{"id":51492,"date":"2023-10-10T12:30:28","date_gmt":"2023-10-10T12:30:28","guid":{"rendered":"https:\/\/salesdorado.com\/?p=51492"},"modified":"2023-10-06T14:20:23","modified_gmt":"2023-10-06T14:20:23","slug":"campaigns-by-pipedrive-francois-xavier-morres-opinion","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/","title":{"rendered":"Campaigns by Pipedrive: Fran\u00e7ois-Xavier Morre&#8217;s opinion"},"content":{"rendered":"<p>If you are in one of the following situations:<\/p>\n<ul>\n<li>You want to start sending newsletters<\/li>\n<li>You want to launch automated sequences to ease the workload of your sales force.<\/li>\n<li>You want to start tracking the behavior of your opt-ins to guide the work of your sales force.<\/li>\n<\/ul>\n<p>Go ahead, you won&#8217;t regret it. You&#8217;ll be able to activate growth with marketing automation at a very reasonable cost, and above all with super-easy integration with Pipedrive.<\/p>\n<p>On the other hand, if you have a very large database, and&nbsp;\/&nbsp;or send more than 10,000 emails per month, it&#8217;s best to turn to dedicated solutions such as Brevo, <a href=\"\/go\/activecampaign\" rel=\"noopener\" target=\"_blank\">ActiveCampaign<\/a> or <a href=\"\/go\/hubspot\" rel=\"noopener\" target=\"_blank\">HubSpot<\/a> Marketing. In this case, you&#8217;ll need to work a little on integration with Pipedrive Sales CRM.<\/p>\n<p>With these solutions, you can also aggregate other acquisition channels &#8211; SEO, SEA, landing page and inbound marketing &#8211; to calculate the holy grail of all Rev Ops: the CAC<a class=\"internal\" href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/acquisition-cost\/\">(customer acquisition cost<\/a>).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#campaigns-by-pipedrive-detailed-features\" >Campaigns by Pipedrive detailed features<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#configuration-and-installation\" >Configuration and installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#pipedrive-campaigns-email-builder\" >Pipedrive Campaigns email builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#automation-and-more-advanced-relationship-marketing\" >Automation and more advanced relationship marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#contact-management-on-pipedrive-campaigns\" >Contact management on Pipedrive Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#deliverability\" >Deliverability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#pipedrive-campaigns-customer-reviews\" >Pipedrive Campaigns customer reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#customer-support-guidance\" >Customer support &amp; guidance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#pipedrive-campaigns-rates\" >Pipedrive Campaigns rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#whats-the-difference-between-standard-and-premium\" >What&#8217;s the difference between Standard and Premium?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#alternatives-to-pipedrive-campaigns\" >Alternatives to Pipedrive Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/#a-little-hindsight\" >A little hindsight<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"campaigns-by-pipedrive-detailed-features\"><\/span>Campaigns by Pipedrive: detailed features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2022, Pipedrive acquires Mailigen, a mature marketing automation solution (a small competitor to MailChimp or Brevo). Initially, the company plans to integrate Mailigen&#8217;s advanced functionality directly into Pipedrive.<\/p>\n<p>However, development is more complicated than expected. Pipedrive has decided to simplify its marketing automation solution, removing many of its more advanced functions, notably in contact management.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"configuration-and-installation\"><\/span>Configuration and installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Configuration is ultra-simple, from setting up the domain name to the various spf, dkim and dmarc optimizations (which are sometimes complex with other competitors).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-51097\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/2.png\" alt=\"\" width=\"2048\" height=\"1063\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/2.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/2-300x156.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/2-1024x531.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/2-768x399.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/2-1536x797.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"pipedrive-campaigns-email-builder\"><\/span>Pipedrive Campaigns email builder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pipedrive&#8217;s email editor is pretty easy to use, with templates that are easy to modify via drag &amp; drop. It&#8217;s also possible to import html templates, but there&#8217;s no Canva connector yet (this should come soon). Overall, this is more than enough for B2B applications.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-51244\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/C.png\" alt=\"\" width=\"2048\" height=\"1063\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/C.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/C-300x156.