#1.
\nGrowth Tribe <\/h2>\n
![\"\"](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-growth-tribe.png\")
<\/p>\n
- \n
- Duration:<\/strong> From a few days to several weeks<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- CPF <\/strong>: No<\/li>\n<\/ul>\n
A pioneer in digital skills training in France, Growth Tribe was founded in 2015 with the mission of helping you adopt a growth and innovation-oriented mindset, whatever your industry.
\nToday, Growth Tribe offers a variety of training courses ranging from growth marketing to data analysis to artificial intelligence.
\nThe aim is to enable you to set up agile experimentation processes and master the entire customer journey to create opportunities in your business.
\nFor a short course, such as a bootcamp lasting a few days, you will have access to several hours of interactive classroom time with practical exercises, online resources via their learning platform, and a “mini growth sprint”: a concrete case study to apply your new skills immediately.
\nGroup projects are also encouraged, promoting collaborative learning.
\nIf you’re just starting out, Growth Tribe recommends starting with a more intensive course, which can be spread over several weeks (flexible to suit your needs).
\nA customized offer is also available for companies wishing to train their teams.
\nThe bonus?
\nYou then join an international community of over 30,000 alumni, where you can exchange and collaborate with marketing and digital professionals from all over the world.
\nNote: Growth Tribe no longer offers training courses in French.
\nThe courses are therefore aimed at people who are fluent in the language of Shakespeare (if you’re a marketer, in principle, this applies to you!). <\/p>\n\n<\/i>Discover Growth Tribe<\/span> Make an appointment with a Growth Tribe consultant to find the training course best suited to your needs. <\/p>\n
\n<\/a>Discover Growth Tribe<\/a>\n<\/div>\n<\/div>\n<\/div>\n#2.
\nFormation B2B sales & growth strategy par On train <\/h2>\n![\"\"](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-on-train.png\")
<\/p>\n- \n
- Duration:<\/strong> 4 to 8 weeks of personalized support<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- CPF : <\/strong>No<\/li>\n<\/ul>\n
This course is designed to help you master B2B sales and growth strategies, using today’s best methods and techniques.
\nThe course is broken down into several modules, from defining a sales and growth strategy to managing sales databases and Account Based Marketing (ABM).
\nYou’ll learn how to target and qualify your prospects, perfect your sales techniques, effectively manage your lead pipeline, and analyze your sales performance.
\nThe program is designed to be comprehensive and tailored to the specific needs of each participant.
\nOn Train offers several formats for this training, all of which can be customized thanks to the complete digitization of the courses: <\/p>\n- \n
- Training Duo<\/strong>: an individual 4- to 6-week course<\/li>\n
- Training Team<\/strong>: a group course for groups of 3 to 10 people<\/li>\n
- Skills Assessment<\/strong>: an assessment of your teams’ skills to define appropriate learning paths<\/li>\n
- Talk & Learning Event<\/strong>: inspiring conferences led by industry leaders, ideal for transforming your business strategies<\/li>\n<\/ul>\n
For each format, the principle is simple: after a meeting with your dedicated trainer, you create a customized program based on your specific needs, whether it’s the size of your company, your role, or the duration of the training.
\nYou then schedule your sessions online at your convenience via their platform. The most? Training courses are given by one of 1,000 trainers, all experts in their field and working for the most innovative companies.
\nThey include Kevin Meert<\/a>, Chief Sales Officer at Sunday, Mathilde Bui<\/a>, Director of Sales at Indeed, Thibault Aliadi\u00e8re<\/a>, Sales Director at Doctolib, and David Jullo<\/a>, Chief Sales Officer at Pretto. <\/p>\n\n<\/i>Discover On Train<\/span> Take the On Train questionnaire to find out more about their B2B sales & growth strategy training! <\/p>\n
\n<\/a>Discover On Train<\/a>\n<\/div>\n<\/div>\n<\/div>\n#3.
