{"id":38171,"date":"2022-11-22T12:30:32","date_gmt":"2022-11-22T12:30:32","guid":{"rendered":""},"modified":"2026-08-03T14:57:41","modified_gmt":"2026-08-03T14:57:41","slug":"notice-sabarcane","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/","title":{"rendered":"Positive User (formerly Sarbacane): Our Take on the Positive Group\u2019s New Platform"},"content":{"rendered":"<p>By the end of May 2026, Sarbacane had disappeared. This wasn\u2019t just a simple name change: the Lille-based brand, founded in 2001, was replaced by Positive User\u2014which is actually User.com, a Polish platform acquired by the group in 2023 and subsequently rebranded with the company\u2019s colors.<\/p>\n<p>The subscription price hasn&#8217;t changed; it&#8217;s still listed at \u20ac69 per month. The billing model, however, has changed completely: you no longer pay based on the volume of messages sent, but rather by seat and channel.<\/p>\n<p>Is your Sarbacane account going to be closed? Should you migrate now or wait a while? And how does this platform really compare to what Sarbacane used to offer?<\/p>\n<p>Here is our full review of Positive User, the new Sarbacane.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#our-review-of-positive-user-a-summary\" >Our Review of Positive User A Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#sarbacane-hasnt-been-updated-it-has-been-replaced\" >Sarbacane hasn&#8217;t been updated; it has been replaced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#are-you-a-sarbacane-customer-whats-changing-and-whats-staying-the-same\" >Are you a Sarbacane customer? What&#8217;s changing and what&#8217;s staying the same<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#will-my-sarbacane-account-be-closed\" >Will my Sarbacane account be closed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#will-i-be-forced-to-migrate\" >Will I be forced to migrate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#will-my-rate-go-up\" >Will my rate go up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#can-i-try-out-positive-user-without-affecting-my-current-account\" >Can I try out Positive User without affecting my current account?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#sarbacane-and-positive-user-a-point-by-point-comparison\" >Sarbacane and Positive User A Point-by-Point Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#positive-user-in-the-positive-group-ecosystem\" >Positive User in the Positive Group ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#communication-channels-managed-by-positive-user\" >Communication channels managed by Positive User<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#1-the-email\" >#1 The Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#2-text-messages\" >#2 Text Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#3-whatsapp\" >#3 WhatsApp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#4-web-push-and-wallet-notifications\" >#4 Web Push and Wallet Notifications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#automation-the-module-that-has-made-the-most-progress\" >Automation The Module That Has Made the Most Progress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#triggers\" >Triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#conditions-and-actions\" >Conditions and Actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#configuring-scenarios\" >Configuring Scenarios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#the-data-layer-contacts-companies-and-products\" >The data layer contacts, companies, and products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#the-three-items-in-the-database\" >The three items in the database<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#bulk-management\" >Bulk Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#marketing-contacts-and-non-marketing-contacts\" >Marketing contacts and non-marketing contacts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#the-studio-and-dynamic-content\" >The Studio and Dynamic Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#the-website-experience\" >The Website Experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#pop-ups-forms-and-landing-pages\" >Pop-ups, forms, and landing pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#widgets-and-product-recommendations\" >Widgets and Product Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#visitor-tracking-and-tracked-links\" >Visitor Tracking and Tracked Links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#three-modules-that-set-positive-user-apart-in-the-marketing-world\" >Three modules that set Positive User apart in the marketing world<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#sales\" >Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#customer-relations\" >Customer Relations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#loyalty-program\" >Loyalty Program<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#performance-reporting-and-analysis\" >Performance Reporting and Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#uma-and-the-ai-agents\" >Uma and the AI Agents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#support-and-guidance\" >Support and Guidance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#whats-included-in-all-offers\" >What&#8217;s Included in All Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#whats-included-in-the-higher-tier-plans\" >What&#8217;s included in the higher-tier plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#support-for-the-data-activation-suite\" >Support for the Data &amp; Activation Suite<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#positive-users-rates\" >Positive User&#8217;s Rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#the-marketing-suite\" >The Marketing Suite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#optional-modules\" >Optional Modules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#the-data-activation-suite\" >The Data &amp; Activation Suite<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#what-we-like-what-we-dont-like\" >What we like, what we don&#8217;t like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#our-verdict-who-is-positive-user-designed-for\" >Our verdict Who is Positive User designed for?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#positive-user-is-right-for-you-if\" >Positive User is right for you if<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/notice-sabarcane\/#skip-it-if\" >Skip it if <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"our-review-of-positive-user-a-summary\"><\/span>Our Review of Positive User: A Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Perimeter<\/th>\n<th class=\"p-2 border border-slate-600\">Score<\/th>\n<th class=\"p-2 border border-slate-600\">Our opinion<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Overall rating<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,3<\/td>\n<td class=\"p-2 border border-slate-600\">Positive User is a customer engagement platform that is significantly more ambitious than Sarbacane was. The product is solid and consistent. However, the pricing structure could be more transparent, ranging from an additional seat for \u20ac99 to the lack of publicly listed pricing tiers beyond 60,000 emails per year.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Functional scope<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,8<\/td>\n<td class=\"p-2 border border-slate-600\">Email, SMS, WhatsApp, web push notifications, and wallet notifications\u2014all in a single interface, backed by a real customer database. This goes far beyond traditional email marketing. The introduction of a \u201cBusiness\u201d feature\u2014which is missing from Sarbacane\u2014makes a big difference in B2B.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Automation<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">A true visual canvas, with conditional branches and A\/B testing built into the flow. The trigger library covers web behavior, mobile activity, and product events. The number of active workflows is capped based on the plan.