{"id":37950,"date":"2024-08-14T16:00:52","date_gmt":"2024-08-14T16:00:52","guid":{"rendered":""},"modified":"2024-08-14T17:01:44","modified_gmt":"2024-08-14T17:01:44","slug":"prospecting-plan","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/","title":{"rendered":"Create a 6-step prospecting plan to boost your sales"},"content":{"rendered":"<p>Prospecting is the lifeblood of any business.<br \/>\nYet how many startups and SMEs launch their business without a real prospecting plan?<br \/>\nBecause, yes, prospecting needs to be planned, organized and part of a real strategy.<br \/>\nIn this article, we&#8217;ll look at how to structure a prospecting plan from A to Z. Whether you have a team of one salesperson or dozens, this guide will give you the tools you need to build an efficient, scalable prospecting machine.<br \/>\nGone are the days when you&#8217;d shoot at random and hope to hit your target.<br \/>\nBy following these 6 steps to build your prospecting plan, you&#8217;ll be able to implement a prospecting strategy that converts, measures and continually improves.<br \/>\nReady to build a solid lead machine?<br \/>\nLet&#8217;s get started!         <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#step-1-define-your-prospecting-objectives\" >Step 1 Define your prospecting objectives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#set-goals-using-the-smart-method\" >Set goals using the SMART method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#align-your-prospecting-goals-with-your-overall-business-objectives\" >Align your prospecting goals with your overall business objectives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#step-2-identify-and-segment-your-target-audience\" >Step 2 Identify and segment your target audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#create-your-ideal-customer-profile-icp\" >Create your Ideal Customer Profile (ICP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#develop-your-buyer-personas\" >Develop your buyer personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#segment-your-prospect-base\" >Segment your prospect base<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#step-3-choose-your-prospecting-channels\" >Step 3 Choose your prospecting channels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#evaluate-the-different-channels\" >Evaluate the different channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#adopt-a-multi-channel-approach\" >Adopt a multi-channel approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#adapt-your-channels-to-your-targets\" >Adapt your channels to your targets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#step-4-create-your-prospecting-sequence\" >Step 4 Create your prospecting sequence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#define-the-number-and-frequency-of-touchpoints\" >Define the number and frequency of touchpoints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#create-valuable-content-for-every-interaction\" >Create valuable content for every interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#automate-certain-steps-in-your-sequence\" >Automate certain steps in your sequence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#step-5-prepare-your-resources-and-tools\" >Step 5 Prepare your resources and tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#build-your-prospect-database\" >Build your prospect database<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#select-the-right-tools\" >Select the right tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#create-your-own-scripts-and-message-templates\" >Create your own scripts and message templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#build-your-team\" >Build your team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#step-6-measure-and-optimize-your-performance\" >Step 6 Measure and optimize your performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#define-your-prospecting-kpis\" >Define your prospecting KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#set-up-regular-monitoring\" >Set up regular monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#iterate-and-continually-improve-your-plan\" >Iterate and continually improve your plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#listen-to-your-prospects-and-customers\" >Listen to your prospects and customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/prospecting-plan\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"step-1-define-your-prospecting-objectives\"><\/span>Step 1: Define your prospecting objectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Before diving headlong into prospecting, take the time to clearly define your objectives.