{"id":60957,"date":"2025-01-23T09:50:12","date_gmt":"2025-01-23T09:50:12","guid":{"rendered":"https:\/\/salesdorado.com\/uncategorized\/review-instantly\/"},"modified":"2025-01-24T12:09:43","modified_gmt":"2025-01-24T12:09:43","slug":"review-instantly","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/","title":{"rendered":"Our Review of Instantly: A Next-Generation Prospecting Software"},"content":{"rendered":"<p>Instantly is a versatile 3-in-1 software solution designed for lead generation (featuring a B2B database of 80 million contacts), cold email campaign management, and <a href=\"https:\/\/salesdorado.com\/en\/crm\/sales-pipeline\/\">sales pipeline management<\/a> (CRM).<\/p>\n<p>The platform is tailored for handling high-volume email campaigns\u2014ranging from several thousand to hundreds of thousands of emails per month\u2014while maintaining excellent deliverability. The interface is clean and minimalist, reminiscent of <a href=\"https:\/\/salesdorado.com\/en\/automation\/project-management-software\/notion-review\/\">Notion<\/a>, but the tool\u2019s functional depth leaves something to be desired. Despite its promise, we found Instantly somewhat underwhelming. For large-scale email outreach, a tool like Smartlead remains our top recommendation.<\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Discover Instantly<\/span>Instantly offers a 14-day free trial (no credit card required), giving you the chance to explore its features in detail. Use this opportunity to evaluate the platform for yourself!<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Discover Instantly\" href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Discover Instantly<\/a><\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#my-review-of-instantly\" >My Review of Instantly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#key-features-of-instantly\" >Key Features of Instantly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#find-new-prospects-with-the-lead-finder\" >Find New Prospects with the Lead Finder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#enhance-your-crm-with-data-enrichment\" >Enhance Your CRM with Data Enrichment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#manage-email-prospecting-campaigns\" >Manage Email Prospecting Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#centralized-response-management-with-unibox-messaging\" >Centralized Response Management with Unibox Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#optimize-deliverability\" >Optimize Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#analyze-the-performance-of-your-prospecting-efforts\" >Analyze the Performance of Your Prospecting Efforts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#integrations-with-instantly\" >Integrations with Instantly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#instantly-customer-support\" >Instantly Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#instantly-customer-reviews\" >Instantly Customer Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#instantly-pricing\" >Instantly Pricing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#1-cold-email-campaign-management-plans\" >1. Cold Email Campaign Management Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#2-email-campaigns-lead-database-access-plans\" >2. Email Campaigns + Lead Database Access Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/#3-campaign-database-crm-plans\" >3. Campaign + Database + CRM Plans<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"my-review-of-instantly\"><\/span>My Review of Instantly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Perimeter<\/th>\n<th class=\"p-2 border border-slate-600\">Score<\/th>\n<th class=\"p-2 border border-slate-600\">Comments<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Overall Rating<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">3.9<\/td>\n<td class=\"p-2 border border-slate-600\">A promising all-in-one tool combining a prospect database, email campaign manager, and lightweight CRM. However, each component feels underdeveloped.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Feature Depth<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">3.5<\/td>\n<td class=\"p-2 border border-slate-600\">While the tool offers a variety of features, it lacks depth in its modules. The database is limited for the French market, the campaign editor is overly basic, and the CRM feels incomplete.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Ease of Use<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4.6<\/td>\n<td class=\"p-2 border border-slate-600\">The user interface is modern, streamlined, and intuitive. It\u2019s easy to navigate, even for beginners. Overall, a pleasant and well-thought-out experience.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Value for Money<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">3.5<\/td>\n<td class=\"p-2 border border-slate-600\">Pricing escalates quickly if you require advanced features or high email volumes. The $37\/month base plan is affordable but excludes access to the prospect database.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Customer Support<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4.3<\/td>\n<td class=\"p-2 border border-slate-600\">Feedback from users highlights the responsiveness and quality of support. However, premium subscriptions are necessary to unlock full access, and the Help Center is only available in English.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Discover Instantly<\/span>Instantly offers a 14-day free trial (no credit card required), giving you the chance to explore its features in detail. Use this opportunity to evaluate the platform for yourself!