{"id":71015,"date":"2026-08-04T08:00:03","date_gmt":"2026-08-04T08:00:03","guid":{"rendered":"https:\/\/salesdorado.com\/?p=71015"},"modified":"2026-07-24T08:14:50","modified_gmt":"2026-07-24T08:14:50","slug":"review-kommo-crm","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/","title":{"rendered":"Kommo Review: How Good Is This CRM for WhatsApp and Instagram, Really?"},"content":{"rendered":"<p><strong>Kommo (formerly amoCRM) helps you turn WhatsApp, Instagram, and your other messaging platforms into a true sales channel<\/strong>, with a single inbox, a visual pipeline, and bots that qualify your leads while you sleep.<\/p>\n<p>But what good is this promise when selling in France, where a WhatsApp marketing message costs ten times as much as in Brazil? Does the product hold up beyond messaging?<\/p>\n<p>We put Kommo through its paces\u2014here&#8217;s our full review.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-reporting-scaled.png\" alt=\"The Kommo dashboard, with the Copilot panel open on the right\" \/><figcaption>The Kommo Dashboard<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#our-review-of-kommo-a-summary\" >Our Review of Kommo A Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#so-what-exactly-is-kommo\" >So, what exactly is Kommo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#the-unified-inbox-where-kommo-outperforms-the-competition\" >The Unified Inbox Where Kommo Outperforms the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#salesbot-and-ai-agents-automation-without-a-developer\" >Salesbot and AI Agents Automation Without a Developer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#the-rest-of-the-crm-decent-but-nothing-special\" >The rest of the CRM decent, but nothing special<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#key-fact-in-france-the-channel-costs-more-than-the-software\" >Key fact In France, the channel costs more than the software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#kommos-offers-and-rates\" >Kommo&#8217;s Offers and Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#what-we-like-and-dont-like\" >What we like (and don&#8217;t like)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#our-verdict-who-is-kommo-designed-for\" >Our verdict Who is Kommo designed for?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#kommo-is-for-you-if\" >Kommo is for you if<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#skip-it-if\" >Skip it if <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"our-review-of-kommo-a-summary\"><\/span>Our Review of Kommo: A Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Perimeter<\/th>\n<th class=\"p-2 border border-slate-600\">Score<\/th>\n<th class=\"p-2 border border-slate-600\">Our opinion<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Overall rating<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">3,8<\/td>\n<td class=\"p-2 border border-slate-600\">Kommo is probably the best CRM on the market for selling via messaging, at a very low introductory price. However, the six-month prepaid commitment, the cost of the WhatsApp channel in France, and the lack of French-language support mean it\u2019s best suited for teams whose customers actually message them on WhatsApp or Instagram.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Mail-Order Sales<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">The heart of the system. All conversations are routed to the same place, linked to a record and a pipeline stage. In this specific area, no general-purpose CRM system performs better at this price point.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Getting started<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,4<\/td>\n<td class=\"p-2 border border-slate-600\">A visual pipeline you can understand in thirty seconds, plus a native mobile app with business card scanning. Even a team that has never used a CRM can be up and running in just a few days.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Salesbot and AI<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">4,2<\/td>\n<td class=\"p-2 border border-slate-600\">One of the most advanced no-code bot builders on the market. AI agents operate on a monthly credit basis allocated per seat, with no carryover from one month to the next.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Quality-price ratio<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">3,6<\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac13 per user, but no monthly plans: a minimum six-month prepaid commitment. And in France, Meta&#8217;s billing for the WhatsApp API quickly exceeds the subscription price.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Support and Compliance<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">2,8<\/td>\n<td class=\"p-2 border border-slate-600\">Users&#8217; top complaint: No support in French, standardized responses, and a security page that mentions neither certification nor data location.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Kommo for free<\/span> at<br \/>\n. Kommo offers a 14-day free trial with full access to the Pro plan, 10 GB of storage, and no credit card required. Given the six-month commitment that follows, make the most of these two weeks.\n<div class=\"buttons\"><a class=\"button is-normal is-info\" title=\"Kommo\" href=\"https:\/\/www.kommo.com\/\" target=\"_blank\" rel=\"noopener\">Try Kommo<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"so-what-exactly-is-kommo\"><\/span>So, what exactly is Kommo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kommo has been in existence since 2009 under the name amoCRM, prior to a rebranding in October 2022. Same software, same publisher, new name: you\u2019ll come across both names when searching for user reviews, and they do indeed refer to the same platform. The publisher is QSOFT LLC, registered in California, and the tool claims to have thousands of business customers in over 100 countries.