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/C-1024x531.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/C-768x399.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/C-1536x797.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>The email builder lets you choose from a range of free email templates, or create more detailed custom templates.<\/p>\n<p>Titles, images, videos, buttons, icons, social elements and more can be added by simple drag-and-drop.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"automation-and-more-advanced-relationship-marketing\"><\/span>Automation and more advanced relationship marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I see two big advantages in Campaigns by Pipedrive:<\/p>\n<ul>\n<li><strong>Ability to generate multiple senders<\/strong>: This is ideal if you want to use your sales reps&#8217; email addresses (in alias format) to address their own customers and prospects. This is a scenario that works very well in B2B, reinforcing the expert side of your sales force with customers\/prospects.<\/li>\n<li><strong>Extremely easy to automate<\/strong>: a number of pre-implemented, easy-to-use templates are available. What&#8217;s more, Pipedrive has just added the notion of delay and waiting. For example, if a customer opens an email, you can wait 2 days to follow up. This is clearly the great strength of combining the sales tunnel and marketing automation: all triggering events are present.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-51117\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/7.png\" alt=\"\" width=\"1142\" height=\"647\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/7.png 1142w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/7-300x170.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/7-1024x580.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/7-768x435.png 768w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"contact-management-on-pipedrive-campaigns\"><\/span>Contact management on Pipedrive Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the weak point of the solution. Integration with CRM offers a considerable advantage: you can track openings and clicks on a contact&#8217;s file, a deal, etc.<\/p>\n<p>But contact management on the campaign tool itself is a little light:<\/p>\n<ul>\n<li>The unsubscribe process is unique. For the time being, you can&#8217;t offer your users the option of unsubscribing from a themed list (e.g. bargains, monthly newsletter, etc.).<\/li>\n<li>List management is limited by the need to create filters from your contact views. When managing your data, be careful not to change filters on the fly.<\/li>\n<li>No possibility to make a contact a subscriber via Pipedrive automation. You&#8217;ll need to operate semi-manually, selecting the contacts you wish to make eligible and using the bulk modification function.<\/li>\n<li>One way around this problem is to use a Zapier or <a href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noopener\">Make<\/a> loop to set new contacts with certain criteria to subscriber status.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"deliverability\"><\/span>Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pipedrive takes great care to ensure the solidity of its servers. The advantage is that you get very good deliverability and open rates. On the other hand, in the event of high bounce rates, Pipedrive quickly suspends your account and your campaigns, and asks you to review the qualification of your leads and email addresses. I would therefore advise you to avoid cold prospecting. Reserve Pipedrive Campaign for your customers and opt-in leads, while others should be sent to Lemlist, Waalaxy, etc.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>Our <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/email-deliverability-guide\/\">guide to email deliverability<\/a><\/li>\n<li>Our <a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/cold-email-tools\/\">top 20 cold mailing tools<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Exclusive news: Pipedrive is currently looking into the possibility of offering advanced enrichment and cold email solutions.<\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Try Campaigns by Pipedrive<\/span><\/p>\n<p>Generate more qualified leads and prospects with personalized marketing campaigns.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal external\" title=\"Campaigns by Pipedrive\" href=\"https:\/\/www.pipedrive.com\/fr\/products\/email-marketing-software\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Campaigns by Pipedrive<\/a><a class=\"button is-normal is-info is-outlined externalinternal\" title=\"More about PipedriveActiveCampaign CRM our review\" href=\"\/go\/pipedrive\">More about Pipedrive<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"pipedrive-campaigns-customer-reviews\"><\/span>Pipedrive Campaigns: customer reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pipedrive&#8217;s reputation as a CRM software is well established. It&#8217;s one of the best-rated CRMs, users appreciate its ease of use and ergonomics, and it&#8217;s a very solid piece of software overall.