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Business Continuity for Sarbacane Customers<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,5<\/td>\n<td class=\"p-2 border border-slate-600\">No forced migration, no imposed timeline, and frozen rates. The group prioritized business continuity over making a splash. The downside is that the interface is completely different now, and switching over will require you to retrain your teams.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Support<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">This is the true link to Sarbacane. The help panel displays a named representative\u2014not an anonymous chatbot\u2014and the teams are based in France, Germany, Italy, Spain, and Poland. A dedicated CSM from the Data &amp; Activation Suite.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Quality-price ratio<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">3,7<\/td>\n<td class=\"p-2 border border-slate-600\">Excellent for a single marketer who wants to manage multiple channels. It\u2019s much less straightforward once there are three or four of you, since each additional seat costs more than the basic subscription.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Positive User for free<\/span><br \/>\nPositive User offers a 7-day free trial with no credit card required, including access to all features and optional modules. It\u2019s a short trial, but it\u2019s enough to get a feel for the interface if you prepare your datasets in advance.\n<div class=\"buttons\"><a class=\"button is-normal is-info\" title=\"Positive User\" href=\"\/go\/sarbacane\" target=\"_blank\" rel=\"noopener sponsored\">Try Positive User<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"sarbacane-hasnt-been-updated-it-has-been-replaced\"><\/span>Sarbacane hasn&#8217;t been updated; it has been replaced<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The distinction seems theoretical. It isn&#8217;t at all.<\/p>\n<p>On May 26, 2026, Mathieu Tarnus announced on LinkedIn the end of the brand he had founded twenty-five years earlier in Hem, in the Lille metropolitan area. The group\u2019s announcement refers to a merger between User.com v2 and Sarbacane v8. In reality, what you access today when you create an account is User.com.<\/p>\n<p>The interface confirms this right away. A black column of icons on the left, module-based navigation, a drag-and-drop automation canvas: none of these elements come from Sarbacane. The application\u2019s URLs themselves are built on the user.com domain. And sarbacane.com now redirects to user.com.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-campagnes-sms.png\" alt=\"Positive User SMS Campaigns and Workspace Selection\" width=\"1440\" height=\"810\" \/><\/p>\n<p>The drop-down menu in the upper-right corner reveals an interesting product approach. Your subscription doesn&#8217;t just unlock features within a single interface\u2014it reconfigures the entire workspace. Campaigns, Marketing Automation Suite, Customer Engagement Platform: these are the exact names of the three pricing tiers.<\/p>\n<p>That way, you don&#8217;t have to spend your time looking at grayed-out menus, and you can switch between different sections to see what a higher-tier plan would look like.<\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s review<\/span><br \/>\nIf you&#8217;re a Sarbacane customer and are considering switching, don&#8217;t think of it as an upgrade. Think of it as a change in tools. Your teams won&#8217;t have any familiar points of reference, and you&#8217;ll need to budget for the time it takes to relearn the system just as you would for the subscription.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"are-you-a-sarbacane-customer-whats-changing-and-whats-staying-the-same\"><\/span>Are you a Sarbacane customer? What&#8217;s changing and what&#8217;s staying the same<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That&#8217;s the first question the 40,000 companies still using the old app are asking themselves. Here are the answers, in the order that matters to them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"will-my-sarbacane-account-be-closed\"><\/span>Will my Sarbacane account be closed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Sarbacane is still in operation and continues to be fully supported for current customers. You log in as before, using the same credentials, and you\u2019ll find your data, settings, and campaigns.<\/p>\n<p>Only the front end has changed. The redirect from sarbacane.com to user.com applies to the website, not the app.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"will-i-be-forced-to-migrate\"><\/span>Will I be forced to migrate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, and that is the point the company has emphasized the most. Existing customers are not required to take any action, no timeline has been set, and the migration details will be provided at a later date.<\/p>\n<p>The transition will be voluntary, and campaign history, contacts, and segmentation will be carried over.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"will-my-rate-go-up\"><\/span>Will my rate go up?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Current Sarbacane subscriptions remain unchanged. Positive User uses a different pricing structure while maintaining the same listed starting price.<\/p>\n<p>For many multi-user accounts, sticking with Sarbacane is therefore not a matter of nostalgia. It\u2019s a rational decision, and we\u2019ll come back to this in the pricing section.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"can-i-try-out-positive-user-without-affecting-my-current-account\"><\/span>Can I try out Positive User without affecting my current account?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. You create a separate Positive User account, and the two environments coexist without interfering with each other. That&#8217;s the right way to do it: you measure the usability gap under real-world conditions before making any decisions.<\/p>\n<div class=\"blocTips danger-light\"><i class=\"fa fa-exclamation-triangle\"><\/i><span class=\"title is-5\">Please note the renewal terms for<\/span> the<br \/>\n: Automatic renewal is enabled by default, and you must contact your CSM to disable it. Please allow 30 days\u2019 notice before the annual renewal date for the Marketing Suite, 90 days for the Data &amp; Activation Suite, and 3 business days for a monthly subscription. No refunds are provided; you simply retain access until the end of the current period. Be sure to mark the 90-day notice period on your calendar on the day you sign the contract.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"sarbacane-and-positive-user-a-point-by-point-comparison\"><\/span>Sarbacane and Positive User: A Point-by-Point Comparison<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before going into detail about the modules, here&#8217;s what actually sets the old tool apart from the new one.