{"id":38289,"date":"2024-10-09T08:30:54","date_gmt":"2024-10-09T08:30:54","guid":{"rendered":""},"modified":"2025-04-04T16:31:18","modified_gmt":"2025-04-04T16:31:18","slug":"b2b-review-platforms","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/","title":{"rendered":"Top 10 B2B Customer Review Platforms"},"content":{"rendered":"<p>You already know it: today, nobody makes a purchase without first checking online reviews.<\/p>\n<p>For businesses, this creates several challenges: strengthening your brand image, leveraging customer feedback, generating new leads, converting hesitant buyers\u2026 and the list goes on.<\/p>\n<p>There are many questions to consider: Who should you ask for reviews? When should you ask? Which channel is the most effective for collecting reviews?<\/p>\n<p>But choosing the right platform is one of the most crucial steps.<\/p>\n<p>Not all platforms are created equal, and they don\u2019t cater to the same type of business. Choosing the right one can significantly impact how many reviews you receive\u2014and even improve your overall satisfaction rate.<\/p>\n<p>In this article, we\u2019re sharing our top 10 best B2B customer review platforms for 2022!<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Before we dive in<\/span>It\u2019s great to establish a presence on review platforms, but before you rush to list your business on every available site, make sure you\u2019re managing your reviews effectively.<\/p>\n<p>A solution like <a href=\"https:\/\/www.reviewflowz.com\/\" target=\"_blank\" rel=\"noopener\">Reviewflowz<\/a> notifies you whenever you get a review, so you can respond appropriately instead of using a generic reply that could make things worse.<\/p>\n<p>We highly recommend giving this careful consideration before expanding your presence on multiple platforms.<\/p>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#our-top-10-b2b-customer-review-platforms\" >Our top 10 B2B customer review platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#1-verified-reviews-net-reviews\" >1. Verified Reviews (Net Reviews)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#2-capterra\" >2. Capterra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#3-google-my-business\" >3. Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#4-sourceforge\" >4. SourceForge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#5-g2\" >5. G2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#6-b2b-marketplaces\" >6. B2B marketplaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#7-trustradius\" >7. Trustradius<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#8-trustpilot\" >8. Trustpilot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#9-glassdoor\" >9. Glassdoor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#10-all-google-results-for-your-brand\" >10. All Google results for your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#how-to-make-the-most-of-customer-reviews-in-b2b\" >How to make the most of customer reviews in B2B<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#optimize-your-ctrs-on-google-ads-and-generate-more-leads\" >Optimize your CTRs on Google Ads and generate more leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#master-your-market-positioning-and-convert-more-effectively\" >Master your market positioning and convert more effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#buying-a-presence-to-create-momentum\" >Buying a presence to create momentum<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#what-makes-a-good-b2b-customer-review-platform\" >What makes a good B2B customer review platform<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#1-google-ads-certification\" >1. Google Ads certification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#2-traffic-potential\" >2. Traffic potential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/#3-quantity-and-quality-of-customer-reviews\" >3. Quantity and quality of customer reviews<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"our-top-10-b2b-customer-review-platforms\"><\/span>Our top 10 B2B customer review platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Solution<\/th>\n<th class=\"p-2 border border-slate-600\">Best for<\/th>\n<th class=\"p-2 border border-slate-600\">Pricing<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Net Reviews (Verified Reviews)<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/netreviews.com\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">Google-certified, perfect for getting seller ratings at a low cost<\/td>\n<td class=\"p-2 border border-slate-600\">Starting at \u20ac59 per month<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Capterra<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/capterra.fr\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">A must for B2B software\u2014our top pick<\/td>\n<td class=\"p-2 border border-slate-600\">Free and PPC<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Google My Business<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/google.fr\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">Perfect for SEO, especially for local businesses<\/td>\n<td class=\"p-2 border border-slate-600\">Free<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">SourceForge<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/sourceforge.net\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">The largest B2B Software directory by traffic<\/td>\n<td class=\"p-2 border border-slate-600\">Free and flat-fee