.<\/p>\n<p>A good way to keep a fast pace is to limit your slides to one idea (a &#8220;claim&#8221;) that is very easy to explain each time. This will allow you to build your argument over several slides, one idea at a time.<\/p>\n<p>Consider about 1 minute per slide at most.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-create-the-webinar-content\"><\/span><span class=\"ez-toc-section\" id=\"how-to-create-the-webinar-content\"><\/span>How to create the webinar content?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"offer-bottom-cta\" style=\"padding: 35px 40px; margin: 30px 0; border-top:solid 3px #ffd700ff; box-shadow:0 4px 5px #eee, 0 0 0 1px #eee;\">\n<div class=\"widget-wrap\" style=\"text-align: center;\">\n<p style=\"margin: 25px 0px; text-align:center; font-weight: bold; font-family:'Oxygen-Mono', monospace; font-size: 1.8em; color: #000; text-transform:uppercase;\">Do you need prospecting files?<\/p>\n<div class=\"one-half first\" style=\"text-align: left;\">\n<div><i class=\"fa fa-check\"><\/i> More than 11 million French companies<\/div>\n<div><i class=\"fa fa-check\"><\/i> Information updated daily<\/div>\n<\/div>\n<div class=\"one-half\" style=\"text-align: left;\">\n<div><i class=\"fa fa-check\"><\/i> Data from official sources<\/div>\n<div><i class=\"fa fa-check\"><\/i> Enriched information (phone, email&#8230;)<\/div>\n<\/div>\n<div style=\"clear: both; text-align: left;\"><\/div>\n\n<\/div>\n<\/div>\n<p>You now know what topic to cover and what format to use for your next webinar. Now it&#8217;s time to create the webinar content. As we just mentioned, your webinar should be visually engaging. That&#8217;s why we advise you to use a tool like Canva to create it or to hire a designer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-skeleton-and-the-script\"><\/span><span class=\"ez-toc-section\" id=\"the-skeleton-and-the-script\"><\/span>The skeleton and the script<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before writing the webinar script, make a draft in which you list all the topics to be covered in the webinar. This will allow you to work out the structure of the webinar. Here is an example of a structure that works well:<\/p>\n<ul class=\"listFont iconChevron listLeft\">\n<li>A short 30 second introduction.<\/li>\n<li>A short story to hook your audience.<\/li>\n<li>Between 3 and 5 sub-theme sections.<\/li>\n<li>A call to action, to encourage participants to discover and buy your solution.<\/li>\n<li>A question and answer session.<\/li>\n<\/ul>\n<p>Once you have the skeleton, you can start writing the script. Write down and organise all the points you want to make. Obviously, do not write down word for word what you are going to say. That would not make sense. Instead, list the key points you want to make in the form of bullet points for example.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-offer-and-the-call-to-action\"><\/span><span class=\"ez-toc-section\" id=\"the-offer-and-the-call-to-action\"><\/span>The offer and the call to action<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The ultimate goal of your webinar is to sell. It is therefore logical that part of the webinar is dedicated to your self-promotion.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-cta.png\" \/><\/p>\n<p>The length of the pitch depends on the type of product or service you are selling and your audience. It can be anything from 1 minute to 10 minutes. We recommend that you offer your webinar participants an exclusive offer, to thank them for taking the trouble to listen to you and to encourage them to buy.<\/p>\n<p>For example, you can offer them a discount on your product or service or an extended trial period. If you are offering an exclusive offer, make it time-limited to create a sense of urgency and encourage your participants to take up the offer immediately.<\/p>\n<p>But remember that the majority of your webinar should be devoted to &#8220;educational content&#8221;.<\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i> Discover our <a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/\" rel=\"bookmark\">complete guide to lead qualification<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-promote-your-webinar\"><\/span><span class=\"ez-toc-section\" id=\"how-to-promote-your-webinar\"><\/span>How to promote your webinar?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"offer-bottom-cta\" style=\"padding: 35px 40px; margin: 30px 0; border-top:solid 3px #ffd700ff; box-shadow:0 4px 5px #eee, 0 0 0 1px #eee;\">\n<div class=\"widget-wrap\" style=\"text-align: center;\">\n<p style=\"margin: 25px 0px; text-align:center; font-weight: bold; font-family:'Oxygen-Mono', monospace; font-size: 1.8em; color: #000; text-transform:uppercase;\">Do you need prospecting files?<\/p>\n<div class=\"one-half first\" style=\"text-align: left;\">\n<div><i class=\"fa fa-check\"><\/i> More than 11 million French companies<\/div>\n<div><i class=\"fa fa-check\"><\/i> Information updated daily<\/div>\n<\/div>\n<div class=\"one-half\" style=\"text-align: left;\">\n<div><i class=\"fa fa-check\"><\/i> Data from official sources<\/div>\n<div><i class=\"fa fa-check\"><\/i> Enriched information (phone, email&#8230;)<\/div>\n<\/div>\n<div style=\"clear: both; text-align: left;\"><\/div>\n\n<\/div>\n<\/div>\n<p>In content marketing, as a rule, creating the content is only half the job. The other half is promoting it. You can have the best content in the world, but if it is not promoted effectively, no one will find it.