<br \/>\nThis is the basis of any effective prospecting plan.<br \/>\nWithout clear objectives, you run the risk of sailing blindly, wasting time and resources.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"set-goals-using-the-smart-method\"><\/span>Set goals using the SMART method<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Your prospecting objectives must be SMART, i.e. :<br \/>\n<strong>Specific<\/strong>, <strong>Measurable<\/strong>, <strong>Attainable<\/strong>, <strong>Realistic<\/strong>and <strong>Temporally<\/strong>defined.<br \/>\nForget vague intentions like &#8220;I want more customers&#8221;.<br \/>\nInstead, aim for concrete objectives such as &#8220;To obtain 20 qualified appointments per month with decision-makers from SMEs in the tech sector over the next 3 months&#8221;. <figure id=\"attachment_58119\" aria-describedby=\"caption-attachment-58119\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-58119 size-full\" src=\"\/wp-content\/uploads\/2021\/02\/objectifs-smart.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/objectifs-smart.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/objectifs-smart-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/objectifs-smart-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/objectifs-smart-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-58119\" class=\"wp-caption-text\">Source : <a href=\"https:\/\/smart-visibilite.fr\/2020\/06\/24\/objectif-smart\/\" target=\"_blank\" rel=\"noopener\">Smart Visibilit\u00e9<\/a>.<\/figcaption><\/figure> Here are some examples of SMART objectives for your prospecting:     <\/p>\n<ul>\n<li>Generate 50 qualified leads per month via LinkedIn by the end of the quarter<\/li>\n<li>Increase the conversion rate of your prospecting emails from 2% to 5% in 2 months<\/li>\n<li>10 appointments with prospects matching your KPI every week<\/li>\n<\/ul>\n<p>  For each objective, define intermediate sub-objectives.<br \/>\nFor example, if you&#8217;re aiming for 50 qualified leads a month, set yourself a target of 15 leads a week.<br \/>\nThis will enable you to monitor your progress and adjust your strategy along the way if necessary.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"align-your-prospecting-goals-with-your-overall-business-objectives\"><\/span>Align your prospecting goals with your overall business objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Your prospecting objectives must not be disconnected from the reality of your business.<br \/>\nThey must be part of your overall sales strategy.<br \/>\nThis is where many startups and SMEs go wrong: they set prospecting targets without taking into account their real capacity to manage and convert the leads they generate.<br \/>\nAsk yourself these essential questions:     <\/p>\n<ul>\n<li>What is your sales target for the year?<\/li>\n<li>How many new customers do you need to acquire to reach it?<\/li>\n<li>What is your average lead-to-customer conversion rate?<\/li>\n<li>What is the average value of a customer over its lifetime (LTV)?<\/li>\n<li>How many leads can your sales team handle efficiently?<\/li>\n<\/ul>\n<p>  From there, you can determine how many qualified leads you need to generate each month, week or day to reach your objectives.<br \/>\nHere&#8217;s a concrete example: Let&#8217;s say your goal is to achieve sales of 1 million euros this year.<br \/>\nYour average shopping basket is 10,000 euros, so you need 100 new customers.<br \/>\nIf your lead\/customer conversion rate is 10%, this means you need to generate 1,000 qualified leads over the year, or around 83 per month.<br \/>\nDon&#8217;t just set quantitative targets.<br \/>\nInclude qualitative objectives in your sales prospecting plan too.      For example:  <\/p>\n<ul>\n<li>Improve lead qualification to increase your conversion rate<\/li>\n<li>Reduce the average time between first contact and signature<\/li>\n<li>Increase your prospects&#8217; satisfaction with your sales process<\/li>\n<\/ul>\n<p>  Don&#8217;t be afraid to be ambitious, but keep it realistic.<br \/>\nGoals that are too easy won&#8217;t push you to excel, while unattainable ones risk demotivating your team.   <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Don&#8217;t underestimate the importance of this step!<br \/>\nTaking the time to define clear, aligned objectives will enable you to concentrate your efforts where it really counts.<br \/>\nIt&#8217;s the basis of effective and profitable prospecting.