<\/p>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Criterion<\/th>\n<th class=\"p-2 border border-slate-600\">Blowgun<\/th>\n<th class=\"p-2 border border-slate-600\">Positive User<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Origin of the Software<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Developed in Lille, successor to the desktop application launched in 2001<\/td>\n<td class=\"p-2 border border-slate-600\">Code base from User.com, a Polish software company acquired in 2023<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Channels<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Email and SMS<\/td>\n<td class=\"p-2 border border-slate-600\">Email, SMS, WhatsApp, web push, wallet notifications<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Data Structure<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Contact Lists<\/td>\n<td class=\"p-2 border border-slate-600\">Contacts, Companies, and Products<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Automation<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Campaign sequences, A\/B testing as an extension<\/td>\n<td class=\"p-2 border border-slate-600\">User journey canvas with conditional branches and built-in A\/B split<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Customization<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Merge Fields and Segmentation by Attributes<\/td>\n<td class=\"p-2 border border-slate-600\">Dynamic content drawn from six attribute sources<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Email Templates<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">About 70<\/td>\n<td class=\"p-2 border border-slate-600\">138<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Billing Model<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Based on shipment volume, with published tiers<\/td>\n<td class=\"p-2 border border-slate-600\">By headquarters and channel, with a common shipping base for all three plans<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Free Trial<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">30 days<\/td>\n<td class=\"p-2 border border-slate-600\">7 days without a credit card<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Accommodations<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">France<\/td>\n<td class=\"p-2 border border-slate-600\">France and Germany<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Read line by line, the table reveals a clear move upmarket for the product and stricter commercial terms. You gain three channels, a robust database, and an automation engine that\u2019s in a league of its own. You lose twenty-three days of the trial period and the clarity of the volume tiers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"positive-user-in-the-positive-group-ecosystem\"><\/span>Positive User in the Positive Group ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand what has become of Sarbacane, one must look at the building that houses it.<\/p>\n<p>The group was known as Groupe Sarbacane until the end of 2022. A \u20ac110 million funding round changed the game; the holding company rebranded itself as Groupe Positive and has been making acquisitions at a rapid pace. It acquired six companies in three years, then accelerated its growth in 2026 with the launch of a new brand platform in February and the acquisition of Iconosquare in May.<\/p>\n<p>Today, the ecosystem consists of six products, all of which bear the group&#8217;s prefix.<\/p>\n<ul>\n<li><strong>Positive User<\/strong>(formerly Sarbacane), for customer engagement and marketing automation<\/li>\n<li><strong>Positive Surfer<\/strong>, for search engine optimization and visibility in AI-generated responses<\/li>\n<li><strong>Positive Signitic<\/strong>, for managing email signatures<\/li>\n<li><strong>Positive Iconosquare<\/strong>, for social media management and analytics<\/li>\n<li><strong>Positive Rapidmail<\/strong>, the German email marketing expert<\/li>\n<li><strong>Positive noCRM<\/strong>, for sales prospecting<\/li>\n<\/ul>\n<p>The company reports \u20ac70 million in recurring revenue, 45,000 customers, and 800,000 active users on the continent. It is ISO 27001-certified and is part of the French Tech 120 program.<\/p>\n<p>Two practical implications for you:<\/p>\n<ul>\n<li><strong>The first relates to sovereignty<\/strong>, and this is not a hollow argument in this specific case. The platform is designed, developed, and hosted in Europe, with data stored in France and Germany and teams spread across five countries. If you work in a regulated industry or participate in public tenders, this simplifies the risk analysis process. This is the key differentiator compared to U.S. software suites.<\/li>\n<li><strong>The six products remain six separate subscriptions<\/strong>. The group does offer bundled packages and a shared AI assistant, but deep integration between the individual components has yet to be fully developed. Don\u2019t expect advanced native synchronization between Positive User and <a style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" href=\"https:\/\/salesdorado.com\/en\/crm\/nocrm-review\/\">noCRM<\/a><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">, for example, even though they\u2019re both part of the same company.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"communication-channels-managed-by-positive-user\"><\/span>Communication channels managed by Positive User<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sarbacane could handle email and text messaging. Positive User combines all five into a single interface, all connected to the same contact database and controllable from the same automation engine.<\/p>\n<p>This point alone justifies the change in category. You no longer compare Positive User to email marketing software; you compare it to a customer engagement platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-the-email\"><\/span>#1 The Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The core functionality remains robust. The editor uses a drag-and-drop interface and draws on a library of 138 built-in templates, compared to about 60 in Sarbacane. You can create your own template folders, which quickly becomes essential when multiple brands or entities share the same account.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-templates-emails.png\" alt=\"Positive User Email Template Library\" width=\"1440\" height=\"810\" \/><\/p>\n<p>Three features are worth noting because they did not exist in this form in the previous tool:<\/p>\n<ul>\n<li>Reusable content sections first. You build a block\u2014whether it\u2019s a header or a promotional insert\u2014just once, and any change you make is applied across all your campaigns.<\/li>\n<li>Next is dynamic content, which we\u2019ll cover in more detail below in the Studio section. It\u2019s no longer just a matter of inserting a first name, but of varying entire blocks based on the recipient\u2019s attributes.<\/li>\n<li>The AI content creation agent is finally available starting with the first plan; it writes subject lines and message bodies based on a brief prompt.<\/li>\n<\/ul>\n<p>In terms of volume, the baseline is 60,000 emails per year, or 5,000 per month. And this baseline is the same across all three Marketing Suite plans, which is the most confusing aspect of the pricing structure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-text-messages\"><\/span>#2 Text Messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS campaigns follow the same process as email campaigns: importing recipients, drafting the message, testing it, and then sending it. You should distinguish between marketing campaigns and transactional notifications, which is important for complying with opt-in rules.<\/p>\n<p>Sarbacane had already made this a key differentiator in the French market. The channel hasn&#8217;t declined; it has simply become part of a larger whole.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-whatsapp\"><\/span>#3 WhatsApp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the truly new channel, and it&#8217;s also the one where the product line stands out the most.<\/p>\n<p>The included volumes range from 6,000 messages per year for the Campaigns plan to 24,000 for the Marketing Automation Suite, and then to 120,000 for the Customer Engagement Platform. That\u2019s a twentyfold increase between the first and last tiers, while the email volume remains unchanged by even a single byte.<\/p>\n<p>This trend clearly shows what the publisher is selling. It&#8217;s no longer about reach; it&#8217;s about engagement.<\/p>\n<p>WhatsApp integrates with the automation engine just like other channels. This means you can build a workflow that starts with an email, switches to WhatsApp if the email isn\u2019t opened, and then triggers an alert to a sales representative. This is exactly the kind of scenario that Sarbacane didn\u2019t support.