{"id":38584,"date":"2022-11-08T12:30:44","date_gmt":"2022-11-08T12:30:44","guid":{"rendered":"https:\/\/salesdorado.com\/staging\/?p=38584"},"modified":"2023-05-15T13:00:23","modified_gmt":"2023-05-15T13:00:23","slug":"steal-competitor-clients","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/","title":{"rendered":"5 methods to identify and convert competitors&#8217; customers \ud83c\udff4\u2620\ufe0f"},"content":{"rendered":"<p>Identifying your competitors&#8217; customers allows you to identify people who need the type of solutions you offer and therefore potential customers or prospects. You can then contact them to expand your customer base and grow your business.<\/p>\n<p>However, the methods to identify your competitors&#8217; customers are sometimes complex, and often require the use of specific tools. It is also important to be careful because they may be regulated by law.<\/p>\n<p>In this article, we detail 5 methods to steal customers from the competition!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#1-find-companies-that-use-software\" >#1 Find companies that use software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#how-to-do-it\" >How to do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#how-does-it-work\" >How does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#how-to-use-it\" >How to use it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#3-technology-profiling-tools\" >3 technology profiling tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#2-find-customers-who-have-left-a-review-on-your-competitors\" >#2 Find customers who have left a review on your competitors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#in-which-cases-should-it-be-used\" >In which cases should it be used?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#how-to-do-it-2\" >How to do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#the-real-solution\" >The real solution<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#3-get-your-competitors-linkedin-followers\" >#3 Get your competitors&#8217; Linkedin followers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#how-to-do-it-3\" >How to do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#when-it-is-effective\" >When it is effective<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#4-position-yourself-on-your-competitors-name-on-google\" >#4 Position yourself on your competitor&#8217;s name on Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#how-to-do-it-4\" >How to do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#the-limits\" >The limits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#5-find-blogs-that-talk-about-your-competitors\" >#5 Find blogs that talk about your competitors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#the-two-types-of-blogs-in-b2b\" >The two types of blogs in B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#3-tools-to-get-links-from-competitors\" >3 tools to get links from competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#how-to-do-it-5\" >How to do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/#why-is-it-useful\" >Why is it useful?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-find-companies-that-use-software\"><\/span><span class=\"ez-toc-section\" id=\"1-find-companies-that-use-software\"><\/span>#1 Find companies that use software<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The idea is to identify the users (companies) of a particular software (i.e. one of your competitors), to build a file of prospects to approach later.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"how-to-do-it\"><\/span><span class=\"ez-toc-section\" id=\"how-to-do-it\"><\/span>How to do it?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For this, we use technology profiling. Profiling is when we use data on a prospect to model or anticipate his behavior, and adapt the buying experience we offer him.<\/p>\n<p>We often talk about hyper-personalization in marketing, that&#8217;s what we&#8217;re talking about here too. The vast majority of what we call &#8220;Personalization&#8221; is actually based on rather coarse segments.<\/p>\n<p>Technology profiling is about using data points from the technologies and tools used by a prospect to define segments. <\/p>\n<p>The idea is that when you know a market well, the tools a company uses say a lot about where they are, and the big challenges ahead.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Untitled.png\" \/><\/p>\n<p>For example, if you sell an<a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-emailing-campaigns\/\" data-internallinksmanager029f6b8e52c=\"137\" title=\"B2B emailing\">emailing<\/a> tool for e-tailers, you know that:<\/p>\n<ul>\n<li>The majority of Shopify stores generate less than 1M in sales. So you&#8217;ll need a way to refine your Shopify leads.<\/li>\n<li>Stores that use open-source solutions like Prestashop or Magento almost always work with an agency and a lot of custom code. You&#8217;ll have almost as many special integration cases as customers.