{"id":38140,"date":"2020-08-06T12:30:11","date_gmt":"2020-08-06T12:30:11","guid":{"rendered":""},"modified":"2023-05-12T16:05:47","modified_gmt":"2023-05-12T16:05:47","slug":"examples-of-marketing-emails","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/","title":{"rendered":"Our Best Prospecting Email Examples"},"content":{"rendered":"<p>If your response rates are below 20%, you have quite a bit of room for optimization, and you&#8217;re in the right place. If you&#8217;re above 30%, tell us how you did in comments \ud83d\ude42<\/p>\n<p>In this article, you will find examples of prospecting emails and <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/best-business-practices\/\" data-internallinksmanager029f6b8e52c=\"34\">best practices<\/a> to achieve this.<\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">To go further<\/span><br \/>\nNot yet measuring your response rates? Start by finding the right <a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/cold-email-tools\/\">email prospecting tool<\/a>!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#the-structure-of-a-prospecting-email\" >The structure of a prospecting email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#1-use-a-catchy-topic\" >#1 Use a catchy topic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#2-be-brief-and-concise\" >#2 Be brief and concise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#3-be-warm\" >#3 Be warm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#4-no-dont-avoid-the-subject-of-covid\" >#4 No, don&#8217;t avoid the subject of COVID<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#work-on-your-offer\" >Work on your offer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#1-free-help\" >#1 Free help<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#2-sharing-the-method\" >#2 Sharing the method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#3-social-proof-pitch\" >#3 Social proof &#038; pitch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#have-a-good-reason-to-contact-your-prospects\" >Have a good reason to contact your prospects<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#1-you-have-visited-our-website\" >#1 You have visited our website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#2-the-update-email\" >#2 The update email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/cold-email\/examples-of-marketing-emails\/#3-focus-on-transparency\" >#3 Focus on transparency<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-structure-of-a-prospecting-email\"><\/span><span class=\"ez-toc-section\" id=\"the-structure-of-a-prospecting-email\"><\/span>The structure of a prospecting email<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-use-a-catchy-topic\"><\/span><span class=\"ez-toc-section\" id=\"1-use-a-catchy-topic\"><\/span>#1: Use a catchy topic<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step to making a sale from a cold email is to make a strong first impression.<\/p>\n<p>A catchy subject line creates that strong first impression, so that your email stands out among the 100 others your recipient has just received.<\/p>\n<p>The key is to create clickable objects that avoid looking like spam.<\/p>\n<p>Here are three tips for creating email subject lines that will make people want to click:<\/p>\n<ul>\n<li>Keep it<strong>short:<\/strong> Keep in mind that longer topics will be cut off in many mailboxes, especially on mobile.<\/li>\n<li><strong>Create interest:<\/strong> Creating a bit of curiosity can encourage users to click on an email they might otherwise ignore. For example, &#8220;Meeting at 10am?&#8221; is more likely to get a click. Don&#8217;t, however, use misleading subject lines such as &#8220;RE: Your order&#8221; (when they haven&#8217;t placed an order). These headlines may get a click, but they won&#8217;t close the deal.<\/li>\n<li><strong>Personalise emails where possible:<\/strong> Ideally you want to use your contact&#8217;s name, but you can go further. For example, you can explain how you think the solution you are selling will optimise your target&#8217;s processes.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-be-brief-and-concise\"><\/span><span class=\"ez-toc-section\" id=\"2-be-brief-and-concise\"><\/span>#2: Be brief and concise<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to a <a href=\"https:\/\/blog.boomerangapp.com\/2016\/02\/7-tips-for-getting-more-responses-to-your-emails-with-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">study by Boomerang<\/a>, an email plugin for Gmail, emails of 50 to 100 words are most likely to get a response.<\/p>\n<p>Bear in mind that you don&#8217;t know this person. They don&#8217;t want to listen to you wax poetic about the state of the world for 500 words.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/07\/boomerang.png\" \/><\/p>\n<p>This approach may work when sending an email to an established contact, but not for a cold email.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-be-warm\"><\/span><span class=\"ez-toc-section\" id=\"3-be-warm\"><\/span>#3: Be warm<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalisation is the key to sales in the years to come.<\/p>\n<p>And it&#8217;s everywhere: brands like Netflix and Amazon offer series and products based on your interests, dynamic ads on Facebook can even adjust the photos and text of ads based on the user&#8217;s actions.<\/p>\n<p>But what about B2B? You don&#8217;t always know who you are contacting &#8211; or what their interests are.