{"id":38170,"date":"2023-04-11T12:30:40","date_gmt":"2023-04-11T12:30:40","guid":{"rendered":""},"modified":"2024-10-23T11:55:17","modified_gmt":"2024-10-23T11:55:17","slug":"salesforce-review","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/","title":{"rendered":"Salesforce CRM: Comprehensive Review \u2013 Features, Pricing &#038; Customer Feedbacks"},"content":{"rendered":"<p>Salesforce is the global benchmark for CRM software, used by countless companies across France and worldwide. In fact, knowing how to use Salesforce has become almost essential for anyone looking to join a sales team.<\/p>\n<p>While Salesforce is an outstanding CRM platform, it\u2019s not necessarily the best fit for every business. Based on my experience, some companies may find it overcomplicated, especially when it comes to relatively simple needs.<\/p>\n<p>The goal of this article is to help you decide if Salesforce is the right CRM for your business. As one of the most feature-rich CRMs, Salesforce offers immense capabilities, but it&#8217;s not always the best choice for smaller projects. You\u2019ll likely need to work with integrators and Salesforce consultants to implement it effectively, which can add time and cost. The more stakeholders involved, the more complex (and expensive) the process becomes.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#my-opinion-of-salesforce-in-a-nutshell\" >My opinion of Salesforce in a nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#salesforces-major-strengths-and-weaknesses\" >Salesforce\u2019s major strengths and weaknesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#how-much-does-salesforce-really-cost\" >How much does Salesforce really cost?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#the-cost-of-integration\" >The cost of integration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#salesforce-features-in-detail\" >Salesforce features in detail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#sales-crm-the-core-of-the-platform\" >Sales CRM the core of the platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#lead-management-crm-marketing\" >Lead management (CRM Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#customer-tracking-features\" >Customer tracking features<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#customer-reviews-of-salesforce\" >Customer reviews of Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#customer-support-at-salesforce\" >Customer Support at Salesforce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-review\/#salesforce-support-plans\" >Salesforce support plans<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"my-opinion-of-salesforce-in-a-nutshell\"><\/span>My opinion of Salesforce in a nutshell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Salesforce has long been the go-to CRM platform, and it continues to lead the market with an impressive range of features. From artificial intelligence to seamless integrations with popular business tools like Slack and Facebook Ads, Salesforce constantly evolves to stay ahead.<\/p>\n<p>That said, it\u2019s not the easiest option for smaller businesses, especially due to its high implementation and software costs.<\/p>\n<table class=\"table-auto\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Perimeter<\/th>\n<th class=\"p-2 border border-slate-600\">Score<\/th>\n<th class=\"p-2 border border-slate-600\">My opinion<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Overall rating<\/td>\n<td class=\"p-2 border border-slate-600\">4.5<\/td>\n<td class=\"p-2 border border-slate-600\">Salesforce isn\u2019t the market leader in CRM software for nothing. Its depth of functionality and the vast ecosystem of apps and integrators make it a top-tier solution. However, if you\u2019re not working with experts, simpler solutions may deliver a better ROI for your business.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Ease of use<\/td>\n<td class=\"p-2 border border-slate-600\">4.4<\/td>\n<td class=\"p-2 border border-slate-600\">Salesforce is one of the most feature-rich CRMs, which can make it complex to use. However, the company has made significant strides in data visualization, and most salespeople are already familiar with the platform, which shortens the learning curve.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Easy to install<\/td>\n<td class=\"p-2 border border-slate-600\">4.2<\/td>\n<td class=\"p-2 border border-slate-600\">Salesforce is far from simple. The integration process is complex, and the costs reflect that. That said, most sales teams are well-versed in the platform, and Salesforce offers accessible training to ease the transition.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Customer service<\/td>\n<td class=\"p-2 border border-slate-600\">4<\/td>\n<td class=\"p-2 border border-slate-600\">Salesforce\u2019s customer service used to be a weak point, but they\u2019ve made significant improvements. Keep in mind, though, that the best support often requires investing in higher-tier plans.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Integrations<\/td>\n<td class=\"p-2 border border-slate-600\">4.7<\/td>\n<td class=\"p-2 border border-slate-600\">This is one of Salesforce\u2019s biggest strengths. The AppExchange marketplace is vast, offering high-quality apps for nearly any function you need to add to your CRM.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Value for money<\/td>\n<td class=\"p-2 border border-slate-600\">4.6<\/td>\n<td class=\"p-2 border border-slate-600\">To unlock the full potential of Salesforce, you\u2019ll need the Enterprise or Unlimited editions, which come with high price tags. For larger organizations, the customizable plans and rates can make it worthwhile.