<\/li>\n<li>Stores that use solutions like BigCommerce or Shopify Plus generate significant revenue, but they are relatively standard.<\/li>\n<\/ul>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"how-does-it-work\"><\/span><span class=\"ez-toc-section\" id=\"how-does-it-work\"><\/span>How does it work?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unfortunately, we can only detect technologies used by a company if this software is detectable on their website. If we keep the example of emailing software, we can rely on the DNS zones (public) that are used to sign emails.<\/p>\n<p>We skip the course on MX, SPF and DKIM entries but you will find a lot of information in <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/email-deliverability-guide\/\">our article on deliverability<\/a>.<\/p>\n<p>The problem with DNS zones is that they are rarely updated as they should be. It is very common to find sites with entries that correspond to 4 or 5 different software programs. They simply forgot to delete the previous entries each time they changed.<\/p>\n<p>The other solution is to detect something that is present on the site. CMS all have their own signatures, that&#8217;s how you recognize a Shopify, WordPress, or Prestashop site. For other software, you can rely on a form, a widget, etc.<\/p>\n<p>Obviously it is quite limited, but there are still sets of technologies that we can detect quite well.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"how-to-use-it\"><\/span><span class=\"ez-toc-section\" id=\"how-to-use-it\"><\/span>How to use it?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Customers of direct competitors can be targeted, building lists of those using a competing solution. For example, web agencies can target Shopify sites that appear to be growing and reaching the limits of the solution.<\/li>\n<li>You can target users of a complementary solution. For example, if you just released a Zendesk integration, you can target Zendesk users (easy enough to detect with the live chat widget).<\/li>\n<li>We can also qualify and refine a list of prospects by adding structuring points on the tools used.<\/li>\n<\/ul>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"3-technology-profiling-tools\"><\/span><span class=\"ez-toc-section\" id=\"3-technology-profiling-tools\"><\/span>3 technology profiling tools<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fortunately, there are established solutions that allow you to obtain this kind of data without having to manually check each prospect&#8217;s site.<\/p>\n<h4>BuiltWith<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/BuiltWith-1.2.png\" \/><br \/>\n<a class=\"\" href=\"https:\/\/builtwith.com\/fr\/\" target=\"_blank;\" rel=\"noopener\">BuiltWith<\/a> is a very powerful software to identify your competitors&#8217; users and the technologies used on a web site. It is clearly a leader in the field, but don&#8217;t count on it to provide an exhaustive list of users of a given technology.<\/p>\n<p>BuiltWith offers 3 plans. At $295\/month, Basic allows 1 user to identify 2 technologies and 2 keywords. At $495\/month, the Pro plan still allows 1 user to identify an unlimited number of technologies. And the Enterprise plan, open for $995\/month to an unlimited number of users.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/BuiltWith-pricing-1.2.png\" \/><\/p>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all the features of BuiltWith<\/span><\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"BuiltWith\" href=\"https:\/\/builtwith.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about BuiltWith<\/a><a class=\"button is-info is-outlined\" title=\"BuiltWith Notice\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/b2b-data-enrichment-solutions\/\">The best data enrichment solutions for B2B<\/a><\/div>\n<\/div>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip!<\/span><br \/>\nBuiltWith offers a discount from the rates shown below for an annual subscription. Take advantage of it!<\/div>\n<h4>StoreLeads<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Storeleads-1.2.png\" \/><br \/>\n<a class=\"\" href=\"https:\/\/storeleads.app\/\" target=\"_blank;\" rel=\"noopener\">StoreLeads<\/a> has very good databases, especially on e-commerce.<br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/StoreLeads-Pricing-1.2.png\" \/><\/p>\n<p>StoreLeads boasts the lowest prices on the market, with a 1st Premium plan at $75\/month, limited to 2 e-commerce sites, and 2000 searches. The Pro ($250\/month) and Elite ($450\/month) plans open to an unlimited number of searches, and then to an unlimited number of sites.<\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Pro tip!<\/span><br \/>\nStoreLeads offers a discount on the rates shown below for an annual subscription. Take advantage of it!<\/div>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all the features of StoreLeads<\/span><br \/>\nStoreLeads offers a free trial: don&#8217;t hesitate to try it!