{"id":38165,"date":"2023-11-27T12:30:56","date_gmt":"2023-11-27T12:30:56","guid":{"rendered":""},"modified":"2025-07-16T15:47:06","modified_gmt":"2025-07-16T15:47:06","slug":"avis-mailerlite","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/","title":{"rendered":"Our review of MailerLite, the Lithuanian email marketing software that&#8217;s a hit in Europe"},"content":{"rendered":"<p>MailerLite is a European emailing software, which hosts its data in Europe, and offers an easy-to-use, pleasant &amp; ergonomic product, at hyper-affordable rates. Where it falls short is in automation and lead capture functionalities (forms, landing pages), which exist, but are clearly not up to the level of Sendinblue or ActiveCampaign.<\/p>\n<p>It&#8217;s a great solution for small structures just starting out, or those who want to set up a relatively simple email marketing strategy, without the need for overly deep functionality. They even offer a step-by-step introduction to the software on Youtube.<\/p>\n<p>In this article, we tell you everything you need to know about MailerLite!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#my-mailerlite-review-in-a-nutshell\" >My MailerLite review in a nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#mailerlite-features-at-a-glance\" >MailerLite Features at a glance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#mailerlites-flagship-function-email-marketing\" >MailerLite&#8217;s flagship function Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#contact-management\" >Contact management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#website-and-landing-page-design\" >Website and landing page design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#reporting\" >Reporting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#customer-reviews-of-mailerlite\" >Customer reviews of MailerLite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#customer-support-at-mailerlite\" >Customer support at MailerLite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#the-mailerlite-integration-marketplace\" >The MailerLite integration marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#mailerlite-prices\" >MailerLite prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/avis-mailerlite\/#the-main-alternatives-to-mailerlite\" >The main alternatives to MailerLite<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"my-mailerlite-review-in-a-nutshell\"><\/span>My MailerLite review in a nutshell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Perimeter<\/th>\n<th class=\"p-2 border border-slate-600\">Score<\/th>\n<th class=\"p-2 border border-slate-600\">My opinion<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Overall rating<\/td>\n<td class=\"p-2 border border-slate-600\">4,7<\/td>\n<td class=\"p-2 border border-slate-600\">Intuitive and comprehensive, MailerLite is ideal for those who want to structure their digital marketing processes.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Functional scope<\/td>\n<td class=\"p-2 border border-slate-600\">4,5<\/td>\n<td class=\"p-2 border border-slate-600\">Focused on ease of use, MailerLite remains limited in terms of functional depth.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Reporting<\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">MailerLite&#8217;s well-designed reporting function is also customizable.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Accompaniment\/Support<\/td>\n<td class=\"p-2 border border-slate-600\">4,7<\/td>\n<td class=\"p-2 border border-slate-600\">MailerLite customer support is very comprehensive, and available 24\/7.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Integrations<\/td>\n<td class=\"p-2 border border-slate-600\">4,9<\/td>\n<td class=\"p-2 border border-slate-600\">MailerLite offers a wide range of useful integrations to complement the tool&#8217;s functionality.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Value for money<\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">With average functional depth but attractive pricing, MailerLite offers good value for money!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><b>The benefits of MailerLite<\/b>:<\/p>\n<ul class=\"points-forts\">\n<li><b>A complete package for beginners<\/b>: a wide range of functions that enable you to constantly improve your performance, step by step (email campaigns &#8211; lead segmentation &#8211; reporting).<\/li>\n<li><b>Excellent value for money<\/b>: comprehensive functionality at a very affordable price, especially when compared with its direct competitors<a class=\"\" href=\"https:\/\/salesdorado.com\/en\/automation\/brevo-review\/\" target=\"_blank;\" rel=\"noopener\">(Sendinblue)<\/a>.<\/li>\n<\/ul>\n<p><b>The disadvantages of MailerLite<\/b>:<\/p>\n<ul class=\"points-faibles\">\n<li><b>Limited functional depth<\/b>: MailerLite doesn&#8217;t go as far as some competing newsletter tools (such as Active Campaign), especially when it comes to building websites.<\/li>\n<li><b>Limited free plan<\/b>: the absence of templates in the free version limits the tool&#8217;s possibilities for beginners, who must subscribe to a paid plan to avoid starting from 0.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"mailerlite-features-at-a-glance\"><\/span>MailerLite: Features at a glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"mailerlites-flagship-function-email-marketing\"><\/span>MailerLite&#8217;s flagship function: Email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11848\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Dashboard-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Dashboard-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Dashboard-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Dashboard-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Dashboard-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>MailerLite allows you to send 4 types of campaigns:<\/p>\n<ul>\n<li><b>Mail campaigns <\/b>: your standard email dispatch. Give your campaign a name, target a group of subscribers and create an email to send.<\/li>\n<li><b>Split A\/B campaigns<\/b>: to optimize your e-mail campaign, you can test the characteristics of one e-mail against those of another, such as subject, content or sender name.<\/li>\n<li><b>Auto-resend campaigns: <\/b>this type of campaign automatically resends an e-mail to those who didn&#8217;t respond to your first mailing.<\/li>\n<li><b>RSS campaign <\/b>: if you have a blog, you can automate the distribution of new campaigns when you update the content of your website. This option is ideal for bloggers and low-maintenance e-mail newsletters.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11847\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/Mailer-Lite-campaign-details-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/Mailer-Lite-campaign-details-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/Mailer-Lite-campaign-details-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/Mailer-Lite-campaign-details-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/Mailer-Lite-campaign-details-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>MailerLite lets you automate the process to save time and leads: for new customers, you can start with a simple stream of automatic welcome emails, or create a multi-stage onboarding process.