{"id":38221,"date":"2024-09-04T12:30:50","date_gmt":"2024-09-04T12:30:50","guid":{"rendered":""},"modified":"2024-09-04T13:46:51","modified_gmt":"2024-09-04T13:46:51","slug":"plan-decouverte-commerciale","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/","title":{"rendered":"Creating a Business Discovery Plan: Methods &amp; Examples"},"content":{"rendered":"<p>Looking to improve your <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-techniques\/\">sales techniques<\/a>?<br \/>\nYou&#8217;re right to be interested in the sales discovery plan.<br \/>\nIt&#8217;s the essential tool for turning prospects into customers.<br \/>\nBut a good discovery plan isn&#8217;t just a list of questions to be asked mechanically.<br \/>\nIf you&#8217;re here, it&#8217;s because you know there&#8217;s a real know-how involved in designing an effective plan.<br \/>\nAnd you&#8217;re right!<br \/>\nToo many sales reps launch into their meetings without a clear framework, asking questions blindly and missing out on decisive information about their contact.<br \/>\nThe result?<br \/>\nMessy exchanges, misunderstanding of needs, and failed sales.<br \/>\nIn this article, we&#8217;ll take a look at the secrets of a successful sales discovery plan.<br \/>\nWe&#8217;ll look at how :            <\/p>\n<ul>\n<li>Structure your discovery in 5 key steps.<\/li>\n<li>Ask the right questions at the right time (with concrete examples).<\/li>\n<li>Analyze your prospect&#8217;s responses to refine your approach.<\/li>\n<li>Adapt your discovery plan to different types of audience.<\/li>\n<\/ul>\n<p>  Whether you&#8217;re an experienced salesperson or an entrepreneur just starting out in sales, you&#8217;ll find here a comprehensive method for designing discovery plans designed to boost your sales performance.  <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#what-is-a-discovery-plan-definition\" >What is a discovery plan? Definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#the-objectives-of-the-commercial-discovery-plan\" >The objectives of the commercial discovery plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#structure-your-commercial-discovery-plan-in-5-steps\" >Structure your commercial discovery plan in 5 steps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#1-identify-the-customer-context\" >#1 Identify the customer context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#2-understanding-customer-needs\" >#2 Understanding customer needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#3-discover-buying-motivations\" >#3 Discover buying motivations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#4-the-pitch\" >#4 The pitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#5-preparing-the-next-steps\" >#5 Preparing the next steps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#what-questions-should-i-ask-a-customer-during-the-sales-discovery-phase\" >What questions should I ask a customer during the sales discovery phase?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#1-les-questions-ouvertes-methode-qqoqcp\" >#1. \nLes questions ouvertes  m\u00e9thode QQOQCP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#2-les-questions-fermees\" >#2. \nLes questions ferm\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#3-la-reformulation-commerciale\" >#3. \nLa reformulation commerciale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#4-apres-les-questions-lecoute-active\" >#4. \nApr\u00e8s les questions, l&#8217;\u00e9coute active<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#how-can-you-adapt-your-discovery-plan-to-the-customers-posture\" >How can you adapt your discovery plan to the customer&#8217;s posture?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#cooperative-customer\" >Cooperative customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#reluctant-customer\" >Reluctant customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#customer-indifferent\" >Customer indifferent<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-discovery-plan-definition\"><\/span>What is a discovery plan? Definition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  The discovery plan is a series of questions &#8211; some call it a script &#8211; designed to help your sales reps identify the information they need to make the right diagnosis and propose the right offer to the prospect.<br \/>\nA well-structured discovery plan gathers relevant information.<br \/>\nThis data enables you to refine your sales arguments.<br \/>\nAs a result, your sales force is better equipped to deal with objections.     <div class=\"blocTips primary-light\">\r\n  <span class=\"title is-5\">Trouver le bon logiciel de VOIP en quelques clics<\/span>\r\n  <p>Essayez notre moteur de recommendation pour shortlister les 3 logiciels les plus adapt\u00e9s \u00e0 votre besoin<\/p>\r\n  <!