{"id":49031,"date":"2023-08-10T12:30:23","date_gmt":"2023-08-10T12:30:23","guid":{"rendered":"https:\/\/salesdorado.com\/uncategorized\/statistics-on-telephone-prospecting\/"},"modified":"2025-07-16T15:14:50","modified_gmt":"2025-07-16T15:14:50","slug":"statistics-on-telephone-prospecting","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/","title":{"rendered":"Cold Calling Statistics"},"content":{"rendered":"<p>In this article, we drew on a number of studies, including one <a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">by Rain Group<\/a> that has been widely quoted in many of the articles we source.<\/p>\n<p>Contrary to what many people think, telephone canvassing is not dead: e-mails may be today&#8217;s number 1 sales medium, but the telephone is still necessary and appreciated by buyers.<\/p>\n<p>The aim is to identify the situations and methods in which <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/\">telephone prospecting<\/a> remains effective.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#1-the-telephone-remains-the-2nd-preferred-channel-for-b2b-buyers\" >#1 The telephone remains the 2nd preferred channel for B2B buyers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#2-57-of-c-level-and-vp-buyers-prefer-the-phone-to-e-mail\" >#2 57% of C-level and VP buyers prefer the phone to e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#3-69-of-buyers-have-accepted-a-call-from-a-new-supplier-in-the-last-12-months\" >#3 69% of buyers have accepted a call from a new supplier in the last 12 months<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#4-only-37-of-prospects-feel-that-the-salespeople-who-called-them-gave-them-information-that-matched-their-needs\" >#4 Only 37% of prospects feel that the salespeople who called them gave them information that matched their needs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#5-46-more-conversions-on-wednesdays\" >#5 46% more conversions on Wednesdays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#6-71-of-buyers-prefer-sellers-to-contact-them-at-the-beginning-of-the-buying-process\" >#6 71% of buyers prefer sellers to contact them at the beginning of the buying process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#7-80-of-calls-go-to-voicemail\" >#7 80% of calls go to voicemail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#8-the-success-rate-of-a-call-rises-to-70-if-you-mention-a-mutual-acquaintance-on-linkedin\" >#8 The success rate of a call rises to 70% if you mention a mutual acquaintance on LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#9-82-of-buyers-check-the-sellers-profile-on-linkedin\" >#9 82% of buyers check the seller&#8217;s profile on LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/cold-calling\/statistics-on-telephone-prospecting\/#10-6-calls-are-needed-on-average-to-have-a-chance-of-getting-in-touch-with-a-prospect\" >#10 6 calls are needed on average to have a chance of getting in touch with a prospect<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-the-telephone-remains-the-2nd-preferred-channel-for-b2b-buyers\"><\/span>#1 The telephone remains the 2nd preferred channel for B2B buyers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to a <a class=\"\" href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">study by the Rain Group<\/a> on prospects&#8217; preferred means of contact, the <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/successful-telephone-prospecting\/\">telephone<\/a> is still the second most popular method for buyers, after e-mail.<\/p>\n<p><a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47720 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-e1690645465261.png\" alt=\"how do buyers prefer to be contacted\" width=\"1410\" height=\"1350\" \/><\/a><\/p>\n<ul>\n<li>Of the 15 most effective methods in the study, the use of the telephone accounts for 3 of the 5 most important statistics (telephone calls to existing customers, to former customers and to new contacts).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2-57-of-c-level-and-vp-buyers-prefer-the-phone-to-e-mail\"><\/span>#2 57% of C-level and VP buyers prefer the phone to e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Again according to <a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">Rain Group<\/a>,<\/p>\n<ul>\n<li>57% of C-level buyers and vice-presidents, regardless of sector, prefer calls. This is more than directors (51%) and managers (47%).<\/li>\n<li>According to the graph below, C-level and VP buyers are responsible for 22% of sales.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47716 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-vp.png\" alt=\"Roles of buyers\" width=\"406\" height=\"301\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-vp.png 406w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-vp-300x222.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/a><\/p>\n<p>If we look at the type of content they are interested in,<\/p>\n<ul>\n<li>75% are likely to be prompted to book an appointment or connect in some other way by ROI cases. For managers, this figure drops to 64% and 59% for directors.