{"id":52997,"date":"2023-11-28T12:30:09","date_gmt":"2023-11-28T12:30:09","guid":{"rendered":"https:\/\/salesdorado.com\/?p=52997"},"modified":"2023-12-17T15:05:32","modified_gmt":"2023-12-17T15:05:32","slug":"social-proof","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/","title":{"rendered":"Social Proof: Salesdorado&#8217;s guide"},"content":{"rendered":"<p>Monkey see, monkey do<\/p>\n<p>If you&#8217;re selling, social proof means showing that many people love what you&#8217;re offering. People just like your customers.<\/p>\n<p>As a buyer, social proof lets you see yourself buying and enjoying the product. <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/sales-psychology\/\">[Learn More]<\/a><\/p>\n<p>Good social proof is believable and comes from people your customers can relate to.<\/p>\n<p>In this article, I&#8217;ll share 5 ways social proof works in B2B sales.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#1-customer-testimonials-and-reviews\" >#1 Customer testimonials and reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#2-case-studies\" >#2 Case Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#3-expert-mentions\" >#3 Expert Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#4-customer-recommendations\" >#4 Customer Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#5-referral-marketing-or-loyalty-programs\" >#5 Referral Marketing or Loyalty Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#how-do-you-get-your-social-proof\" >How do you get your social proof?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#1-segment-ask-customers-directly\" >#1 Segment &amp; Ask Customers Directly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#2-get-noticed-by-market-experts\" >#2 Get Noticed by Market Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/lead-generation\/social-proof\/#3-display-measure-your-social-proof\" >#3 Display &#038; Measure Your Social Proof<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-customer-testimonials-and-reviews\"><\/span>#1 Customer testimonials and reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52610 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.05-e1699880441776.png\" alt=\"\" width=\"805\" height=\"684\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.05-e1699880441776.png 805w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.05-e1699880441776-300x255.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.05-e1699880441776-768x653.png 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/p>\n<p>Testimonials are powerful. They show that other businesses trust you and are happy.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52606 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.56.png\" alt=\"\" width=\"932\" height=\"764\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.56.png 932w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.56-300x246.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.33.56-768x630.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<p>24% of B2B marketers say customer testimonials work best for social proof. They let customers say in their own words how great you are.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52688 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Chiffres-preuve-sociale.png\" alt=\"Social proof figures\" width=\"1017\" height=\"541\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Chiffres-preuve-sociale.png 1017w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Chiffres-preuve-sociale-300x160.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Chiffres-preuve-sociale-768x409.png 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/referralrock.com\/blog\/b2b-social-proof-expert-tips\/#elementor-toc__heading-anchor-2\" target=\"_blank\" rel=\"noopener\"><em>Source<\/em><\/a><\/p>\n<p>Next up are customer reviews. 21% of B2B marketers find them super effective for social proof, especially on external sites.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52602 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.07-e1699881143879.png\" alt=\"\" width=\"1104\" height=\"811\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.07-e1699881143879.png 1104w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.07-e1699881143879-300x220.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.07-e1699881143879-1024x752.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.07-e1699881143879-768x564.png 768w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/p>\n<p>The goal? Make your brand more attractive, bring in more traffic, and give customers confidence.<\/p>\n<p>How and where to show them off?<\/p>\n<ul>\n<li>External website: Positive reviews on <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/b2b-review-platforms\/\">review platforms<\/a> mean more than on your own site. Mention these in your <a href=\"https:\/\/salesdorado.com\/en\/revenue-operations\/examples-of-business-proposals\/\">sales pitches<\/a>.<\/li>\n<li>Website \/ <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/landing-page-tools\/\">landing page<\/a>: Put logos of your happy customers on your site. It shows who trusts you.<\/li>\n<li>Social networks: Share testimonials on social media. Use images to make them stand out.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52598 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.31.53-e1699881943791.png\" alt=\"\" width=\"1102\" height=\"961\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.31.53-e1699881943791.png 1102w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.31.53-e1699881943791-300x262.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.31.53-e1699881943791-1024x893.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.31.53-e1699881943791-768x670.png 768w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" \/><\/p>\n<div class=\"blocTips primary-light\">\n<i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">My advice<\/span>\n<p>Always share the name and job title of the person giving the testimonial. It makes your proof even stronger.