<\/p>\n<p>How do you get as many people as possible to sign up and attend your webinar? Here are our tips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-create-a-landing-page\"><\/span><span class=\"ez-toc-section\" id=\"1-create-a-landing-page\"><\/span>#1 Create a landing page<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need a landing page to attract traffic and generate registrations for your webinar. This landing page should present the content of the webinar and include a registration form, in which you ask for name, position, email address&#8230;<\/p>\n<div class=\"bloc-tips\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Resources to browse<\/span><\/p>\n<ul class=\"icon-chevron\" style=\"margin-bottom: 0px\">\n<li><a title=\"Comparison of landing page creation tools\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/landing-page-tools\/\">Comparison of the best landing page creation tools<\/a><\/li>\n<li><a title=\"10 tips for building optimised landing pages\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/landing-pages-lead-collection\/\">10 tips for building optimised landing pages<\/a><\/li>\n<li><a title=\"23 examples of successful landing pages\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/examples-landing-pages\/\">23 examples of successful landing pages<\/a><\/li>\n<li><a title=\"Livestorm review\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/livestorm-review\/\">Full test of Livestorm: webinar platform that generates landing pages for you<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"spacer1\"><\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/02\/olfeo-webinars.png\" \/><\/p>\n<p>In the form, avoid including unnecessary fields. A form that is too long is the best way to lose subscribers&#8230; If necessary, carry out A\/B tests to identify the most effective landing page and form format.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-exemple-unbounce.png\" \/><\/p>\n<p>The landing page of your webinar should include all of the following elements:<\/p>\n<ul class=\"listFont iconChevron listLeft\">\n<li>A title and subtitle that summarises your webinar and its value in a few words. The title and subtitle are very important, they are what will first attract the attention or not of your potential participants.<\/li>\n<li>A description of the participants.<\/li>\n<li>A description of the topic of the webinar in a few sentences, focusing on what the attendees will learn.<\/li>\n<li>A value proposition, e.g. in the form of a &#8220;What you will learn&#8221;, &#8220;Key points covered in this webinar&#8221; block.<\/li>\n<li>The date and time of the webinar. Ideally, include a countdown timer on the page to create a state of urgency.<\/li>\n<li>Instructions and links to the webinar.<\/li>\n<\/ul>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i>For the more advanced, a good way to avoid asking too many questions is to use an automated lead nurturing solution. If you&#8217;re not there yet, we strongly recommend you try <a title=\"notice livestorm\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/livestorm-review\/\">Livestorm<\/a>: this webinar platform enriches leads for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-recruit-manually\"><\/span><span class=\"ez-toc-section\" id=\"2-recruit-manually\"><\/span>#2. Recruit manually<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A webinar is also an opportunity for a service provider to showcase their expertise in their field.<br \/>\nIt can be an excellent way to train your sales team by sharing it with them. It is also an effective way to establish your expertise or that of your product in order to close a sale with your prospects.<br \/>\nIt is therefore important to share your webinar with your customers, prospects and teams yourself through direct &#038; personalised communications<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-create-email-sequences\"><\/span><span class=\"ez-toc-section\" id=\"3-create-email-sequences\"><\/span>#3 Create email sequences<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We strongly advise you to set up a marketing automation scenario. The idea is simple: it consists of sending people who register for the webinar a sequence of emails to remind them of the webinar date and develop their engagement.<\/p>\n<p>If you only send one email, following the registration form, the chances are high that some of the registrants will forget about the webinar and will be absent on the day. It is recommended to send an email right after registration, another one 24 hours before and a last one 1 hour before the webinar date.<\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Good to know<\/span><br \/>\nSome webinar platforms like <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/livestorm-review\/\" data-internallinksmanager029f6b8e52c=\"37\" title=\"Livestorm Reviews\">Livestorm<\/a> make it very easy to set up these email sequences. If you are not yet equipped with marketing automation tools, we strongly recommend that you try Livestorm.<\/p>\n<p><a class=\"button\" title=\"Full test Livestorm\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/livestorm-review\/\">Livestorm full test<\/a> <a class=\"button is-primary is-outlined\" title=\"Try Livestorm\" href=\"\/en\/go\/livestorm\" target=\"_blank;\" rel=\"sponsored noopener noreferrer\">Try Livestorm for free<\/a><\/p>\n<p>We also advise you to send emails to participants of your old webinars to invite them to participate in your new webinars.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-email.png\" \/><\/p>\n<p>Also send a sequence of emails to your participants right after the webinar, to thank them for participating and to push your call-to-actions. In these emails, you can share the resources mentioned and\/or used during the webinar.