nurturing<\/a> cycle. Don’t worry, it’s much easier than it sounds. However, let’s be honest, it’s a medium-term investment.<\/li>\n<\/ul>\nThe first thing you need to do is to understand your target audience.
\nI recommend creating buyer personas that represent your ideal customers.<\/p>\n
![](\"\/wp-content\/uploads\/2018\/12\/persona.png\")
\nSource: OptinMonster<\/em><\/p>\nThis will help you to know where you can reach them. Without knowing this, you will find it difficult to collect emails.
\nEmail is an online channel, but you can build your list online and offline.<\/p>\n
There are over 3.7 billion email users in the world and it is likely that many of them are not avid internet users. So, depending on your business and your personas, you can determine the path you choose to build your list.<\/p>\n
Here are some examples of methods to collect emails:<\/p>\n
<\/span><\/span>1. Optimise your website for opt-ins<\/span><\/span><\/h3>\nWhen someone visits your website, they show an interest in your product or service. By setting up subscription forms for your newsletter, you can add interested people to your mailing list.<\/p>\n
<\/span><\/span>2. Put forms on your blog<\/span><\/span><\/h3>\nThe same applies to your blog. The readers of your articles are likely to be interested in the topics you cover. If they like your content, a good percentage will want to subscribe to your newsletter.<\/p>\n
<\/span><\/span>3. Use lead magnets<\/span><\/span><\/h3>\nYou can go even further. Create ebooks, checklists, spreadsheets, templates or videos on the topics you cover on your blog.<\/p>\n
These will be your main magnets or content upgrades. This type of content should provide additional value in a usable form.<\/p>\n
Create landing pages where users can sign up to receive your lead magnets. Put CTAs (call-to-actions) in your blog posts so that people who want to know more about a specific topic can access them.<\/p>\n
An email course is the best type of lead magnet for building an email list. On the one hand, it attracts the right traffic and subscribers will be waiting for your emails. This makes it easier to build relationships and qualify. Plus, it’s easy to implement.<\/p>\n
<\/span><\/span>4. Create pop-ups or contextual forms<\/span><\/span><\/h3>\nContextual pop-ups and behaviour-based forms are ideal for growing your list. If you set them up correctly, you can dramatically increase your subscriber base. One thing to consider when setting them up is the context.<\/p>\n
For example, set a pop-up to appear when someone is halfway through your article. Even better, set it to appear in a fixed position on a part of the screen where it is most relevant.<\/p>\n
<\/span><\/span>5. Using social networks<\/span><\/span><\/h3>\nSocial selling is not just a fad. Social networks (Linkedin in particular) are a very effective way to grow your list. Put links to your landing pages in your profile descriptions. Go a step further and think about which lead magnet is best suited for each platform.<\/p>\n
Also create publications or ads with links to your lead magnet.<\/p>\n
<\/span><\/span>6. Cooperate with business partners<\/span><\/span><\/h3>\nYou can exchange a mailing list with companies. Make sure you do it with the right companies, the audience must be the right one.<\/p>\n
I recommend using the same sender name that is usually used for their newsletter. Otherwise, your open rate may suffer, as most people will have no idea who sent the email.<\/p>\n
In the subject line or preview of the text, you can mention that it is not just a newsletter. Some new content with a new perspective can intrigue subscribers.<\/p>\n
You can also share their content on your social networks and newsletter and ask them to link to your landing page in their newsletter.<\/p>\n