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"StoreLeads\" href=\"https:\/\/storeleads.app\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about StoreLeads<\/a><a class=\"button is-info is-outlined\" title=\"BuiltWith Notice\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/b2b-data-enrichment-solutions\/\">The best data enrichment solutions for B2B<\/a><\/div>\n<\/div>\n<h4>Similartech<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/SimilarTech-1.2.png\" \/><br \/>\n<a class=\"\" href=\"https:\/\/www.similartech.com\/\" target=\"_blank;\" rel=\"noopener\">Similartech<\/a> is a tool that is not really better than BuiltWith and is very expensive because the number of downloadable results is limited.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Similartech-pricing-1.2.png\" \/><\/p>\n<p>The Basic plan at $199\/month is limited to 1 user, 10 reports covering 1000 sites each, and 3 exports. The Pro plan ($299\/month) is limited to 10 reports covering 5000 sites and 10 exports, and the Team plan ($499\/month) offers an unlimited number of reports, but is limited to 20 exports.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all Similartech features<\/span><br \/>\nSimilartech offers a free trial: don&#8217;t hesitate to try it!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Similartech\" href=\"https:\/\/www.similartech.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about Similartech<\/a><a class=\"button is-info is-outlined\" title=\"BuiltWith Notice\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/b2b-data-enrichment-solutions\/\">The best data enrichment solutions for B2B<\/a><\/div>\n<\/div>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/b2b-data-enrichment-solutions\/\" target=\"_blank;\" rel=\"noopener\">The best data enrichment solutions for B2B<\/a><\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/automation\/data-enrichment-b2b-tools\/\" target=\"_blank;\" rel=\"noopener\">Data Enrichment in B2B &#8211; Tools and Best Practices<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2-find-customers-who-have-left-a-review-on-your-competitors\"><\/span><span class=\"ez-toc-section\" id=\"2-find-customers-who-have-left-a-review-on-your-competitors\"><\/span>#2 Find customers who have left a review on your competitors<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/5.jpg\" \/><br \/>\nThe idea of this method is to use customers who have left a notice to your direct competitors (or selling a complementary solution) to turn them into prospects.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"in-which-cases-should-it-be-used\"><\/span><span class=\"ez-toc-section\" id=\"in-which-cases-should-it-be-used\"><\/span>In which cases should it be used?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Identify unsatisfied customers of a direct competitor: For example, find a negative comment on a review platform, and respond with a comment or send a private message to propose your own alternative solution<\/li>\n<li>Identify as many customers of a competitor as possible, in order to build a list of prospects in the sector: For example, if you offer an emailing software, go through the review pages of <a class=\"\" href=\"https:\/\/salesdorado.com\/en\/automation\/sendinblue-review\/\" target=\"_blank;\" rel=\"noopener\">Sendinblue<\/a>, <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/activecampaign-crm-review\/\" data-internallinksmanager029f6b8e52c=\"86\" title=\"Activecampaign Reviews\">ActiveCampaign<\/a> and <a class=\"\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/avis-mailerlite\/\" target=\"_blank;\" rel=\"noopener\">Mailerlite<\/a> and list the customers who have left a review<\/li>\n<li>Identify a maximum of customers of a complementary solution: For example, if you want to promote a new integration with a <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/\" data-internallinksmanager029f6b8e52c=\"173\" title=\"crm software\">CRM software<\/a>. If we take <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/hubspot-crm-review\/\" data-internallinksmanager029f6b8e52c=\"127\" title=\"Hubspot Crm Reviews\">Hubspot<\/a> as an example, building a list of Hubspot users allows us to target a highly qualified audience, with a very precise message (alibi): Are you experiencing this problem like all Hubspot users?<\/li>\n<li>Identify as many customers as possible of 2 or more complementary solutions, to have a solid prospect file with a wider scope: For example, if we sell a Shopify popup extension that integrates well with Sendinblue, it is interesting to know the Shopify + Sendinblue customers. So we target customers who left a review of the Sendinblue app on the Shopify app store to offer them an alternative solution.<\/li>\n<\/ul>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"how-to-do-it-2\"><\/span><span class=\"ez-toc-section\" id=\"how-to-do-it-2\"><\/span>How to do it?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Review platforms like G2, Capterra or Trustradius are increasingly used by B2B companies. They are therefore good research grounds. The problem is that it is difficult to obtain information about the name of the company or the person who leaves a review on these platforms.