subscriptions<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">G2<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/g2.com\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">An alternative to Capterra, but pricier with less traffic potential<\/td>\n<td class=\"p-2 border border-slate-600\">Free or very expensive<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">WordPress<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/wordpress.org\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">The leading CMS by far, with many marketplace opportunities<\/td>\n<td class=\"p-2 border border-slate-600\">Free<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Hubspot<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/hubspot.fr\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">A rich marketplace with good potential<\/td>\n<td class=\"p-2 border border-slate-600\">Free<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Salesforce Appexchange<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/appexchange.salesforce.com\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">The leading CRM with a large audience and lots of traffic<\/td>\n<td class=\"p-2 border border-slate-600\">Free<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Shopify<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/shopify.fr\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">The Shopify marketplace is very dynamic<\/td>\n<td class=\"p-2 border border-slate-600\">Free and PPC<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Sortlist<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/sortlist.com\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">An interesting marketplace for agencies<\/td>\n<td class=\"p-2 border border-slate-600\">Free, or starting at \u20ac300 per month<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Trustradius<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/trustradius.com\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">High-quality customer reviews but much lower volume<\/td>\n<td class=\"p-2 border border-slate-600\">On request<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Trustpilot<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/fr.trustpilot.com\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">Another Adwords-certified but open platform<\/td>\n<td class=\"p-2 border border-slate-600\">Free or starting at \u20ac119 per month<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><span class=\"has-text-centered is-size-7\">Glassdoor<\/span>\n<figure class=\"image is-96x96\"><img decoding=\"async\" src=\"https:\/\/logo.clearbit.com\/glassdoor.com\" \/><\/figure>\n<\/td>\n<td class=\"p-2 border border-slate-600\">The platform for employee reviews about their company<\/td>\n<td class=\"p-2 border border-slate-600\">Free or on request<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"1-verified-reviews-net-reviews\"><\/span>1. Verified Reviews (Net Reviews)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8664\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/netreviews.jpg\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/netreviews.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/netreviews-300x169.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/netreviews-1024x576.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/netreviews-768x432.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>This is a must-have if you&#8217;re aiming to earn seller ratings on Google Ads and Bing Ads.<\/p>\n<p>The platform is certified by Google in several countries across Europe, Latin America, as well as the UK, USA, Australia, and New Zealand\u2014in other words, all the key AdWords markets for SaaS companies.<\/p>\n<p>For e-commerce retailers, it offers product-specific reviews, with seamless integration into Google Shopping.<\/p>\n<p>Since this is a closed platform, reviews are guaranteed to come from verified buyers, which generally leads to higher satisfaction rates compared to open platforms where dissatisfied customers often leave the fastest reviews (e.g., Google My Business, Trustpilot).<\/p>\n<p>Pricing starts at $59\/month per company.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Verified Reviews<\/span>They offer a free demo to test the platform\u2019s features.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try Verified Reviews\" href=\"https:\/\/www.netreviews.com\/fr\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Verified Reviews<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"2-capterra\"><\/span>2. Capterra<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8661\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/capterra.jpg\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/capterra.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/capterra-300x169.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/capterra-1024x576.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/capterra-768x432.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Capterra is essential for any software publisher.<\/p>\n<p>It\u2019s the go-to platform for B2B software reviews. It\u2019s free to list your business, and anyone can leave you a review.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s insight<\/span>Plus: They even offer gift cards to your customers if you encourage them to leave a review!<\/p>\n<\/div>\n<p>Having a solid number of positive reviews is the key to ranking in the top 20 in most categories (except in very competitive fields). Beyond that, you&#8217;ll usually see paid listings at the top.