{"id":38203,"date":"2024-08-20T09:00:46","date_gmt":"2024-08-20T09:00:46","guid":{"rendered":""},"modified":"2024-08-20T09:11:24","modified_gmt":"2024-08-20T09:11:24","slug":"plan-call-telephone","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/","title":{"rendered":"CROC Method | 5 examples of Telephone Call Plans"},"content":{"rendered":"<p>Do you run a start-up or a small SME and are looking to boost your telephone prospecting?<br \/>\nYou&#8217;ve come to the right place.<br \/>\nIn the world of B2B sales, picking up the phone is still one of the most effective ways of generating qualified leads.<br \/>\nBut you still need to know how to do it&#8230;<br \/>\nThat&#8217;s where the <strong>CROC method<\/strong> comes in.<br \/>\nNo, we&#8217;re not talking about plastic shoes, but a formidable technique for structuring your prospecting calls.<br \/>\nIn this article, we&#8217;ll explain how to use it to turn your cold calls into real appointment machines.        <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#the-croc-method-explained\" title=\"The CROC method explained\">The CROC method explained<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#what-is-the-croc-method\" title=\"What is the CROC method?\">What is the CROC method?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#contact-breaking-the-ice\" title=\"Contact  Breaking the ice\">Contact  Breaking the ice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#reason-giving-meaning-to-your-call\" title=\"Reason Giving meaning to your call\">Reason Giving meaning to your call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#objective-demonstrate-the-value-of-your-proposal\" title=\"Objective Demonstrate the value of your proposal\">Objective Demonstrate the value of your proposal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#conclusion-taking-action\" title=\"Conclusion Taking action\">Conclusion Taking action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#why-does-the-croc-method-work\" title=\"Why does the CROC method work?\">Why does the CROC method work?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#how-to-build-a-call-plan-with-the-croc-method\" title=\"How to build a call plan with the CROC method?\">How to build a call plan with the CROC method?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#1-do-your-homework\" title=\"#1 Do your homework\">#1 Do your homework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#2-define-your-goal\" title=\"#2 Define your goal\">#2 Define your goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#3-prepare-your-croc-pitch\" title=\"#3 Prepare your CROC pitch\">#3 Prepare your CROC pitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#4-anticipate-objections\" title=\"#4 Anticipate objections\">#4 Anticipate objections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#5-create-your-call-record\" title=\"#5 Create your call record\">#5 Create your call record<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#6-test-and-iterate\" title=\"#6 Test and iterate\">#6 Test and iterate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#7-build-your-team\" title=\"#7 Build your team\">#7 Build your team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#5-concrete-examples-of-call-plans-using-the-croc-method\" title=\"5 concrete examples of call plans using the CROC method\">5 concrete examples of call plans using the CROC method<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#1-first-contact-with-a-cold-prospect\" title=\"#1 First contact with a cold prospect\">#1 First contact with a cold prospect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#2-follow-up-a-prospect-after-an-email\" title=\"#2 Follow-up a prospect after an email\">#2 Follow-up a prospect after an email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#3-qualification-call\" title=\"#3 Qualification call\">#3 Qualification call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#4-make-an-appointment-for-a-demonstration\" title=\"#4 Make an appointment for a demonstration\">#4 Make an appointment for a demonstration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#5-managing-a-current-objection\" title=\"#5 Managing a current objection\">#5 Managing a current objection<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#10-tips-to-optimize-your-calls-with-the-croc-method\" title=\"10 tips to