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-web-push-and-wallet-notifications\"><\/span>#4 Web Push and Wallet Notifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A web push sends a notification to the browser of a visitor who has opted in to your alerts. This is useful in e-commerce for stock updates, but less so in B2B.<\/p>\n<p>Wallet notifications are more interesting: they\u2019re sent to contacts who have added one of your cards to their phone\u2019s wallet, and a message pops up on the lock screen. This is a natural extension of the loyalty program, which is discussed below.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"automation-the-module-that-has-made-the-most-progress\"><\/span>Automation: The Module That Has Made the Most Progress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you had to pick just one difference between Sarbacane and Positive User, this would be it. We\u2019ve gone from a campaign sequencer to a true journey editor.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-editeur-scenario-automatisation.png\" alt=\"Positive User Automation Script Editor\" width=\"1440\" height=\"810\" \/><\/p>\n<p>The interface is a canvas where you drag and drop blocks from the panel on the right; it includes a zoom feature, an overview, and connectors between steps. The blocks are divided into three categories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"triggers\"><\/span>Triggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-71156 alignleft\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/avis-positive-user-automatisation-triggers.png\" alt=\"\" width=\"293\" height=\"466\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/avis-positive-user-automatisation-triggers.png 660w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/avis-positive-user-automatisation-triggers-189x300.png 189w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/avis-positive-user-automatisation-triggers-644x1024.png 644w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><\/p>\n<p>They define the starting point of the journey, and the library is extensive.<\/p>\n<p>You&#8217;ll find page views, mobile activity, incoming messages, scheduled events, event-based triggers, product-based event triggers, adding or removing a tag, and being added to a list.<\/p>\n<p>The product-based event trigger offers the most possibilities in e-commerce: it responds to an action involving a specific product, which makes it possible to create abandoned cart follow-ups. The scheduled trigger covers more traditional use cases, from contract anniversaries to renewal reminders.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"conditions-and-actions\"><\/span>Conditions and Actions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-71152 alignright\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/avis-positive-user-automatisation-options.png\" alt=\"\" width=\"306\" height=\"500\" \/><\/p>\n<p>Between each step, you set conditions that guide the flow. These include standard filters based on attributes, submitting a form or a pop-up, receiving an email, visiting a page, a contact\u2019s response, belonging to a segment, comparing two attributes, or simply waiting.<\/p>\n<p>Two blocks stand out from the rest:<\/p>\n<ul>\n<li>First, the A\/B split, which in this case is a block in the user journey rather than a campaign extension. This is a fundamental difference. With Sarbacane, you were testing two versions of an email. Here, you\u2019re testing two entirely separate branches of a scenario, each with different channels and timelines.<\/li>\n<li>Next is the IMAP Email condition, which lets you connect a real inbox to the workflow. You can trigger a scenario based on a prospect\u2019s actual response\u2014not just an open or a click.<\/li>\n<\/ul>\n<p>When it comes to actions, the options go beyond just sending messages. You can trigger an email campaign, a web push campaign, or a chat message; send an internal notification to a user on your team; update a contact attribute, a company attribute, or an opportunity attribute; create an event; or set a deadline.<\/p>\n<p>The action of updating an opportunity attribute best reflects the product&#8217;s ambition. It connects marketing to the sales pipeline within the same engine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"configuring-scenarios\"><\/span>Configuring Scenarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-fenetre-parametrage-scenario-automatisation.png\" alt=\"Configuring an Automation Scenario in Positive User\" width=\"1440\" height=\"810\" \/><\/p>\n<p>Each automation is stored in a folder, which helps prevent clutter after a few months. You then choose a schedule, and you can restrict execution to certain time slots or specific days of the week.<\/p>\n<p>This setting may seem trivial. It isn&#8217;t: it&#8217;s what prevents an automatic reminder from being sent at 6:00 a.m. on a Sunday.<\/p>\n<p>One reassuring detail is that a script is inactive by default. You must explicitly toggle the execution switch, which helps prevent accidents during the development phase.<\/p>\n<p>The limit applies to the number of workflows that can be active at the same time: 5 in Campaigns, 20 in the Marketing Automation Suite, and 100 in the Customer Engagement Platform. A library of ready-to-use scenarios is provided to help you get started faster.<\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado Tip<\/span><br \/>\n: Five active workflows aren\u2019t enough once you scale up. Count one for onboarding new sign-ups, one for re-engaging inactive users, and one for each sales campaign\u2014and you\u2019ll hit the Campaigns plan\u2019s limit in just a few weeks. Take stock of your existing scenarios before choosing your plan, not after.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-data-layer-contacts-companies-and-products\"><\/span>The data layer: contacts, companies, and products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the most profound change\u2014and the least visible one.<\/p>\n<p>Sarbacane organized data into contact lists. This logic, inherited from the B2C model, required users to improvise whenever they needed to address multiple contacts within the same company. Positive User structures the database around three distinct objects.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-liste-contacts.png\" alt=\"Managing Contacts and Lists in Positive User\" width=\"1440\" height=\"810\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-three-items-in-the-database\"><\/span>The three items in the database<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Contacts<\/strong> are the building blocks, with their custom attributes, tags, and activity timelines.<\/li>\n<li><strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Companies<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> group contacts together and have their own attributes. This finally makes it possible to segment by industry, size, or account status without duplicating the information on each individual record. <\/span><\/li>\n<li><strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Products<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> allow you to link a catalog to the database and feed both recommendations and product event triggers.<\/span><\/li>\n<\/ul>\n<p>In addition, there are global variables and calculated attributes, which eliminate the need to create numerous manual fields. An engagement score or last order date is calculated automatically rather than being populated via import.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bulk-management\"><\/span>Bulk Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The &#8220;Manage&#8221; menu is particularly extensive, and several of its options are worth exploring:<\/p>\n<ul>\n<li>Merging contacts and detecting duplicates are part of routine data cleanup. Automatic correction of the phone number attribute ensures that formats are correct, which is essential for the deliverability of your SMS and WhatsApp campaigns.<\/li>\n<li>The &#8220;Recalculate Peak Activity Time&#8221; entry deserves special mention: it involves optimizing send times, calculated for each contact based on their history.