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-70994\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-crm-accueil-scaled.png\" alt=\"\" width=\"2048\" height=\"985\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-crm-accueil-scaled.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-crm-accueil-300x144.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-crm-accueil-1024x492.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-crm-accueil-768x369.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-crm-accueil-1536x738.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>As for its positioning, it&#8217;s very clear: <strong>Kommo bills itself as the first messaging-based CRM<\/strong>. T<\/p>\n<p>All of this architecture is based on a simple observation. In much of the world, sales aren\u2019t made via email or phone, but through private conversations. The customer messages on WhatsApp or reacts to an Instagram Story, then comes back to ask their real question three days later.<\/p>\n<p>The customer case studies highlighted by the publisher are from Brazil and Costa Rica, two markets where WhatsApp is the default sales channel. This is no coincidence, and it says a lot about the tool\u2019s natural target audience.<\/p>\n<p>The product is organized around four key components:<\/p>\n<ul class=\"icon-check\">\n<li><strong>Centralize<\/strong> all customer conversations in a unified inbox, regardless of the channel: WhatsApp, Instagram, TikTok, Messenger, Telegram, or email.<\/li>\n<li><strong>Organize<\/strong> your follow-up process using a visual pipeline where each conversation becomes a task to be moved forward.<\/li>\n<li><strong>Automate<\/strong> lead qualification and responses with Salesbot, the no-code bot builder, supplemented by AI agents.<\/li>\n<li><strong>Connect<\/strong> the rest of your stack through a marketplace with over 100 integrations and a network of 5,000 partners.<\/li>\n<\/ul>\n<p>One detail that matters for the reliability of the main channel: Kommo is an official Meta partner, which guarantees direct access to the WhatsApp Business API, without any additional intermediaries.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-integrations-scaled.png\" alt=\"Kommo's integration marketplace: WhatsApp Business, TikTok, Instagram, Apple Messages, Viber, Facebook, Telegram, and WeChat\" \/><figcaption>Kommo&#8217;s integration marketplace: WhatsApp Business, TikTok, Instagram, Apple Messages, Viber, Facebook, Telegram, and WeChat<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"the-unified-inbox-where-kommo-outperforms-the-competition\"><\/span>The Unified Inbox: Where Kommo Outperforms the Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That&#8217;s the best reason to switch to Kommo.<\/p>\n<p>All your conversations are centralized in one place, each linked to a customer profile and a pipeline stage. Your sales reps no longer have to juggle six different apps and a personal phone where no one knows what was said. The complete history of the relationship, across all channels, is visible on a single screen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-70998\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-inbox-unifiee-scaled.png\" alt=\"\" width=\"2048\" height=\"872\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-inbox-unifiee-scaled.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-inbox-unifiee-300x128.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-inbox-unifiee-1024x436.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-inbox-unifiee-768x327.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/kommo-inbox-unifiee-1536x654.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>In practice, two things stood out to us:<\/p>\n<ul>\n<li>First, the conversation and the deal are one and the same: replying to a message and moving the deal forward in the pipeline both take place in the same view, without having to navigate away.<\/li>\n<li>Second, automatic routing works well, even when the same customer contacts you through multiple channels.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-liste-contacts-scaled.png\" alt=\"The contact list in Kommo, linked to conversations and pipeline stages\" \/><figcaption>The contact list in Kommo.<\/figcaption><\/figure>\n<p>The downside of this deep integration is dependency. The channels belong to Meta, not Kommo. Users report that Meta sometimes treats the Messenger connection as a bot, which triggers stricter conversational rules and can interrupt the integration in the middle of a campaign. No traditional CRM poses this type of operational risk. This one does, by design.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"salesbot-and-ai-agents-automation-without-a-developer\"><\/span>Salesbot and AI Agents: Automation Without a Developer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Salesbot is another major strength of the product. The builder lets you create complete conversational flows without writing a single line of code: qualifying leads, answering frequently asked questions, scheduling appointments, and following up on unanswered conversations.<\/p>\n<p>The level of achievement is real. We build a functional qualification bot in one hour, with branching based on responses and a handoff to a human at the right moment.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-edition-bot-scaled.png\" alt=\"Kommo's Salesbot builder: triggers, messages, and conditions assembled without code\" \/><figcaption>Kommo&#8217;s Salesbot builder: triggers, messages, and conditions assembled without code<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-template-automation-scaled.png\" alt=\"Kommo's message templates, with a distinction between WhatsApp templates and general templates\" \/><figcaption>Kommo&#8217;s message templates, with a distinction between WhatsApp templates and general templates<\/figcaption><\/figure>\n<p>AI agents round out the system, from conversation summaries to automatic lead qualification. The billing mechanism warrants careful review. Credits are allocated per seat and renewed monthly; unused credits do not roll over. On lower-tier plans, your credit balance will deplete quickly if you enable AI for all conversations.