<\/p>\n<p>Capterra&#8217;s ranking system is pay-to-play: top-ranking listings are based on a bidding system similar to Google and Bing Ads. The more you bid, the higher you rank, and the more traffic you receive.<\/p>\n<p>However, customer reviews can influence how much you need to bid\u2014similar to how Google\u2019s \u201cQuality Score\u201d works for ads.<\/p>\n<p>In practice, beyond a certain number of reviews, additional reviews have more impact on other platforms. On Capterra, keeping a steady flow of 1-2 new reviews per month is often enough to stay competitive and manage any negative feedback.<\/p>\n<p>Since Capterra is owned by Gartner, your reviews will also appear on their other platforms like Software Advice and GetApp, so you don\u2019t need to spread your reviews across all three unless they impact your Google results.<\/p>\n<h4>Buyer intent trend<\/h4>\n<p>In the last few years, Capterra introduced \u201cBuyer Intent,\u201d which is similar to G2\u2019s lead generation system. They provide a list of companies that have visited your category\u2019s page on Capterra. It\u2019s a pricey service and only really useful for large companies that can handle high acquisition costs.<\/p>\n<p>In reality, these leads are often too cold to be valuable. They\u2019re based on reverse IP lookup, meaning you only get the company name and not individual contacts.<\/p>\n<p>Since COVID-19 and the rise of remote work, this has become even less useful, as employees working from home use personal IP addresses that can&#8217;t be traced to their companies.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Capterra<\/span>The platform is 100% free to use.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try Capterra\" href=\"https:\/\/www.capterra.com\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Capterra<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"3-google-my-business\"><\/span>3. Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8666\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721516231.jpg\" alt=\"\" width=\"1440\" height=\"737\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721516231.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721516231-300x154.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721516231-1024x524.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721516231-768x393.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>If you run a local business, using Google Business to drive more leads and boost your local SEO is a no-brainer.<\/p>\n<p>In local SEO, \u201ccitations\u201d work like <a href=\"https:\/\/salesdorado.com\/inbound-marketing\/b2b-review-platforms\/\" target=\"_blank\" rel=\"noopener\">backlinks<\/a> in traditional SEO. Citations refer to mentions of your business, including details like your phone number, address, etc., in public directories that are indexed by Google.<\/p>\n<p>Creating a Google My Business profile is free, and customer reviews alone can dramatically increase your visibility in local search results.<\/p>\n<p>Even if local SEO isn\u2019t your focus, reviews on Google My Business can still enhance your brand\u2019s presence through the knowledge panel.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado tip<\/span>Without giving away all our secrets, reviews on Google My Business are highly visible in the knowledge panel and can significantly impact your brand\u2019s image.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8637\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/business2.jpg\" alt=\"\" width=\"1440\" height=\"839\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/business2.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/business2-300x175.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/business2-1024x597.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/business2-768x447.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Go further<\/span>Check out our article on how to use <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/google-business\/\" target=\"_blank\" rel=\"noopener\">Google Business<\/a> to generate more leads.<\/p>\n<\/div>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Google My Business<\/span>It\u2019s free to create a business profile.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try Google My Business\" href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Google My Business<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"4-sourceforge\"><\/span>4. SourceForge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/10\/sourceforge.png\" alt=\"\" width=\"2048\" height=\"1248\" class=\"aligncenter size-full wp-image-61603\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/10\/sourceforge.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/10\/sourceforge-300x183.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/10\/sourceforge-1024x624.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/10\/sourceforge-768x468.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2024\/10\/sourceforge-1536x936.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>SourceForge is the largest B2B review site by traffic with nearly 20M visitors per month (<a href=\"https:\/\/www.similarweb.com\/website\/sourceforge.net\/\">Similarweb<\/a>) and over 100 000 software products spread across 4000 categories. <\/p>\n<p>You can buy visibility on SourceForge through flat fee subscriptions, and they also offer buyer intent data.