Email deliverability refers to the ability of emails sent to reach their recipients’ inboxes without a hitch. According to the definition of the ISPs (Internet Service Providers, which refers more broadly to email address providers such as Gmail, Hotmail, Orange, etc.), deliverability only measures the percentage of emails sent that have reached their recipients, without differentiating between messages arriving as spam and those arriving inbox.<\/p>\n
In this guide, we will use a different definition of email deliverability: the percentage of emails sent that reach the recipient’s main inbox, not counting those that arrive as spam. After all, isn’t that what good marketers are most interested in, how many prospects see their emails go through their inbox?<\/p>\n
From the moment it is sent to the moment it is received, the journey of an email is comparable to an obstacle course. But what are the different factors influencing the difficulty of this event?<\/p>\n
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