{"id":38187,"date":"2021-04-13T12:30:18","date_gmt":"2021-04-13T12:30:18","guid":{"rendered":""},"modified":"2023-05-15T13:11:07","modified_gmt":"2023-05-15T13:11:07","slug":"pardot-vs-hubspot","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/","title":{"rendered":"Pardot VS Hubspot"},"content":{"rendered":"<p>In this article, we introduce you to two CRM &amp; marketing automation software giants:<\/p>\n<ul>\n<li>Hubspot Marketing Hub, to be integrated with Hubspot CRM<\/li>\n<li>and Pardot, to be integrated with the inevitable Salesforce<\/li>\n<\/ul>\n<p>In short, Pardot brings a clear advantage in terms of lead management &amp; reporting, where Hubspot will better integrate with all your existing tools with a significantly shorter learning curve.<\/p>\n<p>More details in the article \ud83d\udc47<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#1-functional-scope\" >#1 Functional scope<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#content-marketing-lead-generation\" >Content marketing &amp; lead generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#lead-management\" >Lead management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#2-reporting\" >#2 Reporting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#reporting\" >Reporting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#3-integrations\" >#3 Integrations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#commercial-crm-side\" >Commercial CRM side<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#content-management-system-cms-side\" >Content Management System (CMS) side<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#other-integrations\" >Other integrations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#4-support-customer-reviews\" >#4 Support &amp; customer reviews<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#what-customers-say\" >What customers say<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#resources-support\" >Resources &amp; support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#onboarding-learning-curve\" >Onboarding &amp; learning curve<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/#5-quality-price-ratio\" >#5 Quality-price ratio<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-functional-scope\"><\/span><span class=\"ez-toc-section\" id=\"1-functional-scope\"><\/span>#1 Functional scope<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"content-marketing-lead-generation\"><\/span><span class=\"ez-toc-section\" id=\"content-marketing-lead-generation\"><\/span>Content marketing &amp; lead generation<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you want to fully engage in content marketing or lead generation campaigns? Hubspot is the right tool for you! As a leader in<a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/\">inbound marketing<\/a>, this is only natural.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5123 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing.png\" alt=\"hubspot-email-marketing\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Email marketing, landingpages, form management, A\/B testing etc. you will have access to a whole range of very useful Inbound features thanks to this all-in-one tool.<\/p>\n<p>On the Pardot side, the functionalities are there: email creation tool, landing pages, workflow creation etc. But, the major difference with Hubspot is that the experience and customization is quite limited.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5124 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/pardot-email-marketing.png\" alt=\"pardot-email-marketing\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Hubspot<\/span><br \/>\nAs the leading tool in Inbound Marketing and thanks to its functional depth, Hubspot wins quite clearly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"lead-management\"><\/span><span class=\"ez-toc-section\" id=\"lead-management\"><\/span>Lead management<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hubspot has a very effective <a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/lead-scoring\/\">lead scoring<\/a> feature. It comes with predictive scoring software with the Marketing Hub business plan.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5094 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring.png\" alt=\"hubspot-lead-scoring\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Do you want to target prospects based on their behavior? Visited pages, opened e-mails etc. It&#8217;s all possible with Hubspot.<\/p>\n<p>You can also set up drip campaigns to send them relevant messages based on actions taken.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5125 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot.png\" alt=\"lead-scoring-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Pardot also has an advanced lead scoring feature, named Einstein, which is powered by AI. A score is given to all prospects who have had activity in the last 12 months.<\/p>\n<p>Pardot then gives you the possibility to group your prospects according to the scores.<\/p>\n<p>In terms of segmentation, Pardot offers great flexibility. You can create lists based on the stage the prospect is in, segment prospects based on their interest, etc.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Drawing match<\/span><br \/>\nEach of these tools meets slightly different needs. Segmentation &amp; scoring are more efficient with Pardot. On the other hand, dynamic content and marketing automation are easier to implement on Hubspot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-reporting\"><\/span><span class=\"ez-toc-section\" id=\"2-reporting\"><\/span>#2 Reporting<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"reporting\"><\/span><span class=\"ez-toc-section\" id=\"reporting\"><\/span>Reporting<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You naturally want to track data related to your traffic, conversions, most popular blog posts etc. all these metrics are available in one place: the Hubspot dashboard.