<\/p>\n<p>Look at this example from Bryan Harris, the founder of a company called VideoFruit.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/07\/bryan_harris_guest_post_pitch_example-1.png\" \/><\/p>\n<p>The email is short, he talks about how he likes the content they post and shares a video he created for them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-no-dont-avoid-the-subject-of-covid\"><\/span><span class=\"ez-toc-section\" id=\"4-no-dont-avoid-the-subject-of-covid\"><\/span>#4: No, don&#8217;t avoid the subject of COVID<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you address the COVID-19 crisis when you send cold emails?<\/p>\n<p>This is a difficult question to answer, as there may be different answers for different companies. If you are selling medical supplies to businesses, you will clearly be addressing the issue head on.<\/p>\n<p>But what if you sell software or marketing tools?<\/p>\n<p>The reality is that the virus impacts on the daily lives of almost everyone in the world &#8211; it is something we all have in common.<\/p>\n<p>Taking advantage of this situation would be disgusting, so don&#8217;t be that person. But to avoid mentioning a subject that impacts on so many lives would be amazing.<\/p>\n<p>Here are some tips to follow when addressing the COVID-19 crisis in your sales emails:<\/p>\n<ul>\n<li><strong>Don&#8217;t test emoticons and GIFs now.<\/strong> Emoticons and GIFs can be a creative way to break the tension. But if you&#8217;re not comfortable using them, now is not the time to start trying. Your efforts could at best come to naught, or seem really insensitive.<\/li>\n<li><strong>Do not assume that everyone has the same experience.<\/strong> Some people may be home alone, others may be trying to juggle children, and still others may be working outside and fear bringing the virus home.<\/li>\n<li><strong>Do not use ready-made phrases.<\/strong> When we don&#8217;t know what to say, it may seem easier to use canned responses such as &#8220;In these uncertain times&#8221; or &#8220;X in the days of COVID&#8221;. The problem is that these phrases are overused and come across as insincere.<\/li>\n<\/ul>\n<p>So what should be done?<\/p>\n<p>Keep your email short, focus on how you can help their business in the current climate, and wish them well by ending your email with &#8220;I hope your team is holding up&#8221; or similar.<\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span> \n<p>Tired of Excel files? A good CRM software allows you to take your prospecting to the next level. Discover our selection of the best free <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\" data-internallinksmanager029f6b8e52c=\"173\" title=\"crm software\">CRM software<\/a><\/p>\n<div class=\"buttons\"><a href=\"https:\/\/salesdorado.com\/en\/crm\/free-crm-software\/\" title=\"Free CRM\" rel=\" noopener\" class=\"button is-primary\">Top 10 free CRMs<\/a> <a class=\"button is-primary is-outlined\" href=\"\/en\/go\/pipedrive\" target=\"_blank;\" title=\"Pipedrive\" rel=\"noopener\">Our favourite CRM<\/a>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"work-on-your-offer\"><\/span><span class=\"ez-toc-section\" id=\"work-on-your-offer\"><\/span>Work on your offer<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-free-help\"><\/span><span class=\"ez-toc-section\" id=\"1-free-help\"><\/span><strong>#1 Free help<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let&#8217;s start with the help approach. Below is a cold email template that we first discovered on the <a href=\"https:\/\/www.singlegrain.com\/email-marketing\/how-to-get-more-responses-from-cold-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Single Grain<\/a> website. You will then find the version of the template that you can use for your own needs.<\/p>\n<h4>Example<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/07\/approche-aide.png\" \/><\/p>\n<div class=\"blocTips\">\n<h4>Prospecting email template<\/h4>\n<p>Objet : id\u00e9e de {valeur que vous fournissez}<\/p>\n<p>Hi {First name},<\/p>\n<p>Can I share a small idea that has helped {Other clients} {Result you helped achieve}? The concept is quite simple and has powerful results.<\/p>\n<p>When can we have a call so I can explain?<\/p>\n<p>Thank you,<br \/>\n{Your name}<\/p>\n<\/div>\n<h4><strong>Why this model works<\/strong><\/h4>\n<p>So why does this model work? Firstly, it is short and to the point. Secondly, it is written in a very respectful way. You simply ask them if you can help them.<\/p>\n<p>And that&#8217;s another thing, you&#8217;re trying to help! For B2B cold email templates to be effective, they must offer added value.<\/p>\n<p>Finally, templates end with a good call to action. Ending your emails with a question will improve your response rate. We humans are trained from birth to respond to things that are asked of us. You can use this to your advantage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-sharing-the-method\"><\/span><span class=\"ez-toc-section\" id=\"2-sharing-the-method\"><\/span><strong>#2 <\/strong><strong>Sharing the method<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Asking a question is a great way to spark interest &#8211; but generic questions are not enough.<\/p>\n<p>To be effective, your question must be specific and relevant to your lead. It should imply that your message will not require a huge time investment and promise a response.