<\/li>\n<li>The same goes for customized content written for them, which convinces 75% of C-level and VP buyers, compared with 71% of directors and 63% of managers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3-69-of-buyers-have-accepted-a-call-from-a-new-supplier-in-the-last-12-months\"><\/span>#3 69% of buyers have accepted a call from a new supplier in the last 12 months<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to a study by sales experts <a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\">Ressourceful Selling<\/a>, 69% of buyers say they have accepted calls from new suppliers in the past year.<\/p>\n<p>And<a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">Rain&#8217;s study<\/a> makes this statistic even more precise: 82% of buyers say they agree to meet the sellers who contact them.<\/p>\n<p>While many prospects prefer to be contacted by e-mail, calls still work, provided the right sales techniques are in place.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>9 <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/tips-for-successful-telephone-prospecting\/\">tips for successful telephone prospecting<\/a>.<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/telephone-call-plan\/\">Telephone call plan<\/a>: method and examples<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/examples-sales-scripts\/\">Sample call and sales scripts<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4-only-37-of-prospects-feel-that-the-salespeople-who-called-them-gave-them-information-that-matched-their-needs\"><\/span>#4 Only 37% of prospects feel that the salespeople who called them gave them information that matched their needs.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to a <a href=\"https:\/\/blog.hubspot.com\/sales\/buyers-speak-out-how-sales-needs-to-evolve\">Hubspot survey<\/a>, summarized in the following graph, 37% of prospects who have had a bad sales experience say that the salesperson didn&#8217;t provide them with relevant information tailored to their needs.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/sales\/buyers-speak-out-how-sales-needs-to-evolve\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47708 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-hubspot-1.png\" alt=\"Sales Disconnect Continued\" width=\"1029\" height=\"711\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-hubspot-1.png 1029w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-hubspot-1-300x207.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-hubspot-1-1024x708.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-hubspot-1-768x531.png 768w\" sizes=\"(max-width: 1029px) 100vw, 1029px\" \/><\/a><\/p>\n<ul>\n<li>And 53% of sales meetings don&#8217;t add value for the customer.<\/li>\n<\/ul>\n<p>However, <a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">Rain<\/a> &#8216;s graph below on the content of a prospecting call most likely to convince a buyer shows that:<\/p>\n<ul>\n<li>67% of buyers are ready to accept an appointment if the salesperson&#8217;s pitch is 100% personalized<\/li>\n<li>66% if the call provides them with an insight into how to use the product or service and how it can solve their problems.<\/li>\n<li>63% if the call provides them with information on new or emerging market trends.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47704 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-1.png\" alt=\"content that influences buyers\" width=\"1378\" height=\"1366\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-1.png 1378w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-1-300x297.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-1-1024x1015.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-1-150x150.png 150w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-1-768x761.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-1-75x75.png 75w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" \/><\/a><\/p>\n<p>It&#8217;s therefore essential to tailor your content 100% to the prospect&#8217;s sector and specific needs, so as not to deliver a generic pitch.<\/p>\n<p>Providing prospects with new information about their sector allows you to :<\/p>\n<ul>\n<li>Grab and hold his attention<\/li>\n<li>Show that you can really add value: you have expertise and offer a product that really meets the needs of your sector.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5-46-more-conversions-on-wednesdays\"><\/span>#5 46% more conversions on Wednesdays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to a <a class=\"\" href=\"https:\/\/callhippo.com\/blog\/marketing\/best-day-time-make-business-call\" target=\"_blank\" rel=\"noopener\">Call Hippo study<\/a> on the best days and times to make prospecting calls, calling on Wednesdays results in 46% more conversions than on other days of the week.<\/p>\n<p><a href=\"https:\/\/callhippo.com\/blog\/marketing\/best-day-time-make-business-call\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47700 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-2.png\" alt=\"best days to make call\" width=\"644\" height=\"600\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-2.png 644w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-2-300x280.