-- START: MVF Widget -->\r\n<script type='text\/javascript' src='https:\/\/chameleon-frontend-eu.mvfglobal.com\/formLoader.min.js'><\/script>\r\n<script type='text\/javascript'>\r\n    var inputData = {\r\n        domain: 'eu',\r\n        formId: '14478',\r\n        dynamicHeight: true,\r\n\t    borderEnabled: false,\r\n        campaignId: '652e4d2b9db72',\r\n        height: 450,\r\n        themeName: 'custom',\r\n        eventHandlers: {\r\n              initialWidgetLoad: function (eventInfo) {\r\n                  eventInfo.event = \"initialWidgetLoad\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              widgetVisible: function (eventInfo) {\r\n                  eventInfo.event = \"widgetVisible\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              initialWidgetInteraction: function (eventInfo) {\r\n                  eventInfo.event = \"initialWidgetInteraction\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              pageChanged: function (eventInfo) {\r\n                  eventInfo.event = \"pageChanged\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              questionAnswered: function (eventInfo) {\r\n                  eventInfo.event = \"questionAnswered\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              formSubmit: function (eventInfo) {\r\n                  eventInfo.event = \"formSubmit\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              formError: function (errorInfo) {\r\n                  errorInfo.event = \"formError\";\r\n                  window?.dataLayer?.push(errorInfo);\r\n              },\r\n          },\r\n        paletteOverrides: {\r\n            answerSelectedColor: '#ffd700cc',\r\n            answerUnselectedColor: '#949494',\r\n            widgetBackgroundColor: '#fdfdfd',\r\n            answerBackgroundColor: '#ffffff',\r\n            continueButtonColor: '#ffC700',\r\n            continueButtonHoverColor: '#ffC700',\r\n            backButtonColor: '#ededed',\r\n            backButtonHoverColor: '#dfdfdf',\r\n            secondaryBackgroundColor: '#ffffff',\r\n            progressBarFilledColor: '#ffC700e6',\r\n            primaryTextColor: '#000000',\r\n            continueButtonTextColor: '#000000',\r\n            secondaryTextColor: '#4f4f4f'\r\n        },\r\n    };\r\n    var formWidgetInfoObject = runFormWidgetLoader(inputData);\r\n<\/script>\r\n<!-- END: MVF Widget -->\r\n<\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-objectives-of-the-commercial-discovery-plan\"><\/span>The objectives of the commercial discovery plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  We&#8217;re often told that sales discovery is a key phase in the sales process.<br \/>\nBut why exactly?<br \/>\nHere are the main objectives of a sales discovery plan (and of sales discovery in general):    <\/p>\n<ul>\n<li><strong>Understanding the prospect&#8217;s needs<\/strong>.<br \/>\nIt&#8217;s a no-brainer, you might say.<br \/>\nBut you&#8217;d be surprised how many salespeople miss the point.<br \/>\nIt&#8217;s not just a question of asking &#8220;What are your needs?<br \/>\nNo, the challenge here is to dig deeper, to unearth needs that the prospect isn&#8217;t even aware of.<br \/>\nThat&#8217;s where it gets interesting!     <\/li>\n<li><strong>Establish a relationship of trust<\/strong>.<br \/>\nYou can&#8217;t buy from just anyone, can you?<br \/>\nCommercial discovery is your chance to show that you&#8217;re not just there to sell your product, but that you&#8217;re genuinely interested in your prospect&#8217;s problems.  <\/li>\n<li><strong>Qualifying the prospect<\/strong>.<br \/>\nIt&#8217;s a fact that not all prospects are created equal.<br \/>\nCommercial discovery allows you to sort the wheat from the chaff.<br \/>\nBudget, authority, need, timing (BANT for short): that&#8217;s what you need to assess.<br \/>\nIt&#8217;ll help you avoid wasting your time on prospects who will never convert.    <\/li>\n<\/ul>\n<figure id=\"attachment_58004\" aria-describedby=\"caption-attachment-58004\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-58004\" src=\"\/wp-content\/uploads\/2024\/08\/methode-bant.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/methode-bant.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/methode-bant-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/methode-bant-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/08\/methode-bant-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-58004\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.upnet-agence-digitale.com\/quest-ce-que-la-methode-bant-et-comment-peut-elle-optimiser-votre-generation-de-prospects\/\" target=\"_blank\" rel=\"noopener\">Upnet<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Preparing the sales pitch<\/strong>.