{"id":65187,"date":"2023-06-12T09:30:01","date_gmt":"2023-06-12T09:30:01","guid":{"rendered":"https:\/\/salesdorado.com\/uncategorized\/sea-marketing-strategy\/"},"modified":"2025-11-12T16:18:40","modified_gmt":"2025-11-12T16:18:40","slug":"sea-marketing-strategy","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/inbound-marketing\/sea-marketing-strategy\/","title":{"rendered":"Why and how to integrate SEA into your marketing strategy"},"content":{"rendered":"

B2B marketing teams are generally organized by activity, or by expertise. And for good reason: if you don’t want to rely solely on Google’s recommendations, which essentially consist of increasing your budgets or adding broad keywords, there’s a definite cost of entry to administering an Adwords account.<\/p>\n

However, B2B buying behavior is a little more complex than an ideal funnel where 100 clicks lead to X conversions. And SEA is also a powerful tool for supporting a strategy, testing optimizations, a message or an audience, and strengthening your presence on core business queries.<\/p>\n

In this article, we discuss 5 levers that make SEA a powerful tool for designing, adapting and executing your marketing strategy, and conversely, we show how other channels can be a major optimization lever for your SEA campaigns.<\/p>\n

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<\/i>About this article<\/span><\/p>\n

This article is sponsored by the SEA agency Yumens<\/a>. Yumens offers strong SEA expertise and also integrates other areas of expertise such as SEO, UX, data and webanalysis, which act as complementary levers.<\/p>\n<\/div>\n

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Sommaire<\/p>\n<\/span><\/div>\n