<\/p>\n<p>With the Starter plan, only 1 dashboard is available. Up to 25 dashboards can be created from the Enterprise Plan.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5095 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-reporting.png\" alt=\"hubspot-reporting\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Hubspot dashboards then generate impressive reports. You can even generate reports according to a specific schedule (daily, weekly or monthly).<\/p>\n<p>These reports can be easily customized using, for example, some of the templates in the Hubspot library. You will quickly realize that there are <a href=\"https:\/\/salesdorado.com\/en\/automation\/hubspot-alternatives\/\">better alternatives to Hubspot<\/a> on this particular point.<\/p>\n<p>At Pardot, the dashboards are impressive. By subscribing to the Plus or Advanced plan, you get 5 analytics dashboards directly: <a href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/\">Account-Based Marketing<\/a>, Engagement, Marketing Manager, Multi-Touch Attribution and Pipeline.<\/p>\n<p>Note that these analysis tables are fully customizable according to the data you wish to track and analyze. Once you have customized your dashboard, you can start generating reports.<\/p>\n<p>At Pardot, a dozen reports are available that provide detailed metrics you can use to evaluate every aspect of your marketing efforts.<\/p>\n<p>With B2B Marketing Analytics, you can also customize your reports in every way imaginable using countless metrics.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Pardot<\/span><br \/>\nImpressive dashboards, infinitely customizable reporting, Pardot wins on this topic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-integrations\"><\/span><span class=\"ez-toc-section\" id=\"3-integrations\"><\/span>#3 Integrations<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"commercial-crm-side\"><\/span><span class=\"ez-toc-section\" id=\"commercial-crm-side\"><\/span>Commercial CRM side<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hubspot CRM provides free tools to your teams in order to simplify your daily work.<\/p>\n<p>Pardot is the B2B marketing automation tool from the Salesforce suite. The integration with Salesforce is very successful: deep and powerful. But in order to value CRM integrations, you also need to value the multiplicity of integrations, and on this point, Pardot is clearly very limited.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Hubspot<\/span><br \/>\nTo get maximum value from Hubspot, use Hubspot CRM. But, the Marketing Automation suite will also be able to work with the big CRMs of the market like Pipedrive or Zoho.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"content-management-system-cms-side\"><\/span><span class=\"ez-toc-section\" id=\"content-management-system-cms-side\"><\/span>Content Management System (CMS) side<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-5098 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-cms.png\" alt=\"hubspot-cms\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>If you don&#8217;t have a defined content marketing process, with Hubspot, no problem. Indeed, the tool offers its own CRM to host your blog posts, for example.<\/p>\n<p>Hubspot also offers many plugins, like WordPress for example, to make your job easier.<\/p>\n<p>Pardot&#8217;s tool integrates with almost all websites on the market. On the other hand, this implies a rather tedious technical integration.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Hubspot<\/span><br \/>\nHubspot is clearly more focused on content marketing and online marketing. In addition, it is much easier to use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"other-integrations\"><\/span><span class=\"ez-toc-section\" id=\"other-integrations\"><\/span>Other integrations<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Integrations allow you to connect your HubSpot or Pardot platform to other software solutions. The more integration capabilities, the better.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5097 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-integrations.png\" alt=\"hubspot-integrations\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>HubSpot has many more integration capabilities than Pardot. In 2020, HubSpot boasts integration capabilities with 459 different tools.<\/p>\n<p>Although Pardot has native integration with Salesforce, there are only 32 integrations available with third-party applications.<\/p>\n<p>Pardot offers some interesting integrations available on all of its plans, including EventBrite integration, integration with webinar software or integration with the <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/live-chat-software\/\">live chat software<\/a> for generating B2B leads, Olark.<\/p>\n<p>Another powerful integration is with Google Adwords. Available on the Plus and Advanced plans, you have the possibility to create landing pages corresponding to the keywords on which you want to position yourself via an Adwords campaign.<\/p>\n<p>All the interactions of your prospects with your Adwords campaigns are integrated into the global tracking. This way, you can optimize your campaigns based on the results.