optimize your calls with the CROC method\">10 tips to optimize your calls with the CROC method<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#1-customize-like-a-pro\" title=\"#1 Customize like a pro\">#1 Customize like a pro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#2-master-the-art-of-silence\" title=\"#2 Master the art of silence\">#2 Master the art of silence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#3-use-the-power-of-anecdotes\" title=\"#3 Use the power of anecdotes\">#3 Use the power of anecdotes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#4-ask-the-right-questions\" title=\"#4 Ask the right questions\">#4 Ask the right questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#5-control-your-tone-of-voice\" title=\"#5 Control your tone of voice\">#5 Control your tone of voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#6-use-mirroring\" title=\"#6 Use mirroring\">#6 Use mirroring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#7-handle-objections\" title=\"#7 Handle objections\">#7 Handle objections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#8-conclude-with-flair\" title=\"#8 Conclude with flair\">#8 Conclude with flair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#9-debrief-and-iterate\" title=\"#9 Debrief and iterate\">#9 Debrief and iterate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#10-practice-practice-practice\" title=\"#10 Practice, practice, practice\">#10 Practice, practice, practice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-croc-method-explained\"><\/span>The CROC method explained<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"what-is-the-croc-method\"><\/span>What is the CROC method?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The CROC method (Contact, Reason for Call, Objective, Conclusion) is a <a href=\"https:\/\/salesdorado.com\/en\/sales-strategy\/\">sales strategy<\/a> designed for <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/successful-telephone-prospecting\/\">telephone prospecting<\/a>.<br \/>\nIt breaks down into 4 key stages:   <\/p>\n<ul>\n<li><b>Contact<\/b>: Establish initial contact.<\/li>\n<li><b>Reason<\/b>: Explain the reason for your call.<\/li>\n<li><b>Objective<\/b>: Present the objective of your approach.<\/li>\n<li><b>Conclusion<\/b>: Conclude the call with a clear action.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-58153\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/plan-appel-telephonique-methode-croc.png\" alt=\"croc method\" width=\"734\" height=\"1194\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/plan-appel-telephonique-methode-croc.png 734w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/plan-appel-telephonique-methode-croc-184x300.png 184w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/plan-appel-telephonique-methode-croc-629x1024.png 629w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/>  Let&#8217;s take a closer look.  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"contact-breaking-the-ice\"><\/span>Contact : Breaking the ice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The contact is your introduction.<br \/>\nThere&#8217;s no need to get fancy, just be direct and professional: &#8220;Hello, I&#8217;m Thomas from Salesdorado. Am I speaking to Julie Dupont, Marketing Manager at TechStartup?&#8221;<br \/>\nThe objective here?<br \/>\nMake sure you&#8217;re talking to the right person, and lay the foundations for a professional conversation.     <\/p>\n<h3><span class=\"ez-toc-section\" id=\"reason-giving-meaning-to-your-call\"><\/span>Reason: Giving meaning to your call<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Now that you&#8217;ve made contact, quickly explain why you&#8217;re calling.<br \/>\nYou need to be both concise and punchy: &#8220;I&#8217;m contacting you because we help companies like yours optimize their sales process with our CRM software.&#8221;<br \/>\nDon&#8217;t waste your time talking, get straight to the point.<br \/>\nYour prospect has other things to do than listen to an interminable monologue.     <\/p>\n<h3><span class=\"ez-toc-section\" id=\"objective-demonstrate-the-value-of-your-proposal\"><\/span>Objective: Demonstrate the value of your proposal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The next step is to highlight the added value of your product or service.