{"id":38056,"date":"2019-03-30T17:59:32","date_gmt":"2019-03-30T17:59:32","guid":{"rendered":""},"modified":"2023-05-12T14:36:10","modified_gmt":"2023-05-12T14:36:10","slug":"lead-management-definition","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/inbound-marketing\/lead-management-definition\/","title":{"rendered":"Lead Management – Definition and Complete Guide"},"content":{"rendered":"

You are starting your business! So you need customers and for that you need leads. In the beginning, you do acquisition and take everything. The good leads as well as the not so good ones, the promising ones who are really interested as well as the curious passers-by. Very quickly, you realise that managing all these leads has an increasing cost.<\/p>\n

Too many businesses tend to focus on lead generation. However, the influx of all these potential customers quickly increases management costs and conversion costs. The question of customer segmentation, the determination of different paths and the multiplication of contact points quickly arises. Not so simple.<\/p>\n

This is where lead management comes in. It will determine how to communicate, to whom, with what message and at what time. It sorts through the flow of leads to direct them to the sales or marketing teams according to their level of interest in your services.<\/p>\n

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