<\/p>\n<p>Technically, this is possible by following these steps:<\/p>\n<ul>\n<li>Save the profile picture of the person who left a review on the review platform<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-at-09.41.26.png\" \/><\/p>\n<ul>\n<li>Go to<a class=\"\" href=\"https:\/\/images.google.com\/#mmc=1\" target=\"_blank;\" rel=\"noopener\"> Google Lens<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/screely-1666856514103-1.png\" \/><\/p>\n<ul>\n<li>Import the image with some keywords (e.g. the initials as they are on G2 and the name of the box)<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-at-09.40.57.png\" \/><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/screely-1666856512053-1.png\" \/><\/p>\n<ul>\n<li>Check Linkedin profiles to find the right one<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-at-09.44.44.png\" \/><br \/>\nThis is a method that has the merit of existing, but is a bit long and tedious.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"the-real-solution\"><\/span><span class=\"ez-toc-section\" id=\"the-real-solution\"><\/span>The real solution<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rather than struggle, we recommend using <a href=\"https:\/\/www.reviewflowz.com\/\" rel=\"noopener\" target=\"_blank\">Reviewflowz<\/a>. The tool allows you to track any company&#8217;s reviews on just about any B2B platform, and as a bonus, download the entire history in CSV format.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/ReviewFlowz-1.2.png\" \/><\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/ReviewFlowz-2.2.png\" \/><\/p>\n<p>The power of the tool is that it also allows you to retrieve a lot of details about the person who left the review, which makes your job easier.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/reviewflowz_export-1.2.png\" \/><br \/>\nIt starts at $50\/month to get more or less detailed information depending on the platform, and you can try it for free to get an idea of what you can get.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all the features of ReviewFlowz<\/span><br \/>\nReviewFlowz offers a free version: don&#8217;t hesitate to try it!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"ReviewFlowz\" href=\"https:\/\/www.reviewflowz.com\" target=\"_blank\" rel=\"noopener noreferrer\">More about ReviewFlowz<\/a><a class=\"button is-info is-outlined\" title=\"Opinions on ReviewFlowz\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/logiciels-gestion-avis-clients\/\">Customer review management: our favorite software<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3-get-your-competitors-linkedin-followers\"><\/span><span class=\"ez-toc-section\" id=\"3-get-your-competitors-linkedin-followers\"><\/span>#3 Get your competitors&#8217; Linkedin followers<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"image is-16by9\"><iframe loading=\"lazy\" class=\"has-ratio\" title=\"YouTube video player\"  width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-rocket-lazyload=\"fitvidscompatible\" src=\"https:\/\/www.youtube.com\/embed\/9Rhc3z4KEuI\"><\/iframe><noscript><iframe loading=\"lazy\" class=\"has-ratio\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9Rhc3z4KEuI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/noscript><\/figure>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"how-to-do-it-3\"><\/span><span class=\"ez-toc-section\" id=\"how-to-do-it-3\"><\/span>How to do it?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s well detailed in the video, but in general terms, the following steps should be followed:<\/p>\n<ul>\n<li>Create a fake Linkedin profile<\/li>\n<li>Use the &#8220;<a class=\"\" href=\"https:\/\/stability.ai\" target=\"_blank;\" rel=\"noopener\">thispersondoesnotexist<\/a>&#8221; site to generate a fake profile picture<\/li>\n<li>List the competitor as a former company on their profile<\/li>\n<li>Choose the Sales Navigator option (there is a free one month trial)<\/li>\n<li>Search by keyword (ideally choosing the &#8220;by title&#8221; filter, the most relevant here)<\/li>\n<li>In the results page, select &#8220;Prospects who follow your company&#8221;.<\/li>\n<li>Export this list of prospects from your competitor!<\/li>\n<\/ul>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"when-it-is-effective\"><\/span><span class=\"ez-toc-section\" id=\"when-it-is-effective\"><\/span>When it is effective<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The advantage is that this method works for all sectors, and that it can be used with almost all platforms and social networks (Twitter, Facebook, Product Hunt&#8230;). The disadvantage is that a follower on a social network (whatever it is) is in fact rarely a customer. Worse, they are often partners more or less involved with the competitor. In concrete terms, you take the risk of attacking an audience that is quite difficult to convert, and not necessarily very qualified.