{"id":37918,"date":"2020-11-19T12:30:16","date_gmt":"2020-11-19T12:30:16","guid":{"rendered":""},"modified":"2023-05-12T13:20:43","modified_gmt":"2023-05-12T13:20:43","slug":"get-good-customer-reviews","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/","title":{"rendered":"How to get more good customer reviews (and why)?"},"content":{"rendered":"<p>Collecting customer testimonials is crucial for every business. You can&#8217;t improve the customer experience and drive business growth if you don&#8217;t know what your customers think. Customer testimonials are the most effective form of content because of the power of the customer voice in the form of <a href=\"https:\/\/b2bsaasreviews.com\/how-to-generate-leverage-and-measure-reviews-b2b-software\/\" rel=\"noopener\" target=\"_blank\">reviews as social proof<\/a>.<\/p>\n<p>But let&#8217;s face it: getting meaningful customer stories is a difficult task. To address this challenge, we&#8217;ve written an article detailing how to get more good customer reviews and how to <a href=\"https:\/\/salesdorado.com\/en\/automation\/\">automate this process<\/a>. At the end of the article, we&#8217;ve provided a checklist so you can get started today.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#what-questions-should-i-ask-to-get-good-customer-reviews\" >What questions should I ask to get good customer reviews?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#if-you-want-to-reassure-your-prospects\" >If you want to reassure your prospects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#if-you-want-to-know-more-about-the-overall-customer-experience\" >If you want to know more about the overall customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#if-you-want-to-evaluate-the-loyalty-of-your-customers\" >If you want to evaluate the loyalty of your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#if-you-want-to-know-more-about-the-competition\" >If you want to know more about the competition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#how-to-get-more-customer-reviews\" >How to get more customer reviews?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#be-generous\" >Be generous<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#ask-for-feedback-at-the-right-time-in-the-customer-journey\" >Ask for feedback at the right time in the customer journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#keep-your-questionnaire-short-and-simple\" >Keep your questionnaire short and simple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#how-can-i-automate-the-process-of-obtaining-customer-reviews\" >How can I automate the process of obtaining customer reviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/#checklist-to-get-started-today\" >Checklist to get started today<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-questions-should-i-ask-to-get-good-customer-reviews\"><\/span><span class=\"ez-toc-section\" id=\"what-questions-should-i-ask-to-get-good-customer-reviews\"><\/span>What questions should I ask to get good customer reviews?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"if-you-want-to-reassure-your-prospects\"><\/span><span class=\"ez-toc-section\" id=\"if-you-want-to-reassure-your-prospects\"><\/span>If you want to reassure your prospects<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Did you know that <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\" rel=\"noopener noreferrer\">84%<\/a> of people trust consumer reviews as much as personal recommendations and spend 31% more with businesses that have good customer testimonials? What&#8217;s more, by having customer testimonials in your possession, you can present them as social proof on your website and build trust around your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"if-you-want-to-know-more-about-the-overall-customer-experience\"><\/span><span class=\"ez-toc-section\" id=\"if-you-want-to-know-more-about-the-overall-customer-experience\"><\/span>If you want to know more about the overall customer experience<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/11\/parcours-clients.jpg\" \/><\/p>\n<p>These questions will give you crucial information about the essential parts of your services.<\/p>\n<ul>\n<li>From one (unhappy) to ten (very happy), how would you rate your overall satisfaction with our services?<\/li>\n<\/ul>\n<p>Sometimes the numbers speak for themselves. The 0-10 scale helps customers fill in the survey more easily and gives you quick results. It is also a good idea to provide open-ended questions to leave room for all kinds of comments.<\/p>\n<ul>\n<li>What parts of our services can be improved?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"if-you-want-to-evaluate-the-loyalty-of-your-customers\"><\/span><span class=\"ez-toc-section\" id=\"if-you-want-to-evaluate-the-loyalty-of-your-customers\"><\/span>If you want to evaluate the loyalty of your customers<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer loyalty is a major asset for your company. Every company should do its best to turn prospects into loyal customers and, consequently, increase the number of referrals. Instead of using tools to <a href=\"https:\/\/salesdorado.com\/en\/automation\/sales-automation-tools\/\">automate your sales prospecting<\/a>, try to keep your existing customers first. Here are some questions you could ask them:<\/p>\n<ul>\n<li>What would you like to see us continue (and\/or stop) doing?<\/li>\n<li>What problems have you experienced with our services and how do you think we could solve them?<\/li>\n<li>How would you react if our service disappeared?<\/li>\n<li>Would you trust us to help one of your friends?<\/li>\n<\/ul>\n<p>One of the most obvious results of having loyal customers is getting a recommendation. If customers really trust you, they will recommend your services to others, especially their friends and family. This means new potential customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"if-you-want-to-know-more-about-the-competition\"><\/span><span class=\"ez-toc-section\" id=\"if-you-want-to-know-more-about-the-competition\"><\/span>If you want to know more about the competition<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is important to know your strengths and weaknesses. And it is also important to know what your prospects and customers think of you and your main competitors.<\/p>\n<ul>\n<li>What would you choose as an alternative if our services were no longer available?<\/li>\n<li>What distinguishes our company from its competitors?<\/li>\n<li>Compared to the market, is the quality of our services better, worse or about the same?<\/li>\n<li>Compared to the market, are our prices higher, lower or about the same?