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"salesforces-major-strengths-and-weaknesses\"><\/span><span id=\"les-grandes-forces-faiblesses-de-salesforce\" class=\"ez-toc-section\"><\/span>Salesforce\u2019s major strengths and weaknesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"points-forts\">\n<li><strong>A very powerful CRM software<\/strong>. There\u2019s a reason Salesforce has become a must-have tool: from marketing automation to <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/automation\/sales-automation-tools\/\" target=\"_blank\" rel=\"noopener\">automation tools<\/a> like <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/pardot-review\/\" target=\"_blank\" rel=\"noopener\">Pardot<\/a>, the platform covers everything you need with top-notch quality across the board.<\/li>\n<li><strong>Highly customizable features<\/strong>. Salesforce lets you tailor the platform to fit your business needs, no matter the industry or company size. The<a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/salesforce-applications-appexchange\/\" target=\"_blank\" rel=\"noopener\">AppExchange<\/a> marketplace is incredibly comprehensive.<\/li>\n<li><strong>A well-known and trusted platform<\/strong>. Salesforce\u2019s reputation means your sales teams\u2014or those you plan to hire\u2014are probably already familiar with it, saving you time and money on <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/crm\/our-selection-of-the-best-salesforce-training-courses\/\" target=\"_blank\" rel=\"noopener\">training<\/a>.<\/li>\n<li><strong>Einstein, the AI-powered sales assistant<\/strong>. From lead scoring to sales forecasting, and automated activity tracking, Einstein&#8217;s AI features provide invaluable sales insights and recommendations.<\/li>\n<\/ul>\n<ul class=\"points-faibles\">\n<li><strong>High cost<\/strong>. Salesforce can be expensive, especially since many advanced features require paid add-ons. For beginners, the <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/crm\/salesforce-prices\/\" target=\"_blank\" rel=\"noopener\">pricing structure<\/a> and module options can be confusing.<\/li>\n<li><strong>Complex setup and configuration<\/strong>. Salesforce\u2019s power comes with complexity. Setting it up and configuring it correctly can be time-consuming, often requiring help from a <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/?p=58590\" target=\"_blank\" rel=\"noopener\">Salesforce consultant<\/a> or <a class=\"external\" href=\"https:\/\/salesdorado.com\/crm\/consultant-salesforce\/\" target=\"_blank\" rel=\"noopener\">integrator<\/a>.<\/li>\n<li><strong>Cluttered interface<\/strong>. Compared to more streamlined CRM solutions, Salesforce can feel overwhelming, which may slow down deployment and everyday use.<\/li>\n<li><strong>Customer support<\/strong>. Salesforce has struggled with customer support in the past. Although they\u2019ve improved, premium support often comes with higher-priced plans. The platform also offers extensive training via <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/crm\/our-selection-of-the-best-salesforce-training-courses\/\" target=\"_blank\" rel=\"noopener\">Trailhead<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"how-much-does-salesforce-really-cost\"><\/span><span id=\"combien-coute-vraiment-salesforce\" class=\"ez-toc-section\"><\/span>How much does Salesforce really cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Salesforce offers four main pricing plans, ranging from $25 per user per month to $300 per user per month. The more comprehensive Enterprise and Unlimited editions are designed for large organizations, offering the full breadth of Salesforce\u2019s functionality.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-43226\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/salesforce-pricing-1024x561.png\" alt=\"\" width=\"1024\" height=\"561\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/salesforce-pricing-1024x561.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/salesforce-pricing-300x164.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/salesforce-pricing-768x421.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/salesforce-pricing-1536x842.png 1536w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/salesforce-pricing.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>While Salesforce may offer discounts for high user volumes, it\u2019s crucial to review the contract carefully\u2014especially the clauses related to annual price increases and cancellation terms.<\/p>\n<p>Salesforce outlines its plans and features in detail in <a class=\"external\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/datasheets\/success_plans_inclusions_exclusions.pdf\" target=\"_blank\" rel=\"noopener\">this document<\/a>.<\/p>\n<p>Besides the licensing fees, there are additional <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/crm\/salesforce-prices\/\" target=\"_blank\" rel=\"noopener\">costs<\/a> to consider when deploying Salesforce.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Salesforce for free<\/span>If you\u2019re unsure which plan is right for you, Salesforce offers a free 30-day trial to help you explore the platform\u2019s features and interface.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Example\" href=\"\/go\/sfdc_demo\" target=\"_blank\" rel=\"noopener noreferrer\">Access the Salesforce demo<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Try Salesforce for free\" href=\"\/go\/salesforce\">Try Salesforce for free<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"the-cost-of-integration\"><\/span>The cost of integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond the software itself, you\u2019ll need to factor in integration costs when deploying Salesforce. Given its complexity, working with a professional integrator is often necessary, which increases the overall cost.