<br \/>\nFocus on the benefits for your prospect: &#8220;Our aim is to help you increase your conversions by 30% by automating your time-consuming tasks. This would allow you to focus on what really matters: the customer relationship.&#8221;<br \/>\nBe specific and quantify your promises, wherever possible of course.<br \/>\nCompanies love concrete results.     <\/p>\n<h3><span class=\"ez-toc-section\" id=\"conclusion-taking-action\"><\/span>Conclusion: Taking action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  You should never let your call end on a sour note.<br \/>\nAt the end of the call, always remember to propose a concrete action: &#8220;To show you in concrete terms how it works, how about a 15-minute call on Thursday at 2pm for a quick demo?&#8221;   <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Be proactive and propose a specific date and time.<br \/>\nIt&#8217;s more effective than vaguely asking &#8220;when will you be available?&#8221;.   <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"why-does-the-croc-method-work\"><\/span>Why does the CROC method work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The CROC method is a tried and tested telephone prospecting technique &#8211; and continues to be so &#8211; for a number of reasons.<br \/>\nFirst of all, it&#8217;s a method that shines for its simplicity.<br \/>\nIt&#8217;s easy to memorize and apply, even for budding salespeople.<br \/>\nThis makes it easy for teams to adopt.<br \/>\nThe CROC method follows a logical structure that gets straight to the point.<br \/>\nUsing the CROC method is the best way to avoid falling into the trap of unnecessary digressions.<br \/>\nThe sequential approach &#8211; Contact, Reason, Objective, Conclusion &#8211; enables the salesperson to maintain control while addressing all the essential points.<br \/>\nLinked to the previous point, the CROC method respects the precious time of your prospects and sales reps.<br \/>\nIt saves everyone&#8217;s time.<br \/>\nThe effectiveness of the CROC method also lies in the last &#8220;C&#8221; of the acronym: the conclusion.<br \/>\nIt&#8217;s not only a structured approach, but also, and above all, one that&#8217;s focused on a clear goal: the call to action.<br \/>\nThe CROC method guides the conversation towards concrete action.<br \/>\nIn short, the CROC method&#8217;s simplicity, structure, effectiveness and results orientation make it a powerful framework for productive prospecting calls.<br \/>\nFor all these reasons, it would be wrong not to give it a try.<br \/>\nBut how do you go about it?<br \/>\nThat&#8217;s the subject of the next section.                 <\/p>\n<p class=\"p1\">\r\n\r\n<!--<div class=\"blocTips primary-light\"><i class=\"fa fa-gift\"><\/i><p><span class=\"title is-5\">Le bonus Salesdorado<\/span><\/p>\r\n  <div style=\"padding:300px 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/832550901?background=1&autoplay=1&loop=1&autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"sdo\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\r\n<p>L'int\u00e9gralit\u00e9 de notre <a href=\"\/crm\/comparatif-logiciels-crm-b2b\/\">benchmark des logiciels CRM<\/a> est <strong>disponible au t\u00e9l\u00e9chargement au format excel gratuitement<\/strong>. Vous y trouverez aussi une comparaison de chaque outil sur une trentaine de fonctionnalit\u00e9s diff\u00e9rentes. Entrez votre email ci-dessous et on vous envoie \u00e7a fissa! \ud83d\udc47<\/p>\r\n\r\n<a href=\"https:\/\/salesdorado.com\/ressources\/benchmark-crm\/\" target=\"_blank;\" class=\"button is-primary my-4\">T\u00e9l\u00e9charger le benchmark CRM<\/a>\r\n\r\n<\/div>-->\r\n<!--<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Le conseil Salesdorado<\/span> <p>Marre des fichiers excel? Un bon logiciel CRM permet de passer un vrai palier en mati\u00e8re de prospection. D\u00e9couvrez notre s\u00e9lection des meilleurs logiciels CRM gratuits<\/p>\r\n<div class=\"buttons\"><a href=\"\/crm\/logiciels-crm-gratuits\/\" title=\"CRM Gratuits\" rel=\" noopener\" class=\"button is-primary\">Top 10 des CRM gratuits<\/a> <a class=\"button is-primary is-outlined\" href=\"https:\/\/appwiki.nl\/link\/brand\/BK95P8lmOa4xns1gRCyV1wDUblZeVegW\" target=\"_blank;\" title=\"Pipedrive\">Notre CRM pr\u00e9f\u00e9r\u00e9<\/a>\r\n<\/div>\r\n<\/div>--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-build-a-call-plan-with-the-croc-method\"><\/span>How to build a call plan with the CROC method?