\nFormation Growth par Lion <\/h2>\n![\"\"](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-lion.png\")
<\/p>\n- \n
- Duration:<\/strong> 7 weeks<\/li>\n
- Online: <\/strong>Yes (or face-to-face in Paris)<\/li>\n
- CPF : <\/strong>Yes<\/li>\n<\/ul>\n
Lion’s Growth training course is an intensive 35-hour program designed to enable you to master all stages of the user lifecycle, from acquisition to retention, activation, recommendation and revenue.
\nOn the program: you’ll learn how to identify real growth opportunities, implement concrete actions, and master the essential tools of growth marketing.
\nThe program consists of 7 sessions covering topics ranging from Growth fundamentals to acquisition and retention strategies, automation and scraping.
\nCourse highlights: <\/p>\n- \n
- 80% hands-on<\/strong>: You’ll work on real-life cases, both during live workshops and through assignments between sessions.<\/li>\n
- Getting to grips with key tools<\/strong>: Google Analytics, Zapier, etc.<\/li>\n
- Lifelong resources<\/strong>: Briefing notes, tool demonstrations and templates will be permanently available.<\/li>\n<\/ul>\n
The course is aimed at marketing and communications professionals, as well as entrepreneurs, particularly those working in start-ups, who want to enhance their growth marketing skills.
\nA minimum of 3 years’ professional experience is required to enroll.
\nYou can take the course online or in person at Lion’s Paris office, whichever suits your schedule best. <\/p>\n\n<\/i>Discover Lion<\/span> Make an appointment with a Lion expert to discuss your project. <\/p>\n
\n<\/a>Discover Lion<\/a>\n<\/div>\n<\/div>\n<\/div>\n#4.
\nFormation Growth Hacking x IA par Mantra <\/h2>\n![\"mantra](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-mantra.png\")
<\/p>\n- \n
- Duration:<\/strong> 5 weeks<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- CPF : <\/strong>Yes<\/li>\n<\/ul>\n
Mantra’s Growth Hacking x AI training is aimed at marketing professionals, entrepreneurs and consultants wishing to master the techniques of growth hacking and artificial intelligence.
\nThis intensive 5-week program includes over 40 video courses, created with experts in the field, and weekly coaching from an experienced mentor.
\nThe result is a state-recognized certification.
\nWhat you’ll learn, according to the course description : <\/p>\n- \n
- Deploy ultra-ROI acquisition strategies on the main marketing channels.<\/li>\n
- Launch prospecting campaigns generating over \u20ac30,000 in pipeline.<\/li>\n
- Replicate over 100 growth ideas from France’s top startups.<\/li>\n
- Save 4 hours a week with AI and best practices.<\/li>\n<\/ul>\n
The course, billed at \u20ac1,990 and 100% funded by the CPF, OPCO or P\u00f4le Emploi, is coached by mentors including Corentin Chentouf<\/a> (Head of Growth & Sales Ops), C\u00e9cile Muller<\/a> (Freelance Growth Marketing) and Toinon Georget (CEO @Waalaxy). <\/p>\n
\n<\/i>Discover Growth Hacking<\/span> Discover Growth Hacking training! <\/p>\n
\n<\/div>\n<\/a>Discover Growth Hacking<\/a>\n<\/div>\n<\/div>\n<\/div>\n#5.
\nGrowth Hacking par Kevin Dufraisse <\/h2>\n![\"\"](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-kevin-dufraisse.png\")
<\/p>\n- \n
- Duration:<\/strong> 12 hours<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- CPF : <\/strong>Yes<\/li>\n<\/ul>\n
Kevin Dufraisse<\/a>, serial entrepreneur and recognized expert in growth hacking, offers a benchmark online training course on the subject, with the promise of rapid and impressive results.
\nThe course is aimed at employees, entrepreneurs and freelancers who want to master the most advanced growth strategies.