<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Discover Instantly\" href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Discover Instantly<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"key-features-of-instantly\"><\/span>Key Features of Instantly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"find-new-prospects-with-the-lead-finder\"><\/span>Find New Prospects with the Lead Finder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike tools such as <a href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/smartlead-review\/\">Smartlead<\/a>, which primarily focus on managing prospecting campaigns, Instantly combines cold email campaign management with access to a B2B database for finding new leads. The Instantly database, known as &#8220;Lead Finder,&#8221; boasts over 80 million B2B contacts.<\/p>\n<p>However, in our tests, the results were mixed. While the database is undeniably vast, coverage for the French market is limited, with only 160,000 contacts available. On the other hand, if you&#8217;re prospecting internationally\u2014particularly in the US\u2014the database is much more comprehensive.<\/p>\n<p>Lead Finder lets you search using a traditional filter system or by leveraging the AI Search bar, where you can enter queries in natural language. For example, typing \u201cSales managers in France\u201d generates relevant results:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60855\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-ia.png\" alt=\"\" width=\"1464\" height=\"768\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-ia.png 1464w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-ia-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-ia-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-ia-768x403.png 768w\" sizes=\"(max-width: 1464px) 100vw, 1464px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60824\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-lead-finder.gif\" alt=\"\" width=\"796\" height=\"480\" \/><\/p>\n<p>For traditional searches, Instantly provides a variety of filters:<\/p>\n<ul>\n<li>Job titles<\/li>\n<li>Sectors of activity<\/li>\n<li>Number of employees<\/li>\n<li>Revenue figures<\/li>\n<li>Domains<\/li>\n<\/ul>\n<p>The interface is user-friendly and intuitive, albeit somewhat conventional.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60859\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-filtres.png\" alt=\"\" width=\"1464\" height=\"702\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-filtres.png 1464w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-filtres-300x144.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-filtres-1024x491.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-lead-finder-filtres-768x368.png 768w\" sizes=\"(max-width: 1464px) 100vw, 1464px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"enhance-your-crm-with-data-enrichment\"><\/span>Enhance Your CRM with Data Enrichment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instantly also allows you to <a href=\"https:\/\/salesdorado.com\/en\/automation\/data-enrichment-b2b-tools\/\">enrich<\/a> your existing <a href=\"https:\/\/salesdorado.com\/en\/automation\/data-enrichment-b2b-tools\/\">prospect lists<\/a>. The enrichment process is straightforward:<\/p>\n<ul>\n<li>Import your list in CSV or Google Sheets format.<\/li>\n<li>Instantly fills in any missing information based on the data in its database.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60851\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-creer-listes-leads.png\" alt=\"\" width=\"1446\" height=\"826\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-creer-listes-leads.png 1446w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-creer-listes-leads-300x171.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-creer-listes-leads-1024x585.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-creer-listes-leads-768x439.png 768w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" \/><\/p>\n<p>The quality of data enrichment depends heavily on the strength of the Instantly database. If your <a href=\"https:\/\/salesdorado.com\/en\/sales-intelligence\/\">prospecting efforts<\/a> are focused on the French market, the results may be less satisfactory. However, for international campaigns, especially in English-speaking markets, the results are typically more robust.<\/p>\n<p>Instantly organizes leads into lists. You can import these lists in CSV or Google Sheets format, or even manually paste addresses. Additionally, lists can be generated directly via the Lead Finder. Once a file is uploaded, Instantly offers matching rules configuration.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60863\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-charger-fichier.png\" alt=\"\" width=\"1406\" height=\"840\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-charger-fichier.png 1406w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-charger-fichier-300x179.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-charger-fichier-1024x612.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-charger-fichier-768x459.png 768w\" sizes=\"(max-width: 1406px) 100vw, 1406px\" \/><\/p>\n<p>Lists are automatically cleaned upon import: duplicates are removed, and invalid email addresses are discarded.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60847\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-dedoublonnage.png\" alt=\"\" width=\"1428\" height=\"298\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-dedoublonnage.png 1428w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-dedoublonnage-300x63.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-dedoublonnage-1024x214.