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Now that you&#8217;ve understood the basics of the CROC method, let&#8217;s get down to the nitty-gritty.<br \/>\nHow do you build an effective calling plan based on the CROC method?<br \/>\nHere are the main steps:    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-do-your-homework\"><\/span>#1 Do your homework<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Before you even pick up the phone, you need to be prepared.<br \/>\nEvery prospecting call, every cold call, requires preparation.<br \/>\nNo, we&#8217;re not talking about doing 50 push-ups, but rather :    <\/p>\n<ul>\n<li>Google your prospect and his company (it takes 2 minutes, no excuses).<\/li>\n<li>Check their LinkedIn profile in detail (to find out more: discover how to <a href=\"https:\/\/salesdorado.com\/en\/linkedin-outreach\/\">prospect on LinkedIn<\/a>)<\/li>\n<li>Identify the main business challenges of your prospecting.<\/li>\n<\/ul>\n<p>  This preparation will enable you to personalize your approach.<br \/>\nA salesperson who knows his target is like a sniper: he never misses (or, at least, he&#8217;s less likely to miss).   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-define-your-goal\"><\/span>#2 Define your goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  What do you want to get out of this call?<br \/>\nAn appointment?<br \/>\nA demo?<br \/>\nA direct sale?<br \/>\nYou need to be very clear about the objective of the call.<br \/>\nYou also need to be realistic.<br \/>\nIf you&#8217;re selling \u20ac10K\/year software, don&#8217;t expect to close the sale in a single call.<br \/>\nInstead, aim for a qualifying appointment or a demo.         <\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-prepare-your-croc-pitch\"><\/span>#3 Prepare your CROC pitch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  You know your prospect and the objectives of the call &#8211; your objectives.<br \/>\nNow you can get down to business.<br \/>\nFor each step of the CROC method, prepare a mini <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/examples-sales-scripts\/\">sales script<\/a>, 3-4 key phrases:    <\/p>\n<ul>\n<li><b>Contact<\/b>: Your introductory sentence.<\/li>\n<li><b>Reason<\/b>: Why you&#8217;re calling (the sentence must be powerful).<\/li>\n<li><b>Objective<\/b>: The value you bring (with supporting figures if possible).<\/li>\n<li><b>Conclusion<\/b>: Your call-to-action.<\/li>\n<\/ul>\n<p>  Write these sentences down, but don&#8217;t memorize them.<br \/>\nThe aim is to sound natural, not robotic.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-anticipate-objections\"><\/span>#4 Anticipate objections<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  You know the drill: &#8220;It&#8217;s not the right time&#8221;, &#8220;We&#8217;ve already got a solution&#8221;, &#8220;It&#8217;s too expensive&#8221;&#8230; 95% of objections can be anticipated and prepared.<br \/>\nFor each classic objection, prepare 2 or 3 responses.   <div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i>\r\n  <span class=\"title is-5\">Passer un cap sur Linkedin<\/span>\r\n  Envie de passer un palier sur Linkedin? C'est pas insurmontable, mais c'est pas non plus \u00e9vident. Le mieux, c'est de prendre le sujet au s\u00e9rieux et de s'y former. \u00c7a tombe bien, on a pr\u00e9par\u00e9 une s\u00e9lection des meilleures formations LinkedIn du moment. \r\n  <div class=\"buttons\">\r\n  \t<a class=\"button is-medium is-primary inline-cta-button\" href=\"\/prospection-linkedin\/guide-formation-linkedin\/\" title=\"Benchmark formations Linkedin\">Acc\u00e9der au benchmark<\/a>\r\n    <a class=\"button is-medium is-primary is-outlined inline-cta-button\" href=\"\/go\/livementor-linkedin\" title=\"Notre formation coup de coeur\">Notre formation coup de coeur<\/a>\r\n  <\/div>\r\n<\/div><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-create-your-call-record\"><\/span>#5 Create your call record<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Put all this information together in a simple call sheet.<br \/>\nThis can be a Word doc, a GDoc, a Trello, or even a post-it note (if you have small handwriting).<br \/>\nThe important thing is that it&#8217;s easily accessible during the call.