<\/li>\n<li>The export includes contacts, page views, and timelines. This last point is useful for responding to a request for access to data under the GDPR.<\/li>\n<li>Finally, the ability to issue coupons directly from the contact list clearly illustrates how the modules communicate with each other.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"marketing-contacts-and-non-marketing-contacts\"><\/span>Marketing contacts and non-marketing contacts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a distinction that Sarbacane did not make, and one that has direct economic consequences:<\/p>\n<ul>\n<li>With the Marketing Suite, you get unlimited contacts. You don&#8217;t pay to store inactive contacts, unlike the model used by most U.S. providers, which charge based on the base plan size.<\/li>\n<li>On the Data &amp; Activation Suite, non-marketing contacts remain unlimited, while marketing contacts are capped at 100,000 on the Performance plan. This means you only pay for the people you actually reach out to.<\/li>\n<\/ul>\n<p>Retention also varies by product: the visibility period on a contact\u2019s timeline ranges from 30 days on Campaigns to 99 days on the Customer Engagement Platform, and three years on Limitless. Be sure to check this if your sales cycles are long.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-studio-and-dynamic-content\"><\/span>The Studio and Dynamic Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Studio centralizes three things: templates, the media library, and dynamic content.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-contenus-dynamiques.png\" alt=\"Dynamic Content in Positive User Studio\" width=\"1440\" height=\"810\" \/><\/p>\n<p>It&#8217;s the dynamic content feature that really makes a difference. You&#8217;re no longer just personalizing with a first name\u2014you can draw from six sources of attributes:<\/p>\n<ul>\n<li>The <strong>contact<\/strong> and<strong>the company<\/strong> cover both standard personalization and B2B personalization. You can display a different sales pitch depending on the recipient company&#8217;s industry or its number of employees.<\/li>\n<li>The <strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Designer<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> refers to the sender. In practice, this allows you to customize the signature, photo, and contact information based on the sales representative in charge of the account, without duplicating the email template. <\/span><\/li>\n<li><strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Products<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> and<\/span><strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">product-related events<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> enable e-commerce personalization: most recently viewed items, items left in the shopping cart, and favorite categories.<\/span><\/li>\n<li><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> Finally<\/span>,<strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">the event<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> allows you to respond to a specific action recorded in the contact&#8217;s timeline.<\/span><\/li>\n<\/ul>\n<p>An AI design agent rounds out the suite as part of the Marketing Automation Suite. It suggests layouts and visual variations without the need to involve a graphic designer.<\/p>\n<p>In this area, we\u2019re moving away from email marketing once and for all toward behavioral personalization. This is precisely the territory that American suites are targeting, and Positive User is making its mark there with an advantage that the others don\u2019t have: data hosted in France and Germany.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-website-experience\"><\/span>The Website Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This module transforms your website into a data source and a conversion driver. It consists of six components.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-gestion-experience-site-web.png\" alt=\"Positive User Website Experience Module\" width=\"1440\" height=\"810\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"pop-ups-forms-and-landing-pages\"><\/span>Pop-ups, forms, and landing pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Pop-ups<\/strong> are created in a visual editor and triggered based on visitor behavior. They directly populate the contact database, and a submission can serve as a condition in an automation workflow.<\/li>\n<li><strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Forms<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> integrate with your existing pages and send their data using the same attributes as the rest of the platform. No connectors to configure, no synchronization to monitor. <\/span><\/li>\n<li><strong style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Landing Pages<\/strong><span style=\"font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> allow you to set up a campaign page without making any changes to your website. Useful for a webinar, a white paper, or a seasonal offer. <\/span><\/li>\n<\/ul>\n<p>The scope of features varies by plan. On Campaigns, forms and landing pages are available as an optional add-on for \u20ac29 per month. They are included starting with the Marketing Automation Suite, which offers 50 published forms and 50 published landing pages, and 100 of each on the next-tier plan. Our <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/landing-page-tools\/\">landing page creation tools<\/a> remain a useful reference if you want to compare this scope to dedicated solutions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"widgets-and-product-recommendations\"><\/span>Widgets and Product Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Custom widgets display content specific to a given segment. A visitor identified as an existing customer does not see the same message as an unknown visitor.<\/p>\n<p>Recommendation widgets go a step further by suggesting products based on browsing behavior. This is a built-in recommendation engine, available exclusively through the Customer Engagement Platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"visitor-tracking-and-tracked-links\"><\/span>Visitor Tracking and Tracked Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visitor tracking operates in real time and feeds into each contact\u2019s timeline. This is what enables page-visit triggers in the automation engine. The loop is complete: the website feeds the database, the database triggers workflows, and the workflows drive traffic back to the site.<\/p>\n<p>Tracked links are tracked redirects that you can place anywhere you want, including outside your campaigns.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">See for yourself<\/span><br \/>\nThe 7-day trial gives you access to all modules, including optional features. Take this opportunity to see which ones you&#8217;d actually use before choosing your plan.\n<div class=\"buttons\"><a class=\"button is-normal is-info\" title=\"Positive User\" href=\"\/go\/sarbacane\" target=\"_blank\" rel=\"noopener sponsored\">Try Positive User<\/a><a class=\"button is-normal is-info is-outlined internal\" title=\"Comparison of Email Marketing Software\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/email-marketing-software\/\">Our comparison of email marketing software<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"three-modules-that-set-positive-user-apart-in-the-marketing-world\"><\/span>Three modules that set Positive User apart in the marketing world<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Beyond campaigns and automation, the platform offers three modules that extend its scope to sales, customer service, and customer loyalty. These modules are available as optional add-ons to the Marketing Suite and are included by default in the Data &amp; Activation Suite.<\/p>\n<p>This is where Positive User stands out most clearly from traditional email marketing software.