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-dedoublonnage-768x160.png 768w\" sizes=\"(max-width: 1428px) 100vw, 1428px\" \/><\/p>\n<p>One surprising limitation of Instantly is its inability to handle address or zip code fields. If your imported files include columns for addresses or postal codes, these will not be processed by the platform.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60867\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-matching.png\" alt=\"\" width=\"1424\" height=\"640\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-matching.png 1424w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-matching-300x135.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-matching-1024x460.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-matching-768x345.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Discover Instantly<\/span>Instantly offers a 14-day free trial (no credit card required), allowing you to explore the platform thoroughly. Take this opportunity to see if Instantly meets your prospecting needs!<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Discover Instantly\" href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Discover Instantly<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"manage-email-prospecting-campaigns\"><\/span>Manage Email Prospecting Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to being a B2B database for lead generation, Instantly is primarily a cold email campaign manager. The campaign management tool is simple and easy to use, but its functionality remains fairly basic. Here&#8217;s how it works step by step:<\/p>\n<ul>\n<li>Create a campaign and give it a name.<\/li>\n<li>Select the list of leads (the recipients of the campaign).<\/li>\n<li>Draft your email or sequence of emails:\n<ul>\n<li>You can add an unlimited number of emails to your sequences.<\/li>\n<li>Perform A\/Z tests on email subject lines. This is one of our favorite features, as it allows you to test multiple subject lines (3, 4, 5, or more) simultaneously. Instantly also offers an AI-powered auto-optimizer that selects the best-performing subject line and applies it across your campaign once the test period ends.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60871\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-a-z-test.png\" alt=\"A\/Z Testing in Instantly\" width=\"1378\" height=\"458\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-a-z-test.png 1378w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-a-z-test-300x100.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-a-z-test-1024x340.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-a-z-test-768x255.png 768w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" \/><\/p>\n<ul>\n<li>You can also insert personalization variables into your emails to tailor messages to each prospect:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60875\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-sequences-campagnes.png\" alt=\"Personalization options in Instantly\" width=\"1408\" height=\"772\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-sequences-campagnes.png 1408w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-sequences-campagnes-300x164.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-sequences-campagnes-1024x561.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-sequences-campagnes-768x421.png 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<ul>\n<li>Once your emails are finalized, you can schedule the campaign and choose the sending address.<\/li>\n<\/ul>\n<p>Instantly provides several advanced options to optimize your campaigns:<\/p>\n<ul>\n<li>Automatically stop sending emails to prospects who reply or send you a message.<\/li>\n<li>Track email opens.<\/li>\n<li>Improve deliverability by sending text-only emails (no HTML).<\/li>\n<li>Set the maximum number of emails sent per day.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60879\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-options-campagnes.png\" alt=\"Campaign options in Instantly\" width=\"1414\" height=\"916\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-campagnes.png 1414w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-campagnes-300x194.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-campagnes-1024x663.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-campagnes-768x498.png 768w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/p>\n<p>These features are primarily designed to safeguard the reputation of your sending addresses and enhance the <a href=\"https:\/\/salesdorado.com\/en\/outbound-sales\/email-deliverability-guide\/\">deliverability of your campaigns<\/a>. They\u2019re particularly critical when sending mass emails. Instantly also offers advanced personalization options, as illustrated below:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60883\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-options-avancees-campagnes.png\" alt=\"Advanced options in Instantly\" width=\"1452\" height=\"1080\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-avancees-campagnes.png 1452w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-avancees-campagnes-300x223.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-avancees-campagnes-1024x762.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-options-avancees-campagnes-768x571.png 768w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/><\/p>\n<p>To sum up, while Instantly&#8217;s <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/multi-channel-prospecting-sequences\/\">prospecting sequence<\/a> editor is intuitive, it lacks advanced features, particularly for managing triggers. You can only specify the delay between sending email X and email Y, but there are no options to send follow-ups based on recipient behavior (e.g., whether they open or reply). For users accustomed to more robust marketing automation tools, this limitation may be frustrating.