\nThe course is divided into two modules: <\/p>\n- \n
- Basic module<\/strong>: 10 hours to familiarize yourself with the growth hacking mindset and experimentation processes.<\/li>\n
- Module Pro<\/strong>: an additional 10 hours, focusing on the practical, hard skills required of a growth hacker.<\/li>\n<\/ul>\n
You’ll learn, for example, how to automate tasks with no-code tools and APIs (LinkedIn, Google Spreadsheet, Slack), prospecting and scraping techniques to find 1,000 prospects in 24 hours, a method for creating digital products in a few hours, psychological hacks to exploit to explode your sales.
\nWhen you purchase the course, you gain lifetime access to its content and the right to 1 hour of individual coaching by videoconference with Kevin Dufraisse to draw up your personalized action plan.
\nThe price is not publicly available, but the course is eligible for CPF funding. <\/p>\n\n<\/i>Discover K\u00e9vin Dufraisse’s Growth Hacking<\/span> You can book 30 free minutes to discuss your needs. <\/p>\n
\n<\/a>Discover Growth Hacking by K\u00e9vin Dufraisse<\/a>\n<\/div>\n<\/div>\n<\/div>\n#6.
\nOutbound & ABM Academy par CaptainData <\/h2>\n![\"\"](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-captain-data.png\")
<\/p>\n- \n
- Duration:<\/strong> 18 hours<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- CPF : <\/strong>No<\/li>\n<\/ul>\n
We’ve already told you about CaptainData (in this article on Comment enrichir son CRM pour mieux qualifier?<\/a>), a tool whose mission is to make data accessible and actionable for sales & marketing teams, so they know a thing or two about B2B data.
\nTheir Outbound & ABM Academy offers 100% online training in English to get your account-based marketing strategy off the ground.
\nIt doesn’t directly claim to be growth hacking, but in fact it comes very close.
\nTheir training course is ultra-complete and provides access to a wealth of resources: around twenty tutorials, over 10 templates or spreadsheets that can be used directly, and so on.
\nThe program includes 7 course modules ranging from 2 to 4 hours, plus a 2-hour personalized training session with a coach.
\nThe course focuses on hard skills, as it is not growth hacking in the strict sense of the term.
\nThe topics are varied: enriching your data via Linkedin, tutorials for integrating your KPIs and TAMs (Target Adressable Market) into your CRM, but also a point on the RGPD and its compatibility with your prospecting strategy, etc. <\/p>\n\n<\/i>Discover CaptainData’s Outbound & ABM Academy<\/span> Discover the 1st free 10-minute course to get an idea of the training. <\/p>\n
\n<\/div>\n<\/a>Discover CaptainData’s Outbound & ABM Academy<\/a>\n<\/div>\n<\/div>\n<\/div>\n#7.
\nLa Growth Formation par Deux.io <\/h2>\n![\"\"](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-deux-io.png\")
<\/p>\n- \n
- Duration:<\/strong> 45 minutes to 1h30<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- CPF : <\/strong>No<\/li>\n<\/ul>\n
Deux.io is a Growth Hacking\/Marketing agency<\/a> founded in 2013 by Brice Maurin<\/a>, a growth hacking expert and notably a growth mentor at the HEC incubator.
\nHere, the principle is a little different: starting with a classic 9-day training offer, Growth Formation now works \u00e0 la carte.
\nBasically, you have 25 Growth Hacking courses, lasting between 45 minutes and 1h30, and you buy the ones that interest you.
\nThe price per course is always 228 euros, including VAT.
\nThe 25 courses are structured around 4 themes: SEO, Outreach, CRO, Data&Analytics, and are classified according to the recommended level to follow – beginner or intermediate.
\nThe course videos are produced by 7 experts, all specialized in growth hacking and having worked for various start-ups and scale-ups, such as Quentin Lallemand<\/a>, a data expert formerly with Swile and now with Libeo, and SEO expert Samuel Schmidtt<\/a>.
\nCourse examples?
\n“Building a backlink machine”, “Google Analytics: Measuring & Interpreting your site’s data”, “Get x2 on your productivity with Regex” – all the fundamentals of growth hacking are covered, but there are also courses on more specialized subjects. <\/p>\n\n<\/i>Discover Growth Formation by Deux.io<\/span> Discover the 25 courses offered by La Growth Formation! <\/p>\n
\n<\/a>Discover Growth Formation by Deux.io<\/a>\n<\/div>\n<\/div>\n<\/div>\n#8.