<br \/>\nReview your objectives regularly (at least quarterly) to ensure that they remain relevant to the evolution of your market and your business.     <\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"step-2-identify-and-segment-your-target-audience\"><\/span>Step 2: Identify and segment your target audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  You&#8217;ve defined your objectives &#8211; bravo!<br \/>\nNow you need to determine exactly who you&#8217;re going to target.<br \/>\nEffective prospecting is above all targeted prospecting.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"create-your-ideal-customer-profile-icp\"><\/span>Create your Ideal Customer Profile (ICP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The ICP (Ideal Customer Profile) is the identity card of the ideal company you want to sell to.<br \/>\nIt&#8217;s not a person, but an organization that derives maximum value from your product or service.<br \/>\nTo define your KPI, ask yourself these questions:    <\/p>\n<ul>\n<li>What business sector does this company operate in?<\/li>\n<li>What is its size (number of employees, sales)?<\/li>\n<li>Where is it located geographically?<\/li>\n<li>What are its main challenges and objectives?<\/li>\n<li>How mature is the technology?<\/li>\n<\/ul>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Salesdorado tip: Analyze your current best customers.<br \/>\nWhat do they have in common?<br \/>\nThis is an excellent basis for defining your KPI.    <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"develop-your-buyer-personas\"><\/span>Develop your buyer personas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Once you&#8217;ve defined your KPI, dive into the details by creating your buyer personas.<br \/>\nThese are typical profiles of the decision-makers within your KPI.<br \/>\nWe&#8217;ve prepared an article on the subject: <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/icp-vs-buyer-persona\/\">ICP vs Buyer Personas<\/a>, to help you understand the difference between ICP and Buyer Personas. <figure id=\"attachment_58129\" aria-describedby=\"caption-attachment-58129\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-58129 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/icp-vs-persona.png\" alt=\"icp vs persona sales prospecting plan\" width=\"2048\" height=\"921\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/icp-vs-persona.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/icp-vs-persona-300x135.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/icp-vs-persona-1024x461.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/icp-vs-persona-768x345.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/icp-vs-persona-1536x691.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-58129\" class=\"wp-caption-text\">Source : <a href=\"https:\/\/www.gong.io\/fr\/blog\/icp-sales\/\" target=\"_blank\" rel=\"noopener\">Gong<\/a>.<\/figcaption><\/figure> For each buyer persona, detail :    <\/p>\n<ul>\n<li>His position and responsibilities<\/li>\n<li>Professional and personal goals<\/li>\n<li>His main daily challenges<\/li>\n<li>Buying criteria<\/li>\n<li>His favorite sources of information<\/li>\n<\/ul>\n<p>  Don&#8217;t hesitate to create several personas.<br \/>\nIn a company, several people may be involved in the purchasing process.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"segment-your-prospect-base\"><\/span>Segment your prospect base<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Now that you have your KPI and buyer personas, it&#8217;s time to segment your prospect base.<br \/>\nSegmentation will enable you to adapt your approach to each group to maximize your chances of conversion.<br \/>\nHere are a few classic segmentation criteria, which are still the basis for B2B sales:    <\/p>\n<ul>\n<li>Company size (VSE, SME, ETI, Key Account)<\/li>\n<li>The business sector<\/li>\n<li>Geographical location<\/li>\n<li>The level of maturity of your offer<\/li>\n<li>Revenue potential<\/li>\n<\/ul>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Create a scoring system to prioritize your prospects.<br \/>\nAssign points based on criteria such as correspondence with your KPI, urgency of need, or available budget.<br \/>\nAnd finally, focus first on prospects with the highest score.    <\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"step-3-choose-your-prospecting-channels\"><\/span>Step 3: Choose your prospecting channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Now you know who you&#8217;re targeting.<br \/>\nThe next step is to determine how to reach them effectively.<br \/>\nThis is where prospecting channels come into play.