{"id":38053,"date":"2019-04-13T14:55:48","date_gmt":"2019-04-13T14:55:48","guid":{"rendered":""},"modified":"2023-05-12T14:27:36","modified_gmt":"2023-05-12T14:27:36","slug":"clean-customer-database","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/clean-customer-database\/","title":{"rendered":"The Complete Guide To Cleaning Up Your Customer Database"},"content":{"rendered":"

The quality of your customer base is deteriorating, you know you need to clean it up, but you haven’t done it yet? Or have you inherited a poorly maintained customer base? You don’t know where to start, how to proceed, what tools to use, what action plan to put in place?<\/p>\n

In this comprehensive guide, we will detail how to successfully clean up your customer base.<\/p>\n

What are the problems with your customer base?<\/h1>\n

If you do not clean up your customer base, its quality will necessarily deteriorate. Customer data is a living thing, it has a life cycle and deteriorates over time. You cannot have good performance with your marketing and CRM actions if you work on a poor quality customer base: the quality of your campaigns, the actions of your sales people and your customer service depend on it. Cleaning up your customer database – and let’s be clear: regularly – is therefore a major issue. Customer data cleansing is at the heart of any Data Quality<\/a> Management strategy.<\/p>\n

Read our comprehensive guide to data quality<\/a>.<\/p>\n

What is a poor quality customer base? It is a database that contains the following elements<\/p>\n

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