<\/p>\n<p>That said, Instantly compensates with solid customization options and a focus on deliverability optimization. In many ways, it resembles Smartlead, another modern tool in the same category, though Smartlead offers a more comprehensive feature set overall.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"centralized-response-management-with-unibox-messaging\"><\/span>Centralized Response Management with Unibox Messaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instantly\u2019s Unibox serves as a centralized inbox for viewing and responding to emails received from prospects. While the functionality is fairly standard among cold email tools, it is efficient and simplifies managing interactions.<\/p>\n<p>A standout feature is the ability to filter messages based on specific conditions, such as identifying contacts who opened multiple emails but didn\u2019t reply. This is particularly useful for building lists based on behavioral criteria, allowing you to better target your sales efforts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60891\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-filtrer-messages.png\" alt=\"Message filtering in Instantly\" width=\"264\" height=\"285\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-filtrer-messages.png 734w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-filtrer-messages-277x300.png 277w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60932\" src=\"\/wp-content\/uploads\/2025\/01\/crm-instantly.png\" alt=\"CRM in Instantly\" width=\"2048\" height=\"1047\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/crm-instantly.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/crm-instantly-300x153.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/crm-instantly-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/crm-instantly-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/crm-instantly-1536x785.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>You can also set up notifications to your primary email account, ensuring you\u2019re alerted whenever a prospect replies to a campaign:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60941\" src=\"\/wp-content\/uploads\/2025\/01\/notifications-instantly.png\" alt=\"Notifications in Instantly\" width=\"1856\" height=\"1040\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/notifications-instantly.png 1856w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/notifications-instantly-300x168.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/notifications-instantly-1024x574.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/notifications-instantly-768x430.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/notifications-instantly-1536x861.png 1536w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/><\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Discover Instantly<\/span>Instantly offers a 14-day free trial (no credit card required), giving you the chance to explore its features in detail. Use this opportunity to evaluate the platform for yourself!<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Discover Instantly\" href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Discover Instantly<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"optimize-deliverability\"><\/span>Optimize Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest challenges in email prospecting is avoiding spam filters and ensuring your emails reach prospects\u2019 inboxes. This challenge has grown increasingly complex as ISPs and email providers enforce stricter standards. Instantly addresses this issue with a range of features specifically designed to optimize deliverability.<\/p>\n<p>For starters, Instantly allows you to use as many email addresses as you want, spreading the sending load across multiple accounts. You can:<\/p>\n<ul>\n<li>Add your existing email addresses.<\/li>\n<li>Verify these accounts with Instantly (for Google Workspace addresses).<\/li>\n<li>Use pre-warmed email addresses provided by Instantly, which are prepared for sending campaigns.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60887\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-comptes-emails.png\" alt=\"Managing email accounts in Instantly\" width=\"1430\" height=\"566\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-comptes-emails.png 1430w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-comptes-emails-300x119.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-comptes-emails-1024x405.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-comptes-emails-768x304.png 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p>For pre-warmed accounts, simply input a keyword (e.g., your company name), and Instantly will suggest related domains. While this feature is convenient, sending emails from domains unrelated to your business may harm your brand image.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60895\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-adresses-prechauffees.png\" alt=\"Pre-warmed email addresses in Instantly\" width=\"1408\" height=\"902\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-adresses-prechauffees.png 1408w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-adresses-prechauffees-300x192.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-adresses-prechauffees-1024x656.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-adresses-prechauffees-768x492.png 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<p>To further enhance deliverability, Instantly includes:<\/p>\n<ul>\n<li><strong>Box rotation<\/strong> to alternate sending addresses.<\/li>\n<li>A <strong>deliverability dashboard<\/strong> to monitor your performance and identify addresses needing additional warm-up.