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"evaluate-the-different-channels\"><\/span>Evaluate the different channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  There are many different prospecting channels, each with its own advantages and disadvantages:  <\/p>\n<ul>\n<li>The <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\"><strong>telephone prospecting<\/strong><\/a> offers a direct, personalized exchange with your prospects, even if it can sometimes be perceived as intrusive if not handled properly.<br \/>\nTo avoid falling into this trap, discover the keys to <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/successful-telephone-prospecting\/\">successful telephone prospecting<\/a>. <\/li>\n<li>The <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/b2b-prospecting-emails\/\"><strong>e-mail prospecting<\/strong><\/a>has the advantage of being inexpensive and easy to automate, but can suffer from low open rates in overloaded inboxes.<\/li>\n<li>The <a href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/definition-social-selling\/\"><strong>social selling<\/strong><\/a>particularly via LinkedIn, has established itself as an excellent means of networking and establishing your expertise.<br \/>\nBut remember, this approach takes time to build a credible online presence. <\/li>\n<li><strong> <a href=\"https:\/\/salesdorado.com\/en\/field-marketing\/\">Trade shows<\/a> and events<\/strong> offer the opportunity to meet many qualified prospects in a short space of time, but can be costly and time-consuming.<\/li>\n<li>Finally<a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/\"><strong>inbound marketing<\/strong><\/a> attracts prospects who are already interested in your area of expertise, but results can take time to show.<\/li>\n<\/ul>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Don&#8217;t limit yourself to just one channel.<br \/>\nCombining several approaches is often the most effective way to maximize your impact and chances of conversion.   <\/p><\/div>\n<p class=\"p1\"><\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Tired of Excel files? Good CRM software takes prospecting to a whole new level. Discover our selection of the best free CRM software  <\/p>\n<div class=\"buttons\"><a class=\"button is-primary\" title=\"Free CRM\" href=\"https:\/\/salesdorado.com\/en\/crm\/freeware-crm\/\" rel=\" noopener\">Top 10 free CRMs<\/a> <a class=\"button is-primary is-outlined\" title=\"Salesforce Marketing Cloud\" href=\"https:\/\/appwiki.nl\/link\/brand\/BK95P8lmOa4xns1gRCyV1wDUblZeVegW\" target=\"_blank;\" rel=\"noopener\">Our favorite CRM<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"adopt-a-multi-channel-approach\"><\/span>Adopt a multi-channel approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The multi-channel approach, which involves mobilizing several channels in your prospecting efforts, increases your chances of reaching your prospects where they are most receptive.<br \/>\nHere&#8217;s an example of a multi-channel sequence:   <\/p>\n<ul>\n<li>Day 1: LinkedIn connection + personalized message<\/li>\n<li>Day 3: Presentation email<\/li>\n<li>Day 5: Phone call<\/li>\n<li>Day 7: Sending valuable content by email<\/li>\n<li>Day 10: Telephone follow-up<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"adapt-your-channels-to-your-targets\"><\/span>Adapt your channels to your targets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Not all channels work in the same way for all targets.<br \/>\nUse your buyer personas to determine the most relevant channels for each segment.  For example:  <\/p>\n<ul>\n<li>Young startups are often more receptive to social networks<\/li>\n<li>Key accounts may require a more formal approach, combining emails and phone calls.<\/li>\n<li>The professions are sometimes easier to reach by telephone<\/li>\n<\/ul>\n<p>  Test different channel combinations and measure the results.<br \/>\nOver time, you&#8217;ll identify the most effective sequences for each segment of your target audience.<br \/>\nAnd remember: whatever channel you choose, the quality of your message is paramount.<br \/>\nAlways make sure you&#8217;re bringing value to your prospect, rather than simply selling them your product or service.<br \/>\nThe choice of channels is a key step in building a prospecting plan.<br \/>\nIt must be well thought-out and aligned with your objectives, your target and your resources.<br \/>\nOf course, don&#8217;t hesitate to experiment and adjust your approach according to the results obtained.<br \/>\nThe culture of testing must be at the heart of your prospecting strategy.         <\/p>\n<h2><span class=\"ez-toc-section\" id=\"step-4-create-your-prospecting-sequence\"><\/span>Step 4: Create your prospecting sequence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Now that you&#8217;ve identified your targets and chosen your channels, it&#8217;s time to structure your approach by creating what&#8217;s known as a <strong>prospecting sequence<\/strong>.<br \/>\nThis is a key element of your prospecting plan.<br \/>\nA good sequence enables you to interact with your prospects in a coherent and relevant way.<br \/>\nIt increases your chances of conversion.     <\/p>\n<h3><span class=\"ez-toc-section\" id=\"define-the-number-and-frequency-of-touchpoints\"><\/span>Define the number and frequency of touchpoints<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The first step is to determine how many times and how often you will contact your prospects.<br \/>\nThere&#8217;s no golden rule, but here are a few guidelines:   <\/p>\n<ul>\n<li>Aim for between 6 and 12 contact points over a period of 3 to 4 weeks.<\/li>\n<li>Space your interactions 2 to 3 days apart at first, then gradually increase the interval.<\/li>\n<li>Tailor the frequency to your prospects&#8217; reactions.<\/li>\n<\/ul>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Don&#8217;t be afraid to be persistent, but keep it professional.<br \/>\nMost sales are closed after the 5th contact.   <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"create-valuable-content-for-every-interaction\"><\/span>Create valuable content for every interaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Every contact point in your sequence must bring value to your prospect.<br \/>\nSo don&#8217;t just repeat your sales pitch every time.<br \/>\nOn the contrary, vary your approach.   For example:  <\/p>\n<ol>\n<li>First contact: Introduce yourself briefly and explain why you&#8217;re contacting us.<\/li>\n<li>Second contact: You share relevant content (case study, white paper, blog article) related to your prospect&#8217;s challenges.<\/li>\n<li>Third contact: You propose a discovery call to understand the prospect&#8217;s specific needs.<\/li>\n<li>Next contacts : You alternate between content sharing, feedback requests and tailored value propositions.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"automate-certain-steps-in-your-sequence\"><\/span>Automate certain steps in your sequence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Automation can greatly improve your prospecting efficiency, provided it&#8217;s used intelligently.<br \/>\nAmong the classic elements you can automate :   <\/p>\n<ul>\n<li>Sending follow-up emails<\/li>\n<li>Reminders for calls to be made<\/li>\n<li>Update prospect status in your CRM<\/li>\n<li>Send personalized content based on the prospect&#8217;s actions<\/li>\n<\/ul>\n<p>  Be careful, however, not to over-automate.<br \/>\nKey interactions, such as discovery calls or answers to specific questions, must remain personal.   <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Use tools like <a href=\"\/go\/hubspot\/\">HubSpot<\/a> or <a href=\"\/go\/pipedrive\">Pipedrive<\/a> to automate your sequences while retaining a personal touch.  <\/p><\/div>\n<p><strong>Example of a B2B prospecting sequence<\/strong>:  <\/p>\n<ul>\n<li><strong>Day 1<\/strong>: Personalized introductory e-mail<\/li>\n<li><strong>Day 3<\/strong>: LinkedIn connection + personalized message<\/li>\n<li><strong>Day 5<\/strong>: Phone call (if no answer, leave a voice message)<\/li>\n<li><strong>Day 8<\/strong>: Email with relevant content (case study, white paper)<\/li>\n<li><strong>Day 11<\/strong>: Telephone follow-up<\/li>\n<li><strong>Day 15<\/strong>: Email for a discovery meeting<\/li>\n<li><strong>Day 20<\/strong>: Final LinkedIn or email reminder<\/li>\n<\/ul>\n<p>  Don&#8217;t forget that a prospecting sequence is not set in stone.<br \/>\nYou need to test different approaches, analyze the results and make ongoing adjustments.<br \/>\nThe key is to find the right balance between persistence and respect for the prospect.<br \/>\nA well-designed prospecting sequence keeps you at the forefront of your prospects&#8217; minds throughout the sales cycle.<br \/>\nIt structures your approach, ensures consistent follow-up and increases your chances of turning leads into customers.<br \/>\nTake the time to design it carefully, and don&#8217;t hesitate to refine it over time in line with your results.       <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Tired of Excel files? Good CRM software takes prospecting to a whole new level. Discover our selection of the best free CRM software  <\/p>\n<div class=\"buttons\"><a class=\"button is-primary\" title=\"Free CRM\" href=\"https:\/\/salesdorado.com\/en\/crm\/freeware-crm\/\" rel=\" noopener\">Top 10 free CRMs<\/a> <a class=\"button is-primary is-outlined\" title=\"Salesforce Marketing Cloud\" href=\"https:\/\/appwiki.nl\/link\/brand\/BK95P8lmOa4xns1gRCyV1wDUblZeVegW\" target=\"_blank;\" rel=\"noopener\">Our favorite CRM<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"step-5-prepare-your-resources-and-tools\"><\/span>Step 5: Prepare your resources and tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  You&#8217;ve defined your objectives, identified your targets, chosen your channels and created your prospecting sequence.<br \/>\nCongratulations!<br \/>\nBut before you dive in headlong, there&#8217;s one crucial step left: using the right <a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/\">prospecting tools<\/a> and resources.<br \/>\nThis is the key to effective, scalable prospecting.     <\/p>\n<h3><span class=\"ez-toc-section\" id=\"build-your-prospect-database\"><\/span>Build your prospect database<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Your database is the heart of your prospecting strategy.<br \/>\nWithout qualified leads, even the best sequence in the world will be useless.<br \/>\nHere&#8217;s how it works:    <\/p>\n<ol>\n<li>Identify your data sources: <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/sales-navigator\" target=\"_blank\" rel=\"noopener\">LinkedIn Sales Navigator<\/a>, industry databases, professional directories, etc.<\/li>\n<li>Enrich your data: Use tools like <a href=\"\/go\/clearbit\">Clearbit<\/a> to add relevant information (email, telephone, exact position) to the contacts in your database.<\/li>\n<li>Clean up your database regularly: remove duplicates, update obsolete information.<br \/>\nA clean database guarantees effective prospecting. <\/li>\n<\/ol>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Aim for quality rather than quantity.<br \/>\n100 well-qualified prospects are better than 1,000 inaccurate contacts.   <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"select-the-right-tools\"><\/span>Select the right tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The right tools can make the difference between tedious prospecting and a well-oiled machine.<br \/>\nHere are the essentials:   <\/p>\n<ul>\n<li><strong> <a href=\"https:\/\/salesdorado.com\/en\/crm\/\">CRM<\/a><\/strong>, the cockpit of your prospecting process. <a href=\"\/go\/hubspot\/\">HubSpot<\/a>, <a href=\"\/go\/pipedrive\/\">Pipedrive<\/a> or <a href=\"\/go\/salesforce\/\">Salesforce<\/a> are excellent options, depending on your needs and size.<\/li>\n<\/ul>\n<figure id=\"attachment_55275\" aria-describedby=\"caption-attachment-55275\" style=\"width: 1444px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-55275 size-full\" src=\"\/wp-content\/uploads\/2023\/04\/pipedrive-pipelin-ventes.png\" alt=\"pipedrive pipeline vente\" width=\"1444\" height=\"838\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/pipedrive-pipelin-ventes.png 1444w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/pipedrive-pipelin-ventes-300x174.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/pipedrive-pipelin-ventes-1024x594.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/pipedrive-pipelin-ventes-768x446.png 768w\" sizes=\"(max-width: 1444px) 100vw, 1444px\" \/><figcaption id=\"caption-attachment-55275\" class=\"wp-caption-text\">An example of a good CRM, often recommended by Salesdorado, is Pipedrive.<\/figcaption><\/figure>\n<ul>\n<li><strong>Sales automation tools<\/strong>, to manage your prospecting sequences. <a href=\"\/go\/lemlist\">Lemlist<\/a>, Outreach or <a href=\"http:\/\/reply.io\/\" target=\"_blank\" rel=\"noopener\">Reply.io<\/a> are good choices.<\/li>\n<li><strong>Email signing tools<\/strong>, for professional, tracked signatures.<br \/>\nIf you&#8217;re interested, we&#8217;ve compared the leading <a href=\"https:\/\/salesdorado.com\/en\/closing\/electronic-signature-software-comparison-selection-guide\/\">electronic signature software<\/a>. <\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/online-appointment-setting-software\/\">Appointment-setting tools<\/a> to make life easier for your prospects.<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/automation\/data-enrichment-b2b-tools\/\">Data enrichment tools<\/a>, to fill in missing information about your prospects.<\/li>\n<\/ul>\n<p>  A word of caution: make sure all your tools integrate well with each other.<br \/>\nThe aim is to have a fluid workflow, not to spend your time juggling different platforms.