<br \/>\nHere&#8217;s what your call sheet might look like:     <\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Sample call<\/span><strong>sheetProspect<\/strong>: Julie Dupont, CMO at TechStartup.<br \/>\nKey info: Recent Series A, in rapid scaling phase. <strong>CROC<\/strong>:   <\/p>\n<ul>\n<li>C: &#8220;Hello Julie, Thomas de Salesdorado&#8230;&#8221;<\/li>\n<li>A: &#8220;I&#8217;m contacting you because we help hyper-growth startups like yours to&#8230;&#8221;<\/li>\n<li>O : &#8220;Our aim is to save you 5 hours a week on your repetitive marketing tasks&#8230;&#8221;<\/li>\n<li>C: &#8220;How about a 20min call on Thursday at 2pm to show you how?&#8221;<\/li>\n<\/ul>\n<p><strong>Objections<\/strong>:  <\/p>\n<ul>\n<li>No time: &#8220;I understand, that&#8217;s precisely why&#8230;&#8221;<\/li>\n<li>Already a solution: &#8220;Great, what do you like best about your current solution?&#8221;<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"6-test-and-iterate\"><\/span>#6 Test and iterate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Rome wasn&#8217;t built in a day, and neither was your perfect call plan.<br \/>\nAfter each round of calls, take 5 minutes to note what worked and what can be improved.<br \/>\nDon&#8217;t hesitate to try out different approaches.<br \/>\nAs long as you stay within the CROC framework, you can play around with words, tone, order of info&#8230;Find what works best for you and your target.     <\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span> To make sure you get as many responses as possible, here we reveal <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/best-times-for-prospecting-calls\/\">the best times for your prospecting calls<\/a>.  <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"7-build-your-team\"><\/span>#7 Build your team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  If you have a sales team, even a small one, share your calling plan with them.<br \/>\nOrganize role-play sessions to get everyone comfortable with the CROC method.<br \/>\nRemember: a calling plan is like a fine wine, it improves with time (and practice).    <\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-concrete-examples-of-call-plans-using-the-croc-method\"><\/span>5 concrete examples of call plans using the CROC method<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Enough theory, let&#8217;s get down to business!<br \/>\nHere are 5 examples of calling plans that will show you how the CROC method can be applied in different situations.<br \/>\nTake notes, get inspired, and adapt these examples to your own needs.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-first-contact-with-a-cold-prospect\"><\/span><b>#1 First contact with a cold prospect<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Context: You&#8217;re selling project management software and you call the product manager of a fast-growing startup.  <b>C<\/b>  Hello, I&#8217;m Sarah from ProjectPro. Am I speaking to Thomas, the product manager at TechInnovate?&#8221;  <b>R<\/b>  &#8220;I&#8217;m contacting you because we help startups like yours deliver their projects 30% faster thanks to our project management tool.&#8221;  <b>O<\/b>  &#8220;Our aim is to save you time on team coordination so you can concentrate on product innovation.&#8221;  <b>C<\/b>  &#8220;Would you be interested in a 15-minute call on Thursday at 2pm to see how this could be applied to your team?&#8221;  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-follow-up-a-prospect-after-an-email\"><\/span>#2 Follow-up a prospect after an email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Context: You sent an email last week about your marketing automation solution.<br \/>\nNo response, so you call back.<br \/>\n<b>C<\/b>: &#8220;Hi Julie, it&#8217;s Marc from AutoMark. I hope I&#8217;m not disturbing you?&#8221;<br \/>\n<b>A<\/b>: &#8220;I&#8217;m calling further to the email I sent you last week regarding our marketing automation solution.&#8221; <b>O<\/b>: &#8220;I wanted to make sure you&#8217;d received it and see if you&#8217;d be interested in doubling your email open rates by automating your campaigns.&#8221; <b>C<\/b>: &#8220;How about a quick 20-minute demo next Tuesday to see how it works in practice?&#8221;     \r\n\r\n<!