<\/li>\n<li>An <strong>automated warm-up system<\/strong> to optimize email sending limits and maintain a good sender reputation.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"analyze-the-performance-of-your-prospecting-efforts\"><\/span>Analyze the Performance of Your Prospecting Efforts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instantly includes a campaign performance reporting feature that tracks key metrics such as open rates, click rates, response rates, and opportunity conversion rates. These metrics allow you to assess the effectiveness of your prospecting campaigns in real time.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60928\" src=\"\/wp-content\/uploads\/2025\/01\/reporting-campagnes-instantly.png\" alt=\"Campaign performance reporting in Instantly\" width=\"2048\" height=\"912\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/reporting-campagnes-instantly.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/reporting-campagnes-instantly-300x134.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/reporting-campagnes-instantly-1024x456.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/reporting-campagnes-instantly-768x342.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/reporting-campagnes-instantly-1536x684.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Reports can be filtered by several criteria to refine your analysis:<\/p>\n<ul>\n<li>Time range<\/li>\n<li>Campaign name<\/li>\n<li>Campaign status (active, paused, completed, etc.)<\/li>\n<li>Mailing addresses<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-60911 alignright\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-filtres-reporting.png\" alt=\"Filtering options in Instantly\" width=\"197\" height=\"222\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-filtres-reporting.png 644w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-filtres-reporting-266x300.png 266w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/p>\n<p>In addition to campaign performance reports, Instantly provides a sales performance report with valuable insights into your team\u2019s results and objectives:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60907\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-reporting-objectifs.png\" alt=\"Sales performance reporting in Instantly\" width=\"1468\" height=\"792\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-reporting-objectifs.png 1468w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-reporting-objectifs-300x162.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-reporting-objectifs-1024x552.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-reporting-objectifs-768x414.png 768w\" sizes=\"(max-width: 1468px) 100vw, 1468px\" \/><\/p>\n<p>While Instantly&#8217;s <a href=\"https:\/\/salesdorado.com\/en\/cold-calling\/multi-channel-prospecting-sequences\/\">reporting tools<\/a> are fairly basic compared to more advanced platforms, they cover the essentials and are easy to use. They should be sufficient for most small to medium-sized prospecting teams.<\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Discover Instantly<\/span>Instantly offers a 14-day free trial (no credit card required), giving you the chance to explore its reporting features and evaluate their relevance to your prospecting needs. Test it out and see how it performs for your business!<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Discover Instantly\" href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Discover Instantly<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"integrations-with-instantly\"><\/span>Integrations with Instantly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60919\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-integrations.png\" alt=\"Integrations available in Instantly\" width=\"1426\" height=\"908\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-integrations.png 1426w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-integrations-300x191.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-integrations-1024x652.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-integrations-768x489.png 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/><\/p>\n<p>Instantly supports several native integrations, enabling seamless connection with a range of popular tools:<\/p>\n<ul>\n<li><strong>CRM:<\/strong> <a href=\"https:\/\/salesdorado.com\/en\/crm\/pipedrive-review\/\">Pipedrive<\/a>, <a href=\"https:\/\/salesdorado.com\/en\/crm\/salesforce-review\/\">Salesforce<\/a>, and <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/hubspot-crm-review\/\">HubSpot<\/a><\/li>\n<li><strong>Collaboration:<\/strong> Slack<\/li>\n<li><strong>Automation:<\/strong> Zapier<\/li>\n<li><strong>AI:<\/strong> OpenAI<\/li>\n<li><strong>Scheduling:<\/strong> Google Calendar<\/li>\n<\/ul>\n<p>Additionally, Instantly provides an API for connecting with other tools, which is particularly useful if you\u2019re using a CRM that isn\u2019t natively supported (e.g., Microsoft Dynamics). The platform also supports webhooks, allowing you to set up notifications for third-party tools triggered by specific events such as email opens or link clicks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"instantly-customer-support\"><\/span>Instantly Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The level of customer support you receive depends on your subscription plan. With the basic Growth plan, support is limited to chat. To access premium support, you\u2019ll need the Hypergrowth plan, which costs $97 per month. Based on user feedback, customer support is highly appreciated for its responsiveness and effectiveness, although I haven\u2019t personally tested it.