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Hubspot<\/span><br \/>\nIf you look at the raw numbers, HubSpot simply offers more integration options. However, it is important to note that HubSpot can integrate with Salesforce and vice versa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-support-customer-reviews\"><\/span><span class=\"ez-toc-section\" id=\"4-support-customer-reviews\"><\/span>#4 Support &amp; customer reviews<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"what-customers-say\"><\/span><span class=\"ez-toc-section\" id=\"what-customers-say\"><\/span>What customers say<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table table-primary\">\n<div class=\"columns headline\">\n<div class=\"column col1 is-4 m-is-12 m-order-1\">Platform<\/div>\n<div class=\"column col2 is-4 m-is-6 m-order-2\">Hubspot Marketing Hub<\/div>\n<div class=\"column col3 is-4 m-is-6 m-order-3\">Salesforce Pardot<\/div>\n<\/div>\n<div class=\"columns\">\n<div class=\"column col1 is-4 m-is-12 m-order-1\"><strong>G2Crowd<\/strong><\/div>\n<div class=\"column col2 is-4 m-is-6 m-order-2\">4.4\/5<\/div>\n<div class=\"column col3 is-4 m-is-6 m-order-3\">3,9\/5<\/div>\n<\/div>\n<div class=\"columns\">\n<div class=\"column col1 is-4 m-is-12 m-order-1\"><strong>Capterra<\/strong><\/div>\n<div class=\"column col2 is-4 m-is-6 m-order-2\">4.5\/5<\/div>\n<div class=\"column col3 is-4 m-is-6 m-order-3\">4.1\/5<\/div>\n<\/div>\n<\/div>\n<p>What are the <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/hubspot-crm-review\/\">opinions of Hubspot<\/a>? What do you think of Pardot? Which of these two programs is favored by its customers?<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5089 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1.png\" alt=\"hubspot-tariffs\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Based on the major online review sites, Hubspot has an average rating of 4.5\/5. It is the support and the global customer service that often comes up as a strong point.<\/p>\n<p>It is also its functional depth and its marketing automation capabilities that are highlighted. Hubspot is definitely among the <a href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/\">top 10 marketing automation solutions for TPES &amp; PMES<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5088 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/avis-pardot.png\" alt=\"notice-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Customer reviews for Pardot, while very good, are a bit lower than Hubspot. The average rating of 4.1\/5 attests to this.<\/p>\n<p>The negative points that come up the most are the complexity of using the system and the training and other tools available that are too confusing to use for a beginner.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Hubspot<\/span><br \/>\nAccording to users, Hubspot is the winner. But beware of platform bias!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"resources-support\"><\/span><span class=\"ez-toc-section\" id=\"resources-support\"><\/span>Resources &amp; support<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With Hubspot, in order to access live chat, phone or email support 24\/7, you have to pay. It&#8217;s a good investment because the Hubspot support team is very efficient.<\/p>\n<p>Most of the time, they offer to help you solve your problem live, by chat or phone.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5090 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/help-hubspot.png\" alt=\"help-hubspot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Users can also interact with other users in the forum or learn how other HubSpot customers are using the platform through blog posts.<\/p>\n<p>In addition, HubSpot has a comprehensive resource center, the HubSpot Academy, where users can take courses, including video training, and earn certifications.<\/p>\n<p>As for Pardot, it provides users with continuous technical support by e-mail. Regarding phone support, it is only available for premium customers, unless you have critical issues.<\/p>\n<p>Critical&#8221; problems are problems that affect all of your users and may include data integrity problems or complete system downtime.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5091 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/help-pardot.png\" alt=\"help-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>On the resources side, all Pardot users have unlimited access to the knowledge base. It provides a lot of useful tips and information on how to use Pardot&#8217;s features.<\/p>\n<p>There are also many user groups where you can ask for help, exchange ideas, or submit new product features.<\/p>\n<p>Finally, Pardot also has a Customer Hub where you can ask questions, interact with users, experts and partners, take learning modules, watch videos and webinars, check out previous issues, etc.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Hubspot<\/span><br \/>\nCourses, video training, forums etc. Hubspot makes every effort to ensure that every user can use the full capabilities of the platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"onboarding-learning-curve\"><\/span><span class=\"ez-toc-section\" id=\"onboarding-learning-curve\"><\/span>Onboarding &amp; learning curve<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-5093 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/webinar-pardot.png\" alt=\"webinar-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Pardot offers a quick start package in which a dedicated manager will work with your team to help you configure the Pardot system to your company&#8217;s specifications.<\/p>\n<p>Pardot also provides access to free weekly live training sessions, including webinars on specific features.