{"id":38059,"date":"2025-06-12T12:30:57","date_gmt":"2025-06-12T12:30:57","guid":{"rendered":"https:\/\/salesdorado.com\/process-commerciaux\/indicateurs-performance-commerciale\/"},"modified":"2024-12-27T14:04:10","modified_gmt":"2024-12-27T14:04:10","slug":"sales-kpi","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/","title":{"rendered":"The 10 Essential Sales KPIs You Need to Track for Success"},"content":{"rendered":"<p>Good sales performance indicators should enable you to:<\/p>\n<ul>\n<li>Gain a comprehensive view of your sales funnel at any given moment<\/li>\n<li>Identify opportunities to enhance performance<\/li>\n<\/ul>\n<p>In this article, we highlight ten key indicators that, in our view, best meet these two objectives. If you think we\u2019ve missed any, share your suggestions in the comments!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#1-total-volume-of-leads\" >#1 Total Volume of Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#2-email-response-rate\" >#2 Email Response Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#3-mql-to-sql-conversion-rate\" >#3 MQL to SQL Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#4-number-of-open-opportunities\" >#4 Number of Open Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#5-quote-to-sale-conversion-rate\" >#5 Quote-to-Sale Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#6-number-of-contact-points\" >#6 Number of Contact Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#7-length-of-sales-cycle\" >#7 Length of Sales Cycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#8-projected-value-of-your-sales-funnel\" >#8 Projected Value of Your Sales Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#9-actions-taken-by-your-salespeople\" >#9 Actions Taken by Your Salespeople<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#10-social-selling-index\" >#10 Social Selling Index<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-total-volume-of-leads\"><\/span><span id=\"1-total-volume-of-leads\" class=\"ez-toc-section\"><\/span>#1 Total Volume of Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first crucial metric is the total number of leads or opportunities your business generates. Tracking this number helps you assess the effectiveness of your lead generation efforts and identify potential areas for improvement.<\/p>\n<p>When calculating the total volume of leads, consider the following sources:<\/p>\n<ul>\n<li>Website visitors (available through <a title=\"Google Analytics\" href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>)<\/li>\n<li>Confirmed participants in your <a title=\"webinar\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/webinar-software-comparison\/\" data-internallinksmanager029f6b8e52c=\"183\">webinars<\/a> (registration statistics)<\/li>\n<li>In-store visits (physical counting)<\/li>\n<li>Subscribers to your blog or newsletter<\/li>\n<li>Trade show registrations (event stats), and more.<\/li>\n<\/ul>\n<p>Diversifying lead sources is essential to ensure a steady and reliable inflow. Once leads are collected, the next step is to qualify them effectively.<\/p>\n<div class=\"box\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Explore Further<\/span><\/p>\n<ul class=\"icon-chevron\" style=\"margin-bottom: 0px;\">\n<li>Check out our <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/webinar-software-comparison\/\">comparison of the best webinar platforms<\/a><\/li>\n<li>Learn how to host <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/webinars-leads\/\">effective webinars to generate more leads<\/a><\/li>\n<li>Get inspired by these <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/examples-of-webinars\/\">10 successful webinar examples<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2-email-response-rate\"><\/span><span id=\"2-email-response-rate\" class=\"ez-toc-section\"><\/span>#2 Email Response Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know that the average person deletes <a href=\"https:\/\/mashable.com\/archive\/boomerang-email-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">48% of their daily emails<\/a>? Standing out in a crowded inbox is challenging, but your email response rate offers valuable insights into the effectiveness of your messaging.<\/p>\n<p>A low response rate often signals that your content isn\u2019t resonating with your audience or that you\u2019re targeting the wrong recipients. Monitoring and optimizing this metric helps you refine your email strategy and ensure greater engagement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-mql-to-sql-conversion-rate\"><\/span><span id=\"3-mql-%3e-sql-conversion-rate\" class=\"ez-toc-section\"><\/span>#3 MQL to SQL Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding the transition between Marketing Qualified Leads (<a title=\"Sql Mql\" href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/qualification-leads-mql-sql\/\" data-internallinksmanager029f6b8e52c=\"75\">MQLs<\/a>) and Sales Qualified Leads (SQLs) is critical for optimizing your sales pipeline. Here\u2019s a quick distinction:<\/p>\n<ul>\n<li><strong>Marketing Qualified Leads (MQLs):<\/strong> Individuals who\u2019ve shared their information in exchange for content like whitepapers or webinar access.<\/li>\n<li><strong>Sales Qualified Leads (SQLs):<\/strong> Prospects that align with your \u201cbuyer persona\u201d and show strong purchase intent.<\/li>\n<\/ul>\n<p>This KPI helps assess the effectiveness of your lead nurturing strategies and ensures your sales team focuses on high-potential prospects. Defining a qualified prospect may vary, but it typically involves evaluating their fit and purchase intent.<\/p>\n<div class=\"box\">\n<p><span class=\"title is-5\">Explore Further<\/span><\/p>\n<ul class=\"icon-chevron\" style=\"margin-bottom: 0px;\">\n<li><a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/qualification-leads-mql-sql\/\">MQL vs SQL: What\u2019s the Difference?<\/a><\/li>\n<li>Learn about <a href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/lead-scoring\/\">lead scoring<\/a> with our complete guide<\/li>\n<li>Explore our <a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/\">comprehensive guide to lead qualification<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4-number-of-open-opportunities\"><\/span><span id=\"4-number-of-open-opportunities\" class=\"ez-toc-section\"><\/span>#4 Number of Open Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tracking sales opportunities provides a snapshot of your progress toward closing deals. By analyzing what happens after opportunities arise (e.g., conversion rates), you can identify which strategies yield the best results.