<\/p>\n<p>Instantly also offers a comprehensive <a href=\"https:\/\/help.instantly.ai\/en\/\" target=\"_blank\" rel=\"noopener\">resource center<\/a>, albeit only available in English, and a private <a href=\"https:\/\/help.instantly.ai\/en\/\" target=\"_blank\" rel=\"noopener\">Facebook community<\/a>. This community is fairly active and allows users to share tips and resolve issues collaboratively.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60575\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-accelerator.gif\" alt=\"Instantly support and community\" width=\"1416\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"instantly-customer-reviews\"><\/span>Instantly Customer Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instantly is highly rated by users on the <a class=\"\" href=\"https:\/\/www.g2.com\/fr\/products\/instantly\/reviews\" target=\"_blank;\" rel=\"noopener\">G2 platform<\/a>, with an average score of 4.8\/5 based on 3,496 reviews. On <a class=\"\" href=\"https:\/\/fr.trustpilot.com\/review\/instantly.ai\" target=\"_blank;\" rel=\"noopener\">Trustpilot<\/a>, reviews are slightly more mixed, with an average rating of 4.1\/5 from 393 reviews.<\/p>\n<p>Here are the most common highlights from positive reviews:<\/p>\n<ul>\n<li>An intuitive and user-friendly interface that is quick to learn.<\/li>\n<li>Excellent email deliverability, thanks to preheating features for sending addresses.<\/li>\n<li>Highly responsive and efficient customer support.<\/li>\n<\/ul>\n<p>However, some criticisms were noted:<\/p>\n<ul>\n<li>Email quotas can be restrictive for high-volume campaigns.<\/li>\n<li>Subscription prices are considered high, especially for advanced plans.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"instantly-pricing\"><\/span>Instantly Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60915\" src=\"\/wp-content\/uploads\/2025\/01\/instantly-tarifs.png\" alt=\"Instantly pricing plans\" width=\"1440\" height=\"1014\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-tarifs.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-tarifs-300x211.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-tarifs-1024x721.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2025\/01\/instantly-tarifs-768x541.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Instantly offers three categories of pricing plans, tailored to different needs:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-cold-email-campaign-management-plans\"><\/span>1. Cold Email Campaign Management Plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>Growth Plan ($37\/month):<\/b> Includes unlimited sending addresses, warm-up features, and 1,000 leads with 5,000 emails per month.<\/li>\n<li><b>Hypergrowth Plan ($97\/month):<\/b> Offers 25,000 leads and 100,000 emails per month, along with priority support, team member access, and advanced features such as A\/B testing, blacklists, and webhooks.<\/li>\n<li><b>Light Speed Plan ($358\/month):<\/b> Designed for high-volume campaigns, supporting up to 100,000 leads and 500,000 emails per month.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-email-campaigns-lead-database-access-plans\"><\/span>2. Email Campaigns + Lead Database Access Plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>Growth Leads Plan ($47\/month):<\/b> Provides access to 1,000 leads per month.<\/li>\n<li><b>Supersonic Leads Plan ($97\/month):<\/b> Offers 4,500 leads per month.<\/li>\n<li><b>HyperLeads Plan ($197\/month):<\/b> Delivers 10,000 leads per month.<\/li>\n<li><b>Light Speed Plan ($492\/month):<\/b> Allows you to generate up to 25,000 leads per month.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3-campaign-database-crm-plans\"><\/span>3. Campaign + Database + CRM Plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>Growth CRM ($47\/month):<\/b> Includes CRM features such as Master Unbox, lead sheets, and task management.<\/li>\n<li><b>Hyper CRM ($97\/month):<\/b> Adds advanced AI functionalities, SMS and phone channel integrations, visitor tracking, and in-depth reporting.<\/li>\n<\/ul>\n<p>Like many prospecting platforms, Instantly offers a 20% discount for annual subscriptions. Additionally, all plans include a 14-day free trial (no credit card required), making it easy to test the platform before committing.<\/p>\n<div class=\"blocTips info-light\">\n<p><span class=\"title is-5\">Discover Instantly<\/span>Instantly offers a 14-day free trial, allowing you to explore its features and assess its value for your prospecting needs. Don\u2019t miss this opportunity to test the platform yourself!<\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Discover Instantly\" href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Discover Instantly<\/a><\/div>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"60957\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instantly is a versatile 3-in-1 software solution designed for lead generation (featuring a B2B database [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":60947,"comment_status":"open","ping_status":"open","sticky":false,"template":"review-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[270],"tags":[],"class_list":["post-60957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sdr-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instantly Review 2026 \u2013 Features, Pricing and Customer Feedback<\/title>\n<meta name=\"description\" content=\"Find out what we think of Instantly, a new-generation email prospecting tool. Pros, cons, features, pricing...Discover our review.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/sdr-tools\/review-instantly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instantly Review 2026 \u2013 Features, Pricing and Customer Feedback\" \/>\n<meta property=\"og:description\" content=\"Find out what we think of Instantly, a new-generation email prospecting tool. 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