<\/p>\n<figure class=\"image is-16by9\"><\/figure>\n<p>The mail editor offers several mail construction systems, including one based on &#8220;drag and drop&#8221; blocks. They make it easy to add GIFs, product features, countdowns, surveys&#8230;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11956\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><br \/>\nMailerLite offers a wide range of pre-built modules. For example, they can make content dynamic and show different blocks to different specific groups within the same e-mail, for instant personalization.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11957\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-2.2png.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-2.2png.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-2.2png-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-2.2png-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-2.2png-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>The editor also lets you embed a YouTube video simply from the URL.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11959\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-3.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-3.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-3.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-3.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Email-design-3.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Once your e-mail is complete, you can easily share a computer or mobile preview, a link, or a PDF with your collaborators, for review before sending.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11954\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-preview-mobile-2.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-preview-mobile-2.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-preview-mobile-2.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-preview-mobile-2.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-preview-mobile-2.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><br \/>\nMailerLite offers a wide range of filters for selecting email list subscribers, so you can target exactly the right segments. You can schedule a send at a fixed time, or according to the subscriber&#8217;s time zone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"contact-management\"><\/span>Contact management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11895\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-1.2.png\" alt=\"\" width=\"1440\" height=\"638\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-1.2-300x133.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-1.2-1024x454.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-1.2-768x340.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><br \/>\nMailerLite allows you to manage your contacts and segment your campaigns:<\/p>\n<ul>\n<li><b>Contact management <\/b>: MailerLite offers direct manual addition of new subscribers and import from a CSV\/TXT file or a database (Mailchimp, for example). This function also features a useful contact filtering system.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11897\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-2.2.png\" alt=\"\" width=\"1440\" height=\"666\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-2.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-2.2-300x139.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-2.2-1024x474.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-subscribers-2.2-768x355.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<ul>\n<li><b>Organization of your leads: <\/b>you can create groups according to lead characteristics (age, gender, country), activity (emails clicked, opened or read), or purchases (if you opt to integrate MailerLite with your online store).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11899\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Subscribers-group-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Subscribers-group-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Subscribers-group-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Subscribers-group-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Subscribers-group-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<figure class=\"image is-16by9\"><\/figure>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/?p=38182\" target=\"_blank;\" rel=\"noopener\">Our selection of the best alternatives to Mailchimp for your newsletter<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"website-and-landing-page-design\"><\/span>Website and landing page design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11861\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><br \/>\nThe function for creating sites and landing pages is the same as for email creation: with the &#8220;drag and drop&#8221; system. You can create everything yourself or use the templates (30+), if you have the paid plan.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11862\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-3.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-3.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-3.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-3.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-3.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>You can either host MailerLite landing pages and websites on their domain (.mailerpage.com), or display them on your site.<\/p>\n<ul>\n<li><strong>For landing<\/strong> pages, you can set the title, URL, SEO parameters and meta descriptions for social networks.<\/li>\n<li><strong>For websites<\/strong>, MailerLite lets you create a simple site with several pages.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11863\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-4.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-4.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-4.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-4.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-site-4.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">My advice<\/span><\/p>\n<p>For this feature, it&#8217;s best to subscribe to the paid option for access to templates &#8211; they&#8217;re categorized by business sector (real estate, communications&#8230;) and you don&#8217;t have to change much once you&#8217;ve selected a template!