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">My advice<\/span>It\u2019s estimated that for a single user, Salesforce could cost up to $5,000 in the first year, with that number scaling to $50,000 for a small sales team.<\/p>\n<p>The cost depends on several factors:<\/p>\n<ul>\n<li><strong>Company size:<\/strong> The number of users, customers, and transactions will impact the cost.<\/li>\n<li><strong>Business goals:<\/strong> The more advanced your customer engagement strategy, the more complex your CRM setup will need to be, which could require additional modules.<\/li>\n<li><strong>Organization complexity:<\/strong> Companies with complex hierarchies, processes, or structures will likely need a more involved Salesforce setup, driving up integration costs.<\/li>\n<\/ul>\n<p>For more details on <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/crm\/salesforce-prices\/\" target=\"_blank\" rel=\"noopener\">Salesforce costs<\/a> and pricing strategies, check out our detailed guide.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"salesforce-features-in-detail\"><\/span><span id=\"les-fonctionnalites-de-salesforce-en-details\" class=\"ez-toc-section\"><\/span>Salesforce features in detail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"sales-crm-the-core-of-the-platform\"><\/span>Sales CRM: the core of the platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43176 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Accueil.png\" alt=\"Salesforce Home\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Accueil.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Accueil-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Accueil-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Accueil-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>The heart of Salesforce lies in its sales CRM, designed to help businesses manage every aspect of their sales process. With powerful tools to track opportunities, manage pipelines, and optimize workflows, Salesforce provides an in-depth view of your sales funnel from lead generation to closing deals.<\/p>\n<h4>Opportunities and pipeline management<\/h4>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43164 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Opportunites.png\" alt=\"Salesforce opportunities\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Opportunites.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Opportunites-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Opportunites-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Opportunites-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Salesforce allows you to track sales opportunities throughout their lifecycle\u2014from the initial lead to final order confirmation. Whether you\u2019re overseeing a single salesperson, a team, or an entire region, Salesforce\u2019s pipeline management tools give you a clear picture of every deal in progress. It helps you prioritize actions based on deal value and likelihood of closing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43120 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut.png\" alt=\"Salesforce status tracks\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h4>Partner relationship management<\/h4>\n<p>Salesforce also includes tools for managing relationships with your channel partners, allowing you to track leads and opportunities generated through these partnerships, ensuring that your partner network is aligned with your overall sales strategy.<\/p>\n<h4>Tasks &amp; activities<\/h4>\n<p>With Salesforce, you can assign tasks, set due dates, prioritize activities, and sync everything with your calendar. This feature helps your team stay on top of deadlines and manage their workload more effectively.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43116 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-nouvelle-tache.png\" alt=\"Tracks new Salesforce task\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-nouvelle-tache.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-nouvelle-tache-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-nouvelle-tache-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-nouvelle-tache-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h4>Contact and account management<\/h4>\n<p>Salesforce\u2019s contact and account management features let you store all your customer information in one place. You can track interactions with customers, giving your team a complete view of the customer journey and improving the quality of your marketing and sales communications.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-43124 size-full alignnone\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Contacts-activites.png\" alt=\"Salesforce activity contacts\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Contacts-activites.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Contacts-activites-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Contacts-activites-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Contacts-activites-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h4>Contract management<\/h4>\n<p>Salesforce simplifies contract management by allowing you to create, negotiate, and store contracts within the system. Any updates or changes to the contract can be documented and agreed upon directly within the platform, ensuring compliance and smooth communication.