<\/p>\n<div id=\"footable_parent_50991\"\n     class=\"footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent bootstrap4 \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"50991\" data-filter-delay=\"1000\" aria-label=\"Tarifs Pipedrive Campaigns - Avis clients table.csv\"            id=\"footable_50991\"\n           data-unique_identifier=\"ninja_table_unique_id_769987143_50991\"\n           class=\" foo-table ninja_footable foo_table_50991 ninja_table_unique_id_769987143_50991 table  nt_type_legacy_table vertical_centered  footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \"\/>\n                            <col class=\"ninja_column_1 \"\/>\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_derniremisejourle229223 \">Derni\u00e8re mise \u00e0 jour le: 22-09-2023<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_pipedrivecampaign \"><div class='has-text-centered is-size-7 is-flex' style='justify-content: flex-start; align-items: center; flex-direction: row;'>\n  <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/pipedrive.com' \/>\n  <span>Pipedrive Campaign<\/span>  \n<\/div><\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"3576\" class=\"ninja_table_row_0 nt_row_id_3576\">\n            <td><div class='has-text-centered is-size-7 is-flex' style='display:flex; justify-content: flex-start; align-items: center; flex-direction: row;'> <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/g2.com' \/> <span>G2<\/span> <\/div><\/td><td>4,2\/5( <a href='https:\/\/www.g2.com\/products\/pipedrive\/reviews' target='_blank;'>1664 avis<\/a> )<\/td>        <\/tr>\n            <tr data-row_id=\"3577\" class=\"ninja_table_row_1 nt_row_id_3577\">\n            <td><div class='has-text-centered is-size-7 is-flex' style='display:flex; justify-content: flex-start; align-items: center; flex-direction: row;'> <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/capterra.fr' \/> <span>Capterra<\/span> <\/div><\/td><td>4,5\/5( <a href='https:\/\/www.capterra.com\/p\/132666\/Pipedrive\/' target='_blank;'>2872 avis<\/a> )<\/td>        <\/tr>\n            <tr data-row_id=\"3578\" class=\"ninja_table_row_2 nt_row_id_3578\">\n            <td><div class='has-text-centered is-size-7 is-flex' style='display:flex; justify-content: flex-start; align-items: center; flex-direction: row;'> <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/trustradius.com' \/> <span>Trustradius<\/span> <\/div><\/td><td>4\/5( <a href='https:\/\/www.trustradius.com\/products\/pipedrive\/reviews' target='_blank;'>430 avis<\/a> )<\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<p>When we <a href=\"https:\/\/www.g2.com\/products\/pipedrive\/reviews?utf8=%E2%9C%93&amp;filters%5Bkeyphrases%5D=marketing%20campaigns\" rel=\"noopener\" target=\"_blank\">filter customer reviews of marketing features<\/a>, here&#8217;s what comes up most often:<\/p>\n<ul class=\"points-forts\">\n<li>Intuitive and simple: &#8220;Campaigns is easy to use and saves us time in managing our campaigns.&#8221;<\/li>\n<li>Comprehensive features: &#8220;It&#8217;s a powerful tool that allows us to create and track effective multichannel campaigns.&#8221;<\/li>\n<li>Integration with Pipedrive: &#8220;Integration with Pipedrive is one of Campaigns&#8217; best features.&#8221;<\/li>\n<\/ul>\n<ul class=\"points-faibles\">\n<li>Lack of personalization: &#8220;I&#8217;d like to be able to personalize campaigns more, especially in terms of design.&#8221;<\/li>\n<li>Insufficient technical support: &#8220;Technical support is not always available.&#8221;<\/li>\n<li>High price: &#8220;The price of Campaigns is high, which can be an obstacle for small businesses.&#8221;<\/li>\n<\/ul>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Try Campaigns by Pipedrive<\/span><\/p>\n<p>Automate your marketing campaigns to save time and increase efficiency.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal external\" title=\"Campaigns by Pipedrive\" href=\"https:\/\/www.pipedrive.com\/fr\/products\/email-marketing-software\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Campaigns by Pipedrive<\/a><a class=\"button is-normal is-info is-outlined externalinternal\" title=\"More about PipedriveActiveCampaign CRM our review\" href=\"\/go\/pipedrive\">More about Pipedrive<\/a>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"customer-support-guidance\"><\/span>Customer support &amp; guidance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-51121\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/8.png\" alt=\"\" width=\"2956\" height=\"1536\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/8.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/8-300x156.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/8-1024x532.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/8-768x399.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/8-1536x798.png 1536w\" sizes=\"(max-width: 2956px) 100vw, 2956px\" \/><\/p>\n<p>Numerous support options are available if you have any problems setting up or using Campaigns. In addition to several in-depth demonstration videos, you can consult the <a href=\"https:\/\/support.pipedrive.com\/en\/category\/campaigns\">Campaigns knowledge base<\/a>, call a toll-free number or consult the FAQ. Live chat and e-mail support are available 24\/7. It&#8217;s also possible to contact the company via social media; they respond to tweets within 12 hours.<\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Try Campaigns by Pipedrive<\/span><\/p>\n<p>Personalize your marketing campaigns to reach your prospects at the right time and with the right message.