{"id":38210,"date":"2021-01-28T12:30:23","date_gmt":"2021-01-28T12:30:23","guid":{"rendered":""},"modified":"2023-05-15T09:38:51","modified_gmt":"2023-05-15T09:38:51","slug":"benefits-implementation-crm","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/","title":{"rendered":"Why Use a CRM? Top 9 Benefits of Implementing a CRM"},"content":{"rendered":"<p>In 2012, <a href=\"https:\/\/www.superoffice.com\/contentassets\/eedd86e69ad84993a2c03751ded7477d\/main-benefits-to-crm.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">Tech News World published a study<\/a> that revealed that more than half of companies (54%) expected to boost their sales with a CRM. But is this really the case? The statistics indicate &#8216;yes&#8217;, as 2014 saw an 87% increase in the use of a <a href=\"https:\/\/salesdorado.com\/en\/crm\/mobile-crm-software\/\" data-internallinksmanager029f6b8e52c=\"364\" title=\"mobile crm\">mobile CRM<\/a>, which is particularly attractive to salespeople on the move.<\/p>\n<p>In this article, we will present the 9 main advantages of implementing a CRM in your company.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#1-make-your-customer-file-usable\" >#1 Make your customer file usable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#2-optimise-your-lead-generation-campaigns\" >#2 Optimise your lead generation campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#3-facilitating-collaboration\" >#3 Facilitating collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#4-optimise-your-business-processes\" >#4 Optimise your business processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#5-improve-the-customer-experience\" >#5 Improve the customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#6-align-your-sales-marketing-teams\" >#6 Align your sales &amp; marketing teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#7-encourage-more-upsell-and-cross-sell\" >#7 Encourage more upsell and cross-sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#8-optimising-individual-business-operations\" >#8 Optimising individual business operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#9-better-customer-knowledge\" >#9 Better customer knowledge<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-make-your-customer-file-usable\"><\/span><span class=\"ez-toc-section\" id=\"1-make-your-customer-file-usable\"><\/span>#1 Make your customer file usable<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/01\/fichier-client.jpg\" \/><\/p>\n<p><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/get-good-customer-reviews\/\">Customer satisfaction<\/a> is one of your main concerns, isn&#8217;t it?<\/p>\n<p>A CRM helps to organise all your customer-related actions: automated welcome messages, personalised service, right through to checkout. By being able to understand what your customers want from you, you will be able to provide an impeccable service.<\/p>\n<p>Your customer file is then usable and exploited to its full potential. In addition, effective customer service across all channels (email, phone, social media etc.) gives you the best chance of getting a recommendation. You will develop your customer base using nothing more than what you have already invested.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-optimise-your-lead-generation-campaigns\"><\/span><span class=\"ez-toc-section\" id=\"2-optimise-your-lead-generation-campaigns\"><\/span>#2 Optimise your lead generation campaigns<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By collecting data on your customers, your market or your sector of activity, you will be able to better optimise your marketing campaigns. <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/\">lead generation.<\/a> As you enter more and more specific data and information, you will be able to create more relevant and personalised messages.<\/p>\n<p class=\"bloc-tips\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">The Salesdorado tip<\/span><br \/>\nWith dynamic content and automated messages, you can place people who have an important similarity &#8211; for example, an interest in a niche product &#8211; in different <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/lead-nurturing\/\" data-internallinksmanager029f6b8e52c=\"160\" title=\"Lead nurturing\">nurturing<\/a> campaigns.<\/p>\n<p>This is the core value of <a href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/\">marketing automation software<\/a>. It allows you to set up a series of automated messages to a specific audience that are triggered by specific actions. Nurturing campaigns can be used throughout the sales funnel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-facilitating-collaboration\"><\/span><span class=\"ez-toc-section\" id=\"3-facilitating-collaboration\"><\/span>#3 Facilitating collaboration<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/01\/collaboration.jpg\" \/><\/p>\n<p>Your <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\">CRM software<\/a> is used to record interactions, requirements, contact details etc. If it is based in the cloud, your data will always be up to date, making it easier for your colleagues to make decisions.<\/p>\n<p>In addition, some <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\">CRM platforms<\/a> have built-in collaboration tools that allow multiple people to work simultaneously on the same file or track the progress of a document, such as a quote.<\/p>\n<p>Everyone who has access to the CRM can work together. For example, when a salesperson talks to a customer and collects information, he or she can enter it directly into the customer file. This ensures that the rest of the team is working with the latest information.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-optimise-your-business-processes\"><\/span><span class=\"ez-toc-section\" id=\"4-optimise-your-business-processes\"><\/span>#4 Optimise your business processes<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/efficient-business-processes\/\">optimise your sales processes<\/a>, most CRMs offer some form of task automation. These may include :<\/p>\n<ul>\n<li>Reducing the time needed to send<a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-emailing-campaigns\/\" data-internallinksmanager029f6b8e52c=\"137\" title=\"B2B emailing\">email<\/a> campaigns but also maintaining leads through nurturing campaigns.