<\/p>\n<p>Measure the number of opportunities generated by each channel across your sales pipeline. Implementing a robust <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/lead-nurturing\/\">lead nurturing strategy<\/a> is crucial for maintaining momentum and converting these opportunities into sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-quote-to-sale-conversion-rate\"><\/span><span id=\"5-quote-to-sale-conversion-rate\" class=\"ez-toc-section\"><\/span>#5 Quote-to-Sale Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The quote-to-sale conversion rate is a critical indicator of how effective your <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/commercial-funnel-efficiency\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a> is over time. By comparing your current performance to past data, you can identify whether your strategies are improving or need adjustment.<\/p>\n<p>This metric tracks how many prospects convert after the first, second, or third interaction and highlights the best-performing salespeople. It helps you pinpoint which customer profiles are most likely to convert early in the process and refine your strategies accordingly.<\/p>\n<p>A high conversion rate indicates your sales approach is resonating with your target audience. However, if it drops, it\u2019s time to explore new tactics to encourage prospects to take the desired action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-number-of-contact-points\"><\/span><span id=\"6-number-of-contact-points\" class=\"ez-toc-section\"><\/span>#6 Number of Contact Points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The number of contact points measures the total interactions\u2014calls, emails, meetings\u2014with a prospect before closing a deal. On average, it takes seven touchpoints to secure a meaningful sales conversation.<\/p>\n<p>Tracking these interactions is crucial not just for improving conversion rates but also for managing the <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">cost of acquisition<\/a>. The more efficient your touchpoints, the better your chances of closing deals without inflating costs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-length-of-sales-cycle\"><\/span><span id=\"7-length-of-sales-cycle\" class=\"ez-toc-section\"><\/span>#7 Length of Sales Cycle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The length of the sales cycle is a vital KPI for evaluating how well your team manages time and resources. Knowing the average duration for closing deals with qualified prospects helps you plan timelines and allocate tasks effectively.<\/p>\n<p>If any stage in your funnel takes too long, it can negatively impact conversion rates as potential buyers lose interest. Streamlining each phase of the sales cycle minimizes delays, keeps prospects engaged, and drives better results.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/07\/data-1024x683.jpg\" alt=\"Sales cycle analysis\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-projected-value-of-your-sales-funnel\"><\/span><span id=\"8-projected-value-of-your-sales-funnel\" class=\"ez-toc-section\"><\/span>#8 Projected Value of Your Sales Funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This KPI offers a snapshot of your pipeline&#8217;s health, allowing you to gauge whether you\u2019re on track to meet sales targets. By monitoring the projected value of deals in your CRM, you can assess whether your pipeline is robust or requires more input.<\/p>\n<p>Tracking this figure ensures your monthly revenue forecasts are accurate, enabling proactive decision-making when necessary.<\/p>\n<div class=\"box\">\n<p><span class=\"title is-5\">Explore Further<\/span><\/p>\n<ul class=\"icon-chevron\" style=\"margin-bottom: 0px;\">\n<li><a href=\"https:\/\/salesdorado.com\/en\/crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM<\/a>: The Complete Guide<\/li>\n<li>Check out our <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B CRM Software Comparison<\/a><\/li>\n<li>Learn <a href=\"https:\/\/salesdorado.com\/en\/crm\/cost-sales-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">how much it costs to set up a CRM<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"9-actions-taken-by-your-salespeople\"><\/span><span id=\"9-actions-taken-by-your-sales-people\" class=\"ez-toc-section\"><\/span>#9 Actions Taken by Your Salespeople<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Measuring the progress of sales targets is important, but tracking specific actions by your sales team is equally vital for sustained success. When employees see progress tied to their efforts\u2014like follow-up emails, demos, or calls\u2014they remain motivated and engaged.<\/p>\n<p>Track key <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-action-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales actions<\/a> to identify which behaviors drive results. This approach not only boosts team morale but also ensures consistent progress toward sales goals.<\/p>\n<ul>\n<li>Follow-up emails<\/li>\n<li>Product demos<\/li>\n<li>Client calls<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10-social-selling-index\"><\/span><span id=\"10-social-selling-index\" class=\"ez-toc-section\"><\/span>#10 Social Selling Index<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If social selling is part of your funnel, particularly through LinkedIn, tracking the <a href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/definition-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Selling Index (SSI)<\/a> is essential. This metric measures the effectiveness of your team\u2019s social selling strategies.<\/p>\n<p>Social selling is more important than ever:<\/p>\n<ul>\n<li><a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/sales-solutions\/global\/en_US\/c\/pdfs\/idc-wp-247829.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">75% of B2B buyers and 84% of senior executives<\/a> rely on social media for purchasing decisions.<\/li>\n<li><a href=\"https:\/\/reply.io\/101-social-selling-stats\" target=\"_blank\" rel=\"noopener noreferrer\">98% of salespeople with over 5,000 LinkedIn connections<\/a> meet or exceed their quotas.