<\/p>\n<p>As for HubSpot, full training and onboarding is available &#8211; for a price. Four plans are available at different price levels.<\/p>\n<p>The most basic plan, the Starter plan, includes training to understand the data collected in HubSpot, assistance with lead capture and conversion paths, segmentation of your data and email marketing.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5092 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/onboarding-hubspot.png\" alt=\"onboarding-hubspot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>For onboarding and training on content strategy, analytics, campaign configuration, data migration, technical guidance and more, you will need to invest in a more advanced onboarding plan.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Advantage: Hubspot<\/span><br \/>\nOnce again, Hubspot wins. Full support is available for each of the software&#8217;s features.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-quality-price-ratio\"><\/span><span class=\"ez-toc-section\" id=\"5-quality-price-ratio\"><\/span>#5 Quality-price ratio<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-5087 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-tarifs.png\" alt=\"hubspot-tariffs\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>HubSpot software offers 3 different pricing plans. The price is based on a monthly cost, although an annual subscription is required. It should also be noted that the prices listed are based on the number of contacts, 1,000, that your account must not exceed.<\/p>\n<p>Once this limit is exceeded, the subscription cost will increase by $50 per month for each additional 1,000 contacts.<\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s advice<\/span><br \/>\nBefore committing to any of the plans Hubspot offers, consider negotiating the number of contacts. Very often, Hubspot offers a much better rate than the famous $50 extra for 1000 contacts. Think about it!<\/p>\n<p>With that in mind, here are the three plans offered by HubSpot (all of which come with the free HubSpot CRM):<\/p>\n<ul>\n<li><strong>Hubspot Starter<\/strong>: includes 1,000 contacts and costs \u20ac41\/month, or \u20ac497\/year.<\/li>\n<li><strong>Hubspot Professional<\/strong> &#8211; includes 1,000 contacts and all the features of the Starter plan plus marketing automation, ABM tools, A\/B testing etc. still at 740\u20ac\/ month, or 8,880\u20ac\/ year.<\/li>\n<li><strong>Hubspot Enterprise<\/strong> &#8211; includes 10,000 contacts and all the features of the Professional plan, plus advanced reporting, programmable chatbots and more. This plan costs 2 944\u20ac\/ month, or 35 328\u20ac\/ year.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-5086 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/tarifs-pardot.png\" alt=\"rates-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Pardot&#8217;s plans, also 3 in number, are established in a similar way to HubSpot. However, unlike HubSpot, Pardot includes 10,000 contacts in its overall plans. Here is a brief summary of Pardot&#8217;s pricing plans:<\/p>\n<ul>\n<li><strong>Growth Plan<\/strong> at a rate of 1250\u20ac\/ month. According to Pardot, it&#8217;s perfect for &#8220;Fueling growth through smarter Marketing Automation.&#8221;<\/li>\n<li><strong>Plus Plan<\/strong> at a rate of \u20ac2,500 per month. According to Pardot, this is the ideal package to &#8220;Dive deeper into marketing automation and analytics.<\/li>\n<li><strong>Advanced Plan<\/strong> at a rate of \u20ac4,000 per month. According to Pardot, this is the package that &#8220;Drives innovation through artificial intelligence and analytics.&#8221;<\/li>\n<\/ul>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Equality<\/span><br \/>\nHubspot is very advantageous at the beginning (high entry price on Pardot) and becomes quite advantageous at a very large scale because of the significantly greater functional depth &amp; quality of support that allows to go further. But, beware! Hubspot is expensive and brings less overall than Pardot which is a very advanced tool in terms of reporting, attribution or <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/lead-management-definition\/\">lead management<\/a><\/p>\n<p>The choice of platform between Pardot and Hubspot is closely linked to the choice of your CRM software. To help you decide, we recommend you read our article <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/salesforce-vs-hubspot\/\">Hubspot VS Salesforce<\/a> as well as our <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\">complete CRM software comparison<\/a>.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38187\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we introduce you to two CRM &amp; marketing automation software giants: Hubspot [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":19798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[225,261,237],"tags":[313],"class_list":["post-38187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation","category-b2b-marketing","category-marketing-automation-software","tag-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pardot VS Hubspot | Salesdorado<\/title>\n<meta name=\"description\" content=\"We compared the marketing automation solution from the Salesforce suite with the inbound marketing behemoth Hubspot. Place your bets!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/automation\/pardot-vs-hubspot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pardot VS Hubspot | Salesdorado\" \/>\n<meta property=\"og:description\" content=\"We compared the marketing automation solution from the Salesforce suite with the inbound marketing behemoth Hubspot. 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