<\/p>\n<p>If you have made an exclusive time-limited offer to webinar participants, remind them of the deadline. Remember to segment your base, to avoid sending these email sequences to registrants who did not actually attend the webinar&#8230;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-partner-with-a-complementary-partner\"><\/span><span class=\"ez-toc-section\" id=\"4-partner-with-a-complementary-partner\"><\/span>#4 Partner with a complementary partner<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"offer-bottom-cta\" style=\"padding: 35px 40px; margin: 30px 0; border-top:solid 3px #ffd700ff; box-shadow:0 4px 5px #eee, 0 0 0 1px #eee;\">\n<div class=\"widget-wrap\" style=\"text-align: center;\">\n<p style=\"margin: 25px 0px; text-align:center; font-weight: bold; font-family:'Oxygen-Mono', monospace; font-size: 1.8em; color: #000; text-transform:uppercase;\">Do you need prospecting files?<\/p>\n<div class=\"one-half first\" style=\"text-align: left;\">\n<div><i class=\"fa fa-check\"><\/i> More than 11 million French companies<\/div>\n<div><i class=\"fa fa-check\"><\/i> Information updated daily<\/div>\n<\/div>\n<div class=\"one-half\" style=\"text-align: left;\">\n<div><i class=\"fa fa-check\"><\/i> Data from official sources<\/div>\n<div><i class=\"fa fa-check\"><\/i> Enriched information (phone, email&#8230;)<\/div>\n<\/div>\n<div style=\"clear: both; text-align: left;\"><\/div>\n\n<\/div>\n<\/div>\n<p>Partnering with complementary providers allows you to offer richer content to your audience. By developing common content you can each bring your expertise to the webinar.<\/p>\n<p>You can then reach a wider audience and capture more leads from both sides of the partnership.<br \/>\nYour partner&#8217;s customers are your leads, and your customers are your partner&#8217;s leads.<br \/>\nCreating a strong partnership is a powerful and free way to generate leads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-take-advantage-of-a-qualified-audience-interested-in-certain-webinars\"><\/span><span class=\"ez-toc-section\" id=\"5-take-advantage-of-a-qualified-audience-interested-in-certain-webinars\"><\/span>#5 Take advantage of a qualified audience interested in certain webinars<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some tools offer not only to host your webinars but also to promote them themselves, like <a href=\"\/en\/go\/webikeo\" target=\"_blank;\" rel=\"noopener noreferrer\">Webikeo<\/a>.<br \/>\nThis solution gives you the advantage of taking advantage of a qualified audience that is already sensitive to webinars or your subject of expertise.<\/p>\n<p>We recommend it if you want to start strong and have a certain budget but little experience in the subject and little time to devote to it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-run-your-ads-on-your-other-channels\"><\/span><span class=\"ez-toc-section\" id=\"6-run-your-ads-on-your-other-channels\"><\/span>#6 Run your ads on your other channels<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don&#8217;t just use email. Promote your webinars on all your channels: your website, your blog, your social networks, search engines, your mobile application if you have one, etc. If you have a blog, we strongly encourage you to use it for teasing.<\/p>\n<p>You can also advertise, on search engines (AdWords, Bing Ads, etc.) or social networks (Facebook, Twitter, LinkedIn&#8230;). If you do this, remember to include the day and time of the webinar in your ads, to create a sense of urgency and encourage people to click.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/01\/generer-leads-webinars-buzzsumo.png\" \/><\/p>\n<p>This guide is coming to an end. We have left out one simple question: which platform should you use to broadcast your webinars? As you can probably guess, there are quite a few platforms dedicated to this activity. We&#8217;ve written a complete guide on this subject in which we compare the 4 best platforms on the market (according to us, and many others).<\/p>\n<p><a class=\"button\" title=\"Comparison of webinar platforms\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/webinar-software-comparison\/\">Read the comparison of webinar platforms<\/a><\/p>\n<p>Well-designed webinars can generate impressive results. It&#8217;s no coincidence that more and more B2B companies are adopting this format. We hope that this guide will help you create effective webinars that generate leads and new customers. Now it&#8217;s your turn!<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"37917\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There is no better way to educate your leads and highlight the benefits of your [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":2539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261,252,306],"tags":[312],"class_list":["post-37917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-inbound-marketing","category-webinar-marketing","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Set Up And Promote Webinars To Generate More Leads? | Salesdorado<\/title>\n<meta name=\"description\" content=\"Webinars: how to find the subject? Choose the right format? Create content? And how to promote your webinars get as many leads as possible? Complete guide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/webinar-marketing\/webinars-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Set Up And Promote Webinars To Generate More Leads? | Salesdorado\" \/>\n<meta property=\"og:description\" content=\"Webinars: how to find the subject? Choose the right format? Create content? And how to promote your webinars get as many leads as possible? 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