{"id":38025,"date":"2021-02-16T12:30:37","date_gmt":"2021-02-16T12:30:37","guid":{"rendered":""},"modified":"2023-05-12T14:25:05","modified_gmt":"2023-05-12T14:25:05","slug":"icp-vs-buyer-persona","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/","title":{"rendered":"KPI VS Buyer Persona in B2B Marketing"},"content":{"rendered":"<p>Your ideal customer profile (ICP) is a description of the type of business you should be selling to, while your buyer persona is a detailed analysis of the people who already buy from you.<\/p>\n<p>In this article, we look in detail at KPIs and buyer personas, and give you some tips on how to get the most out of them.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#what-is-an-icp-ideal-customer-profile\" title=\"What is an ICP (Ideal Customer Profile)?\">What is an ICP (Ideal Customer Profile)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#what-is-a-buyer-persona-in-b2b\" title=\"What is a buyer persona in B2B?\">What is a buyer persona in B2B?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#what-are-the-differences-between-a-kpi-a-buyer-persona-in-b2b\" title=\"What are the differences between a KPI &amp; a buyer persona in B2B?\">What are the differences between a KPI &amp; a buyer persona in B2B?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#why-do-we-need-a-kpi-and-a-buyer-persona-in-b2b-in-2021\" title=\"Why do we need a KPI and a buyer persona in B2B in 2021?\">Why do we need a KPI and a buyer persona in B2B in 2021?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#update-your-kpi-and-buyer-personas-regularly\" title=\"Update your KPI and buyer personas regularly\">Update your KPI and buyer personas regularly<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#when-should-a-new-kpi-or-persona-be-created\" title=\"When should a new KPI or persona be created?\">When should a new KPI or persona be created?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#going-further\" title=\"Going further\">Going further<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-an-icp-ideal-customer-profile\"><\/span><span class=\"ez-toc-section\" id=\"what-is-an-icp-ideal-customer-profile\"><\/span>What is an ICP (Ideal Customer Profile)?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/02\/icp.jpg\" \/><\/p>\n<p>A KPI is a fairly conceptual description of a fictitious company that derives significant value from your product or service, and in return provides substantial value to your company. It is the customer who :<\/p>\n<ul>\n<li>Costs the least to acquire,<\/li>\n<li>Is faithful,<\/li>\n<li>Has a high customer lifetime value (i.e. the value that the customer brings over his or her lifetime as a customer)<\/li>\n<li>and becomes a real promoter for your brand.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-buyer-persona-in-b2b\"><\/span><span class=\"ez-toc-section\" id=\"what-is-a-buyer-persona-in-b2b\"><\/span>What is a buyer persona in B2B?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A buyer persona is a semi-fictional representation of your ideal customer. It is based on market research and real data on people who have already bought from you.<\/p>\n<p>Buyer personas provide structure and context to your business, making it easier to develop content, allocate time and resources to your teams and align your organisation.<\/p>\n<p>You can use the data collected via your <a href=\"https:\/\/salesdorado.com\/en\/crm\/free-crm-software\/\">CRM and B2B marketing software<\/a> to help you create your persona.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-differences-between-a-kpi-a-buyer-persona-in-b2b\"><\/span><span class=\"ez-toc-section\" id=\"what-are-the-differences-between-a-kpi-a-buyer-persona-in-b2b\"><\/span>What are the differences between a KPI &amp; a buyer persona in B2B?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"bloc-tips\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">The Salesdorado definition<\/span><br \/>\nYour KPI is a description of the type of business you should be selling to, while your buyer persona is a detailed analysis of the people involved in the buying process.<\/p>\n<p>For example, at Salesdorado, our KPI is a French-speaking SME or start-up with a relatively simple <a href=\"https:\/\/salesdorado.com\/en\/building-sales-team\/\">sales organisation<\/a> (between 1 and 50 salespeople) that wants to digitise and optimise its processes.<\/p>\n<p>As for our buyer personas, they are the directors or founders of these organisations, the sales decision-makers, those responsible for generating leads, those responsible for processing them, and the support teams (analytics, <a href=\"https:\/\/salesdorado.com\/en\/automation\/sales-operations-definition-best-practices\/\">sales operations<\/a>, <a href=\"https:\/\/salesdorado.com\/en\/building-sales-team\/sales-enablement\/\">sales enablement<\/a>, etc.).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-do-we-need-a-kpi-and-a-buyer-persona-in-b2b-in-2021\"><\/span><span class=\"ez-toc-section\" id=\"why-do-we-need-a-kpi-and-a-buyer-persona-in-b2b-in-2021\"><\/span>Why do we need a KPI and a buyer persona in B2B in 2021?