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-position-yourself-on-your-competitors-name-on-google\"><\/span><span class=\"ez-toc-section\" id=\"4-position-yourself-on-your-competitors-name-on-google\"><\/span>#4 Position yourself on your competitor&#8217;s name on Google<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Google-1.2.jpg\" \/><br \/>\nThe idea here is to use a competitor&#8217;s brand name directly as a keyword <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/google-business\/\" data-internallinksmanager029f6b8e52c=\"89\" title=\"Google My Biz\">Google<\/a> (for example, Nike targets people who search for &#8220;Adidas&#8221;).<\/p>\n<p>The goal is to have an advertisement for one&#8217;s own offer appear when the customers of one&#8217;s competitors perform a search.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"how-to-do-it-4\"><\/span><span class=\"ez-toc-section\" id=\"how-to-do-it-4\"><\/span>How to do it?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obviously, you must have studied the subject before getting started, for example by relying on customer reviews of tools on review platforms:<\/p>\n<ul>\n<li><b>Write an ad that compares your solution to the competitor&#8217;s: <\/b>Avoid anything too provocative. It&#8217;s tempting, but in reality it&#8217;s better to avoid offending your competitors, and look for a segment that interests them less, and you more. This is easier said than done, of course. Try as much as possible to include the competitor&#8217;s brand (without being misleading, otherwise you&#8217;ll buy a lot of junk clicks), even if Google will forbid you sooner or later. Click-through rates double or triple. <\/li>\n<li><b>Use comparison landing pages: <\/b>Ideally, the landing page shows the superiority of your solution over each competitor. To save time and money, some recommend a more general market overview page may work, but it&#8217;s a bad idea. In reality you have a dozen or so eligible competitors, and clicks are very difficult to get. It&#8217;s better to spend an extra hour to gain a Quality Score point, rather than the other way around. <\/li>\n<li><strong>Protect your brand: <\/strong> Your competitors are probably using the same strategy, and bidding on your brand to steal your traffic. In this case, you can defend yourself by bidding on your own brand terms as well. This is the &#8220;Google tax&#8221;.<\/li>\n<\/ul>\n<div class=\"blocTips success-light\"><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">A word about &#8220;brand&#8221; keywords<\/span>\n<p>It was very fashionable for a while, it is much less so today (fortunately) but just in case. If you ever find yourself in a meeting where someone proudly displays great performances on Adwords including keywords related to your brand (the brand itself and all its variations), run away. You obviously can&#8217;t compare &#8220;brand&#8221; traffic (which is based on your brand) and &#8220;non-brand&#8221; traffic (which is based on transactional keywords, or competing brands).<\/p>\n<p>In the same idea, many agencies pay themselves in % of the Ad Spent, that is to say of what you spend on Adwords. If no one is squatting on your brand, there&#8217;s no need to pay the Google tax. And if someone is squatting, a phone call to inform that you will do the same in return &#8211; that it will make Google richer and both of you poorer &#8211; is usually enough to avoid unnecessary expenses.<\/p>\n<\/div>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"the-limits\"><\/span><span class=\"ez-toc-section\" id=\"the-limits\"><\/span>The limits<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here, the limit is not the areas for which it is effective, but the legal issues. But not so much with the law, more with Google.<\/p>\n<p>In theory, it is possible to position yourself on a competitor&#8217;s keyword, you do what you want. But in fact, Google considers that using the competitor&#8217;s brand name in the text of the ad constitutes a deceptive practice (which misleads the customer). And ads that don&#8217;t have the brand name in the body of the text are much less impactful, and get much less CTR, thus eligible impressions, etc. etc. <\/p>\n<p>And for all the angry people who send formal notices to those who use their brand,<a class=\"\" href=\"https:\/\/www.legifrance.gouv.fr\/codes\/section_lc\/LEGITEXT000006069565\/LEGISCTA000032221021\/\" target=\"_blank;\" rel=\"noopener\"> comparative advertising is highly regulated in France<\/a> &#8211; especially in B2C &#8211; but it is far from being illegal.<\/p>\n<p>If it affects your business, you&#8217;re too small to be really profitable, and it&#8217;s probably due to a little too broad targeting. A mistake. It&#8217;s worth a call to the manager in general.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-find-blogs-that-talk-about-your-competitors\"><\/span><span class=\"ez-toc-section\" id=\"5-find-blogs-that-talk-about-your-competitors\"><\/span>#5 Find blogs that talk about your competitors<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is probably the most indirect way to reach your competitors&#8217; customers, but it can be quite effective. Because if a blog talks about your competitor, it talks to an audience that may be interesting for you, so a priori it&#8217;s worth talking to it too.