<\/p>\n<\/div>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/landing-pages-lead-collection\/\" target=\"_blank;\" rel=\"noopener\">10 tips for building optimized landing pages for lead generation<\/a><\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/examples-landing-pages\/\" target=\"_blank;\" rel=\"noopener\">25 examples of successful B2B landing pages<\/a><\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/landing-page-tools\/\" target=\"_blank;\" rel=\"noopener\">Comparison of landing page creation tools<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"reporting\"><\/span>Reporting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>List reports can be found in the statistics section. You can obtain statistics for &#8220;all subscribers&#8221; or for a specific group: MailerLite will gather all the data for this group and give you an overview.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11905\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-performance-subscribers-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-performance-subscribers-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-performance-subscribers-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-performance-subscribers-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-performance-subscribers-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><br \/>\nThe email statistics available are :<\/p>\n<ul>\n<li>list growth,<\/li>\n<li>average open and click rates,<\/li>\n<li>and unsubscribe measures.<\/li>\n<\/ul>\n<p>MailerLite also lets you see the top domains and email clients.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11907\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-campaigns-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-campaigns-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-campaigns-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-campaigns-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-campaigns-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Last but not least, MailerLite offers an Inactive Cleanup function, which automatically removes subscribers from a list who haven&#8217;t opened an email in six months. A useful feature for keeping your list clean and engaged!<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all MailerLite features<\/span><br \/>\nMailerLite offers a totally free version: don&#8217;t hesitate to give it a try!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"MailerLite\" href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about MailerLite<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"customer-reviews-of-mailerlite\"><\/span>Customer reviews of MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"points-forts\">\n<li>Customers generally appreciate MailerLite&#8217;s ease of use, and its high-performance customer support. Even if this point isn&#8217;t unanimously agreed upon, many people also appreciate MailerLite&#8217;s landing pages.<\/li>\n<\/ul>\n<ul class=\"points-faibles\">\n<li>Some customers are complaining about problems with email retrieval forms on websites. Others also lament the tool&#8217;s lack of functional depth and translation capabilities.<\/li>\n<\/ul>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Make your own opinion about MailerLite<\/span><br \/>\nMailerLite offers a totally free version: give it a try!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"MailerLite\" href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about MailerLite<\/a><a class=\"button is-info is-outlined\" title=\"MailerLite Reviews\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/logiciels-emailing-gratuits\/\">Our top 10 free email programs<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"customer-support-at-mailerlite\"><\/span>Customer support at MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MailerLite customer support offers a wealth of clear, comprehensive resources, including getting started guides and video tutorials. The youtube channel is also packed with explanatory videos.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11753\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>MailerLite offers a database of information on a wide range of subjects: subscriber management, campaign creation and delivery, automations, subscription forms, integrations and APIs.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11754\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-2.1.png\" alt=\"\" width=\"1440\" height=\"744\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-2.1.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-2.1-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-2.1-1024x529.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-2.1-768x397.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><br \/>\nIf you can&#8217;t find the answer you&#8217;re looking for, our customer service is available 24\/7. Its average response time is 5 minutes, and 97% of customers say they are satisfied with the help they receive.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11760\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-3.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-3.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-3.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-3.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-support-3.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><br \/>\nFinally, MailerLite runs an official Facebook community, with over 14,000 members, and is very active, posting several times a day.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-11748\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Facebook-community-1.2.png\" alt=\"\" width=\"1440\" height=\"743\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Facebook-community-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Facebook-community-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Facebook-community-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-Facebook-community-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s opinion<\/span><\/p>\n<p>Excellent customer support that responds quickly and accurately &#8211; a strong point that sets MailerLite apart!<\/p>\n<\/div>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Find out more about MailerLite customer support.<\/span><br \/>\nMailerLite offers high-performance customer support: don&#8217;t hesitate to give it a try!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"MailerLite\" href=\"https:\/\/www.mailerlite.com\/support\" target=\"_blank\" rel=\"noopener noreferrer\">MailerLite customer support<\/a><a class=\"button is-info is-outlined\" title=\"MailerLite Reviews\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/logiciels-emailing-gratuits\/\">Our top 10 free email programs<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-mailerlite-integration-marketplace\"><\/span>The MailerLite integration marketplace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11842\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-1.2.png\" alt=\"\" width=\"1440\" height=\"742\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-1.2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-1.2-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-1.2-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-1.2-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>MailerLite offers a wide range of integrations:<\/p>\n<ul>\n<li><strong>Landing pages<\/strong>: <a class=\"\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/unbounce-review\/\" target=\"_blank;\" rel=\"noopener\">Unbounce<\/a>, Strike, JumpOut&#8230; To take landing page creation even further than MailerLite.