--<div class=\"blocTips primary-light\"><i class=\"fa fa-gift\"><\/i><p><span class=\"title is-5\">Le bonus Salesdorado<\/span><\/p>\r\n  <div style=\"padding:300px 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/832550901?background=1&autoplay=1&loop=1&autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"sdo\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\r\n<p>L'int\u00e9gralit\u00e9 de notre <a href=\"\/crm\/comparatif-logiciels-crm-b2b\/\">benchmark des logiciels CRM<\/a> est <strong>disponible au t\u00e9l\u00e9chargement au format excel gratuitement<\/strong>. Vous y trouverez aussi une comparaison de chaque outil sur une trentaine de fonctionnalit\u00e9s diff\u00e9rentes. Entrez votre email ci-dessous et on vous envoie \u00e7a fissa! \ud83d\udc47<\/p>\r\n\r\n<a href=\"https:\/\/salesdorado.com\/ressources\/benchmark-crm\/\" target=\"_blank;\" class=\"button is-primary my-4\">T\u00e9l\u00e9charger le benchmark CRM<\/a>\r\n\r\n<\/div>-->\r\n<!--<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Le conseil Salesdorado<\/span> <p>Marre des fichiers excel? Un bon logiciel CRM permet de passer un vrai palier en mati\u00e8re de prospection. D\u00e9couvrez notre s\u00e9lection des meilleurs logiciels CRM gratuits<\/p>\r\n<div class=\"buttons\"><a href=\"\/crm\/logiciels-crm-gratuits\/\" title=\"CRM Gratuits\" rel=\" noopener\" class=\"button is-primary\">Top 10 des CRM gratuits<\/a> <a class=\"button is-primary is-outlined\" href=\"https:\/\/appwiki.nl\/link\/brand\/BK95P8lmOa4xns1gRCyV1wDUblZeVegW\" target=\"_blank;\" title=\"Pipedrive\">Notre CRM pr\u00e9f\u00e9r\u00e9<\/a>\r\n<\/div>\r\n<\/div>--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-qualification-call\"><\/span>#3 Qualification call<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Context: A prospect has filled in a form on your website to find out more about your online accounting service.<br \/>\nYou call to qualify the lead.   <b>C<\/b>  Hello, this is L\u00e9a from ComptaSimple. Am I speaking to Alexandre? Was it you who asked us about our service yesterday?&#8221;  <b>R<\/b>  &#8220;I&#8217;ll call you to discuss your request and see how we can help you with your accounting.&#8221;  <b>O<\/b>  &#8220;My aim is to understand your specific needs to see if our solution, which typically saves 5 hours a week on accounting tasks, would be right for you.&#8221;  <b>C<\/b>  &#8220;Would you have 10 minutes now to tell me about your current accounting challenges?&#8221;  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-make-an-appointment-for-a-demonstration\"><\/span>#4 Make an appointment for a demonstration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Context: You&#8217;re selling a specialized CRM for real estate agencies and you&#8217;ve already had a positive first contact with the prospect.  <b>C<\/b>  Hello Sophie, this is Julien from ImmoCRM. How have you been since we last spoke?&#8221;  <b>R<\/b>  &#8220;I&#8217;ll call you back as agreed to arrange a demonstration of our CRM, which, let me remind you, helps agencies like yours increase their sales by an average of 25%.&#8221;  <b>O<\/b>  &#8220;The aim of this demo is to show you in concrete terms how our tool can adapt to your sales process and automate your customer follow-ups.&#8221;  <b>C<\/b>  &#8220;I have two slots available next week: Tuesday at 10am or Thursday at 2pm. Which would you prefer?&#8221;  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-managing-a-current-objection\"><\/span>#5 Managing a current objection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Context: You&#8217;re selling a cybersecurity solution and your prospect tells you he doesn&#8217;t have the budget.<br \/>\n<b>C<\/b>: &#8220;I completely understand, Thomas. Budget is always an important consideration.&#8221;<br \/>\n<b>A<\/b>: &#8220;That&#8217;s precisely why I&#8217;m calling you. Many of our customers had the same concern before realizing the savings our solution can generate.&#8221;<br \/>\n<b>O<\/b>: &#8220;Our aim is not to be an additional cost, but to save you money. On average, our customers save \u20ac30,000 a year by preventing attacks and optimizing their IT infrastructure.&#8221;<br \/>\n<b>C<\/b>: &#8220;What would you say if I sent you a detailed case study showing the return on investment for a company similar to yours? We could then discuss it in a 15-minute call next week.&#8221;<br \/>\nThere you have it, 5 concrete examples of how to apply the CROC method in different situations.