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"the-two-types-of-blogs-in-b2b\"><\/span><span class=\"ez-toc-section\" id=\"the-two-types-of-blogs-in-b2b\"><\/span>The two types of blogs in B2B<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even though it&#8217;s all the rage these days to become a &#8220;content creator&#8221; and &#8220;anyone can do it&#8221; &#8211; those who get traffic are usually in one of those two categories:<\/p>\n<ul>\n<li><b>Blogs published by agencies<\/b>: The agency is a prescriber on the choice of software that it will promote. In its relationship with the client, it recommends this or that solution, and it can charge for the migration. You won&#8217;t convince an agency to migrate all its customers to your solution in 3 days, but engage them in conversation, encourage them to try your product, and create a proximity with these prescribers is to build a hyper powerful asset on the long term.<\/li>\n<li><b>Media blogs<\/b>: The difference with agencies is that the business model is precisely to sell visibility and traffic, so it&#8217;s quite easy to be mentioned, but you have to pay.<\/li>\n<\/ul>\n<p>SaaS blogs that rank well on real transactional keywords are actually quite rare, and if they are on your keywords, it&#8217;s <strong>very<\/strong> likely that they are a competitor.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"3-tools-to-get-links-from-competitors\"><\/span><span class=\"ez-toc-section\" id=\"3-tools-to-get-links-from-competitors\"><\/span>3 tools to get links from competitors<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Several solutions allow you to obtain a list of all the sites that have linked to your competitors, and above all they indicate the number of links they have put. One may be anecdotal. Two or three, it seems much less random.<\/p>\n<p>On the other hand, if there are more than 10, there is something fishy going on. The site actually belongs to the competitor, or it is an ultra partner since the dawn of time, etc. You have to dig.<\/p>\n<h4>SEMrush<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/SEMrush-1.2.png\" \/><\/p>\n<p>At Salesdorado, we typically use <a class=\"\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank;\" rel=\"noopener\">SEMrush<\/a>, which is a one-stop shop for your company&#8217;s online marketing needs. Semrush is very effective in identifying relevant competitors.<\/p>\n<figure class=\"image is-16by9\"><iframe loading=\"lazy\" class=\"has-ratio\" width=\"560\" height=\"315\"  title=\"YouTube video player\" frameborder=\"0\" allowfullscreen data-rocket-lazyload=\"fitvidscompatible\" src=\"https:\/\/www.youtube.com\/embed\/heESZkt2GmE\"><\/iframe><noscript><iframe loading=\"lazy\" class=\"has-ratio\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/heESZkt2GmE\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript><\/figure>\n<p>Limited in projects and keywords, the Pro option ($119.95\/month) is recommended for small teams and beginners. Agencies and consultants can opt for the more comprehensive Guru ($229.95\/month) or Business ($449.95\/month) packages, depending on their needs.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/SEMrush-pricing-1.2.png\" \/><\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all the features of SEMrush<\/span><br \/>\nSEMrush offers a free trial: don&#8217;t hesitate to try it!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"SEMrush\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about SEMrush<\/a><a class=\"button is-info is-outlined\" title=\"SEMrush Notice\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/best-lead-generation-tools\/\">Our comparison of the best lead generation tools<\/a><\/div>\n<\/div>\n<h4>Ahrefs<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Ahrefs-1.2.png\" \/><\/p>\n<p>But on this particular use case, we really prefer <a class=\"\" href=\"https:\/\/ahrefs.com\/fr\/\" target=\"_blank;\" rel=\"noopener\">Ahrefs<\/a>, which offers tools for link building, keyword research, ranking tracking, and much more. In particular, Ahrefs boasts the largest index of active backlinks in the world.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Ahrefs-pricing-1.2.png\" \/><\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all the features of Ahrefs<\/span><br \/>\nAhrefsproposes a free trial: don&#8217;t hesitate to try it!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Ahrefs\" href=\"https:\/\/ahrefs.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about Ahrefs<\/a><a class=\"button is-info is-outlined\" title=\"SEMrush Notice\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/best-lead-generation-tools\/\">Our comparison of the best lead generation tools<\/a><\/div>\n<\/div>\n<h4>Spyfu<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/SpyFu-1.2.png\" \/><\/p>\n<p>As a bonus, <a class=\"\" href=\"https:\/\/www.spyfu.com\/\" target=\"_blank;\" rel=\"noopener\">Spyfu<\/a> allows you to identify affiliate links that go to another site. It&#8217;s a different kind of partnership, but it&#8217;s clearly a business relationship.