<\/p>\n<h4>Product and price management<\/h4>\n<p>Manage your product lists and pricing directly within Salesforce. You can create custom pricing structures, offer discounts to specific customers, and ensure your sales team always has access to the latest pricing information.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43219 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681125707960.png\" alt=\"salesforce pricebook\" width=\"1440\" height=\"889\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681125707960.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681125707960-300x185.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681125707960-1024x632.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681125707960-768x474.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h4>Quotes and orders<\/h4>\n<p>Salesforce makes it easy for your team to generate quotes quickly, based on up-to-date product and pricing information. Once all necessary details are filled in, sales reps can process orders themselves or forward them to the appropriate department for fulfillment.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43092 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-creer-devis.png\" alt=\"lead generation create quote\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-creer-devis.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-creer-devis-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-creer-devis-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-creer-devis-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Salesforce for free<\/span>If you&#8217;re still finding Salesforce\u2019s capabilities overwhelming, you can get a better understanding by testing the platform for free.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Example\" href=\"\/go\/sfdc_demo\" target=\"_blank\" rel=\"noopener noreferrer\">Access the Salesforce demo<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Try Salesforce for free\" href=\"\/go\/salesforce\">Try Salesforce for free<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"lead-management-crm-marketing\"><\/span>Lead management (CRM Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce doesn\u2019t just focus on sales\u2014it also offers robust lead management features. With dedicated tools for handling your marketing campaigns, it\u2019s easy to track and prioritize leads as they move through your funnel.<\/p>\n<p>To help with this, Salesforce offers several views of your leads, including a <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/automation\/kanban-tools\/\" target=\"_blank\" rel=\"noopener\">Kanban board<\/a> view, making it simple to move leads between stages.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43136 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Piste-vue-Kanban.png\" alt=\"Kanban Salesforce view track\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Piste-vue-Kanban.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Piste-vue-Kanban-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Piste-vue-Kanban-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Piste-vue-Kanban-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>One of Salesforce\u2019s standout features is its AI-driven lead scoring, powered by Einstein. This tool analyzes your leads based on past performance and assigns a score to predict their potential success. To get the most out of Einstein\u2019s lead scoring, Salesforce recommends having at least 1,000 leads and 120 conversions in the last six months.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"customer-tracking-features\"><\/span>Customer tracking features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce offers a comprehensive suite of customer tracking tools, allowing you to manage everything from call center interactions to problem resolution. Here\u2019s a breakdown of the main features:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43096 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-comptes-consigner-appel.png\" alt=\"lead generation accounts record Salesforce call\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-comptes-consigner-appel.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-comptes-consigner-appel-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-comptes-consigner-appel-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/lead-generation-comptes-consigner-appel-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<ul>\n<li>Call center management. Salesforce includes call recording, workforce management, call script management, and compliance tracking.<\/li>\n<li>Problem resolution tracking. Easily track customer issues from submission to resolution.<\/li>\n<li>Customer support portal. Give your customers a place to submit service requests, view their order history, and contact your support team.<\/li>\n<li>Knowledge base. A robust knowledge base helps customers find the information they need, improving self-service capabilities.<\/li>\n<li>Analytics. Measure and optimize your customer support performance using built-in analytics tools.<\/li>\n<\/ul>\n<p>Salesforce enables you to offer a personalized experience to your customers, which is especially effective when combined with an <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/\" target=\"_blank\" rel=\"noopener\">Account-Based Marketing (ABM)<\/a> approach.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Salesforce for free<\/span>We highly recommend taking Salesforce for a spin with their free trial to explore the full range of customer management features.