{"id":38067,"date":"2021-01-21T12:30:04","date_gmt":"2021-01-21T12:30:04","guid":{"rendered":""},"modified":"2023-05-12T15:44:18","modified_gmt":"2023-05-12T15:44:18","slug":"causes-of-failure-of-crm-projects","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/causes-of-failure-of-crm-projects\/","title":{"rendered":"The 5 Causes Of CRM Project Failure"},"content":{"rendered":"<p>It&#8217;s no secret that implementing new business software is a risk, and CRM is no exception. Over a decade of research has shown that 30-60% of CRM projects fail. Knowing the risks will help you avoid making mistakes in your own CRM deployment. In this article we have highlighted the 5 most common reasons why CRM projects fail.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/crm\/causes-of-failure-of-crm-projects\/#1-setting-unclear-goals-and-expectations\" >#1 Setting unclear goals and expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/crm\/causes-of-failure-of-crm-projects\/#4-poorly-manage-and-anticipate-data-quality-issues\" >#4 Poorly manage and anticipate data quality issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/crm\/causes-of-failure-of-crm-projects\/#5-failing-to-involve-your-technical-teams\" >#5 Failing to involve your technical teams<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-setting-unclear-goals-and-expectations\"><\/span><span class=\"ez-toc-section\" id=\"1-setting-unclear-goals-and-expectations\"><\/span>#1 Setting unclear goals and expectations<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Sample CRM specifications<\/span>\n<figure class=\"image is-16by9\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/01\/dirigeant.jpg\" \/>\n<p>Senior executives involved in the implementation process must have a clear vision of what the company can achieve by adopting CRM. These executives are committed to making CRM a success and thus provide ongoing guidance and advice from the outset, throughout the CRM implementation, and beyond.<\/p>\n<p class=\"bloc-tips\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s advice<\/span><br \/>\nThe more customer relationship management is linked to key business strategies, the more important it is likely to be to senior management.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-poorly-manage-and-anticipate-data-quality-issues\"><\/span><span class=\"ez-toc-section\" id=\"4-poorly-manage-and-anticipate-data-quality-issues\"><\/span>#4 Poorly manage and anticipate data quality issues<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Too many CRM projects suffer from &#8220;dirty data&#8221;, a problem that arises when you have duplicate, incomplete or erroneous data.<\/p>\n<p>If users do not trust the data in your CRM, they will be less likely to enter new information correctly, which will only compound the problem. If left unchecked, poor data quality can undermine your entire business strategy (customer service, revenue forecasting etc).<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/01\/data-quality.jpg\" \/><\/p>\n<p><a href=\"https:\/\/salesdorado.com\/en\/crm\/clean-customer-database\/\">Maintaining a &#8220;clean&#8221; database<\/a> is not an easy task. It requires effort on the part of end users, administrators and managers. To get off to a good start, here are some good practices to adopt today:<\/p>\n<ul>\n<li>Simplify the data entry process. How can you do this? By limiting the number of clicks your users have to make to enter essential data.<\/li>\n<li>Define the mandatory fields.<\/li>\n<li>Use validation rules to ensure that data is entered correctly.<\/li>\n<li>Use conditional rendering to display only fields relevant to the user.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5-failing-to-involve-your-technical-teams\"><\/span><span class=\"ez-toc-section\" id=\"5-failing-to-involve-your-technical-teams\"><\/span>#5 Failing to involve your technical teams<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to take into account investments as well as the existing IT infrastructure. According to a Gartner study, three quarters of all SaaS purchase decisions are made by business managers rather than IT managers, suggesting that IT departments are rarely included in the CRM planning process.<\/p>\n<p>When business units acquire CRM systems without IT involvement, they are much more likely to encounter integration, customisation, support and upgrade problems. Even when your system is up and running, you will need to ensure that you maintain the quality of your data over time.<\/p>\n<p>In short, if your objectives are clear and the users of your new system are fully engaged, you will have the best chance of getting your business off the ground.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38067\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n<\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that implementing new business software is a risk, and CRM is no [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":18271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[231,303],"tags":[312],"class_list":["post-38067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-sales-strategy","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 5 Causes Of CRM Project Failure | Salesdorado<\/title>\n<meta name=\"description\" content=\"Among your projects, is there that of deploying a CRM solution in your business? 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Fort de pr\u00e8s de 10 ans d'exp\u00e9rience, il a fait b\u00e9n\u00e9ficier de son expertise des dizaines de clients, des scale-up aux grands comptes. Co-fondateur de Salesdorado, il contribue \u00e0 diffuser les bonnes pratiques sales et marketing en B2B.","sameAs":["https:\/\/www.cartelis.com\/","https:\/\/www.linkedin.com\/in\/quentinsureau\/","https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/08\/quentin-sureau.jpeg","Directeur @ Cartelis"],"url":"https:\/\/salesdorado.com\/en\/author\/quentin\/"}]}},"_links":{"self":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/comments?post=38067"}],"version-history":[{"count":0,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media\/18271"}],"wp:attachment":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media?parent=38067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/categories?post=38067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/tags?post=38067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}