{"id":38301,"date":"2022-01-05T12:30:35","date_gmt":"2022-01-05T12:30:35","guid":{"rendered":""},"modified":"2023-05-15T12:48:22","modified_gmt":"2023-05-15T12:48:22","slug":"media-training","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/","title":{"rendered":"All About Media Training"},"content":{"rendered":"<p>Interviews that go wrong, failed TV appearances, complex questions you don&#8217;t know how to answer, etc.: it&#8217;s not easy to interact with the media, yet you may have to do so in your professional career. It is not easy to interact with the media, yet you may have to do so as part of your professional career.<\/p>\n<p>An interview with a journalist is totally different from a board meeting or a client meeting. That&#8217;s why media training exists, to help you optimise those interviews and get your message across.<\/p>\n<p>What is media training? How much does it cost and how can you get the most out of it? We tell you all the secrets here.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#what-is-media-training\" >What is media training?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#4-good-reasons-to-do-a-media-training-course\" >4 good reasons to do a media training course<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#1-prepare-your-key-messages\" >#1 Prepare your key messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#2-prepare-answers-to-complicated-questions\" >#2 Prepare answers to complicated questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#3-learn-to-express-yourself-clearly\" >#3 Learn to express yourself clearly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#4-learning-to-control-the-interview\" >#4 Learning to control the interview<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#how-to-get-the-most-out-of-media-training\" >How to get the most out of media training?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#define-the-objectives-of-the-training\" >Define the objectives of the training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#be-clear-and-transparent-about-your-level\" >Be clear and transparent about your level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#train-on-your-own\" >Train on your own<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#dont-underestimate-remote-interviews\" >Don&#8217;t underestimate remote interviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/executive-coaching\/media-training\/#media-training-how-much-does-it-cost\" >Media training how much does it cost?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-media-training\"><\/span><span class=\"ez-toc-section\" id=\"what-is-media-training\"><\/span>What is media training?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Formation-media.jpg\" \/><\/p>\n<p>Media training is a type of training specialising in interactions with the media.<\/p>\n<p>It prepares you to answer journalists&#8217; questions in the best possible way. The aim of the training is to anticipate questions, avoid pitfalls that occur regularly and ensure that you convey key messages.<\/p>\n<p>These courses can also improve your relationship with the media and can complement the work of <a href=\"\/en\/\">PR agencies<\/a>. Communicating well with the media can improve your brand image, <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/lead-generation-strategies\/\">generate leads<\/a> and attract new talent, for example to <a href=\"https:\/\/salesdorado.com\/en\/hiring\/how-to-recruit-salespeople\/\">recruit sales staff<\/a>.<\/p>\n<p>Training can be group or individual and can last from one hour to several days. In fact, the format of the training is to be determined with your trainer or coach. The more personalised your training is, the more beneficial it will be for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-good-reasons-to-do-a-media-training-course\"><\/span><span class=\"ez-toc-section\" id=\"4-good-reasons-to-do-a-media-training-course\"><\/span>4 good reasons to do a media training course<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Camera-media-.jpg\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-prepare-your-key-messages\"><\/span><span class=\"ez-toc-section\" id=\"1-prepare-your-key-messages\"><\/span>#1 Prepare your key messages<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the objectives of media training is to prepare your organisation&#8217;s key messages: just like in a <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/\">sales<\/a> meeting, your objective in an interview is to be convincing. Defining your key messages is essential to know what you want to convey in your interviews.<\/p>\n<p>Do you want your key messages to stand out? They should be original, short and focused on what you bring to the audience.<\/p>\n<p>They should highlight the benefits of your product or service. It is also important to use language that is appropriate for the media audience.<\/p>\n<p>As a general rule, avoid presenting more than five key messages, otherwise you risk reducing the impact of your speech.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span><\/p>\n<p>Don&#8217;t hesitate to repeat your key messages several times so that the audience remembers them and associates them with your brand image.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2-prepare-answers-to-complicated-questions\"><\/span><span class=\"ez-toc-section\" id=\"2-prepare-answers-to-complicated-questions\"><\/span>#2 Prepare answers to complicated questions<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During an interview, it is not uncommon to be confronted with complex questions that you do not know how to answer. Media training prepares you to answer all types of questions and to get out of the most delicate situations.<\/p>\n<p>By preparing for difficult questions, you gain confidence and have a better chance of answering the interviewer&#8217;s questions.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span><\/p>\n<p>The idea in an interview is not to be comfortable but to appear comfortable. Preparing complex questions helps you to be clearer and more convincing.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-learn-to-express-yourself-clearly\"><\/span><span class=\"ez-toc-section\" id=\"3-learn-to-express-yourself-clearly\"><\/span>#3 Learn to express yourself clearly<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Media training teaches you to use the right words and tone. It is also important to work on your body language to convey your message in an effective way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-learning-to-control-the-interview\"><\/span><span class=\"ez-toc-section\" id=\"4-learning-to-control-the-interview\"><\/span>#4 Learning to control the interview<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It often seems that the journalist is the master of the interview. But this is not the case: it is you who is conducting the interview. Media training teaches you to become the master of the interview and to guide the journalist&#8217;s questions towards what you want to talk about.