<\/li>\n<li>Social selling generates <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/sales-solutions\/case-study\/pdfs\/linkedin-microsoft-case-study-en-us.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">38% more new opportunities<\/a> compared to traditional methods.<\/li>\n<\/ul>\n<p>The SSI measures four pillars of social selling success:<\/p>\n<ul>\n<li><strong>Branding:<\/strong> Optimizing profiles, sharing content, and building credibility<\/li>\n<li><strong>Connections:<\/strong> Engaging prospects through LinkedIn<\/li>\n<li><strong>Knowledge sharing:<\/strong> Establishing thought leadership<\/li>\n<li><strong>Relationship building:<\/strong> Fostering long-term connections<\/li>\n<\/ul>\n<p>Monitoring these KPIs ensures your sales processes are efficient, adaptive, and focused on growth. Share in the comments any additional KPIs you find effective in your sales strategy!<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38059\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Good sales performance indicators should enable you to: Gain a comprehensive view of your sales [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":17101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[273,303],"tags":[312],"class_list":["post-38059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-operations","category-sales-strategy","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Only 10 Sales KPIs That Truly Drive Performance<\/title>\n<meta name=\"description\" content=\"In this article we offer you a dozen commercial performance indicators that will allow you to monitor and optimize your activity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Only 10 Sales KPIs That Truly Drive Performance\" \/>\n<meta property=\"og:description\" content=\"In this article we offer you a dozen commercial performance indicators that will allow you to monitor and optimize your activity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesdorado\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T12:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2020\/07\/performance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Axel Lavergne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Lavergne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Only 10 Sales KPIs That Truly Drive Performance","description":"In this article we offer you a dozen commercial performance indicators that will allow you to monitor and optimize your activity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/","og_locale":"en_US","og_type":"article","og_title":"The Only 10 Sales KPIs That Truly Drive Performance","og_description":"In this article we offer you a dozen commercial performance indicators that will allow you to monitor and optimize your activity.","og_url":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/","og_site_name":"Salesdorado","article_published_time":"2025-06-12T12:30:57+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2020\/07\/performance.jpg","type":"image\/jpeg"}],"author":"Axel Lavergne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Axel Lavergne","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#article","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/"},"author":{"name":"Axel Lavergne","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8"},"headline":"The 10 Essential Sales KPIs You Need to Track for Success","datePublished":"2025-06-12T12:30:57+00:00","mainEntityOfPage":{"@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/"},"wordCount":1024,"commentCount":0,"publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"image":{"@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2020\/07\/performance.jpg","keywords":["Guides"],"articleSection":["Revenue operations","Sales strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/","url":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/","name":"The Only 10 Sales KPIs That Truly Drive Performance","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#primaryimage"},"image":{"@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2020\/07\/performance.jpg","datePublished":"2025-06-12T12:30:57+00:00","description":"In this article we offer you a dozen commercial performance indicators that will allow you to monitor and optimize your activity.","breadcrumb":{"@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#primaryimage","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2020\/07\/performance.jpg","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2020\/07\/performance.jpg","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-kpi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesdorado.com\/en\/"},{"@type":"ListItem","position":2,"name":"Revenue operations","item":"https:\/\/salesdorado.com\/en\/.\/revenue-operations\/"},{"@type":"ListItem","position":3,"name":"The 10 Essential Sales KPIs You Need to Track for Success"}]},{"@type":"WebSite","@id":"https:\/\/salesdorado.com\/en\/#website","url":"https:\/\/salesdorado.com\/en\/","name":"Salesdorado","description":"Work smarter, close more","publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesdorado.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/salesdorado.com\/en\/#organization","name":"Salesdorado","url":"https:\/\/salesdorado.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","width":176,"height":176,"caption":"Salesdorado"},"image":{"@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8","name":"Axel Lavergne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","caption":"Axel Lavergne"},"description":"Axel est un des co-fondateurs de Salesdorado. Il est aussi le fondateur de reviewflowz, un logiciel de gestion des avis clients.","sameAs":["https:\/\/salesdorado.com\/","https:\/\/www.linkedin.com\/in\/lavergneaxel\/","https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/08\/axel-lavergne.jpeg","18SMiJ_YMKevIubRtPv-bVr5W3uQct3aB8goMkty1v6s","Fondateur @ Salesdorado & reviewflowz.com"],"url":"https:\/\/salesdorado.com\/en\/author\/axelmetacompany-co\/"}]}},"_links":{"self":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/comments?post=38059"}],"version-history":[{"count":0,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media\/17101"}],"wp:attachment":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media?parent=38059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/categories?post=38059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/tags?post=38059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}