<br \/>\nJust imagine: you&#8217;ve got all the information you need to tailor your sales pitch.<br \/>\nIt&#8217;s a game-changer, isn&#8217;t it?<br \/>\nThat&#8217;s exactly what good sales discovery does.<br \/>\nNo more generic pitches that speak to no one&#8230;    <\/li>\n<li><strong>Define next steps<\/strong>.<br \/>\nA successful sales discovery always concludes with a clear <a href=\"\">Sales Action Plan<\/a>.<br \/>\nWhether it&#8217;s a demo, a sales proposal or a new appointment, you need to know where you&#8217;re going.<br \/>\nAnd so does your prospect!   <\/li>\n<\/ul>\n<p>  In short, mastering commercial discovery means moving from the status of a simple salesperson to that of a true partner for your customers.<br \/>\nAnd that, believe me, changes everything in your sales approach!   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"structure-your-commercial-discovery-plan-in-5-steps\"><\/span>Structure your commercial discovery plan in 5 steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-identify-the-customer-context\"><\/span>#1 Identify the customer context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  All prospects\/customers need a solution that meets a need.<br \/>\nThis is also known as a customer issue.<br \/>\nBy the time they come into contact with your teams, prospects will already have done some research into the solutions likely to satisfy their immediate needs.<br \/>\nIt&#8217;s therefore important to seek out this information through a discovery plan.<br \/>\nIdentifying the customer&#8217;s context enables you to understand the origin of their needs, as well as their desire (or not) to change their priorities.<br \/>\nTo master the context, your teams need to be able to answer some of these questions:       <\/p>\n<ul>\n<li>What events are likely to influence the prospect&#8217;s final decision?<\/li>\n<li>What actions have already been deployed, and what decisions has it been able to take?<\/li>\n<li>What are the results?<\/li>\n<li>What is the prospect&#8217;s analysis of his situation?<\/li>\n<\/ul>\n<h4>The FARP method<\/h4>\n<p>  To identify the customer context, we recommend you study the<br \/>\n<strong>FARP method<\/strong>:   <\/p>\n<ul>\n<li>Gathering the Facts,<\/li>\n<li>Actions,<\/li>\n<li>Results obtained,<\/li>\n<li>and your interlocutor&#8217;s Perception (his opinion and feelings).<\/li>\n<\/ul>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Adapt your questions and your pace to the &#8220;level&#8221; of your contact: C-levels (CMO, COO, etc.) are more pressed for time.<br \/>\nThey therefore have much less patience.<br \/>\nUse only 4 to 8 quality open-ended questions to discover their business needs.<br \/>\nAfter that, success rates drop considerably.     <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2-understanding-customer-needs\"><\/span>#2 Understanding customer needs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Researching and understanding your prospect&#8217;s needs enables you to identify what he wants to change or improve.<br \/>\nTo help him make the right decision, both you and he need to share the same analysis of his needs.<br \/>\nYou need to know what the customer wants to achieve or improve.<br \/>\nYou also need to understand why this objective is essential to them.<br \/>\nYour understanding will be complete once you&#8217;ve understood and listed all the customer&#8217;s needs, and prioritized them.<br \/>\nHere are some questions that may be helpful: <\/p>\n<blockquote><p><span class=\"title is-5\">Sample questions:<\/span> &#8220;How do you manage the challenges of integrating and ramping up new recruits as your team grows?&#8221; &#8220;To what extent is time an obstacle to coaching your representatives more frequently?&#8221;<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3-discover-buying-motivations\"><\/span>#3 Discover buying motivations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Behind every customer need lies a motivation.<br \/>\nThe objective of your sales teams is to determine the prospect&#8217;s underlying motivation.<br \/>\nThis will enable you to put forward a much more effective sales pitch.<br \/>\nThis study of deep-seated motivation involves a carefully thought-out discovery plan.<br \/>\nThe more relevant information your teams can gather, and the more likely it is to trigger a purchase, the better your sales proposals will match the prospect&#8217;s expectations.<br \/>\nEnriching the customer discovery plan, particularly by taking notes, is essential.<br \/>\nYou&#8217;ll appear more professional and more involved with the prospect, while gathering high value-added data.        <\/p>\n<h4>The SONCAS method<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7022\" src=\"\/wp-content\/uploads\/2021\/10\/methode-soncas.