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<p>An interview is not an interrogation: you should seek to interact with the journalist and other people present by asking them questions or seeking their opinions.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-to-get-the-most-out-of-media-training\"><\/span><span class=\"ez-toc-section\" id=\"how-to-get-the-most-out-of-media-training\"><\/span>How to get the most out of media training?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"define-the-objectives-of-the-training\"><\/span><span class=\"ez-toc-section\" id=\"define-the-objectives-of-the-training\"><\/span>Define the objectives of the training<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before a media training session, it is necessary to establish clear objectives with your coach or trainer. You need to give him\/her all the keys to make your training as effective as possible: training objective, training date, location, etc.<\/p>\n<p>It may also be important to provide more specific background information:<\/p>\n<ul>\n<li>Is it regular training?<\/li>\n<li>What type of media do you interact with?<\/li>\n<li>How often do you deal with the media?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"be-clear-and-transparent-about-your-level\"><\/span><span class=\"ez-toc-section\" id=\"be-clear-and-transparent-about-your-level\"><\/span>Be clear and transparent about your level<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many people are not very comfortable during their interviews: you should not be ashamed of your level, you should discuss it with your trainer who is there to help you progress.<\/p>\n<p>The more precise you are about your level, your skills and the objectives of the course, the more your trainer will be able to adapt his or her session(s) to your needs and the faster you will progress.<\/p>\n<p>The basic level involves identifying and defining key messages that you convey during an interview. A higher level allows you to integrate the key messages into your answers through clear and concise language. Then your level is confirmed if you feel comfortable with journalists and can answer all their questions.<\/p>\n<p>To be clear about your level, you can give more specific information: the number of interviews you have done, the types of media you have been interviewed on, the difficult questions you have faced.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span><\/p>\n<p>Every piece of information about your level that you give to your trainer allows him\/her to determine the best starting point for the training that will best suit your needs.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"train-on-your-own\"><\/span><span class=\"ez-toc-section\" id=\"train-on-your-own\"><\/span>Train on your own<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is also important to realise that you progress by practising. To prepare for an interview, it is necessary to research the context in which you will be speaking, analyse the media audience and, above all, practice rigorously with friends and family or a coach.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip<\/span><\/p>\n<p>Training before the interview can be done on the phone if you are comfortable, but it is advisable to do it <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/selling-visio-good-practice\/\" data-internallinksmanager029f6b8e52c=\"124\" title=\"In Visio\">on video<\/a> or face-to-face to work on your body language.<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"dont-underestimate-remote-interviews\"><\/span><span class=\"ez-toc-section\" id=\"dont-underestimate-remote-interviews\"><\/span>Don&#8217;t underestimate remote interviews<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Interview-visio.jpg\" \/>The use of remote video conferencing interviews is becoming increasingly common. It is therefore not uncommon to have to connect your computer and be ready to answer the journalist&#8217;s questions from a distance.<\/p>\n<p>Don&#8217;t forget to check your internet connection and also that your audio and camera are working properly before the interview.<\/p>\n<p><a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\">Prospecting on the phone<\/a> or face-to-face is totally different, as is interviewing. It is therefore important to practise, test the equipment (computer, headset, etc.) and prepare the environment beforehand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"media-training-how-much-does-it-cost\"><\/span><span class=\"ez-toc-section\" id=\"media-training-how-much-does-it-cost\"><\/span>Media training: how much does it cost?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Media training can be individual or collective. On average, one hour of individual media training costs between \u20ac100 and \u20ac500. For group training, on average, the cost per day of training is between 200 and 2000\u20ac.<\/p>\n<p>The full cost of media training depends on several factors:<\/p>\n<ul>\n<li><b>Experience of your speaking coach<\/b>: Depending on your level and experience, the experience of your coach or trainer is fundamental to providing you with good practice and making faster progress.<\/li>\n<li><b>Framework and duration of the training: <\/b> It is necessary to design a training course that is as effective as possible and makes the best use of everyone&#8217;s time.<\/li>\n<li><b>Complexity of the training: <\/b> Depending on your objectives and the depth of the training desired, the training is more or less personalised.<\/li>\n<li><b>Number of people to train<\/b>: Training several people takes time. It is necessary to practice and train each participant.<\/li>\n<li><b>Location of the training<\/b>: The training can take place in various locations: your premises, the premises of an agency or other.<\/li>\n<\/ul>\n<p>In order to choose the right training, it is necessary to build a personalised training. Some agencies or coaches offer regular follow-up and interview training.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<p>The cost of media training may seem high. However, it should not be forgotten that an interview is a good marketing tool to make your company known. It is therefore worth investing time and money.<\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38301\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interviews that go wrong, failed TV appearances, complex questions you don&#8217;t know how to answer, [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":26258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243,303],"tags":[312],"class_list":["post-38301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-coaching","category-sales-strategy","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All About Media Training | Salesdorado<\/title>\n<meta name=\"description\" content=\"Improve your interactions with the media: C &#039; is possible! 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