<\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"how-to-do-it-5\"><\/span><span class=\"ez-toc-section\" id=\"how-to-do-it-5\"><\/span>How to do it?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Classify all these links to know if they come from an agency blog, a media, or a SaaS blog (competitor or partner of a competitor).<\/p>\n<p>Then, you can contact the agencies to try to create a link, meet the managers, etc. <\/p>\n<p>On the media side, you can go for it more frankly with a monetary offer directly, but it will require a little budget to put in front of it.<\/p>\n<p>listicles are a great opportunity to build relationships because their format allows for quick comparison and offers independent perspectives on specific products or services.<\/p>\n<p>Being featured in a listicle offers 2 advantages:<\/p>\n<ul>\n<li>Create more visibility for your brand: listicles bring a lot of organic traffic.<\/li>\n<li>Generate new backlinks: articles are based on providing external links to other sites, so it is almost certain that you will get a new backlink by being featured.<\/li>\n<\/ul>\n<p>The easiest way to identify listicles that you can be included in is to look for affiliate links. If the article is already monetized, there&#8217;s really no reason for them to reject your proposal.<\/p>\n<p>You&#8217;ll have to talk money without hanging around though, these blogs get contacted all the time for backlinks, and you don&#8217;t want your email to be misinterpreted. Spoiler: when the site does a little volume, the backlink emails end up in the trash unread.<\/p>\n<p>SpyFu has an affiliate link tool that allows you to discover which sites your competitors are listed on with affiliate settings. With this data, you can further refine your contact list.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Spyfu-2.png\" \/><\/p>\n<h3 class=\"is-size-4\"><span class=\"ez-toc-section\" id=\"why-is-it-useful\"><\/span><span class=\"ez-toc-section\" id=\"why-is-it-useful\"><\/span>Why is it useful?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Being on the same site as your competitors means being on the sites focused on your niche. If you want to buy yourself a presence in the market, you can contact all your competitors&#8217; affiliates with a solid offer.<\/p>\n<p>This ensures valuable generated traffic and increased authority in your field.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/Spyfu-pricing-1.2-1.png\" \/><\/p>\n<p>Spyfu is the most affordable resource, with subscription prices ranging from $39\/month (Basic plan limited to 10k search results and data exports in a row) to $299\/month (Team plan, which offers unlimited search results and data exports in a row).<\/p>\n<p>Whichever plan you choose, you get unlimited access to all Spyfu data.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Discover all the features of Spyfu<\/span><br \/>\nSpyfu offers a free trial: don&#8217;t hesitate to try it!\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Spyfu\" href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">More about Spyfu<\/a><a class=\"button is-info is-outlined\" title=\"SEMrush Notice\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/best-lead-generation-tools\/\">Our comparison of the best lead generation tools<\/a><\/div>\n<\/div>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/inbound-marketing-tools\/\" target=\"_blank;\" rel=\"noopener\">Top 18 best inbound marketing tools<\/a><\/li>\n<li><a class=\"\" href=\"https:\/\/salesdorado.com\/en\/automation\/enriching-the-contact-base-uses\/\" target=\"_blank;\" rel=\"noopener\">Why enrich your B2B contact database? Focus on 8 use cases of data enrichment<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"38584\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Identifying your competitors&#8217; customers allows you to identify people who need the type of solutions [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":36939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[282,246,303],"tags":[312],"class_list":["post-38584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outbound-sales","category-sales-intelligence","category-sales-strategy","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 methods to identify and convert competitors&#039; customers \ud83c\udff4\u2620\ufe0f | Salesdorado<\/title>\n<meta name=\"description\" content=\"Who has never dreamed of stealing customers with competition? We reveal 5 proven methods to build formidable campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/steal-competitor-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 methods to identify and convert competitors&#039; customers \ud83c\udff4\u2620\ufe0f | Salesdorado\" \/>\n<meta property=\"og:description\" content=\"Who has never dreamed of stealing customers with competition? 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