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try SourceForge Reviews<\/span><\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try SourceForge\" href=\"https:\/\/sourceforge.net\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try SourceForge<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"5-g2\"><\/span>5. G2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8668\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721544875.jpg\" alt=\"\" width=\"1440\" height=\"737\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721544875.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721544875-300x154.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721544875-1024x524.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721544875-768x393.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>G2 is somewhat like Capterra, but with a better user experience\u2014although it has 10 times less traffic (and that\u2019s being generous).<\/p>\n<p>It\u2019s essentially a mini version of Capterra, but even more expensive.<\/p>\n<p>Just like Capterra, you can get a free listing and game the rankings pretty easily. For instance, the number of Twitter followers is factored into the ranking, which can be easily inflated using bots.<\/p>\n<p>While we won\u2019t go into too much detail here, know that if you\u2019re persistent during a few calls with their team, you\u2019ll gain insights into their algorithm and discover easy ways to quickly climb the rankings.<\/p>\n<p>But the real key to success on G2 is customer reviews, especially recent ones. They place a lot of weight on this factor, so it\u2019s crucial to maintain a steady flow of positive reviews rather than collecting them in bulk periodically.<\/p>\n<p>Unlike Capterra, you can\u2019t buy clicks on G2. The only option is to pay for a (very expensive) subscription that allows you to add a button to your profile, linking to a form hosted on G2 instead of your website.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s opinion<\/span>We rank G2 fifth because, despite the high cost, they\u2019ve done significant work to attract major SaaS and B2B companies. But frankly, it\u2019s hard to see how they still have customers at these prices.<\/p>\n<\/div>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try G2<\/span>You can request a free demo.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try G2\" href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try G2<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"6-b2b-marketplaces\"><\/span>6. B2B marketplaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/fr.wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>, Shopify, <a href=\"https:\/\/www.sortlist.fr\/\" target=\"_blank\" rel=\"noopener\">Sortlist<\/a>, HubSpot, <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, the Chrome extension marketplace, and many more.<\/p>\n<p>All these platforms have built powerful algorithms to rank solutions based on customer reviews\u2014focusing on factors like the number of reviews, their recency, and the average rating.<\/p>\n<p>This creates a highly effective funnel for driving traffic with strong purchase intent, whether for software or agencies.<\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Shopify &amp; HubSpot<\/span>These are among the top B2B platforms to consider.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Discover Shopify\" href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Discover Shopify<\/a><br \/>\n<a class=\"button is-normal is-info is-outlined\" title=\"Discover HubSpot\" href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">Discover HubSpot<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"7-trustradius\"><\/span>7. Trustradius<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8671\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721636266.jpg\" alt=\"\" width=\"1440\" height=\"737\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721636266.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721636266-300x154.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721636266-1024x524.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721636266-768x393.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Trustradius is similar to G2 but operates on a smaller scale as an online review site for software companies.<\/p>\n<p>One unique feature is that users must authenticate through LinkedIn, although they have the option to leave reviews anonymously.<\/p>\n<p>The main advantage is that users can see what their LinkedIn connections are saying about specific software on Trustradius, adding a layer of trust to the reviews.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s review<\/span>A great feature: You can either view company reviews individually or compare two side by side to see ratings, screenshots, and customer comments for both.<\/p>\n<\/div>\n<p>In addition to being a review platform, Trustradius offers category-specific buying guides. These guides include business intelligence software, HR tools, social media management, A\/B testing tools, and more.<\/p>\n<p>This is a valuable resource for users looking to make an informed decision based on detailed reviews and ratings.<\/p>\n<p>Here are some benefits of using Trustradius:<\/p>\n<ul>\n<li>Over 300,000 customer reviews are available on the platform.<\/li>\n<li>The platform doesn\u2019t sell leads or advertising placements, so reviews remain unbiased, and companies can\u2019t skew the results.<\/li>\n<li>Reviews are highly detailed, with an average length of 400 words per review.