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-soncas.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-soncas-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-soncas-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-soncas-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>  In sales, the <strong>SONCAS<\/strong> method (Security, Pride, Novelty, Comfort, Money, Sympathy) is simple to implement.<br \/>\nIt involves getting to know the prospect by asking questions to better understand his or her profile, expectations and reasons for buying.<br \/>\nThe sales team then tailors the sales pitch to match the prospect&#8217;s ideal.<br \/>\nHowever, there are other factors involved, including the subconscious, which accounts for 90% of the decision.<br \/>\nHere are a few questions to help you do just that: <\/p>\n<blockquote><p><span class=\"title is-5\">Example questions:<\/span> &#8220;How much sales per sales person do you think you&#8217;re missing out on at the moment, because of your training time, which you think is two months too long?&#8221; &#8220;If you could coach your sales reps more frequently, how many more deals do you think they would manage to close?&#8221;<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7036\" src=\"\/wp-content\/uploads\/2021\/10\/gong.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/gong.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/gong-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/gong-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/gong-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/> In the graph on the left, we see that the most successful sales reps are those who ask a series of questions throughout the call.<br \/>\nThey don&#8217;t see the discovery plan as a &#8220;static&#8221; element.<br \/>\nIn other words, they ask questions as the discussion progresses.<br \/>\nOn the right, we see that &#8220;average&#8221; salespeople ask most of their questions in the first few minutes of the call.<br \/>\nThey don&#8217;t take into account the evolution of the discussion.<br \/>\nVery quickly, the number of topics and questions asked decreases until it&#8217;s very low in the final moments of the call.           <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> Limit the number of questions you ask here (between 11 and 14 questions).<br \/>\nToo many questions make the conversation painful &amp; difficult.<br \/>\nDon&#8217;t load your questions at the beginning of a call.<br \/>\nListen, and adapt them to create a real dialogue.     <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"4-the-pitch\"><\/span>#4 The pitch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Storytelling is an important way of arousing empathy and emotion.<br \/>\nYour prospects base part of their decision on the challenges faced by people with similar experiences, rather than on what your sales rep deems good or bad for them.<br \/>\nThis is one of the reasons why many companies offer case studies.<br \/>\nThese testimonials demonstrate how your offer or service has helped a company solve a problem.<br \/>\nStorytelling is an excellent alternative to in-depth sales questions, which can stump salespeople.<br \/>\nTo be ready, however, we recommend that you don&#8217;t improvise and prepare your approach, by :       <\/p>\n<ul>\n<li>Consult account history via your <a href=\"https:\/\/salesdorado.com\/en\/crm\/software-comparison-crm-b2b\/\">CRM software<\/a><\/li>\n<li>Checking the recent activity of the company and your contact person<\/li>\n<li>Spending a little time scouring press articles and press releases for any major updates, initiatives, hirings or changes.<\/li>\n<li>Using <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/writing-linkedin-posts\/\">LinkedIn<\/a> to identify your common connections and highlight them where appropriate.<\/li>\n<\/ul>\n<p>  These elements allow you to prepare in advance the story you could tell your prospect.  <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span> If you manage to trigger emotion during this phase, name these emotions, help customers feel understood with phrases such as: &#8220;it seems like&#8230;&#8221;; &#8220;it seems like&#8230;&#8221;; &#8220;it seems like&#8230;&#8221;; &#8220;it seems like&#8230;&#8221;; &#8220;it seems like&#8230;&#8221;. &#8220;it feels like&#8230;&#8221;.  <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"5-preparing-the-next-steps\"><\/span>#5 Preparing the next steps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The aim of the discovery plan is to move the prospect along the funnel and close it.<br \/>\nIf your sales rep feels that his or her first approach has been a success, it&#8217;s time to summarize the reasons why the proposed product\/service seems useful to the prospect.