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"create-your-own-scripts-and-message-templates\"><\/span>Create your own scripts and message templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Having ready-to-use templates will save you precious time.<br \/>\nWith this in mind, you can prepare   <\/p>\n<ol>\n<li>From <strong><a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/examples-sales-scripts\/\">call scripts<\/a><\/strong>not to recite them word for word, but to have a framework to follow.<\/li>\n<li>From <a href=\"https:\/\/salesdorado.com\/ressources\/modeles-cold-mailing\/\"><strong>email templates<\/strong><\/a>for each stage of your prospecting sequence.<\/li>\n<li><strong>LinkedIn messages<\/strong>, for connection requests and follow-ups (find out how to <a href=\"https:\/\/salesdorado.com\/en\/linkedin-outreach\/\">prospect<\/a> successfully <a href=\"https:\/\/salesdorado.com\/en\/linkedin-outreach\/\">on LinkedIn<\/a>).<\/li>\n<li>A <strong>presentation of your company<\/strong>, such as a clear, concise PDF document that you can send to interested prospects.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"build-your-team\"><\/span>Build your team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  If you&#8217;re lucky enough to have a sales team, make sure they master all the tools and resources you&#8217;ve put in place.<br \/>\nOrganize training sessions and create a best practice guide.<br \/>\nRemember that preparation is the key to successful prospecting.<br \/>\nInvest time in setting up your resources and tools, and you&#8217;ll reap the rewards very quickly.<br \/>\nRemember: a good salesperson spends more time preparing than prospecting!      <\/p>\n<h2><span class=\"ez-toc-section\" id=\"step-6-measure-and-optimize-your-performance\"><\/span>Step 6: Measure and optimize your performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  You&#8217;re there!<br \/>\nYour sales prospecting plan is in place, your sales people are on deck and the first results are starting to come in.<br \/>\nBut don&#8217;t rest on your laurels: the key to long-term prospecting success is continuous measurement and optimization.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"define-your-prospecting-kpis\"><\/span>Define your prospecting KPIs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Without clear indicators, it&#8217;s impossible to know whether your efforts are bearing fruit.<br \/>\nHere are the essential KPIs to track:   <\/p>\n<ol>\n<li><strong>Response rate<\/strong>: How many prospects respond to your solicitations?<\/li>\n<li><strong>Qualification rate<\/strong>: How many of the answers really correspond to your KPI?<\/li>\n<li><strong>Appointment conversion rate<\/strong>: How many qualified prospects accept an appointment?<\/li>\n<li><strong>Opportunity conversion rate<\/strong>: How many appointments turn into business opportunities?<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/cost-per-lead\/\"><strong>Cost per qualified lead<\/strong><\/a> How much does it cost to acquire a qualified lead?<\/li>\n<\/ol>\n\n<h3><span class=\"ez-toc-section\" id=\"set-up-regular-monitoring\"><\/span>Set up regular monitoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Measurement only makes sense if it&#8217;s regular.<br \/>\nEstablish follow-up routines:   <\/p>\n<ol>\n<li>Daily: Number of contacts made, responses received.<\/li>\n<li>Weekly: Response rate, number of appointments made.<\/li>\n<li>Monthly: Conversion rate, cost per lead, trend analysis.<\/li>\n<\/ol>\n<p>  Use visual dashboards in your CRM to get an overview at a glance.<br \/>\nA complete prospecting plan includes everything from action planning to analysis.   <figure id=\"attachment_48882\" aria-describedby=\"caption-attachment-48882\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-48882 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/07\/sellsy-dashboard.png\" alt=\"prospecting plan example CRM dashboard\" width=\"1440\" height=\"813\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/07\/sellsy-dashboard.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/07\/sellsy-dashboard-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/07\/sellsy-dashboard-1024x578.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/07\/sellsy-dashboard-768x434.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-48882\" class=\"wp-caption-text\">Example of a CRM dashboard (Sellsy).<\/figcaption><\/figure><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iterate-and-continually-improve-your-plan\"><\/span>Iterate and continually improve your plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Prospecting is not an exact science.