\nGrowth Hacking par Wydden <\/h2>\n![\"\"](\"\/wp-content\/uploads\/2022\/05\/formation-growth-hacking-wydden.png\")
<\/p>\n- \n
- Duration:<\/strong> 4 to 8 weeks<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- CPF : <\/strong>Yes<\/li>\n<\/ul>\n
Wydden’s observation: even when companies think they have a high-performance growth strategy, they focus all their efforts on acquisition, often preferring hacks rather than sustainable strategies, and above all always trying to copy tried-and-tested methods without mastering them.
\nWith this in mind, they have set up a 100% tailor-made training course to be taken whenever you want, lasting between 4 and 8 weeks.
\nAlthough it is aimed at both B2B and B2C companies, participants must have 2-3 years’ experience in digital marketing.
\nThis fully individualized training consists of : <\/p>\n- \n
- 1-hour audit of your strategy and results to define a personalized program<\/li>\n
- 8 hours of individual training in growth hacking, plus e-learning with video lessons.
\nYou are accompanied by a dedicated trainer who is also available by email to answer any questions you may have. <\/li>\n - A concrete personalized action plan to be implemented over a three-month period using the OKR method.
\nA final results analysis session. <\/li>\n - For 3 months, you have access to “La Permanence” from Wydden experts: every Friday morning, you can ask them your questions live via videoconference.<\/li>\n<\/ul>\n
Courses cover both the growth hacker mindset and very practical skills such as free and paid acquisition and data analytics.
\nTheir instructors include K\u00e9vin Bresson<\/a>, founder of Wydden, which offers a range of online digital marketing courses, as well as external contributors such as Tom Benattar<\/a>, founder of PixelMe, and Gr\u00e9goire d’Aboville<\/a>, growth expert at JoinJump. <\/p>\n\n<\/i>Discover Growth Hacking by Wydden<\/span> Discover Wydden’s 100% individual and tailor-made training. <\/p>\n
\n<\/a>Discover Growth Hacking by Wydden<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/span>What is growth hacking, and how do you learn it?<\/span><\/h2>\n
Sean Ellis<\/a>‘ basic idea was that old-fashioned marketing wasn’t very measurable: in Silicon Valley, where there’s a very tech-oriented culture, the “spray & pray” approach wasn’t very convincing for many founders.
\nThe concept of growth hacking is first and foremost to measure the impact of a marketing action on business KPIs.
\nThe real ones.
\nThe bottom line.
\nYou really need to understand that the idea is to position yourself as a founder who doesn’t do or know anything about marketing, but who wants his business to grow.
\nThat’s where it all starts.![\"sean](\"\/wp-content\/uploads\/2022\/05\/sean-ellis-growth-hacking.png\")
But if we’re a bit realistic, we can see that growth hacking, or any other type of hacking, sounds like a cheap phrase, not least because of its most enthusiastic fans.
\nA quick glance at GrowthHackers.com reveals countless “quick tips” which, however well-intentioned, have led to growth hacking fatigue.
\nThe consequence: according to Sean Ellis (still), “the definition of growth hacking in people’s heads needs to change”.
\nIn an article on Mixpanel,<\/a> he explains that, at present, people have a very poor perception of growth hacking: they see it as a bit like the cheesy, useless stuff you add to a great product to sell it.
\nFor him, the solution is not limited to a simple “rebranding” of the term growth hacking; what’s needed is a refocusing of the relationship between product and growth, where the product creates market potential and growth realizes that potential.
\nThis means building a genuine culture of experimentation (and being accountable for the results of those experiments) that differs from traditional marketing, even though both seek to stimulate your company’s growth.
\nAre we in a post-marketing world?
\nWhat does it really mean to get an entire company to think like a growth hacker?
\nThe problem is that it’s becoming very complicated to really learn growth hacking because it’s really a question of approach, and mindset.