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal external\" title=\"Campaigns by Pipedrive\" href=\"https:\/\/www.pipedrive.com\/fr\/products\/email-marketing-software\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Campaigns by Pipedrive<\/a><a class=\"button is-normal is-info is-outlined externalinternal\" title=\"More about PipedriveActiveCampaign CRM our review\" href=\"\/go\/pipedrive\">More about Pipedrive<\/a>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"pipedrive-campaigns-rates\"><\/span>Pipedrive Campaigns rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pipedrive has chosen to bill for eligible marketing contacts, a bit like Hubspot. With 1M contacts on Pipedrive, if you only have 1,000 subscribers you&#8217;ll only pay \u20ac16 a month.<\/p>\n<p>A contact must be a &#8220;Campaign subscriber&#8221; to receive newsletters or be included in automated campaigns.<\/p>\n<div id=\"footable_parent_50990\"\n     class=\"footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent bootstrap4 \">\n                <table data-ninja_table_instance=\"ninja_table_instance_1\" data-footable_id=\"50990\" data-filter-delay=\"1000\" aria-label=\"Tarifs Pipedrive Campaigns - Tarifs.csv\"            id=\"footable_50990\"\n           data-unique_identifier=\"ninja_table_unique_id_1639560322_50990\"\n           class=\" foo-table ninja_footable foo_table_50990 ninja_table_unique_id_1639560322_50990 table  nt_type_legacy_table table-bordered table-sm vertical_centered  footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \"\/>\n                            <col class=\"ninja_column_1 \"\/>\n                            <col class=\"ninja_column_2 \"\/>\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_nombredabonns \">Nombre d'abonn\u00e9s<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_tarifsstandard \">Tarifs Standard<\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_tarifspremium \">Tarifs Premium<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"3569\" class=\"ninja_table_row_0 nt_row_id_3569\">\n            <td>1 000<\/td><td>\u20ac16.00 par mois<\/td><td>\u20ac24.00 par mois<\/td>        <\/tr>\n            <tr data-row_id=\"3570\" class=\"ninja_table_row_1 nt_row_id_3570\">\n            <td>2 000<\/td><td>\u20ac24.00 par mois<\/td><td>\u20ac36.00 par mois<\/td>        <\/tr>\n            <tr data-row_id=\"3571\" class=\"ninja_table_row_2 nt_row_id_3571\">\n            <td>5 000<\/td><td>\u20ac42.00 par mois<\/td><td>\u20ac63.00 par mois<\/td>        <\/tr>\n            <tr data-row_id=\"3572\" class=\"ninja_table_row_3 nt_row_id_3572\">\n            <td>10 000<\/td><td>\u20ac72.00 par mois<\/td><td>\u20ac108.00 par mois<\/td>        <\/tr>\n            <tr data-row_id=\"3573\" class=\"ninja_table_row_4 nt_row_id_3573\">\n            <td>20 000<\/td><td>\u20ac132.00 par mois<\/td><td>\u20ac198.00 par mois<\/td>        <\/tr>\n            <tr data-row_id=\"3574\" class=\"ninja_table_row_5 nt_row_id_3574\">\n            <td>50 000<\/td><td>\u20ac267.00 par mois<\/td><td>\u20ac400.50 par mois<\/td>        <\/tr>\n            <tr data-row_id=\"3575\" class=\"ninja_table_row_6 nt_row_id_3575\">\n            <td>100 000<\/td><td>\u20ac417.00 par mois<\/td><td>\u20ac625.50 par mois<\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<p>Automations are only available with a Pipedrive Advanced (for \u20ac27.90) or Superior (for \u20ac49.90) plan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"whats-the-difference-between-standard-and-premium\"><\/span>What&#8217;s the difference between Standard and Premium?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In premium, you can compare the performance of several campaigns from Pipedrive&#8217;s Stats tab (previously called Lighting). So you could easily compare several clickable objects or contents. I recommend the premium version for those who want to be in A\/B test mode.<\/p>\n<p>Find out more about the <a href=\"https:\/\/support.pipedrive.com\/fr\/article\/campaigns-add-on-tiers\">differences between the Standard and Premium versions of Campaigns<\/a>.<\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Try Campaigns by Pipedrive<\/span><\/p>\n<p>Track the performance of your marketing campaigns to optimize your results.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal external\" title=\"Campaigns by Pipedrive\" href=\"https:\/\/www.pipedrive.com\/fr\/products\/email-marketing-software\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Campaigns by Pipedrive<\/a><a class=\"button is-normal is-info is-outlined externalinternal\" title=\"More about PipedriveActiveCampaign CRM our review\" href=\"\/go\/pipedrive\">More about Pipedrive<\/a>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"alternatives-to-pipedrive-campaigns\"><\/span>Alternatives to Pipedrive Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/www.pipedrive.com\/en\/marketplace\/apps\/email-marketing\">Pipedrive marketplace<\/a> lists 42 solutions, but it&#8217;s time to sort them out: only 20 are mass email solutions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-51129\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/10.png\" alt=\"\" width=\"2048\" height=\"1063\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/10.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/10-300x156.