{"id":64894,"date":"2025-08-07T11:58:23","date_gmt":"2025-08-07T11:58:23","guid":{"rendered":"https:\/\/salesdorado.com\/uncategorized\/crm-for-sales-definition-and-guide\/"},"modified":"2025-11-05T13:55:09","modified_gmt":"2025-11-05T13:55:09","slug":"crm-for-sales-definition-and-guide","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/crm-for-sales-definition-and-guide\/","title":{"rendered":"Commercial CRM: definition & tips for choosing yours"},"content":{"rendered":"

Today, over 70% of French SMEs are equipped with a CRM<\/a>, and this figure rises to over 90% as soon as you pass the 10-employee mark (source: Belacom<\/a>). In other words, when you’re running a business (even a small one), not having a CRM is increasingly the exception.<\/p>\n

And the main reason for this is that the offer has become widely democratized. There are simple, affordable, effective CRM solutions for small sales teams. You no longer need an IT department or a 5-figure budget to equip yourself. And frankly, Excel hasn’t been enough for a long time. Too many scattered files, too many oversights, no possibility of collaboration, zero visibility of the sales pipeline<\/a>… At some point, it just gets stuck!<\/p>\n

In this article, we explain what a sales CRM is, what it can do, when it becomes indispensable and, above all, how to choose the right tool for you.<\/p>\n

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<\/i>What if you could afford the best CRM on the market?<\/span><\/p>\n

Whatever your company’s needs and context, it’s impossible to conduct a serious comparative study without including Salesforce in your benchmark.<\/p>\n

Salesforce now has a dedicated offer for SMEs and VSEs, the Salesforce Starter plan.<\/p>\n

To obtain a free personalized demo of the software in its Starter version, click on the button below.<\/p>\n

Request a personalized demo<\/a><\/div>\n<\/div>\n
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Sommaire<\/p>\n<\/span><\/div>\n