<\/li>\n<li>Each review is checked for quality, depth, and accuracy by the Trustradius team.<\/li>\n<\/ul>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Trustradius<\/span>Request a free demo!<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try Trustradius\" href=\"https:\/\/www.trustradius.com\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Trustradius<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"8-trustpilot\"><\/span>8. Trustpilot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8670\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721632831.jpg\" alt=\"\" width=\"1440\" height=\"737\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721632831.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721632831-300x154.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721632831-1024x524.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1648721632831-768x393.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Trustpilot is growing fast. Founded in Denmark, the platform has expanded to over 65 countries, including the United States.<\/p>\n<p>Trustpilot helps companies proactively collect reviews from customers around the world.<\/p>\n<p>There\u2019s a free version that lets you create a profile and start gathering reviews. The paid version offers additional features, like customized review invitations, social media sharing, and data integration with internal systems.<\/p>\n<p>Here are some advantages of Trustpilot:<\/p>\n<ul>\n<li>Over 500,000 websites are reviewed on the platform.<\/li>\n<li>Trustpilot uses its own rating system to score websites, and it has a 4 out of 5-star rating based on around 136,000 reviews.<\/li>\n<li>It offers advanced SEO features, which help your site rank higher in search results when customers leave reviews.<\/li>\n<li>The platform integrates with Shopify, Magento, and MailChimp, making it easy to connect with your existing tools.<\/li>\n<\/ul>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Trustpilot<\/span>Trustpilot offers a free plan to get you started.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try Trustpilot\" href=\"https:\/\/www.trustpilot.com\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Trustpilot<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"9-glassdoor\"><\/span>9. Glassdoor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8662\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/glassdoor.jpg\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/glassdoor.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/glassdoor-300x169.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/glassdoor-1024x576.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/glassdoor-768x432.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Glassdoor specializes in reviews of companies from employees, customers, and potential investors, giving insights into a company\u2019s internal operations. So, it\u2019s more qualitative than quantitative.<\/p>\n<p>In practice, employees leave feedback on interviews, day-to-day work experiences, and other aspects of working at a company. The highest-rated companies are featured prominently on the platform.<\/p>\n<p>Many employers use Glassdoor to enhance their brand image and attract top talent for future recruitment. It\u2019s also a valuable tool for internal feedback, helping management teams identify areas for improvement.<\/p>\n<p>Setting up an employer account is free, and monitoring or responding to reviews is straightforward. For example, you can opt to receive an email notification whenever a new review is posted, so you can read and respond quickly.<\/p>\n<p>Here are some of the benefits of using Glassdoor:<\/p>\n<ul>\n<li>There are about 90 million reviews, salary reports, and other company information listed on the platform.<\/li>\n<li>More than 60 million people use Glassdoor every month.<\/li>\n<li>Reviews are left by employees who have firsthand experience working at the company.<\/li>\n<li>When a company responds to a review, the platform displays the employee\u2019s name and job title, providing transparency.<\/li>\n<\/ul>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Glassdoor<\/span>Explore company reviews, salaries, and more.<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Try Glassdoor\" href=\"https:\/\/www.glassdoor.com\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Glassdoor<\/a><\/div>\n<\/div>\n<h2 class=\"itemlist\"><span class=\"ez-toc-section\" id=\"10-all-google-results-for-your-brand\"><\/span>10. All Google results for your brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s becoming increasingly common to position yourself on a competitor\u2019s brand name, either through paid ads or organic rankings.<\/p>\n<p>For instance, a competitor like <a href=\"https:\/\/salesdorado.com\/en\/linkedin-outreach\/review-waalaxy\/\" target=\"_blank\" rel=\"noopener\">Waalaxy<\/a>, a rival of <a href=\"https:\/\/salesdorado.com\/prospection-commerciale\/avis-leadin\/\" target=\"_blank\" rel=\"noopener\">Leadin<\/a>, has managed to rank fourth in the organic search results for the query \u201cLeadin reviews.\u201d<\/p>\n<p>In the case of Mailchimp, the first few results are positive, but soon you\u2019ll encounter a Trustpilot profile that hasn\u2019t been maintained for years, where unsatisfied customers vent their frustrations.<\/p>\n<p>If your brand isn\u2019t as well-known as Mailchimp, you can\u2019t afford to ignore negative reviews that surface in search results.