<br \/>\nWhat works today may not work tomorrow.<br \/>\nThat&#8217;s why you need to take a continuous improvement approach.<br \/>\nIn your prospecting plan :     <\/p>\n<ol>\n<li>Test different approaches: vary your hooks, your channels, your moments of contact.<\/li>\n<li>Analyze what works (and what doesn&#8217;t): identify the best practices of your best salespeople.<\/li>\n<li>Train your team on an ongoing basis: share results and best practices at regular meetings.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"listen-to-your-prospects-and-customers\"><\/span>Listen to your prospects and customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Finally, don&#8217;t forget the most valuable source of information: your prospects and customers themselves.<br \/>\nAsk them regularly for feedback on your prospecting process.<br \/>\nWhat did they appreciate?<br \/>\nWhat annoyed them?<br \/>\nTheir feedback is a gold mine for optimizing your approach.      <\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  And there you have it!<br \/>\nYou now have all the keys you need to create a prospecting plan worthy of the name.<br \/>\nFrom defining your objectives to optimizing your performance, identifying your targets and creating your sequence, you&#8217;ve got all the ingredients you need to turn your prospecting into a veritable machine for generating qualified leads.<br \/>\nRemember: a good prospecting plan is never static.<br \/>\nIt evolves, adapts and improves over time.<br \/>\nDon&#8217;t be afraid to experiment, to test new approaches, to question your habits.<br \/>\nThe key to success lies in your ability to adapt quickly to market feedback.<br \/>\nFinally, always remember that behind every prospect is a human being.<br \/>\nOf course, tools, processes and KPIs are essential.<br \/>\nBut never forget the importance of empathy, listening and personalization in your sales approach.<br \/>\nWe tend to forget this, especially on digital channels!            \r\n\r\n<!--<div class=\"blocTips primary-light\"><i class=\"fa fa-gift\"><\/i><p><span class=\"title is-5\">Le bonus Salesdorado<\/span><\/p>\r\n  <div style=\"padding:300px 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/832550901?background=1&autoplay=1&loop=1&autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"sdo\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\r\n<p>L'int\u00e9gralit\u00e9 de notre <a href=\"\/crm\/comparatif-logiciels-crm-b2b\/\">benchmark des logiciels CRM<\/a> est <strong>disponible au t\u00e9l\u00e9chargement au format excel gratuitement<\/strong>. Vous y trouverez aussi une comparaison de chaque outil sur une trentaine de fonctionnalit\u00e9s diff\u00e9rentes. Entrez votre email ci-dessous et on vous envoie \u00e7a fissa! \ud83d\udc47<\/p>\r\n\r\n<a href=\"https:\/\/salesdorado.com\/ressources\/benchmark-crm\/\" target=\"_blank;\" class=\"button is-primary my-4\">T\u00e9l\u00e9charger le benchmark CRM<\/a>\r\n\r\n<\/div>-->\r\n<!--<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Le conseil Salesdorado<\/span> <p>Marre des fichiers excel? Un bon logiciel CRM permet de passer un vrai palier en mati\u00e8re de prospection. D\u00e9couvrez notre s\u00e9lection des meilleurs logiciels CRM gratuits<\/p>\r\n<div class=\"buttons\"><a href=\"\/crm\/logiciels-crm-gratuits\/\" title=\"CRM Gratuits\" rel=\" noopener\" class=\"button is-primary\">Top 10 des CRM gratuits<\/a> <a class=\"button is-primary is-outlined\" href=\"https:\/\/appwiki.nl\/link\/brand\/BK95P8lmOa4xns1gRCyV1wDUblZeVegW\" target=\"_blank;\" title=\"Pipedrive\">Notre CRM pr\u00e9f\u00e9r\u00e9<\/a>\r\n<\/div>\r\n<\/div>--><\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"37950\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prospecting is the lifeblood of any business. Yet how many startups and SMEs launch their [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":28508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279,285,276,282,246],"tags":[312],"class_list":["post-37950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-calling","category-cold-email","category-linkedin-outreach","category-outbound-sales","category-sales-intelligence","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create an effective Prospecting Plan in 6 steps | Salesdorado<\/title>\n<meta name=\"description\" content=\"A complete 6-step guide to creating an effective prospecting plan and generating more sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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