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/10-1024x531.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/10-768x399.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/10-1536x797.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>The big limitation is that there&#8217;s no bi-directional integration to retrieve contact lists from Pipedrive and send the mailer&#8217;s behavioral data back to the CRM.<\/p>\n<p>In all cases, you&#8217;ll need to integrate again via API, or via <a href=\"http:\/\/Make.com\">Make<\/a> or Zapier if you want to upload the data to Pipedrive.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-51133\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/11.png\" alt=\"\" width=\"1254\" height=\"441\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/11.png 1254w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/11-300x106.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/11-1024x360.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/11-768x270.png 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Try Campaigns by Pipedrive<\/span><\/p>\n<p>Increase your conversion rate by targeting B2B prospects with personalized marketing campaigns.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal external\" title=\"Campaigns by Pipedrive\" href=\"https:\/\/www.pipedrive.com\/fr\/products\/email-marketing-software\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Campaigns by Pipedrive<\/a><a class=\"button is-normal is-info is-outlined externalinternal\" title=\"More about PipedriveActiveCampaign CRM our review\" href=\"\/go\/pipedrive\">More about Pipedrive<\/a>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"a-little-hindsight\"><\/span>A little hindsight<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Originally, Pipedrive was a SQL CRM (Sales Qualified Leads), i.e. from opportunity to closing. But as time goes by and Rev Ops strategies become more sophisticated, i.e. the convergence of sales, marketing and service, these tools are being piloted by the same teams on the tech side. CRM publishers are therefore strongly inclined to respond to this triple challenge.<\/p>\n<p>Pipedrive has chosen to integrate solutions at the crossroads of marketing and sales.<\/p>\n<ul>\n<li>Launch of the leads inbox (or prospect box&#8230; we should think about changing the name, as it&#8217;s difficult for users to understand), which identifies incoming leads and qualifies them before turning them into a deal (a deal in Pipedrive = a transaction in Hubspot = an opportunity in SalesForce = a deal in everyday language).<\/li>\n<li>Attached to the inbox lead are solutions such as live chat, chatbot, web form and prospector.<\/li>\n<\/ul>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Going further<\/span><\/p>\n<ul>\n<li>Some <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/email-marketing-figures\/\">statistics on e-mail prospecting<\/a><\/li>\n<li>Our <a href=\"https:\/\/salesdorado.com\/en\/automation\/tools-check-email-lists\/\">top 10 email list cleaning tools<\/a>&gt;<\/li>\n<li>Our <a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/cold-email-tools\/\">top 20 best cold mailing software<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Pipedrive has made the right choice by integrating an automated email marketing function. The automation department needs to beef up its game a bit more (particularly on soaring) to reach the level of the best (Hubspot to name but one) and add one or two essential functions, particularly in list management and the basic segment.<\/p>\n<p>Marketing automation is like the lottery: 100% of winners have tried their luck, so what counts beyond the tool is launching campaigns (even basic ones) and creating touch points with customers or captive bases. The rule is simple: retaining a customer requires 7x less effort and investment than convincing a new one.<\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Try Campaigns by Pipedrive<\/span><\/p>\n<p>Reduce the time spent creating and sending marketing campaigns with Campaigns by Pipedrive<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal external\" title=\"Campaigns by Pipedrive\" href=\"https:\/\/www.pipedrive.com\/fr\/products\/email-marketing-software\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Try Campaigns by Pipedrive<\/a><a class=\"button is-normal is-info is-outlined externalinternal\" title=\"More about PipedriveActiveCampaign CRM our review\" href=\"\/go\/pipedrive\">More about Pipedrive<\/a>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"51492\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you are in one of the following situations: You want to start sending newsletters [&hellip;]<\/p>\n","protected":false},"author":560,"featured_media":51498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261,252,237],"tags":[313],"class_list":["post-51492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-inbound-marketing","category-marketing-automation-software","tag-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaigns by Pipedrive | Complete test | Customer reviews, features, pricing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/marketing-automation-software\/campaigns-by-pipedrive-francois-xavier-morres-opinion\/\" \/>\n<meta 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