{"id":38044,"date":"2019-01-12T08:10:45","date_gmt":"2019-01-12T08:10:45","guid":{"rendered":""},"modified":"2023-05-12T14:26:45","modified_gmt":"2023-05-12T14:26:45","slug":"identify-anonymous-b2b-visitors","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/lead-generation\/identify-anonymous-b2b-visitors\/","title":{"rendered":"The art of identifying anonymous visitors to a B2B website"},"content":{"rendered":"

More than 95% of visitors to a website remain anonymous, and that’s normal, because data protection for the general public is essential. But what about the identification of visitors in the context of their businesses?
\nAt a time when a visitor is becoming increasingly expensive, the vast majority of these visitors are useless. Yet companies are waiting for information about the sites they visit. In B2B, it is now possible to obtain information about companies that visit you thanks to Cookie based and IP based methods. Insert a simple script on your site to get access to multiple detailed information useful for your communication. This trend is part of ABM(Account Based Marketing<\/a>) which focuses on a personalised approach with high added value. But to be effective, ABM needs information that only visitor identification can provide. There are various software and tools that allow this identification while respecting the RGPD.<\/p>\n

We propose here an analysis of existing solutions to answer a not so technical question:
\nhow to identify an anonymous visitor in a B2B site?<\/p>\n

\n
\n

Sommaire<\/p>\n<\/span><\/div>\n