<\/p>\n<p>One cost-effective solution is to commission a few blogs to write reviews of your product, such as <a href=\"https:\/\/salesdorado.com\/en\/\" target=\"_blank\" rel=\"noopener\">Salesdorado<\/a>, <a href=\"https:\/\/www.lafabriquedunet.fr\/\" target=\"_blank\" rel=\"noopener\">La Fabrique du Net<\/a>, or <a href=\"https:\/\/www.leptidigital.fr\/\" target=\"_blank\" rel=\"noopener\">Leptidigital<\/a>. If they\u2019re well-executed, these articles can rank higher than most review platforms, allowing you to control your brand\u2019s image.<\/p>\n<p>This approach is generally helpful, as bloggers tend to focus on a product\u2019s advantages rather than solely highlighting its drawbacks. That said, most reputable bloggers value their editorial independence and won\u2019t write anything overly promotional or misleading.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8641\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/tous-re%CC%81s1.jpg\" alt=\"\" width=\"1440\" height=\"839\" \/><\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Go further<\/span>To learn more about managing your online reputation, check out:<\/p>\n<ul>\n<li><a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/\" target=\"_blank\" rel=\"noopener\">B2B lead generation<\/a> guide<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/best-lead-generation-tools\/\" target=\"_blank\" rel=\"noopener\">Lead generation tools<\/a> to boost your sales in 2021<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/automation\/data-enrichment-b2b-tools\/\" target=\"_blank\" rel=\"noopener\">B2B data enrichment tools<\/a> and best practices<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/acquisition-cost\/\" target=\"_blank\" rel=\"noopener\">How to calculate and optimize your customer acquisition cost<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-to-make-the-most-of-customer-reviews-in-b2b\"><\/span>How to make the most of customer reviews in B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"optimize-your-ctrs-on-google-ads-and-generate-more-leads\"><\/span>Optimize your CTRs on Google Ads and generate more leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>+17% CTR.<\/p>\n<p>That\u2019s the boost customer reviews can give to your click-through rate (CTR) compared to ads without reviews.<\/p>\n<p>But to take advantage of this, your average rating needs to be at least 3.5 stars. Without this, you risk losing those precious 17% while increasing your marginal acquisition cost.<\/p>\n<p>This is why it\u2019s crucial to connect your review platform to Google Ads.<\/p>\n<p>However, be warned: bad reviews can tank your CTR. Google\u2019s algorithm is all about selling clicks, so if your rating is low, the positive impact of showing customer reviews in your ads might disappear. In the worst case, Google could even stop displaying your ad altogether.<\/p>\n<p>So, keep a close eye on your review metrics. It\u2019s a key performance indicator that\u2019s easy to overlook, but it has a direct impact on your <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/lead-generation-statistics\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"master-your-market-positioning-and-convert-more-effectively\"><\/span>Master your market positioning and convert more effectively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Managing your customer reviews allows you to control the narrative around your brand.<\/p>\n<p>Potential customers will always check reviews before making a decision, so the goal is to make sure they only see what you want them to see.<\/p>\n<p>Successful <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/agencies-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a> is all about consistency. A solid conversion rate optimization (CRO) strategy ensures that your prospects are hearing and reading the same things about your company, reinforcing your brand message at every touchpoint.<\/p>\n<p>In fact, <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/hubspot-crm-review\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> has formalized this concept\u2014they call it the \u201csurround sound effect.\u201d<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>Learn more about <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">inbound marketing<\/a><\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/examples-content-marketing\/\" target=\"_blank\" rel=\"noopener\">7 content marketing examples<\/a> that really work<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"buying-a-presence-to-create-momentum\"><\/span>Buying a presence to create momentum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to Capterra, businesses with reviews receive an average of 22% more traffic and 79% more leads compared to those without.<\/p>\n<p>This shows how crucial it is to gather as many reviews as possible, or risk negatively impacting your conversion rates.<\/p>\n<p>This is also why paid platforms are more scalable. In the end, leveraging customer reviews is a real asset for your business and your brand image!