<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/account-based-marketing\/lead-scoring\/\">Lead scoring<\/a>, which enables the relevant teams to determine which leads are qualified for sales (SQL) and which are qualified for marketing<a href=\"https:\/\/salesdorado.com\/en\/sales-qualification\/qualification-leads-mql-sql\/\" data-internallinksmanager029f6b8e52c=\"75\" title=\"Sql Mql\">(MQL<\/a>).<\/li>\n<li>Answering basic customer questions with chatbots or automated messages.<\/li>\n<\/ul>\n<p>By automating certain <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/efficient-business-processes\/\" data-internallinksmanager029f6b8e52c=\"31\" title=\"Business Processes\">business processes<\/a>, all the teams in your company (marketing, sales, customer service, etc.) have more time to devote to more complex tasks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-improve-the-customer-experience\"><\/span><span class=\"ez-toc-section\" id=\"5-improve-the-customer-experience\"><\/span>#5 Improve the customer experience<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/01\/experience-client.jpg\" \/><\/p>\n<p>If, thanks to your CRM, your sales team knows exactly what a particular customer is interested in, then you will have all the cards in hand to satisfy them.<\/p>\n<p>By viewing customer data directly in your CRM, your sales and customer service teams will save time and make your customers and prospects feel important.<\/p>\n<p class=\"bloc-tips\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s opinion<\/span><br \/>\nIt is through proactive customer service and shortening the time it takes to resolve the problem that you will achieve greater customer satisfaction.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-align-your-sales-marketing-teams\"><\/span><span class=\"ez-toc-section\" id=\"6-align-your-sales-marketing-teams\"><\/span>#6 Align your sales &amp; marketing teams<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For your business to perform, you need to <a href=\"https:\/\/salesdorado.com\/en\/building-sales-team\/sales-marketing-alignment\/\">align your sales and marketing teams<\/a>! A CRM can help you do this.<\/p>\n<p>Companies are constantly conducting market research to identify the ideal customer profile and then target them. CRMs help to understand customer behaviour and meet their specific needs.<\/p>\n<p>Another task of CRM is to determine the best time for the company to promote and present its services to customers. A tool like this will help you target the right prospects at the right time with the right resources.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-encourage-more-upsell-and-cross-sell\"><\/span><span class=\"ez-toc-section\" id=\"7-encourage-more-upsell-and-cross-sell\"><\/span>#7 Encourage more upsell and cross-sell<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ultimate goal of using a CRM is to close a sale, which is why the most complex <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\" data-internallinksmanager029f6b8e52c=\"173\" title=\"crm software\">CRM software<\/a> such as <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/hubspot-crm-review\/\">Hubspot<\/a> or <a href=\"https:\/\/salesdorado.com\/en\/crm\/salesforce-review\/\">Salesforce<\/a> still supports practices such as cross-selling and upselling.<\/p>\n<p>In the case of upselling, the software collects information about the customer&#8217;s purchase in order to draw their attention to similar products, but in the range above.<\/p>\n<p>As for cross-selling, the software collects information about a customer&#8217;s previous purchases in order to suggest complementary products. All details are then stored in a central database.<\/p>\n<p>A good CRM will identify and exploit all opportunities, resulting in increased revenue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-optimising-individual-business-operations\"><\/span><span class=\"ez-toc-section\" id=\"8-optimising-individual-business-operations\"><\/span>#8 Optimising individual business operations<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many business leaders rely on their CRM to understand the performance of their sales people and thus develop strategies on how to allocate leads and tasks.<\/p>\n<p>It is also thanks to the CRM that they know which salespeople are available and can allocate sales tasks. In practice, the CRM makes the planning of each employee visible and makes it possible to compare who closes the most (or least) deals.<\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Did you know?<\/span><br \/>\nRecently, CRM developers have been exploring the concept of gamification. This allows administrators to reward top performers with bonuses, points or even promotions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9-better-customer-knowledge\"><\/span><span class=\"ez-toc-section\" id=\"9-better-customer-knowledge\"><\/span>#9 Better customer knowledge<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/01\/connaissance-client.jpg\" \/><\/p>\n<p>It&#8217;s not news that the data collected is a major asset for companies. The advantage with a CRM is that you can see who interacts with your company and how.<\/p>\n<p>For example, a prospect who successfully completes a form on a landing page after seeing an advertisement on social networks. With this customer data, you can define a classification in your CRM according to the stages of the sales funnel:<\/p>\n<ul>\n<li><strong>Leads<\/strong>: these are people who have shown an interest in your company (filled in forms, visited pages etc.)<\/li>\n<li><strong>Opportunities<\/strong>: these are prospects who at some point move further down your sales funnel and are close to buying. For example, they may have spoken to a member of your sales team and requested a demonstration.<\/li>\n<li><strong>Sales<\/strong>: When someone becomes a customer, it doesn&#8217;t mean your work is done. The additional data you collect on post-purchase habits will help you better understand the profile of your buyers.<\/li>\n<\/ul>\n<p class=\"bloc-tips\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">The Salesdorado bonus<\/span><br \/>\nThe best CRM software doesn&#8217;t just tell you where a lead came from. They can show you exactly what a person clicks on when you send them an email, how many times they have had conversations with your sales team, what they need etc. In short, a better understanding of your customers.