<\/li>\n<li><strong>E-commerce<\/strong>: Shopify, WooCommerce, Magento&#8230; These integrations are useful for further segmenting leads according to their buying behavior.<\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/automation\/project-management-tools\/\" target=\"_blank;\" rel=\"noopener\"><br \/>\n<strong>Project management tools<\/strong><br \/>\n<\/a> Airtable, Google Sheets, <a class=\"\" href=\"https:\/\/salesdorado.com\/en\/automation\/avis-todoist\/\" target=\"_blank;\" rel=\"noopener\">Todoist<\/a>&#8230; Track your email marketing strategy with dedicated tools and integrate it into your project management, to optimize your results.<\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/crm\/\" target=\"_blank;\" rel=\"noopener\"><br \/>\n<strong>CRM<\/strong><br \/>\n<\/a> : Zapier, <a class=\"\" href=\"https:\/\/salesdorado.com\/en\/customer-retention\/notice-zendesk\/\" target=\"_blank;\" rel=\"noopener\">Zendesk<\/a>, Salesforce&#8230; To integrate your emailing campaigns into your overall customer and prospect relationship management strategy.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11841\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-3.3.png\" alt=\"\" width=\"1440\" height=\"744\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-3.3.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-3.3-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-3.3-1024x529.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-integrations-3.3-768x397.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<figure class=\"image is-16by9\"><\/figure>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all MailerLite integrations!<\/span><br \/>\nMailerLite offers a wide range of integrations, so take a look at their list!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"MailerLite\" href=\"https:\/\/www.mailerlite.com\/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">MailerLite integrations<\/a><a class=\"button is-info is-outlined\" title=\"MailerLite Reviews\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/logiciels-emailing-gratuits\/\">Our top 10 free email programs<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"mailerlite-prices\"><\/span>MailerLite: prices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MailerLite offers 4 different layouts:<\/p>\n<ul>\n<li><strong>Free<\/strong>: this free plan already offers 12,000 monthly emails, email support, websites, an email automation builder and 10 landing pages, but for 1 user only.<\/li>\n<li><strong>Growing Business<\/strong>: 9 euros per month. This plan unlocks an unlimited number of emails per month for 3 users, unlimited access to templates, and customer service available by email 24\/7.<\/li>\n<li><strong>Advanced<\/strong>: 19 euros per month. With this plan, MailerLite offers unlimited emails, this time for an unlimited number of users. This plan also unlocks continuous live chat customer support, and integrations.<\/li>\n<li><strong>Enterprise<\/strong>: ask MailerLite for a quote. This plan includes advanced personalization functions (landing page, newsletter&#8230;), and a dedicated &#8220;success manager&#8221;.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11788\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-pricing-1.2-1.png\" alt=\"\" width=\"1440\" height=\"742\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-pricing-1.2-1.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-pricing-1.2-1-300x155.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-pricing-1.2-1-1024x528.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/10\/MailerLite-pricing-1.2-1-768x396.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip!<\/span><br \/>\nMailerLite offers a 15% discount on the rates shown below for an annual subscription. Enjoy it!<\/div>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try MailerLite free of charge<\/span><br \/>\nMailerLite offers a totally free version: give it a try!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"MailerLite\" href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about MailerLite<\/a><a class=\"button is-info is-outlined\" title=\"MailerLite Reviews\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/logiciels-emailing-gratuits\/\">Our top 10 free email programs<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-main-alternatives-to-mailerlite\"><\/span>The main alternatives to MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For those who want to try out an alternative to MailerLite, <a class=\"\" href=\"https:\/\/salesdorado.com\/en\/automation\/brevo-review\/\" target=\"_blank;\" rel=\"noopener\">Sendinblue<\/a> offers a similar experience for creating email campaigns, and takes automation much further. All for a very similar price!<\/p>\n<p>And for those who want to go even further and are looking for a more complete (and more complex) software package, we recommend <a class=\"\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/activecampaign-crm-review\/\" target=\"_blank;\" rel=\"noopener\">ActiveCampaign<\/a>. In particular, this tool offers more advanced analyses for reporting purposes.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover MailerLite<\/span><br \/>\nMailerLite offers a totally free version: don&#8217;t hesitate to give it a try!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"MailerLite\" href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about MailerLite<\/a><a class=\"button is-info is-outlined\" title=\"MailerLite Reviews\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/logiciels-emailing-gratuits\/\">Our top 10 free email programs<\/a><\/div>\n<\/div>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a class=\"undefined\" href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/email-marketing-figures\/\">8 figures to know about email prospecting<\/a><\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/cold-email-tools\/\" target=\"_blank;\" rel=\"noopener\">Our top 20 best cold mailing software<\/a><\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/newsletter-creation-tools\/\" target=\"_blank;\" rel=\"noopener\">Our top 10 newsletter programs<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38165\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MailerLite is a European emailing software, which hosts its data in Europe, and offers an [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":36043,"comment_status":"open","ping_status":"open","sticky":false,"template":"review-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261,255,252],"tags":[313],"class_list":["post-38165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-email-marketing-software","category-inbound-marketing","tag-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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