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/a><\/p>\n<ul>\n<li>Mondays are the busiest days, and a bad time.<\/li>\n<li>Between 4 and 5 p.m., then from 11 to 12 a.m.: these are the <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/best-times-for-prospecting-calls\/\">best times for your prospecting calls<\/a>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47696 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-2-best-call-response-time.png\" alt=\"cold calling facts best call response time\" width=\"400\" height=\"400\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-2-best-call-response-time.png 400w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-2-best-call-response-time-300x300.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-2-best-call-response-time-150x150.png 150w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-2-best-call-response-time-75x75.png 75w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<ul>\n<li>According to <a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\">Resourceful Selling<\/a>, a call will be all the more effective if it is made within 60 minutes of the prospect making contact (downloading a document from your website, sending an e-mail to ask a question, making a call, etc.).<\/li>\n<\/ul>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>Draw up a <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/business-discovery-plan\/\">commercial discovery plan<\/a> for telephone prospecting.<\/li>\n<li>Find out more about <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/call-tracking\/\">call tracking<\/a>.<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/prospection-commerciale\/comparatif-call-centers\/\">Comparison of call centers<\/a> to outsource your telephone prospecting.<\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6-71-of-buyers-prefer-sellers-to-contact-them-at-the-beginning-of-the-buying-process\"><\/span>#6 71% of buyers prefer sellers to contact them at the beginning of the buying process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">Rain&#8217;s study<\/a> shows that buyers prefer to be contacted early in their purchasing process, when they are looking for new ideas to improve their bottom line.<\/p>\n<p>This is the time when buyers are both actively doing their own research, but also want to be offered new solutions, right from the start of the buying process: take this into account to <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/successful-discovery-calls\/\">make your discovery calls a success<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-80-of-calls-go-to-voicemail\"><\/span>#7 80% of calls go to voicemail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to <a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\">Resourceful<\/a> Selling, whose study is based on Ringlead&#8217;s, the conclusion is clear: you have very little chance of getting your prospect on the phone. 80% of calls go to voicemail.<\/p>\n<p><a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47728 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-3-voicemail-hell.png\" alt=\"cold-calling-fact-3-voicemail-hell\" width=\"400\" height=\"400\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-3-voicemail-hell.png 400w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-3-voicemail-hell-300x300.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-3-voicemail-hell-150x150.png 150w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-3-voicemail-hell-75x75.png 75w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>That&#8217;s why it&#8217;s important to take care with your voice message:<\/p>\n<ul>\n<li>Prospects listen for no more than 30 seconds to a cold call message, according to a study by Inside Sales.<\/li>\n<li>Each additional second used beyond your 30 seconds reduces the chances of making contact with customers by 2%.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8-the-success-rate-of-a-call-rises-to-70-if-you-mention-a-mutual-acquaintance-on-linkedin\"><\/span>#8 The success rate of a call rises to 70% if you mention a mutual acquaintance on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to <a href=\"https:\/\/www.cognism.com\/blog\/cold-calling-success-rates\" target=\"_blank\" rel=\"noopener\">Cognism<\/a>, mentioning a mutual acquaintance on LinkedIn is one of the main factors in the success of a prospecting call. This applies to LinkedIn, but also to any other way of showing shared relationships.<\/p>\n<p>The graph below shows that among the success factors of a prospecting call, mentioning a common LinkedIn group accounts for 70%.<\/p>\n<p><a href=\"https:\/\/www.cognism.com\/blog\/cold-calling-success-rates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47736 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-success-rates-infographic-1-png-e1690649435318.png\" alt=\"infographic cold calling success rates\" width=\"810\" height=\"810\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">Rain&#8217;s graph<\/a> complements these figures by showing that among the factors influencing the matchmaking between a buyer and a seller,<\/p>\n<ul>\n<li>57% of respondents mention a supplier recommendation from someone in their company<\/li>\n<li>49% emphasize having relationships in common.