<\/li>\n<\/ul>\n<p>Let&#8217;s face it: today, everyone is influenced by price. Be sure to ask if your customers think your prices are fair. This information can help you develop excellent strategies for<a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/acquisition-cost\/\">acquiring new customers<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-get-more-customer-reviews\"><\/span><span class=\"ez-toc-section\" id=\"how-to-get-more-customer-reviews\"><\/span>How to get more customer reviews?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"be-generous\"><\/span><span class=\"ez-toc-section\" id=\"be-generous\"><\/span>Be generous<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Try to offer your customers gifts (an FNAC gift card, a VISA prepaid card, a short free consultation, etc.) to increase your visibility and thus obtain customer reviews. Choose a gift that is useful for the customer. For example, high value-added content such as a white paper related to their industry, an internal study, etc.<\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s tip<\/span><br \/>\nTo automate this part, look at <a href=\"https:\/\/www.rewardsgenius.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rewards Genius<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ask-for-feedback-at-the-right-time-in-the-customer-journey\"><\/span><span class=\"ez-toc-section\" id=\"ask-for-feedback-at-the-right-time-in-the-customer-journey\"><\/span>Ask for feedback at the right time in the customer journey<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/11\/parcours-client.jpg\" \/><\/p>\n<p>You have a better chance of getting quality feedback during or just after your customer&#8217;s purchase. Don&#8217;t wait for them to forget about you and ask for their feedback at the right moment in the customer journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"keep-your-questionnaire-short-and-simple\"><\/span><span class=\"ez-toc-section\" id=\"keep-your-questionnaire-short-and-simple\"><\/span>Keep your questionnaire short and simple<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Minimise the effort your client will have to make. Limit the number of questions and add a touch of humour to your questionnaire, if possible. No one likes a long, boring survey. <\/p>\n<p>If you send your customers to <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/\">review platforms<\/a>, <a href=\"https:\/\/www.webfeatcomplete.com\/generate-review-links\/\" rel=\"noopener\" target=\"_blank\">generate a direct review link<\/a>\u00a0to avoid each of your customers clicking 4 times to get to the form.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-can-i-automate-the-process-of-obtaining-customer-reviews\"><\/span><span class=\"ez-toc-section\" id=\"how-can-i-automate-the-process-of-obtaining-customer-reviews\"><\/span>How can I automate the process of obtaining customer reviews?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here the process is quite simple:<\/p>\n<ul>\n<li>1. Arrange with the client to obtain a testimonial,<\/li>\n<li>2. Prepare a personalised questionnaire depending on how the customer prefers to leave feedback (text, video, interview etc.),<\/li>\n<li>3. The customer receives a link to the satisfaction survey and leaves a video or text testimony,<\/li>\n<li>4. You approve the testimony and customise its appearance if necessary,<\/li>\n<li>5. The testimonial is posted on your website, on any page.<\/li>\n<\/ul>\n<p>And that&#8217;s it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"checklist-to-get-started-today\"><\/span><span class=\"ez-toc-section\" id=\"checklist-to-get-started-today\"><\/span>Checklist to get started today<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/11\/checklist-avis.jpg\" \/><\/p>\n<p>It is important for every business to get meaningful video and text testimonials. In this article, we have put together the questions you can ask to collect high-quality testimonials, as well as the most convenient channels to reach your customers.<\/p>\n<p>Let&#8217;s summarise this information to provide you with concrete steps to start collecting text and video reviews from your customers today:<\/p>\n<ul>\n<li>A good testimonial should tell a story: offer the story you want to tell to prospects,<\/li>\n<li>When preparing a survey, make sure to include three main questions: What was the problem? What solution(s) did they find? How does the solution now improve their life\/business?<\/li>\n<li>Keep the questionnaire as short and simple as possible,<\/li>\n<li>Offer an incentive to complete the survey (e.g. a gift card),<\/li>\n<li>Send the customer a link to the personalised survey and get a video or text testimonial,<\/li>\n<li>If necessary, personalise the testimonial you have just collected and include it on your website.<\/li>\n<\/ul>\n<p>By following this process, you will minimise the number of <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/reply-negative-email\/\">negative emails<\/a> and testimonials you may receive.<\/p>\n<p>Now you are armed with various techniques to get more reviews from your customers. Which of the above-mentioned review collection techniques have you already tried? Feel free to share your own techniques in a comment below!<\/p>\n<p>\u00a0<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"37918\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Collecting customer testimonials is crucial for every business. You can&#8217;t improve the customer experience and [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":17893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[273,303],"tags":[312],"class_list":["post-37918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-operations","category-sales-strategy","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get more good customer reviews (and why)? | Salesdorado<\/title>\n<meta name=\"description\" content=\"Customer opinions are essential for several reasons, in particular to improve your credibility. Here&#039;s how to get more good customer reviews.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get more good customer reviews (and why)? | Salesdorado\" \/>\n<meta property=\"og:description\" content=\"Customer opinions are essential for several reasons, in particular to improve your credibility. Here&#039;s how to get more good customer reviews.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesdorado\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T12:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T13:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2020\/11\/avis-clients.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Axel Lavergne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Lavergne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to get more good customer reviews (and why)? | Salesdorado","description":"Customer opinions are essential for several reasons, in particular to improve your credibility. 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