<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>Check out the <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/\" target=\"_blank\" rel=\"noopener\">B2B lead generation<\/a> guide<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/best-lead-generation-tools\/\" target=\"_blank\" rel=\"noopener\">Lead generation tools comparison<\/a> to boost your sales in 2021<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/automation\/data-enrichment-b2b-tools\/\" target=\"_blank\" rel=\"noopener\">B2B data enrichment<\/a>: tools and best practices<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/acquisition-cost\/\" target=\"_blank\" rel=\"noopener\">How to calculate and optimize your customer acquisition cost<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-makes-a-good-b2b-customer-review-platform\"><\/span>What makes a good B2B customer review platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-google-ads-certification\"><\/span>1. Google Ads certification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Always choose a platform that\u2019s Google Ads certified.<\/p>\n<p>While this might seem obvious, many businesses overlook it. Rather than spreading your efforts across multiple platforms, focus on one that\u2019s certified for Google Ads.<\/p>\n<p>To be eligible for rich snippets (the stars under your ad), Google has specific requirements:<\/p>\n<ul>\n<li>You need at least 100 verified reviews in the country where the ad is being displayed.<\/li>\n<li>The reviews must be less than 12 months old.<\/li>\n<li>Your average rating must be at least 3.5 stars.<\/li>\n<\/ul>\n<p>The ideal setup is to gather 100 reviews per year, per country where you operate. This can be tricky because some platforms sort reviews by language, while others don\u2019t categorize them at all.<\/p>\n<p>For example, platforms like <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> and the <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> plugin directory do not sort reviews by language, and both are powerful lead generation tools.<\/p>\n<p>The key is to focus on sending reviews from countries where you\u2019re certain you can meet the 100-review threshold each year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-traffic-potential\"><\/span>2. Traffic potential<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another crucial factor when selecting a review platform is understanding the potential risk it poses to your business.<\/p>\n<p>Monitor what\u2019s being said about your brand and your services. The core question is: if you Google \u201cyour business + reviews,\u201d which platforms come up first?<\/p>\n<p>If a major review platform consistently ranks at the top, make sure your profile is filled with positive reviews, and that your recent reviews reflect well on your business.<\/p>\n<p>Whatever the potential benefits of optimizing your presence on a specific platform, if your profile is overshadowed by a negative result, it\u2019s just a sunk cost.<\/p>\n<p>Here\u2019s how to approach this:<\/p>\n<ul>\n<li>At first, focus on the top three results that appear.<\/li>\n<li>Once you\u2019ve cleaned up your online reputation there, expand to the entire first page of search results.<\/li>\n<li>No need to worry about the second page\u2014nobody ever goes there.<\/li>\n<\/ul>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado\u2019s advice<\/span>Perform methodical, regular monitoring of your online presence. If you work with an SEO agency, ask them to help. They often have tools that can automate this process.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-quantity-and-quality-of-customer-reviews\"><\/span>3. Quantity and quality of customer reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Leaving a review on platforms like Trustpilot takes just a couple of minutes. So, it\u2019s a good idea to direct your less engaged customers to leave reviews there.<\/p>\n<p>On more demanding platforms like Capterra or G2, the process is much longer. Customers have to create an account, verify their email or phone number, and go through a more complex validation process.<\/p>\n<p>If you send all your customers to these tougher platforms, your conversion rate for reviews will be low.<\/p>\n<p>The key, as always, is segmentation.<\/p>\n<p>Don\u2019t direct every satisfied customer to Capterra. If you do, you\u2019ll end up with very few reviews on that platform and miss out on many positive reviews on easier platforms like Shopify, WordPress, or review platforms certified by Google Ads.<\/p>\n<p>It\u2019s all about finding the right balance between effort and impact.<\/p>\n<p>For every G2 review you get, you could have collected multiple reviews on Trustpilot. And when it comes to potential customers, the sheer number of reviews counts for a lot. It serves as social proof and can greatly influence buying decisions.<\/p>\n<p>Ideally, you want to distribute your reviews wisely\u2014send less engaged customers to platforms where it\u2019s quick and easy to leave a review, and reserve more complex platforms for customers who are willing to put in the extra effort.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38289\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You already know it: today, nobody makes a purchase without first checking online reviews. For [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":29022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261,252],"tags":[312,313],"class_list":["post-38289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-inbound-marketing","tag-guides","tag-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 B2B Review Platforms in 2026 | Salesdorado<\/title>\n<meta name=\"description\" content=\"Top B2B Review Platforms : #1 Capterra | #2 G2 |\u00a0#3 Salesforce AppExchange | #4 Clutch | #5 Trustpilot | #6 Google reviews | #7 ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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