{"id":54007,"date":"2024-01-09T12:30:27","date_gmt":"2024-01-09T12:30:27","guid":{"rendered":"https:\/\/salesdorado.com\/?p=54007"},"modified":"2024-01-08T16:10:22","modified_gmt":"2024-01-08T16:10:22","slug":"customer-relationship","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/customer-relationship\/","title":{"rendered":"10 Best Practices for Customer Relations"},"content":{"rendered":"

In business, we often think that our offer perfectly matches our customer’s needs.<\/p>\n

It’s an illusion: 8% of companies were on a par with the customers surveyed in a Bain<\/a> study – while 80% of the 362 companies responding to the survey thought they were offering a superior experience to their customers.<\/p>\n

Two explanations:<\/p>\n

The first is that, in seeking to grow, a company often affects its core of loyal, profitable customers. For example, a company that raises its transaction fees to increase revenue per customer.<\/p>\n

The second is that it’s extremely difficult to understand what customers really want, and to keep up with their ever-changing needs. Worst of all, initiatives to get to know your customers better can backfire: by collecting too much data, your customers become numbers and segments rather than individuals.<\/p>\n

In this article, we give you some keys to developing good customer relations.
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Sommaire<\/p>\n<\/span><\/div>\n