<br \/>\nThere are two ways of doing this:    <\/p>\n<ul>\n<li><strong>The &#8220;hypothetical&#8221; closing<\/strong>: this method allows you to confirm to your prospect how you feel you&#8217;re capable of helping them move towards their objectives and meet the challenges identified during the call.<br \/>\nThe aim is to approach the subject in a tone that inspires confidence, without overselling your product. <\/li>\n<li><strong>The &#8220;prospect buy-in&#8221; closing<\/strong>: This method invites the prospect to tell you what challenges he or she faces, while asking you how to overcome them by using your solutions, for example.<\/li>\n<\/ul>\n<p>  The last important aspect of closing is involving other parties in the sales process.<br \/>\nIn practice, few salespeople do this.<br \/>\nMany lose the opportunity to shorten the sales funnel.    <div class=\"blocTips primary-light\">\r\n  <span class=\"title is-5\">Trouver le bon logiciel de VOIP en quelques clics<\/span>\r\n  <p>Essayez notre moteur de recommendation pour shortlister les 3 logiciels les plus adapt\u00e9s \u00e0 votre besoin<\/p>\r\n  <!-- START: MVF Widget -->\r\n<script type='text\/javascript' src='https:\/\/chameleon-frontend-eu.mvfglobal.com\/formLoader.min.js'><\/script>\r\n<script type='text\/javascript'>\r\n    var inputData = {\r\n        domain: 'eu',\r\n        formId: '14478',\r\n        dynamicHeight: true,\r\n\t    borderEnabled: false,\r\n        campaignId: '652e4d2b9db72',\r\n        height: 450,\r\n        themeName: 'custom',\r\n        eventHandlers: {\r\n              initialWidgetLoad: function (eventInfo) {\r\n                  eventInfo.event = \"initialWidgetLoad\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              widgetVisible: function (eventInfo) {\r\n                  eventInfo.event = \"widgetVisible\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              initialWidgetInteraction: function (eventInfo) {\r\n                  eventInfo.event = \"initialWidgetInteraction\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              pageChanged: function (eventInfo) {\r\n                  eventInfo.event = \"pageChanged\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              questionAnswered: function (eventInfo) {\r\n                  eventInfo.event = \"questionAnswered\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              formSubmit: function (eventInfo) {\r\n                  eventInfo.event = \"formSubmit\";\r\n                  window?.dataLayer?.push(eventInfo);\r\n              },\r\n              formError: function (errorInfo) {\r\n                  errorInfo.event = \"formError\";\r\n                  window?.dataLayer?.push(errorInfo);\r\n              },\r\n          },\r\n        paletteOverrides: {\r\n            answerSelectedColor: '#ffd700cc',\r\n            answerUnselectedColor: '#949494',\r\n            widgetBackgroundColor: '#fdfdfd',\r\n            answerBackgroundColor: '#ffffff',\r\n            continueButtonColor: '#ffC700',\r\n            continueButtonHoverColor: '#ffC700',\r\n            backButtonColor: '#ededed',\r\n            backButtonHoverColor: '#dfdfdf',\r\n            secondaryBackgroundColor: '#ffffff',\r\n            progressBarFilledColor: '#ffC700e6',\r\n            primaryTextColor: '#000000',\r\n            continueButtonTextColor: '#000000',\r\n            secondaryTextColor: '#4f4f4f'\r\n        },\r\n    };\r\n    var formWidgetInfoObject = runFormWidgetLoader(inputData);\r\n<\/script>\r\n<!-- END: MVF Widget -->\r\n<\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-questions-should-i-ask-a-customer-during-the-sales-discovery-phase\"><\/span>What questions should I ask a customer during the sales discovery phase?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-les-questions-ouvertes-methode-qqoqcp\"><\/span>#1.<br \/>\nLes questions ouvertes : m\u00e9thode QQOQCP <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7016\" src=\"\/wp-content\/uploads\/2021\/10\/methode-qqoqcp.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-qqoqcp.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-qqoqcp-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-qqoqcp-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/methode-qqoqcp-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>  This method aims to define the circumstances of a situation through a series of questions.<br \/>\nThis provides a general understanding of the situation.<br \/>\nIn a commercial context, the salesperson then finds the solutions best suited to the prospect&#8217;s needs, after analyzing the data.<br \/>\nQQOQCP questions allow prospects to have their say.<br \/>\nThey are free to express their expectations, needs and motivations.<br \/>\nThey develop structured answers that are interpreted by the sales rep.