<br \/>\nOf course, you don&#8217;t have to copy and paste them.<br \/>\nThe idea is to draw inspiration from them and adapt them to your style, your product and your prospects.         <\/p>\n<h2><span class=\"ez-toc-section\" id=\"10-tips-to-optimize-your-calls-with-the-croc-method\"><\/span>10 tips to optimize your calls with the CROC method<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Now that you&#8217;ve mastered the basics of the CROC method, it&#8217;s time to step up a gear.<br \/>\nHere are a few tips to turn your prospecting calls into real conversion machines.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-customize-like-a-pro\"><\/span>#1 Customize like a pro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The secret of a successful call?<br \/>\nCustomization.<br \/>\nForget generic scripts that reek of reheating.<br \/>\nHere are a few tips:     <\/p>\n<ul>\n<li>Mention a recent company blog post.<\/li>\n<li>Refer to recent industry news.<\/li>\n<li>Quote the prospect&#8217;s LinkedIn post.<\/li>\n<li>Comment on a recent company achievement (new product, partnership, fundraising).<\/li>\n<li>Make a link to an event in which the company has recently participated.<\/li>\n<li>Mention a common customer or partner.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-master-the-art-of-silence\"><\/span>#2 Master the art of silence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The judicious use of silence is an underrated skill in telephone prospecting.<br \/>\nAfter asking a question, resist the temptation to immediately fill the void.<br \/>\nStrategic silence, even if potentially uncomfortable, can be a powerful tool for gaining valuable information.<br \/>\nMentally count to five if necessary.<br \/>\nThis pause will create a slight tension and prompt the other person to elaborate on their response or share additional information.<br \/>\nIt&#8217;s in these moments that prospects frequently reveal important details about their needs, challenges or decision-making process.       <\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-use-the-power-of-anecdotes\"><\/span>#3 Use the power of anecdotes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Stories capture attention.<br \/>\nPrepare 2-3 short anecdotes about how your product has helped similar companies.<br \/>\nExample: &#8220;Just last week, a start-up like yours increased its conversions by 40% in just one month thanks to our tool. Their CEO couldn&#8217;t believe it!&#8221;    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-ask-the-right-questions\"><\/span>#4 Ask the right questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The right questions do 80% of the work.<br \/>\nForget closed questions like &#8220;Are you satisfied with your current solution?&#8221;.<br \/>\nInstead:    <\/p>\n<ul>\n<li>&#8220;What frustrates you most about your current process?&#8221;<\/li>\n<li>&#8220;If you had a magic wand, what would you change about the way you handle leads?&#8221;<\/li>\n<li>&#8220;How do you see your [votre domaine] needs evolving over the next 6 months?&#8221;<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5-control-your-tone-of-voice\"><\/span>#5 Control your tone of voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Your voice is your instrument.<br \/>\nPlay it!<br \/>\nA few tips:    <\/p>\n<ul>\n<li>Smile as you talk (you can hear it)<\/li>\n<li>Vary the pace (slowing down on important points)<\/li>\n<li>Adapt to your interlocutor&#8217;s tone of voice (if he&#8217;s fast, be dynamic).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6-use-mirroring\"><\/span>#6 Use mirroring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Mirroring is the art of subtly mirroring the language and tone of your interlocutor.<br \/>\nIf he uses technical terms, do the same.<br \/>\nIf he&#8217;s more relaxed, loosen your tie a little (metaphorically, of course).    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-handle-objections\"><\/span>#7 Handle objections<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Here are some tips for dealing with objections:  <\/p>\n<ul>\n<li>Listen carefully and always show empathy.<\/li>\n<li>Validate the prospect&#8217;s concerns.<\/li>\n<li>Ask questions to help you understand the context.<\/li>\n<li>Share real-life examples of customers who have had similar concerns.