<\/p>\n<div class=\"blocTips\">\n<h4>Prospecting email template<\/h4>\n<p>Hello [First name],<\/p>\n<p>Want to see how you can benefit instantly [from your product]?<\/p>\n<p><del>I know you are busy working [on the end result to which your product\/service contributes], and you may be working from home, so I&#8217;ll make this quick.<\/del><\/p>\n<p>I am the manager of [your company], and I have some suggestions to help you generate immediate quick wins with [the area your manager works on]. Here they are:<\/p>\n<p>[Tip 1]<\/p>\n<p>[Tip 2]<\/p>\n<p>Are you available for a quick 15 minute call next week so that I can give you some similar ideas and discuss them with you?<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-social-proof-pitch\"><\/span><span class=\"ez-toc-section\" id=\"3-social-proof-pitch\"><\/span><strong>#3 <\/strong><strong>Social proof &#038; pitch<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This example of a prospecting email is from Richard Mechaly, the co-founder of Provoke.Agency. His goal was to send an email to all his LinkedIn connections and see if there were any potential clients.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/07\/social-proof-1024x751.png\" \/><\/p>\n<h4>Key statistics<\/h4>\n<ul>\n<li>Opening rate: 75%.<\/li>\n<li>Response rate: 18%.<\/li>\n<li>Key sales performance indicator: over 90 responses<\/li>\n<\/ul>\n<h4>Why did it work?<\/h4>\n<p>There is no better way to get someone&#8217;s attention than with a carefully chosen personalised image.<\/p>\n<p>Selling is about two-way relationships. You want to impress people on both a professional and personal level. Customised images can help you do this, along with great copy.<\/p>\n<p>The opening line is linked to the image, while the paragraph underneath helps it connect to something real, while positioning itself as a person looking to sell.<\/p>\n<p>Finally, another brilliant thing is its call to action. A good hook and bait situation to get you to make an appointment.<\/p>\n<div class=\"columns has-background-black is-mobile is-multiline\" style=\"margin-top:2rem;\">\n<div class=\"column is-12\">\n<div class=\"blocTips has-background-black has-text-white is-size-4 has-text-weight-medium\">\nLooking for <strong class=\"has-text-white\">more and better leads<\/strong>? Try Apollo, the leading sales intelligence &#038; engagement platform\n<\/div>\n<\/div>\n<div class=\"column is-12\">\n<div class=\"buttons\">\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"have-a-good-reason-to-contact-your-prospects\"><\/span><span class=\"ez-toc-section\" id=\"have-a-good-reason-to-contact-your-prospects\"><\/span>Have a good reason to contact your prospects<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s the reason you contact your prospect. If you put yourself in their shoes for a moment, it&#8217;s also part of the reason you think they should read your email. It&#8217;s not just about what you write in your email, it&#8217;s about creating campaigns that make sense to your prospects. We&#8217;ve provided three examples below:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-you-have-visited-our-website\"><\/span><span class=\"ez-toc-section\" id=\"1-you-have-visited-our-website\"><\/span><strong>#1 You have visited our website<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a super simple but effective<a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-emailing-campaigns\/\" data-internallinksmanager029f6b8e52c=\"137\" title=\"B2B emailing\">emailing<\/a> technique.<\/p>\n<p>If you have followed our advice in our article on how to<a href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/identify-anonymous-b2b-visitors\/\">identify anonymous visitors to a B2B<\/a> website, you can see who has visited your website. And even which company they work for in many cases.<\/p>\n<p>This gives you the opportunity to send a super personalised email. You already know they are at least mildly interested in your brand, which means they are more likely to respond.<\/p>\n<div class=\"blocTips\">\n<h4>Prospecting email template<\/h4>\n<p>Hi [First name],<\/p>\n<p>You recently visited [your website] and [took this action].<\/p>\n<p>[Customised message based on the action &#8211; &#8220;I hope you found the ebook interesting&#8221; or &#8220;I hope the <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/webinar-software-comparison\/\" data-internallinksmanager029f6b8e52c=\"183\" title=\"webinar\">webinar<\/a> answered all your questions&#8221;, etc. ]<\/p>\n<p>If you would like more information on [content topic\/product page visited], I recommend these additional resources:<\/p>\n<p>[Additional resource 1]<\/p>\n<p>[Additional resource 2]<\/p>\n<p>Our company also offers [product\/service], which could help you [to achieve this specific result].<\/p>\n<p>Are you free to call us on [date and time] to discuss this? Like most people, we work from home, so I&#8217;m flexible &#8211; let me know if another time is better.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2-the-update-email\"><\/span><span class=\"ez-toc-section\" id=\"2-the-update-email\"><\/span><strong>#2 The update email<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A recent informative email can help break the ice and establish a rapport with a new contact. It can be something related to their current business, like this example from Chris Bibey, a content specialist:<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/07\/email-information-1024x571.png\" \/><\/p>\n<p>This format can also be adapted to send emails taking into account the current health crisis.