<br \/>\nHere are a few examples of questions:        <\/p>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Formulas<\/th>\n<th class=\"p-2 border border-slate-600\">Questions<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Who?<\/td>\n<td class=\"p-2 border border-slate-600\">\n<ul>\n<li>Who is the final decision-maker?<\/li>\n<li>What is the decision-making circuit?<\/li>\n<li>Who are your suppliers and competitors?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">What?<\/td>\n<td class=\"p-2 border border-slate-600\">\n<ul>\n<li>What do you actually need to make a decision?<\/li>\n<li>What do you think of this solution?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Where?<\/td>\n<td class=\"p-2 border border-slate-600\">\n<ul>\n<li>Where do you plan to install our products in your store?<\/li>\n<li>Where will you be distributing this product?<\/li>\n<li>Where are you going to use it?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">When?<\/td>\n<td class=\"p-2 border border-slate-600\">\n<ul>\n<li>When will you start production of this new product?<\/li>\n<li>When will you make your decision?<\/li>\n<li>When does your current contract expire?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">How much?<\/td>\n<td class=\"p-2 border border-slate-600\">\n<ul>\n<li>How many people will attend this brainstorming session?<\/li>\n<li>How many times have you encountered this problem in the course of your project?<\/li>\n<li>How many parts would you like to order to have a safety stock?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Why?<\/td>\n<td class=\"p-2 border border-slate-600\">\n<ul>\n<li>Why do you need to change supplier?<\/li>\n<li>Why do you prefer this version of the IT project to the other?<\/li>\n<li>Why are you telling me that this issue is really blocking you?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2-les-questions-fermees\"><\/span>#2.<br \/>\nLes questions ferm\u00e9es <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  The aim of closed questions is to obtain a precise answer from the prospect, usually &#8220;yes&#8221; or &#8220;no&#8221;.<br \/>\nThis gives you the information you need to help them choose between various solutions.<br \/>\nFinally, you can obtain factual information (figure, date).<br \/>\nIn a discovery plan, the point of this type of question is to confirm understanding of what is being said.<br \/>\nYou can use these questions to push the interviewer to validate a proposal or obtain quantifiable data.      <\/p>\n<div class=\"blocTips danger-light\">\n<p><i class=\"fa fa-exclamation-triangle\"><\/i><span class=\"title is-5\">Caution<\/span> Your sales meeting is not intended to turn into an interrogation.<br \/>\nThat&#8217;s why we recommend that you analyze the situation so that you can add value as a salesperson, with interesting information or information likely to appeal to the prospect, at the most appropriate moment.   <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-la-reformulation-commerciale\"><\/span>#3.<br \/>\nLa reformulation commerciale <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  Sales reformulation enables the prospect to confirm your analysis of the elements obtained during your discovery plan.<br \/>\nThis enables you to formulate a relevant sales offer that meets the prospect&#8217;s needs.<br \/>\nThere are several types of reformulation:    <\/p>\n<ul>\n<li><strong>ECHO reformulation:<\/strong> you need to make the prospect understand that he&#8217;s being listened to.<br \/>\nThis encourages them to expand on what they&#8217;ve said, making it more complete. <\/li>\n<li><strong>Reformulation Deduction:<\/strong> the salesperson&#8217;s aim is to improve his or her knowledge of the customer.<\/li>\n<li><strong>Reformulation Summary:<\/strong> the idea is to validate a situation expressed by the prospect, in order to move the exchange forward towards the objective you&#8217;ve set yourself.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4-apres-les-questions-lecoute-active\"><\/span>#4.<br \/>\nApr\u00e8s les questions, l&#8217;\u00e9coute active <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  It&#8217;s estimated that the best salespeople talk for an average of 46% of their prospecting call.<br \/>\nThey leave 54% of the total talk time to their prospect.<br \/>\nOf course, talking for 46% of your call time won&#8217;t magically close your offer.<br \/>\nThis is the ideal threshold.<br \/>\nBeyond 65%, on the other hand, there&#8217;s a high risk of losing attention, and therefore of cancelling your offer.<br \/>\nExperience helps you to better structure your calls to reach this statistic.<br \/>\nCoupled with a discovery plan and an ability to adapt to your customers&#8217; needs, you&#8217;ll be able to see your statistics improve.        <\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-can-you-adapt-your-discovery-plan-to-the-customers-posture\"><\/span>How can you adapt your discovery plan to the customer&#8217;s posture?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Obviously, the salesperson must adapt the discovery plan to each customer, but this can be facilitated by proposing a framework, based on the customer&#8217;s posture, for example.<br \/>\nDepending on whether the customer is cooperative, reluctant or indifferent, you can modulate the plan to suggest leads to your teams and guide their reaction.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"cooperative-customer\"><\/span>Cooperative customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  A cooperative customer is one who is willing and able to provide information during the sales diagnosis.<br \/>\nThis is the most obvious sales situation.<br \/>\nIt&#8217;s the easiest case for your sales teams to handle.    <\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s tip<\/span> We invite you to collect the FARPs by alternating open\/closed questions and rephrasing to obtain the customer&#8217;s context, priority needs and motivations.  <\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"reluctant-customer\"><\/span>Reluctant customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  A reluctant customer finds it difficult to provide information during a sales meeting.<br \/>\nDistrustful, or unable to hold a dialogue, they don&#8217;t go into detail.<br \/>\nWe invite you to provide your customer with high value-added information.<br \/>\nThis will make him react:     <\/p>\n<ul>\n<li>Make the most of previously collected information: bounce back on the data collected during your previous interviews.<br \/>\nYou can then link the data to the sales information you&#8217;re planning to offer. <\/li>\n<li>Share data and factual information: get the interviewer to react by offering figures (key indicators, studies).<br \/>\nThis opens up the dialogue and allows for more in-depth discussion. <\/li>\n<li>Put your offer ahead of the competition: why is your offer preferable to those of your competitors?<\/li>\n<li>Use social proof: highlight your recommendations, rewards or case studies.<br \/>\nThis allows the customer to react and start a discussion. <\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"customer-indifferent\"><\/span>Customer indifferent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>  In some cases, the person you&#8217;re talking to may see no point in talking to you.<br \/>\nThey may have no desire to change their situation or their point of view.<br \/>\nThis is known as the indifferent customer.<br \/>\nThis is the most complicated case for sales teams to deal with.     <\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Go further<\/span> You can find out more about our content on telephone prospecting and closing techniques at :  <\/p>\n<ul>\n<li>Our complete guide to <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\">cold calling<\/a><\/li>\n<li>Our <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/examples-sales-scripts\/\">call and sales script<\/a> list<\/li>\n<li>Our complete guide to help you <a href=\"https:\/\/salesdorado.com\/en\/closing\/how-to-close-on-the-phone\/\">closer faster<\/a><\/li>\n<li>Our <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-call-telephone\/\">calling plan<\/a><\/li>\n<li>Our selection of the top <a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/top-phoning-software\/\">10 phoning software programs to boost your prospecting<\/a>.<\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38221\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking to improve your sales techniques? You&#8217;re right to be interested in the sales discovery [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":23428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279,282],"tags":[312],"class_list":["post-38221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-calling","category-outbound-sales","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create a commercial discovery plan? Complete guide<\/title>\n<meta name=\"description\" content=\"In this article, we present the steps you need to take to easily create and develop an effective discovery plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a commercial discovery plan? Complete guide\" \/>\n<meta property=\"og:description\" content=\"In this article, we present the steps you need to take to easily create and develop an effective discovery plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesdorado\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-04T12:30:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-04T13:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/realiser-un-plan-commercial.