<\/p>\n<\/div>\n<div class=\"blocTips success-light\"><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">More on reviews &#038; testimonial advertising<\/span> \n<ul>\n<li><a href=\"https:\/\/www.reviewflowz.com\/review-management\/saas-testimonial-collection-software\/\" rel=\"noopener\" target=\"_blank\">Top 10 Testimonial collection software for 2024<\/a><\/li>\n<li><a href=\"https:\/\/www.reviewflowz.com\/review-management\/testimonial-advertising\/\" rel=\"noopener\" target=\"_blank\">10 successful examples of testimonial advertising<\/a><\/li>\n<li><a href=\"https:\/\/www.reviewflowz.com\/review-management\/how-to-ask-for-testimonials\/\" rel=\"noopener\" target=\"_blank\">How to ask for testimonials<\/a>, 6 case studies from companies getting results<\/li>\n<\/ul><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2-case-studies\"><\/span>#2 Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52615 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375778307-1x-1-e1699882478421.png\" alt=\"case study qonto\" width=\"1527\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375778307-1x-1-e1699882478421.png 1527w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375778307-1x-1-e1699882478421-300x148.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375778307-1x-1-e1699882478421-1024x506.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375778307-1x-1-e1699882478421-768x380.png 768w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/p>\n<p>41% of B2B marketers use case studies as social proof. Why? Because they show real results from happy customers. <a href=\"https:\/\/referralrock.com\/blog\/b2b-social-proof-expert-tips\/#elementor-toc__heading-anchor-2\" target=\"_blank\" rel=\"noopener\">ReferralRock<\/a> says 16% of marketers find them the best for ROI.<\/p>\n<p>Case studies tell a story. They let customers share their journey with your product. This grabs your prospects&#8217; emotions and helps them see themselves succeeding like your customers.<\/p>\n<p>Case studies show how your product solves problems. They mix real numbers, how-to&#8217;s, and stories. Take Qonto&#8217;s example. They sort case studies by company size and the problems they solve. This helps prospects know what to expect from you.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52952 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1700746841498-1x.png\" alt=\"screen qonto\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1700746841498-1x.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1700746841498-1x-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1700746841498-1x-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1700746841498-1x-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Use case studies on your website and social media. They&#8217;re great for sales talks and SEO too, bringing in more visitors with their engaging content.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52693 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699991361392-1x-e1699991515100.png\" alt=\"salesforce case studies\" width=\"1341\" height=\"661\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699991361392-1x-e1699991515100.png 1341w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699991361392-1x-e1699991515100-300x148.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699991361392-1x-e1699991515100-1024x505.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699991361392-1x-e1699991515100-768x379.png 768w\" sizes=\"(max-width: 1341px) 100vw, 1341px\" \/><\/p>\n<p>But remember, you need to get your happy customers to agree to share their stories.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-expert-mentions\"><\/span>#3 Expert Mentions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52586 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.37.png\" alt=\"expert mentions\" width=\"922\" height=\"488\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.37.png 922w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.37-300x159.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-07-at-13.32.37-768x406.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/p>\n<p>7% of marketers find expert mentions give the best ROI. When experts endorse you, it boosts your brand and attracts new customers. Their nod means your product&#8217;s top-notch.<\/p>\n<p>Even just your name in an article or webinar adds trust.<\/p>\n<p>Getting expert mentions takes work. Network on platforms like Twitter. Share your smarts in chats. <a href=\"https:\/\/salesdorado.com\/en\/b2b-marketing\/definition-social-selling\/\">[Learn More]<\/a><\/p>\n<p>Create a killer <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/newsletter-creation-tools\/\">newsletter<\/a> about your field. Share what you know, like results from your tests. Get experts interested and they might start talking about you.<\/p>\n<p>Join or host webinars, talks, or podcasts. The goal? Connect with experts. Impress them, and they&#8217;ll help spread the word about you.<\/p>\n<div class=\"blocTips danger-light\">\n<i class=\"fa fa-exclamation-triangle\"><\/i><span class=\"title is-5\">Remember<\/span>\n<p>Focus on the right experts. Keep your message clear and consistent.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4-customer-recommendations\"><\/span>#4 Customer Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#8217;s a clear example: On the <a href=\"http:\/\/growthhacking.fr\" target=\"_blank\" rel=\"noopener\">growthhacking.fr<\/a> forum, a user was banned from LinkedIn. They blamed it on using too many automation tools. Another user, happy with HeyReach, suggested switching to their tool instead. It was the most clicked post in the thread, even though it didn&#8217;t solve the original problem. This shows how powerful social proof can be.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52582 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699377146813-1x.png\" alt=\"ban LinkedIn\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699377146813-1x.