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/02\/creer-persona-icp.jpg\" \/><\/p>\n<p>Understanding your KPI &#8211; its challenges, objectives, characteristics, etc. &#8211; helps you define a strategy to attract the most valuable customers to your business. &#8211; Understanding your KPI &#8211; its challenges, goals, characteristics, etc. &#8211; helps you define a strategy to attract the most interesting customers for your business. But at the end of the day (or more precisely, the sales process), it is a human being, not a company, that signs the deal.<\/p>\n<p>There is a mantra that B2B is H2H (Human to Human). That&#8217;s why you need to treat sales to businesses as sales to humans.<\/p>\n<p>The more relevant you are and the better you can talk about the things that matter to your prospects &#8211; the people within companies who will benefit from using your product &#8211; the higher your B2B conversion rates will be.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"update-your-kpi-and-buyer-personas-regularly\"><\/span><span class=\"ez-toc-section\" id=\"update-your-kpi-and-buyer-personas-regularly\"><\/span>Update your KPI and buyer personas regularly<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Defining your KPI is first and foremost an economic issue. Your solution must have a direct correlation with the company&#8217;s profits or expenses. If not, you must be able to demonstrate how it indirectly affects the organisation&#8217;s finances.<\/p>\n<p>Your company, your offer, your market evolve. Your ideal customer may therefore also evolve. There is no universal definition of the ideal customer profile for all companies.<\/p>\n<p>Every six to nine months you should assess whether the company profile and the buyer persona you have chosen as ideal are still similar, or whether you need to change its description.<\/p>\n<p>Your buyer personas on the other hand are more of a human affair: Within your KPIs, what are the personality traits, motivations, and sufferings that drive <strong>individuals<\/strong> to decide to buy your solution?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"when-should-a-new-kpi-or-persona-be-created\"><\/span><span class=\"ez-toc-section\" id=\"when-should-a-new-kpi-or-persona-be-created\"><\/span>When should a new KPI or persona be created?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/02\/creer-nouveau-persona-icp.jpg\" \/><\/p>\n<p>As human beings, one of our greatest pleasures is the accumulation of knowledge. However, data collection comes at a cost, often not insignificant.<\/p>\n<p>Not all data is equally valuable. The most effective way to create a KPI or a new persona is to collect the information about your customers that is (most) relevant to your sales process.<\/p>\n<p>The number of KPIs and personas you need to create depends on the nature of your business: you may have one or two, but this number can go up to ten. But if you are new to KPIs and personas, start small. You can always create more later, if necessary.<\/p>\n<p class=\"bloc-tips\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s advice<\/span><br \/>\nTo start with, we recommend one KPI and two or three personas within the KPI. Only when you can no longer fit (existing and satisfied) customers into the existing one, you can create new KPIs and personas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"going-further\"><\/span><span class=\"ez-toc-section\" id=\"going-further\"><\/span>Going further<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your KPI and persona need to change as your business grows and evolves, and vice versa. What&#8217;s the point of having great content and mind-blowing KPIs and personas if it doesn&#8217;t get your business off the ground.<\/p>\n<p>Once you have defined your KPI and persona, you should start looking at ways to improve the way your sales and marketing teams deal with companies that fit that profile.<\/p>\n<p>Your ideal customer profile should dictate many things:<\/p>\n<ul>\n<li>How to improve the product or service you offer,<\/li>\n<li>The right words and phrases for your sales and marketing teams to use with prospects and customers. The KPI then becomes one of the <a href=\"https:\/\/salesdorado.com\/en\/building-sales-team\/how-to-motivate-sales-team\/\">concrete ways to motivate a sales team<\/a>.<\/li>\n<li>How, when and where to reach your prospects and customers.