\nTo such an extent that many agencies offer a hybrid of training and execution.<\/i>\r\n Passer un cap sur Linkedin<\/span>\r\n Envie de passer un palier sur Linkedin? C'est pas insurmontable, mais c'est pas non plus \u00e9vident. Le mieux, c'est de prendre le sujet au s\u00e9rieux et de s'y former. \u00c7a tombe bien, on a pr\u00e9par\u00e9 une s\u00e9lection des meilleures formations LinkedIn du moment. \r\n\r\n \tAcc\u00e9der au benchmark<\/a>\r\n Notre formation coup de coeur<\/a>\r\n <\/div>\r\n<\/div><\/p>\n<\/span>The key skills of a growth hacker – what you can learn<\/span><\/h2>\n
The growth hacker needs to acquire two types of skills: hard skills in marketing and soft skills, a specific marketing culture.
\nBecause beyond traditional marketing, growth hacking is really about adopting a growth mindset.
\nHard skills are often summarized as the T-shaped marketer, with core competencies such as : <\/p>\n- \n
- Understanding data capture methods and tools, from web tracking andCRM enrichment<\/a> to web scraping<\/a>.<\/li>\n
- Knowledge of the dynamics on most digital advertising platforms(Google Ads<\/a>, Facebook \/ Instagram<\/a>, Linkedin<\/a>, Display<\/a>, etc) and analytical skills.<\/li>\n
- A major product marketing pillar – i.e. knowledge of the product, the customer, and the link between the two (uses, motivations, etc.).<\/li>\n
- Pure” marketing copywriting skills – knowing how to write a cold mailing<\/a> campaign, a landing page<\/a>, a blog post, or prepare a webinar<\/a> is all pretty much the same thing.
\nCopywriting is very fashionable at the moment, but beware of the windbag salesmen: knowing what to say will always be rather more important than knowing how to say it… <\/li>\n- The ability to create a test and capture device very quickly, and very efficiently: landing page, form, marketing automation, and the piping between all these elements.<\/li>\n<\/ul>\n
![\"growth](\"\/wp-content\/uploads\/2022\/05\/growth-hacking-t-shaped-marketer.jpg\")
The T-shaped marketer is the marketer who knows how to do everything, and who has a more in-depth knowledge of one or two subjects in particular.
\nHaving a somewhat high-level knowledge of all subjects is a prerequisite for growth hacking (knowing what’s possible, and forging an intuition), but it’s not a sufficient condition.
\nThe growth hacker’s approach is always to test and measure (as we saw above), but it’s important to remember that this is in contrast to the spray & pray campaigns of the pre-Web era.
\nIt’s not just about following the numbers, A\/B testing everything when the cost of measurement outweighs the potential benefit of the test, and so on.
\nIntuition is an integral part of the process.
\nThat’s why it’s so important to have a culture of all marketing subjects to forge this intuition. <\/p>\n\n<\/i>Find out more<\/span> Discover our selection of the best project management training courses<\/a>, from agile to more traditional techniques, to bring your projects to fruition. <\/p><\/div>\n
- Knowledge of the dynamics on most digital advertising platforms(Google Ads<\/a>, Facebook \/ Instagram<\/a>, Linkedin<\/a>, Display<\/a>, etc) and analytical skills.<\/li>\n
- Understanding data capture methods and tools, from web tracking andCRM enrichment<\/a> to web scraping<\/a>.<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- Module Pro<\/strong>: an additional 10 hours, focusing on the practical, hard skills required of a growth hacker.<\/li>\n<\/ul>\n
- Online: <\/strong>Yes<\/li>\n
- Duration:<\/strong> 12 hours<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- Getting to grips with key tools<\/strong>: Google Analytics, Zapier, etc.<\/li>\n
- Online: <\/strong>Yes (or face-to-face in Paris)<\/li>\n
- Training Team<\/strong>: a group course for groups of 3 to 10 people<\/li>\n
- Online: <\/strong>Yes<\/li>\n
- Online: <\/strong>Yes<\/li>\n