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"sales\"><\/span>Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-gestion-ventes.png\" alt=\"Sales and Opportunity Management Module in Positive User\" width=\"1440\" height=\"810\" \/><\/p>\n<p>The module is organized around four sections: conversations, opportunities, follow-ups, and meetings:<\/p>\n<ul>\n<li>Opportunities track each deal from initial contact through to closure, with progress tracking and revenue projections.<\/li>\n<li>Follow-ups ensure that no reminder falls through the cracks.<\/li>\n<li>The meetings handle appointment scheduling.<\/li>\n<\/ul>\n<p>The module&#8217;s value does not lie in its feature set, which is modest compared to a dedicated CRM. Rather, it lies in the fact that the pipeline resides in the same database as your campaigns: a scenario can update an opportunity attribute, and an opportunity can trigger a marketing sequence.<\/p>\n<p>This makes sense for a team that manages its pipeline from the marketing side, using behavioral signals from the website. For a sales team that spends its days on the phone, however, it won\u2019t replace a lead generation tool: instead, check out our <a href=\"https:\/\/salesdorado.com\/en\/crm\/nocrm-review\/\">review of noCRM<\/a>, the other solution from the Positive Group, designed specifically for this role.<\/p>\n<p>The Sales module costs \u20ac59 per month with an annual commitment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"customer-relations\"><\/span>Customer Relations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-gestion-relation-client.png\" alt=\"Positive User's Customer Relationship Module\" width=\"1440\" height=\"810\" \/><\/p>\n<p>There are four building blocks here as well: conversations, support tickets, meetings, and the knowledge base:<\/p>\n<ul>\n<li>Live chat and the chatbot feed the contact&#8217;s timeline, which has a useful result: a question asked of support becomes segmentation data. A customer who has opened three tickets on the same topic is not a good candidate for an upsell follow-up.<\/li>\n<li>The knowledge base is published on the client side and handles some of the first-level support requests.<\/li>\n<li>The ticketing system handles the rest, including assignment and tracking.<\/li>\n<\/ul>\n<p>This isn&#8217;t an enterprise-level customer service tool. It&#8217;s a module that saves an SME from having to add a third subscription to its stack.<\/p>\n<p>The Customer Service module is also available for \u20ac59 per month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"loyalty-program\"><\/span>Loyalty Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-gestion-programme-de-fidelite.png\" alt=\"Loyalty Program and Wallet Cards in Positive User\" width=\"1440\" height=\"810\" \/><\/p>\n<p>This is the module that strays furthest from Sarbacane&#8217;s core DNA and best reflects the group&#8217;s ambition. It includes wallet cards, a points and rewards system, and coupon management:<\/p>\n<ul>\n<li>The wallet card isn&#8217;t just a gimmick. Once added to the phone&#8217;s wallet, it updates remotely and becomes a full-fledged communication channel thanks to the wallet notifications mentioned above. As your point balance changes, the card updates, and you can push a message to the lock screen.<\/li>\n<li>Coupons are generated in bulk and issued directly from the contact list, which shows just how closely integrated the modules really are.<\/li>\n<\/ul>\n<p>One technical prerequisite is worth noting: creating wallet cards requires at least one iOS or Android certificate. This isn\u2019t just a box to check\u2014it\u2019s a process you\u2019ll need to go through with Apple or Google. The screen indicates that setup takes two minutes, assuming you already have the certificate on hand.<\/p>\n<p>The Loyalty Program module costs \u20ac199 per month with an annual commitment. It is the most expensive of the three and is clearly aimed at the retail and e-commerce sectors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"performance-reporting-and-analysis\"><\/span>Performance Reporting and Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is where Sarbacane was solid without being outstanding, offering standard but well-crafted email reports. Positive User takes things to a whole new level in one specific area.<\/p>\n<p>The basics are all there: open and click-through rates, comparisons between tested versions, and the ability to export data for further analysis in your analytics tool. Nothing revolutionary\u2014and that\u2019s just fine.<\/p>\n<p>An interesting addition is the <strong>revenue statistics<\/strong>. The platform links revenue to campaigns, which requires that the \u201cProducts\u201d and \u201cProduct Events\u201d fields be properly populated. In short, you\u2019re no longer just measuring open rates but also the revenue generated by a campaign. That\u2019s the difference between a simple email sending tool and an engagement platform\u2014and Sarbacane didn\u2019t offer that capability.<\/p>\n<p>Custom dashboards appear in the Customer Engagement Platform offering and throughout the Data &amp; Activation Suite. Below that, you can work with the reports provided.<\/p>\n<p>One important point to keep in mind: the depth of your analyses depends directly on data retention, which varies by plan. With 30 days of visibility into a contact\u2019s timeline on the Campaigns plan, you won\u2019t be able to reconstruct a purchase journey that spans a quarter. If your sales cycles are long, this factor carries more weight in your choice of plan than the number of available channels.<\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado Tip<\/span><br \/>\nBefore signing, measure the average time between the first contact and the signing of the deal in your business. If it exceeds the retention window for the target offer, you\u2019ll lose the early stages of your customer journeys in your analytics. This is the kind of detail you discover six months too late.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"uma-and-the-ai-agents\"><\/span>Uma and the AI Agents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma is the cross-functional AI assistant for the Positive Group. It is available in Positive User, as well as in the group\u2019s other solutions, such as Surfer, Signitic, and Iconosquare.<\/p>\n<p>The stated approach is not to require any expertise in writing prompts. The AI operates directly within the workflow rather than in a separate module that users would have to access via a submenu.<\/p>\n<p>Four agents divide up the roles:<\/p>\n<ul>\n<li>The content creation role involves writing subject lines and message bodies, starting with the initial proposal.<\/li>\n<li>The design section features layouts and visual variations.<\/li>\n<li>The onboarding process guides users through the initial setup, which is important when the trial lasts only seven days.<\/li>\n<li>The training specialist answers questions about the tool itself and takes over from first-level support.<\/li>\n<\/ul>\n<p>This approach makes sense. Most marketing teams have neither the time nor the desire to become prompt engineers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"support-and-guidance\"><\/span>Support and Guidance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sarbacane had built a reputation in this field. Responsive French customer support, regular webinars, and training coaches who reviewed their clients\u2019 email marketing strategies. That was the selling point that justified its above-market rates.<\/p>\n<p>Good news\u2014the promise has been kept. In fact, it\u2019s the main thread of continuity between the two products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"whats-included-in-all-offers\"><\/span>What&#8217;s Included in All Offers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You have access to a knowledge base with smart search, a self-service chat available 24\/7 and powered by an AI agent, email support, and live chat with a human representative.