<\/li>\n<li>Propose solutions tailored to the prospect&#8217;s specific situation.<\/li>\n<\/ul>\n<figure id=\"attachment_58167\" aria-describedby=\"caption-attachment-58167\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-58167\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/04\/objections-commerciales.png\" alt=\"business objections\" width=\"820\" height=\"1270\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/04\/objections-commerciales.png 820w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/04\/objections-commerciales-194x300.png 194w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/04\/objections-commerciales-661x1024.png 661w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/04\/objections-commerciales-768x1189.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><figcaption id=\"caption-attachment-58167\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.socoselling.com\/how-to-overcome-objections\/\" target=\"_blank\" rel=\"noopener\">Socoselling<\/a>.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"8-conclude-with-flair\"><\/span>#8 Conclude with flair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Never let a call end without concrete action.<br \/>\nOnce again, this is the basis of the CROC method: it&#8217;s oriented towards a precise end, action.<br \/>\nIf you don&#8217;t get the appointment, at least offer to send information by e-mail.<br \/>\nAnd always set the next point of contact.     <\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-debrief-and-iterate\"><\/span>#9 Debrief and iterate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  After each call, take 2 minutes to note what went well and what can be improved.<br \/>\nThere are no secrets: that&#8217;s how you make progress!   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-practice-practice-practice\"><\/span>#10 Practice, practice, practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The CROC method is like riding a bike.<br \/>\nIn the beginning, you struggle, you fall, you get up again.<br \/>\nBut with practice, it becomes natural.<br \/>\nRole-play with your colleagues, record yourself, listen to yourself.<br \/>\nIt&#8217;s embarrassing at first, but it pays off.      <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Remember: authenticity is the key.<br \/>\nThe CROC method is a guide, not a straitjacket.<br \/>\nAdapt it, play with it, make it your own.    <\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Now you&#8217;ve got everything you need to become an ace cold caller with the CROC method.<br \/>\nNow it&#8217;s up to you.<br \/>\nTheory is all very well, but nothing beats practice.<br \/>\nStart by testing the CROC method on 10 calls.<br \/>\nNote what works, what doesn&#8217;t work.<br \/>\nAdjust.<br \/>\nTry again.<br \/>\nThat&#8217;s how you make progress.<br \/>\nRemember: every &#8220;no&#8221; brings you closer to a &#8220;yes&#8221;.<br \/>\nEvery call is an opportunity to learn and improve.<br \/>\nAnd if you have any questions, feedback or just want to share your successes, don&#8217;t hesitate to let us know in the comments.<br \/>\nWe love that at Salesdorado!             <\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\"><\/a><a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\">Telephone prospecting: the complete guide | Salesdorado<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/top-phoning-software\/\"><\/a><a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/top-phoning-software\/\">Top 10 phoning programs to boost your prospecting efforts<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/closing\/how-to-close-on-the-phone\/\">How to close more on the phone?<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38203\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you run a start-up or a small SME and are looking to boost your [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":58253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279,282],"tags":[312],"class_list":["post-38203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-calling","category-outbound-sales","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CROC Method &amp; Phone Call Plan | Guide &amp; Examples<\/title>\n<meta name=\"description\" content=\"Discover how to structure and boost your telephone prospecting with the CROC Method. 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