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Example\" href=\"\/go\/sfdc_demo\" target=\"_blank\" rel=\"noopener noreferrer\">Access the Salesforce demo<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Try Salesforce for free\" href=\"\/go\/salesforce\">Try Salesforce for free<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"customer-reviews-of-salesforce\"><\/span>Customer reviews of Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Salesforce users tend to agree with our assessment of the platform\u2019s limitations:<\/p>\n<ul>\n<li><strong>Powerful but complex<\/strong>. Salesforce offers extensive customization options and functionalities, but the setup process can be cumbersome. Day-to-day usage can also feel more frustrating than helpful, especially when considering its price.<\/li>\n<li><strong>Not the easiest to use<\/strong>. For those seeking intuitive sales and marketing tools, Salesforce might feel more like a burden. The learning curve is steep, which can be hard to accept given its premium pricing.<\/li>\n<\/ul>\n<p>However, despite these drawbacks, Salesforce remains the dominant player in the CRM market for a reason. Most users acknowledge that, once fully implemented and mastered, the platform delivers strong returns on investment (ROI) and powerful capabilities that outshine its competitors.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Salesforce for free<\/span>If you\u2019re curious about Salesforce, test it for free and decide for yourself whether it fits your needs.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Example\" href=\"\/go\/sfdc_demo\" target=\"_blank\" rel=\"noopener noreferrer\">Access the Salesforce demo<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Try Salesforce for free\" href=\"\/go\/salesforce\">Try Salesforce for free<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"customer-support-at-salesforce\"><\/span><span id=\"le-support-client-chez-salesforce\" class=\"ez-toc-section\"><\/span>Customer Support at Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the leader in CRM software, Salesforce has built a vast ecosystem of support that includes a network of highly trained <a class=\"external\" href=\"https:\/\/salesdorado.com\/crm\/consultant-salesforce\/\" target=\"_blank\" rel=\"noopener\">consultants<\/a> and <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/?p=58590\" target=\"_blank\" rel=\"noopener\">integrators<\/a>. This network is essential for successfully implementing the platform in larger organizations, especially given its complexity.<\/p>\n<p>Unlike some other CRM providers, Salesforce directly manages this ecosystem, ensuring its partners maintain high standards. The company invests heavily in training and certifying its partners, making it easier to find skilled experts who can help you get the most out of the platform.<\/p>\n<p>Salesforce also offers a variety of <a class=\"external\" href=\"https:\/\/salesdorado.com\/en\/crm\/our-selection-of-the-best-salesforce-training-courses\/\" target=\"_blank\" rel=\"noopener\">training programs<\/a>, primarily through its Trailhead platform, which offers free, high-quality courses for users at all levels.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"salesforce-support-plans\"><\/span>Salesforce support plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to direct support from Salesforce, the company offers several tiers of customer service. At the base level, the Standard Success plan gives you access to community forums and documentation. For companies needing more assistance, Salesforce provides paid plans such as the Premier Success and Signature Success plans, which offer more in-depth support options.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43194 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681063207431.png\" alt=\"SFDC customer support plans\" width=\"1440\" height=\"889\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681063207431.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681063207431-300x185.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681063207431-1024x632.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681063207431-768x474.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>The Premier Success plan is available for 30% of your net license cost and offers enhanced customer support, while the Signature Success plan provides even more extensive services, though pricing is available upon request.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Salesforce for free<\/span>If you\u2019re considering Salesforce, take advantage of their free trial to see if their support offerings and the platform itself meet your needs.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Example\" href=\"\/go\/sfdc_demo\" target=\"_blank\" rel=\"noopener noreferrer\">Access the Salesforce demo<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Try Salesforce for free\" href=\"\/go\/salesforce\">Try Salesforce for free<\/a><\/div>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38170\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce is the global benchmark for CRM software, used by countless companies across France and [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":17623,"comment_status":"open","ping_status":"open","sticky":false,"template":"review-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[231,234],"tags":[313],"class_list":["post-38170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-crm-software","tag-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce Review 2026 \u2013 Features, Pricing and Customer Feedback<\/title>\n<meta name=\"description\" content=\"Read our Salesforce review. 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