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699377146813-1x-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699377146813-1x-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699377146813-1x-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>The goal? Build a community of loyal customers who&#8217;ll rave about your brand. This gets you more testimonials, reviews, and social media mentions.<\/p>\n<p>Engage with your customers on social media or at events to build this community.<\/p>\n<div class=\"blocTips primary-light\">\n<i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">My advice<\/span>\n<p>Focus on universal needs in your testimonials, so everyone can relate, even if they&#8217;re from small, unknown businesses.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5-referral-marketing-or-loyalty-programs\"><\/span>#5 Referral Marketing or Loyalty Programs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Referral programs are all about word-of-mouth. You encourage your customers to recommend your products to others. Both the referrer and the new customer get rewards.<\/p>\n\n<p><img decoding=\"async\" class=\"alignnone wp-image-52570 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375971221-1x-e1699882731339.png\" alt=\"\" width=\"1321\" height=\"593\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375971221-1x-e1699882731339.png 1321w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375971221-1x-e1699882731339-300x135.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375971221-1x-e1699882731339-1024x460.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/11\/pika-1699375971221-1x-e1699882731339-768x345.png 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/><\/p>\n<p>Your goal is to get customers to recommend you directly.<\/p>\n<div class=\"blocTips primary-light\">\n<i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">My advice<\/span>\n<p>Use referral software. It makes the process easy, creates trackable links, and lets you pay bonuses fast. Plus, you can track your return on investment easily.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-do-you-get-your-social-proof\"><\/span>How do you get your social proof?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, keep an eye on your online mentions. Record every positive comment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-segment-ask-customers-directly\"><\/span>#1 Segment &amp; Ask Customers Directly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How to start? Here are some tips:<\/p>\n<ul>\n<li>Survey customers about their experience.<\/li>\n<li>Ask them to rate you on Google or social media.<\/li>\n<li>Reach out to happy reviewers for detailed testimonials or case studies.<\/li>\n<li>Ask permission to use their names and opinions on your site. Offer a backlink for extra visibility.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-get-noticed-by-market-experts\"><\/span>#2 Get Noticed by Market Experts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Find the right experts and connect with them. Share your company and product with them. Be consistent online. Try small paid partnerships and let them be creative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-display-measure-your-social-proof\"><\/span>#3 Display &#038; Measure Your Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use tools like <a href=\"http:\/\/reviewflowz.com\" target=\"_blank\" rel=\"noopener\">reviewflowz.com<\/a> to:<\/p>\n<ul>\n<li>Collect more customer feedback.<\/li>\n<li>Get more reviews on platforms like G2 or Capterra.<\/li>\n<li>Find and use reviews for sales proposals.<\/li>\n<li>Show reviews on your site or elsewhere.<\/li>\n<\/ul>\n<p>Measuring social proof helps us see how well our marketing works and how it affects sales.<\/p>\n\n<p>On social media, look at these:<\/p>\n<ul>\n<li>Likes<\/li>\n<li>Comments<\/li>\n<li>Retweets<\/li>\n<li>Followers<\/li>\n<li>How often your brand hashtags or keywords pop up<\/li>\n<\/ul>\n<p>You can also track the number of good reviews, ad impressions, clicks, and new newsletter sign-ups. Compare these with your sales and new customer numbers.<\/p>\n\n<p>For loyalty programs, use <a href=\"https:\/\/salesdorado.com\/en\/automation\/our-selection-of-the-best-alternatives-to-google-analytics\/\">Google Analytics<\/a>. It shows things like new vs. regular user traffic and sign-ups.<\/p>\n<p>Always record your campaign&#8217;s performance before and after. This shows how social proof affects your goals.<\/p>\n<div class=\"blocTips success-light\">\n<i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Learn More<\/span>\n<ul>\n<li>Check out <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/\">The Inbound Marketing Guide<\/a>.<\/li>\n<li>Explore <a href=\"https:\/\/salesdorado.com\/en\/lead-generation\/lead-generation-strategies\/\">15 Lead Generation Strategies<\/a> for 2023.<\/li>\n<li>Read about <a href=\"https:\/\/salesdorado.com\/en\/inbound-marketing\/sponsoring-b2b-newsletters\/\">Sponsoring B2B Newsletters<\/a> in Ouri Stopek&#8217;s Guide.<\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"52997\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n       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class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Monkey see, monkey do If you&#8217;re selling, social proof means showing that many people love [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":52720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[261,249],"tags":[312],"class_list":["post-52997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-lead-generation","tag-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social proof in B2B | Examples &amp; best practices<\/title>\n<meta name=\"description\" content=\"5 examples of effective social proof in B2B: #1 Customer testimonials and reviews | #2 Case studies | #3 Expert mentions ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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