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38210\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2012, Tech News World published a study that revealed that more than half of [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":18343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[231,303],"tags":[312],"class_list":["post-38210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-sales-strategy","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Use a CRM? Top 9 Benefits of Implementing a CRM | Salesdorado<\/title>\n<meta name=\"description\" content=\"Implementing CRM software within your company has many advantages. This is what we will see in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Use a CRM? Top 9 Benefits of Implementing a CRM | Salesdorado\" \/>\n<meta property=\"og:description\" content=\"Implementing CRM software within your company has many advantages. This is what we will see in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesdorado\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-28T12:30:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T09:38:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/implementation-crm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Quentin Sureau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Quentin Sureau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Use a CRM? Top 9 Benefits of Implementing a CRM | Salesdorado","description":"Implementing CRM software within your company has many advantages. This is what we will see in this article.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/","og_locale":"en_US","og_type":"article","og_title":"Why Use a CRM? Top 9 Benefits of Implementing a CRM | Salesdorado","og_description":"Implementing CRM software within your company has many advantages. This is what we will see in this article.","og_url":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/","og_site_name":"Salesdorado","article_published_time":"2021-01-28T12:30:23+00:00","article_modified_time":"2023-05-15T09:38:51+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/implementation-crm.jpg","type":"image\/jpeg"}],"author":"Quentin Sureau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Quentin Sureau","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#article","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/"},"author":{"name":"Quentin Sureau","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/a60c38105ae7f183393e3ef5816773d2"},"headline":"Why Use a CRM? Top 9 Benefits of Implementing a CRM","datePublished":"2021-01-28T12:30:23+00:00","dateModified":"2023-05-15T09:38:51+00:00","mainEntityOfPage":{"@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/"},"wordCount":1109,"commentCount":0,"publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"image":{"@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/implementation-crm.jpg","keywords":["Guides"],"articleSection":["CRM","Sales strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/","url":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/","name":"Why Use a CRM? Top 9 Benefits of Implementing a CRM | Salesdorado","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#primaryimage"},"image":{"@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/implementation-crm.jpg","datePublished":"2021-01-28T12:30:23+00:00","dateModified":"2023-05-15T09:38:51+00:00","description":"Implementing CRM software within your company has many advantages. This is what we will see in this article.","breadcrumb":{"@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#primaryimage","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/implementation-crm.jpg","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/implementation-crm.jpg","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/salesdorado.com\/en\/crm\/benefits-implementation-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesdorado.com\/en\/"},{"@type":"ListItem","position":2,"name":"CRM","item":"https:\/\/salesdorado.com\/en\/.\/crm\/"},{"@type":"ListItem","position":3,"name":"Why Use a CRM? Top 9 Benefits of Implementing a CRM"}]},{"@type":"WebSite","@id":"https:\/\/salesdorado.com\/en\/#website","url":"https:\/\/salesdorado.com\/en\/","name":"Salesdorado","description":"Work smarter, close more","publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesdorado.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/salesdorado.com\/en\/#organization","name":"Salesdorado","url":"https:\/\/salesdorado.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","width":176,"height":176,"caption":"Salesdorado"},"image":{"@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/a60c38105ae7f183393e3ef5816773d2","name":"Quentin Sureau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bc02e379519cf8c5c059d5714b95eabd684aeb18a5c671579a07855d07544579?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc02e379519cf8c5c059d5714b95eabd684aeb18a5c671579a07855d07544579?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc02e379519cf8c5c059d5714b95eabd684aeb18a5c671579a07855d07544579?s=96&d=mm&r=g","caption":"Quentin Sureau"},"description":"Quentin Sureau est le Directeur de Cartelis, un cabinet de conseil sp\u00e9cialis\u00e9 en CRM et en Data. Fort de pr\u00e8s de 10 ans d'exp\u00e9rience, il a fait b\u00e9n\u00e9ficier de son expertise des dizaines de clients, des scale-up aux grands comptes. Co-fondateur de Salesdorado, il contribue \u00e0 diffuser les bonnes pratiques sales et marketing en B2B.","sameAs":["https:\/\/www.cartelis.com\/","https:\/\/www.linkedin.com\/in\/quentinsureau\/","https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/08\/quentin-sureau.jpeg","Directeur @ Cartelis"],"url":"https:\/\/salesdorado.com\/en\/author\/quentin\/"}]}},"_links":{"self":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/comments?post=38210"}],"version-history":[{"count":0,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media\/18343"}],"wp:attachment":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media?parent=38210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/categories?post=38210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/tags?post=38210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}