<\/p>\n<p>One reassuring detail (which appears on every screen of the app) is the help panel, which displays the name of a specific person along with their role. Not an anonymous form, not a ticket number. The teams are based in France, Germany, Italy, Spain, and Poland, which takes care of language and time zone issues.<\/p>\n<p>When it comes to getting started, two AI agents round out the system. One guides users through the onboarding process step by step, while the other answers questions about the tool itself. In addition, there are on-demand video tutorials, access to recurring topic-specific training sessions, and a newsletter featuring best practices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"whats-included-in-the-higher-tier-plans\"><\/span>What&#8217;s included in the higher-tier plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the Marketing Automation Suite, you\u2019ll receive an onboarding session with a CSM, adoption tracking, and regular progress updates.<\/p>\n<p>The Customer Engagement Platform offering provides access to priority email support within eight business hours, a priority queue for live chat and phone support, personalized operational recommendations, as well as assistance with Google Tag Manager configuration and support for standard integrations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"support-for-the-data-activation-suite\"><\/span>Support for the Data &amp; Activation Suite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That&#8217;s where the Sarbacane legacy is most clearly evident.<\/p>\n<p>From day one, you\u2019ll have a dedicated CSM, a personal success coach, a customized onboarding strategy, strategic planning, and regular performance reviews. In addition, you\u2019ll benefit from proactive risk monitoring, dedicated technical escalation support, and, most importantly, advanced <a href=\"https:\/\/salesdorado.com\/en\/cold-email\/email-deliverability-guide\/\">deliverability<\/a> expertise.<\/p>\n<p>This last point is worth emphasizing. Deliverability has long been one of Sarbacane\u2019s core areas of expertise, with its address analyzer and undeliverable mail management. The fact that it is highlighted as a specific area of expertise in the support offering shows that this aspect has not been lost in the merger.<\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s review<\/span><br \/>\nThe 7-day trial isn&#8217;t enough to seriously evaluate the quality of the support, which was actually the main reason for choosing Sarbacane over a cheaper competitor. If this is a key factor for you, request a guided demo rather than settling for the trial account.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"positive-users-rates\"><\/span>Positive User&#8217;s Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The pricing plan is divided into two suites. The Marketing Suite is designed for organizations with up to about ten people, while the Data &amp; Activation Suite covers organizations with more than that.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/11\/avis-user-positive-pricing.png\" alt=\"Positive User Pricing Schedule\" width=\"1440\" height=\"810\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-marketing-suite\"><\/span>The Marketing Suite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All rates listed below are based on annual billing.<\/p>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Offer<\/th>\n<th class=\"p-2 border border-slate-600\">Campaigns<\/th>\n<th class=\"p-2 border border-slate-600\">Marketing Automation Suite<\/th>\n<th class=\"p-2 border border-slate-600\">Customer Engagement Platform<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Monthly price<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac69<\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac199<\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac499<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Seats included<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">1<\/td>\n<td class=\"p-2 border border-slate-600\">2<\/td>\n<td class=\"p-2 border border-slate-600\">2<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Additional seat<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac99\/month<\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac99 \/ month<\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac99 \/ month<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Emails included<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">60,000 \/ year<\/td>\n<td class=\"p-2 border border-slate-600\">60,000 per year<\/td>\n<td class=\"p-2 border border-slate-600\">60,000 per year<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Contacts<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Unlimited<\/td>\n<td class=\"p-2 border border-slate-600\">Unlimited<\/td>\n<td class=\"p-2 border border-slate-600\">Unlimited<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>WhatsApp<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">6,000 messages per year<\/td>\n<td class=\"p-2 border border-slate-600\">24,000 messages per year<\/td>\n<td class=\"p-2 border border-slate-600\">120,000 messages per year<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Active Workflows<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">5<\/td>\n<td class=\"p-2 border border-slate-600\">20<\/td>\n<td class=\"p-2 border border-slate-600\">100<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Forms and Landing Pages<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">Option for \u20ac29\/month<\/td>\n<td class=\"p-2 border border-slate-600\">50 + 50 published<\/td>\n<td class=\"p-2 border border-slate-600\">100 + 100 published<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Timeline Visibility<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">30 days<\/td>\n<td class=\"p-2 border border-slate-600\">60 days<\/td>\n<td class=\"p-2 border border-slate-600\">99 days<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>One thing is immediately clear: The volume of emails is the same across all three plans. You don&#8217;t upgrade to send more emails; you upgrade to open up new channels and gain more advanced automation capabilities.<\/p>\n<p>These 60,000 annual emails serve as a baseline. The provider notes that the plan is customizable and that you should contact them to adjust the volume of emails sent.<\/p>\n<p>The contrast with the old pricing structure is striking. A Sarbacane Premium subscriber paid \u20ac269 per month for 25,000 monthly emails, and the Exclusive plan cost \u20ac449 for 50,000. These pricing tiers used to be publicly listed; now they\u2019re handled by a sales representative. Yet Sarbacane had previously touted pricing transparency as a key selling point in contrast to the opacity of corporate contracts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"optional-modules\"><\/span>Optional Modules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Four modules are available as add-ons to the Marketing Suite, all on an annual subscription basis.<\/p>\n<ul>\n<li><strong>Loyalty Program<\/strong>: \u20ac199 per month<\/li>\n<li><strong>Price<\/strong>: 59 \u20ac per month<\/li>\n<li><strong>Customer Service<\/strong>: 59 \u20ac per month<\/li>\n<li><strong>Mobile App Marketing<\/strong>: \u20ac59 per month<\/li>\n<\/ul>\n<p>An important point to keep in mind when planning your budget: the publisher\u2019s FAQ states that these modules are billed to the main office. Once activated, all users in the workspace have access to them, and the invoice is based on the number of users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-data-activation-suite\"><\/span>The Data &amp; Activation Suite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This second package is designed for teams of ten or more users, with high sending volumes and enhanced support.<\/p>\n<ul>\n<li><strong>Performance<\/strong>: \u20ac999 per month, 18 seats included, additional seats at \u20ac59 per month. Up to 1,500,000 emails per year, unlimited non-marketing contacts, and up to 100,000 marketing contacts. The Sales, Customer Relations, Loyalty, and Mobile App Marketing modules are included this time, as is a dedicated CSM.