<\/p>\n<p>Try to keep the sales angle flexible. Remember that everyone deals with this issue a little differently, so you don&#8217;t want to make assumptions about their reaction.<\/p>\n<div class=\"blocTips\">\n<h4>Prospecting email template<\/h4>\n<p>Hi [First name],<\/p>\n<p>I hope you and the team at [name of their company] are coping well with the coronavirus outbreak. Like most others, we are working from home and doing our best.<\/p>\n<p>I noticed [insert link or mention site]. It is clear that your company has an impact on the [insert sector\/market].<\/p>\n<p>My name is [your name], I work at [your company] and we [one sentence]. We would like to help you [take advantage of your company&#8217;s offers] by [offer &#8211; free trial, demo, discount, etc.].<\/p>\n<p>If you want to exchange or need anything, call me.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-focus-on-transparency\"><\/span><span class=\"ez-toc-section\" id=\"3-focus-on-transparency\"><\/span><strong>#3 Focus on transparency<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\">If you have followed a particular logic in building your <a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/\" data-internallinksmanager029f6b8e52c=\"179\" title=\"prospecting tools\">prospecting list<\/a>, exploit that logic. If your logic is relevant, it will be an excellent justification.<\/p>\n<p dir=\"auto\">For example, you have noticed a site on a particular keyword on <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/google-business\/\" data-internallinksmanager029f6b8e52c=\"89\" title=\"Google My Biz\">google<\/a>, and you have deduced that they are looking to build their authority on that topic.<\/p>\n<p dir=\"auto\">Or you noticed they were using such and such software, and you just developed an integration that worked and allowed [competitor] to [quantified customer benefit].<\/p>\n<p dir=\"auto\">The list is endless, be creative and transparent.<\/p>\n<p>When most people hear the word &#8220;salesman&#8221;, what is the first word that comes to mind? Pushy? Annoying? Fake?<\/p>\n<p>Many salespeople do not know how to sell without boring their potential customers. Boring people don&#8217;t achieve their sales goals, and companies with boring salespeople don&#8217;t weather crises well.<\/p>\n<div class=\"blocTips\">\n<h4>Prospecting email template<\/h4>\n<p>Hi [First name],<\/p>\n<p>I just found you through your [site \/ social media profile].<\/p>\n<p>I see you&#8217;re climbing the Google rankings [or addressing another recent success], and rightly so. I&#8217;m [an expert] in [your business] and I&#8217;ve realised that you could [benefit from your offer] more quickly by applying these two tips:<\/p>\n<p>[Tip 1]<\/p>\n<p>[Tip 2]<\/p>\n<p>There is a third tip, but I don&#8217;t want to overwhelm you, especially with everything that&#8217;s going on right now. If the first two help you, let me know, and I can send you the third.<\/p>\n<p>If not, I&#8217;ll rework my email templates \ud83d\ude42<\/p>\n<p>Take care of yourself.<\/p>\n<\/div>\n<div class=\"box\"><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">To go further<\/span><br \/>\nIf you want to optimise your email campaigns, you can find inspiration in the resources below:\n<ul class=\"icon-chevron\" style=\"margin-bottom: 0px\">\n<li>Discover our <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/email-deliverability-guide\/\">guide to email deliverability<\/a><\/li>\n<li>Get inspired by more than 40 <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/subject-lines-examples\/\">powerful email subject lines for successful prospecting<\/a><\/li>\n<li>8 <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/email-marketing-figures\/\">facts about email marketing<\/a><\/li>\n<li>Learn how to <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/personalise-email-marketing\/\">personalise your prospecting emails<\/a> without being scary<\/li>\n<\/ul>\n<\/div>\n<div class=\"spacer1\"><\/div>\n<p>The competition is tough when it comes to cold email campaigns. However, there are many tips and methods to help you stand out and make a difference. We hope these examples of cold emails will help you get noticed by your potential customers. Feel free to share your successful emails in the comments!<\/p>\n<div class=\"columns has-background-black is-mobile is-multiline\" style=\"margin-top:2rem;\">\n<div class=\"column is-12\">\n<div class=\"blocTips has-background-black has-text-white is-size-4 has-text-weight-medium\">\nLooking for <strong class=\"has-text-white\">more and better leads<\/strong>? Try Apollo, the leading sales intelligence &#038; engagement platform\n<\/div>\n<\/div>\n<div class=\"column is-12\">\n<div class=\"buttons\">\n<\/div>\n<\/div>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38140\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If your response rates are below 20%, you have quite a bit of room for [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":3488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,282],"tags":[312,314],"class_list":["post-38140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-outbound-sales","tag-guides","tag-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Best Prospecting Email Examples | Salesdorado<\/title>\n<meta name=\"description\" content=\"Are the response rates to your Cold Mailing campaigns too low? 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