<\/li>\n<\/ul>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38025\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your ideal customer profile (ICP) is a description of the type of business you should [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":18799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261,252,249],"tags":[312],"class_list":["post-38025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-inbound-marketing","category-lead-generation","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI VS Buyer Persona in B2B Marketing | Salesdorado<\/title>\n<meta name=\"description\" content=\"Defining an ICP and a Buyer Persona is essential to lead your business towards the path of success. Let&#039;s find out how to create them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI VS Buyer Persona in B2B Marketing | Salesdorado\" \/>\n<meta property=\"og:description\" content=\"Defining an ICP and a Buyer Persona is essential to lead your business towards the path of success. Let&#039;s find out how to create them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesdorado\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-16T12:30:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T14:25:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/buyer-persona-icp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Axel Lavergne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Lavergne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPI VS Buyer Persona in B2B Marketing | Salesdorado","description":"Defining an ICP and a Buyer Persona is essential to lead your business towards the path of success. Let's find out how to create them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/","og_locale":"en_US","og_type":"article","og_title":"KPI VS Buyer Persona in B2B Marketing | Salesdorado","og_description":"Defining an ICP and a Buyer Persona is essential to lead your business towards the path of success. Let's find out how to create them.","og_url":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/","og_site_name":"Salesdorado","article_published_time":"2021-02-16T12:30:37+00:00","article_modified_time":"2023-05-12T14:25:05+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/buyer-persona-icp.jpg","type":"image\/jpeg"}],"author":"Axel Lavergne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Axel Lavergne","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#article","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/"},"author":{"name":"Axel Lavergne","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8"},"headline":"KPI VS Buyer Persona in B2B Marketing","datePublished":"2021-02-16T12:30:37+00:00","dateModified":"2023-05-12T14:25:05+00:00","mainEntityOfPage":{"@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/"},"wordCount":915,"commentCount":0,"publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"image":{"@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/buyer-persona-icp.jpg","keywords":["Guides"],"articleSection":["B2B Marketing","Inbound marketing","Lead Generation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/","url":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/","name":"KPI VS Buyer Persona in B2B Marketing | Salesdorado","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#primaryimage"},"image":{"@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/buyer-persona-icp.jpg","datePublished":"2021-02-16T12:30:37+00:00","dateModified":"2023-05-12T14:25:05+00:00","description":"Defining an ICP and a Buyer Persona is essential to lead your business towards the path of success. Let's find out how to create them.","breadcrumb":{"@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#primaryimage","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/buyer-persona-icp.jpg","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/02\/buyer-persona-icp.jpg","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/salesdorado.com\/en\/inbound-marketing\/icp-vs-buyer-persona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesdorado.com\/en\/"},{"@type":"ListItem","position":2,"name":"Inbound marketing","item":"https:\/\/salesdorado.com\/en\/.\/inbound-marketing\/"},{"@type":"ListItem","position":3,"name":"KPI VS Buyer Persona in B2B Marketing"}]},{"@type":"WebSite","@id":"https:\/\/salesdorado.com\/en\/#website","url":"https:\/\/salesdorado.com\/en\/","name":"Salesdorado","description":"Work smarter, close more","publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesdorado.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/salesdorado.com\/en\/#organization","name":"Salesdorado","url":"https:\/\/salesdorado.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","width":176,"height":176,"caption":"Salesdorado"},"image":{"@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8","name":"Axel Lavergne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","caption":"Axel Lavergne"},"description":"Axel est un des co-fondateurs de Salesdorado. Il est aussi le fondateur de reviewflowz, un logiciel de gestion des avis clients.","sameAs":["https:\/\/salesdorado.com\/","https:\/\/www.linkedin.com\/in\/lavergneaxel\/","https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/08\/axel-lavergne.jpeg","18SMiJ_YMKevIubRtPv-bVr5W3uQct3aB8goMkty1v6s","Fondateur @ Salesdorado & reviewflowz.com"],"url":"https:\/\/salesdorado.com\/en\/author\/axelmetacompany-co\/"}]}},"_links":{"self":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/comments?post=38025"}],"version-history":[{"count":0,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media\/18799"}],"wp:attachment":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media?parent=38025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/categories?post=38025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/tags?post=38025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}