<\/li>\n<li><strong>Limitless<\/strong>: Based on a quote. Unlimited seats, unlimited emails, unlimited contacts, unlimited workflows. Data retention extended to three years.<\/li>\n<\/ul>\n<p>What the Marketing Suite sells \u00e0 la carte, the Data &amp; Activation Suite includes by default. The price jump is steep, but the per-seat rate becomes significantly more affordable.<\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado\u2019s review<\/span><br \/>\nThe real deciding factor isn\u2019t the number of features or the volume of emails sent. It\u2019s the number of people who need access to the tool. For fewer than two users, the Marketing Suite is a solid choice and well-priced. Between three and ten users, the cost of adding seats at \u20ac99 per seat becomes a significant burden. Beyond that, the Data &amp; Activation Suite becomes a sensible option again, with 18 seats included and each additional seat at \u20ac59.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-we-like-what-we-dont-like\"><\/span>What we like, what we don&#8217;t like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"columns\">\n<div class=\"column is-one-half\">\n<ul class=\"points-forts\">\n<li><strong>A truly omnichannel approach<\/strong>: email, SMS, WhatsApp, web push notifications, and wallet features\u2014all in a single interface and connected to the same database. Fragmented marketing tools are costly, and Positive User provides a comprehensive solution to this challenge.<\/li>\n<li><strong>Platform-level automation<\/strong>: visual canvas, conditional branches, A\/B splits integrated into the user journey, and behavioral triggers. Sarbacane has never competed in this category.<\/li>\n<li><strong>The &#8220;Company&#8221; object<\/strong>: the data structure is finally available in B2B, with segmentation by company rather than just by contact.<\/li>\n<li><strong>Unlimited contacts across the entire Marketing Suite<\/strong>: you don&#8217;t pay to store inactive contacts, unlike the model used by most U.S. competitors.<\/li>\n<li><strong>Customization that goes the extra mile<\/strong>: six sources of attributes for dynamic content, including the company and the product.<\/li>\n<li><strong>Revenue reporting<\/strong>: The statistics link revenue to campaigns, whereas Sarbacane only tracked open and click-through rates.<\/li>\n<li><strong>Sovereignty is not just an empty slogan<\/strong>: designed and hosted in Europe, with data stored in France and Germany, and ISO 27001 certification. For a regulated industry, this simplifies risk analysis.<\/li>\n<li><strong>Personal support has been preserved<\/strong>: a designated contact person in the help panel, and local teams in five countries. This has historically been Sarbacane\u2019s strength, and it has not been sacrificed.<\/li>\n<\/ul>\n<\/div>\n<div class=\"column is-one-half\">\n<ul class=\"points-faibles\">\n<li><strong>Complete interface break<\/strong>: no Sarbacane references remain. A switch requires rebuilding the teams, not updating software.<\/li>\n<li><strong>The cost per user is high<\/strong>: \u20ac99 for an additional seat on the Marketing Suite, which is more than the entry-level subscription. This is a deterrent for a marketing team of three or four people.<\/li>\n<li><strong>End of volume-based pricing transparency<\/strong>: for more than 60,000 emails per year, there are no publicly listed tiers. You must contact a sales representative.<\/li>\n<li><strong>Five active workflows for the entry-level offering<\/strong>: you quickly hit the ceiling once you scale up your scenarios.<\/li>\n<li><strong>A short data retention period for entry-level plans<\/strong>: 30 days of visibility on a contact\u2019s timeline, which is insufficient if your sales cycles span several months.<\/li>\n<li><strong>The trial period has been reduced from 30 to 7 days<\/strong>: that&#8217;s not enough time to evaluate a platform of this scale, especially if you have to import and clean up a database.<\/li>\n<li><strong>A technical requirement for wallet cards<\/strong> \u2014the need to obtain an iOS or Android certificate in advance\u2014somewhat contradicts the promise of a tool designed for marketers rather than developers.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"our-verdict-who-is-positive-user-designed-for\"><\/span>Our verdict: Who is Positive User designed for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"positive-user-is-right-for-you-if\"><\/span>Positive User is right for you if:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>You manage multiple channels and want to stop juggling between tools that don&#8217;t share their data<\/li>\n<li>Whether you&#8217;re one or two people using the tool, or a team of ten or more switching to the Data &amp; Activation Suite<\/li>\n<li>Your email volume is around 5,000 emails per month, or you&#8217;re open to negotiating your pricing structure<\/li>\n<li>Are you looking for behavioral personalization\u2014not just mass mailings?<\/li>\n<li>Your sales cycles are short, or you operate in a high-end enough market to have sufficient data retention<\/li>\n<li>Data sovereignty and European hosting are key factors in your decision<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"skip-it-if\"><\/span>Skip it if :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>If you&#8217;re looking for basic email marketing without advanced automation, you&#8217;ll end up paying for a lot of features you&#8217;ll never use<\/li>\n<li>You ship large volumes and would prefer a published rate rather than a quote<\/li>\n<li>Your marketing team has three to eight members: this is the range where the per-seat model is least cost-effective<\/li>\n<li>You are a satisfied Sarbacane customer, and none of the new modules meet a need you have identified<\/li>\n<\/ul>\n<p><strong>Final rating: 4.3 out of 5.<\/strong> Positive User is a much better product than Sarbacane, and that needs to be made clear. The platform holds its own against American suites in terms of automation, data structure, and channel coverage, with a European foothold that the others lack. The sticking point remains on the business side: a high cost per user for the Marketing Suite and the elimination of publicly available volume tiers.<\/p>\n<p>If you&#8217;re a Sarbacane customer, the fact that migration isn&#8217;t mandatory gives you time to decide. Take advantage of it. Create a trial account at the same time, encrypt your actual configuration, and compare it to the rate you\u2019re paying today. For some multi-user accounts, the best decision is still to do nothing.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Our final verdict<\/span><br \/>\nPositive User is worth checking out if you want to manage multiple channels from a single tool, with data hosted in Europe. Try it out for 7 days by activating the modules that really interest you, then request a full quote\u2014including seats and options\u2014before signing up.\n<div class=\"buttons\"><a class=\"button is-normal is-info\" title=\"Positive User\" href=\"\/go\/sarbacane\" target=\"_blank\" rel=\"noopener sponsored\">Try Positive User for free<\/a><\/div>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38171\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By the end of May 2026, Sarbacane had disappeared. This wasn\u2019t just a simple name [&hellip;]<\/p>\n","protected":false},"author":2810,"featured_media":69465,"comment_status":"open","ping_status":"open","sticky":false,"template":"review-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261,255,252],"tags":[313],"class_list":["post-38171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-email-marketing-software","category-inbound-marketing","tag-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positive User: Our Review of Sarbacane&#039;s Successor | 2026<\/title>\n<meta name=\"description\" content=\"Sarbacane has become a Positive User. 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