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\"><img decoding=\"async\" class=\"alignnone wp-image-47732 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Capture-Linkedin-e1690649074746.png\" alt=\"factors that influence a buyer\" width=\"564\" height=\"810\" \/><\/a><\/p>\n<p>The more people you know, the more likely you are to develop joint relationships.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9-82-of-buyers-check-the-sellers-profile-on-linkedin\"><\/span>#9 82% of buyers check the seller&#8217;s profile on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s common knowledge that many buyers check the reputation of the company selling online before buying.<\/p>\n<ul>\n<li>82% of buyers believe that a company is more trustworthy if it is active on social networks, according to a <a class=\"\" href=\"https:\/\/brandfog.com\/BRANDfog2016CEOSocialMediaSurvey.pdf\" target=\"_blank\" rel=\"noopener\">study by BrandFog<\/a>, reported by Resourceful Selling.<\/li>\n<li>90% of buyers say that positive online feedback influences their purchasing decision, according to a <a class=\"\" href=\"https:\/\/www.zendesk.com\/blog\/customer-service-and-lifetime-customer-value\/\" target=\"_blank;\" rel=\"noopener\">Zendesk survey<\/a>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47740 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-5-linkedin.png\" alt=\"the linkedin connection\" width=\"800\" height=\"300\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-5-linkedin.png 800w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-5-linkedin-300x113.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/cold-calling-fact-5-linkedin-768x288.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Among social networks, LinkedIn occupies a prime position: again according to<a class=\"\" href=\"https:\/\/www.rainsalestraining.com\/resources\/sales-white-papers\/5-sales-prospecting-myths-debunked\" target=\"_blank\" rel=\"noopener\">Rain&#8217;s study<\/a>, 61% of buyers who frequently accept appointments with salespeople have checked their profile on LinkedIn as a first step.<\/p>\n<p>The salesperson&#8217;s profile on professional networks such as LinkedIn is very important. It must :<\/p>\n<ul>\n<li>Enable the buyer to quickly and clearly identify what the seller is selling<\/li>\n<li>Highlight the seller&#8217;s seriousness<\/li>\n<li>And it&#8217;s even better if the prospect finds common relations (cf. our point #8).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10-6-calls-are-needed-on-average-to-have-a-chance-of-getting-in-touch-with-a-prospect\"><\/span>#10 6 calls are needed on average to have a chance of getting in touch with a prospect<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The graph below from <a href=\"https:\/\/callhippo.com\/blog\/marketing\/best-day-time-make-business-call\" target=\"_blank\" rel=\"noopener\">CallHippo<\/a> shows that it will take you an average of 6 calls to have a chance of making contact with a prospect.<\/p>\n<p><a href=\"https:\/\/callhippo.com\/blog\/marketing\/best-day-time-make-business-call\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-47724 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/Untitled-3-e1690646202418.png\" alt=\"persistence and chance of making contact\" width=\"582\" height=\"810\" \/><\/a><\/p>\n<ul>\n<li>Although follow-ups are key to converting a prospect, only 30% of first calls are followed up.<\/li>\n<li>The more you insist, the more you&#8217;ll stand out, because statistically, 2\/3 of your competitors won&#8217;t do it.<\/li>\n<\/ul>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>The best <a href=\"https:\/\/salesdorado.com\/prospection-commerciale\/formations-prospection-telephonique\/\">training courses in telephone prospecting<\/a>.<\/li>\n<li>How do you <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/telephone-qualification-questions\/\">qualify a prospect over the phone<\/a>?<\/li>\n<li>Integrate telephone prospecting into your sales <a href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/prospecting-plan\/\">prospecting plan<\/a>.<\/li>\n<li><a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/top-phoning-software\/\">Top 10 phoning software<\/a>.<\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"49031\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we drew on a number of studies, including one by Rain Group [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":48459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[279,282],"tags":[447],"class_list":["post-49031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-calling","category-outbound-sales","tag-statistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate List of Cold Calling Statistics in 2026 |\u00a0Salesdorado<\/title>\n<meta name=\"robots\" content=\"index, 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