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Axel Lavergne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Lavergne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create a commercial discovery plan? Complete guide","description":"In this article, we present the steps you need to take to easily create and develop an effective discovery plan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/","og_locale":"en_US","og_type":"article","og_title":"How to create a commercial discovery plan? Complete guide","og_description":"In this article, we present the steps you need to take to easily create and develop an effective discovery plan.","og_url":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/","og_site_name":"Salesdorado","article_published_time":"2024-09-04T12:30:50+00:00","article_modified_time":"2024-09-04T13:46:51+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/realiser-un-plan-commercial.png","type":"image\/png"}],"author":"Axel Lavergne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Axel Lavergne","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#article","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/"},"author":{"name":"Axel Lavergne","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8"},"headline":"Creating a Business Discovery Plan: Methods &amp; Examples","datePublished":"2024-09-04T12:30:50+00:00","dateModified":"2024-09-04T13:46:51+00:00","mainEntityOfPage":{"@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/"},"wordCount":2601,"commentCount":0,"publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"image":{"@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/realiser-un-plan-commercial.png","keywords":["Guides"],"articleSection":["Cold calling","Outbound sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/","url":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/","name":"How to create a commercial discovery plan? Complete guide","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#primaryimage"},"image":{"@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/realiser-un-plan-commercial.png","datePublished":"2024-09-04T12:30:50+00:00","dateModified":"2024-09-04T13:46:51+00:00","description":"In this article, we present the steps you need to take to easily create and develop an effective discovery plan.","breadcrumb":{"@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#primaryimage","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/realiser-un-plan-commercial.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/10\/realiser-un-plan-commercial.png","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/salesdorado.com\/en\/cold-calling\/plan-decouverte-commerciale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesdorado.com\/en\/"},{"@type":"ListItem","position":2,"name":"Cold calling","item":"https:\/\/salesdorado.com\/en\/.\/cold-calling\/"},{"@type":"ListItem","position":3,"name":"Creating a Business Discovery Plan: Methods &amp; Examples"}]},{"@type":"WebSite","@id":"https:\/\/salesdorado.com\/en\/#website","url":"https:\/\/salesdorado.com\/en\/","name":"Salesdorado","description":"Work smarter, close more","publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesdorado.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/salesdorado.com\/en\/#organization","name":"Salesdorado","url":"https:\/\/salesdorado.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","width":176,"height":176,"caption":"Salesdorado"},"image":{"@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/cd744347dfca9e520f11f2341f52cfe8","name":"Axel Lavergne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61f747d3f9cf567b4798115cbe804631716aceb94350e6facdf49965a8571d70?s=96&d=mm&r=g","caption":"Axel Lavergne"},"description":"Axel est un des co-fondateurs de Salesdorado. Il est aussi le fondateur de reviewflowz, un logiciel de gestion des avis clients.","sameAs":["https:\/\/salesdorado.com\/","https:\/\/www.linkedin.com\/in\/lavergneaxel\/","https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/08\/axel-lavergne.jpeg","18SMiJ_YMKevIubRtPv-bVr5W3uQct3aB8goMkty1v6s","Fondateur @ Salesdorado & reviewflowz.com"],"url":"https:\/\/salesdorado.com\/en\/author\/axelmetacompany-co\/"}]}},"_links":{"self":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/comments?post=38221"}],"version-history":[{"count":0,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/38221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media\/23428"}],"wp:attachment":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media?parent=38221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/categories?post=38221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/tags?post=38221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}