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-chatbot-personnalise-scaled.png\" alt=\"Kommo's AI agent in action, answering customer questions based on your content\" \/><figcaption>Kommo&#8217;s AI agent in action, answering customer questions based on your content<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-knowledge-sources-scaled.png\" alt=\"Configuring the knowledge sources that feed Kommo's AI agent\" \/><figcaption>Configuring the knowledge sources that feed Kommo&#8217;s AI agent<\/figcaption><\/figure>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Salesdorado&#8217;s advice<\/span><br \/>\nStart with a single bot for your most repetitive use case, then measure the results before expanding. The classic pitfall with Salesbot is automating conversations too quickly that would be better handled by a human. Your customers can spot a poorly configured bot within two messages, and on WhatsApp, the impact on the relationship is immediate.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-rest-of-the-crm-decent-but-nothing-special\"><\/span>The rest of the CRM: decent, but nothing special<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you exit the messaging feature, Kommo reverts to a standard CRM. The visual pipeline is effective and can be understood in thirty seconds\u2014which is important when training a team of beginners. The native mobile app is actually available on both app stores, complete with a business card scanner\u2014whereas many newer CRMs simply offer a website optimized for small screens. Our comparison of <a href=\"https:\/\/salesdorado.com\/en\/crm\/mobile-crm-software\/\">mobile CRM software<\/a> details how the others stack up in this area.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-calendrier-scaled.png\" alt=\"Kommo's calendar in weekly view, with appointment scheduling settings\" \/><figcaption>Kommo&#8217;s calendar in weekly view, with appointment scheduling settings<\/figcaption><\/figure>\n<p>But the customization options are quickly limited. Kommo\u2019s pipeline model works as long as your process fits within it. As soon as you step outside of it, you run into problems. The tool doesn\u2019t adapt well to sales cycles lasting several months, which pretty much describes the typical French B2B landscape.<\/p>\n<p>Three limitations round out the picture:<\/p>\n<ul>\n<li><strong>Lead limits are set per seat<\/strong>: 2,500 for the Base plan, 5,000 for Advanced, and 10,000 for Pro. That may seem like plenty, but an acquisition team can use up the 2,500 leads in the Base plan in just a few weeks.<\/li>\n<li><strong>The API documentation is incomplete<\/strong>, contains errors, and lacks clarity regarding channel registration. Set aside development time for your custom connections.<\/li>\n<li><strong>Reporting remains basic.<\/strong> For effective sales management, we&#8217;ll need to export.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-gestion-produits-scaled.png\" alt=\"Kommo's Product Catalog: SKU, Group, Price, Unit, and Wholesale Price\" \/><figcaption>Kommo&#8217;s Product Catalog: SKU, Group, Price, Unit, and Wholesale Price<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"key-fact-in-france-the-channel-costs-more-than-the-software\"><\/span>Key fact: In France, the channel costs more than the software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the post that Kommo&#8217;s pricing page cannot display, because it doesn&#8217;t belong to it.<\/p>\n<p>The WhatsApp Business API is billed by Meta, not by Kommo. Since July 2025, Meta has been billing for each template message actually delivered, based on the recipient\u2019s country and the message category. And France is among the most expensive markets on the pricing scale: approximately $0.13 per marketing message, compared to about $0.012 to India\u2014a tenfold difference.<\/p>\n<p>Let&#8217;s break this down into concrete terms. A team of five people on the Basic plan pays \u20ac65 per month for their subscription. At 12 cents per marketing message, <strong>550 outgoing messages per month are enough for your Meta bill to exceed your Kommo bill<\/strong>. A single follow-up campaign targeting your customer base will use up that quota in a single day.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-edition-message.png\" alt=\"Creating a distribution campaign in Kommo: recipient segment, channel, content, and send time\" \/><figcaption>Creating a distribution campaign in Kommo: recipient segment, channel, content, and send time<\/figcaption><\/figure>\n<p>Two caveats, because the reality is less stark than this calculation suggests:<\/p>\n<ul>\n<li>Open-ended responses sent within the 24-hour service window\u2014the one that opens when a customer messages you\u2014are free.<\/li>\n<li>Transactional messages\u2014such as appointment confirmations or delivery notifications\u2014cost significantly less than marketing messages.<\/li>\n<\/ul>\n<p>In other words, costs skyrocket for cold calling but remain manageable for inbound calls. This is exactly the opposite of what sales pitches about WhatsApp prospecting promise.<\/p>\n<p>One final point to keep in mind: Meta revises its pricing structure regularly, and two price changes have already been announced for August and October 2026. This means you\u2019re basing your budget on a rate that\u2019s beyond your control.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"kommos-offers-and-rates\"><\/span>Kommo&#8217;s Offers and Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is the complete pricing table, in euros per user per month.<\/p>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Formula<\/th>\n<th class=\"p-2 border border-slate-600\">6 months<\/th>\n<th class=\"p-2 border border-slate-600\">9 months<\/th>\n<th class=\"p-2 border border-slate-600\">1 year<\/th>\n<th class=\"p-2 border border-slate-600\">2 years<\/th>\n<th class=\"p-2 border border-slate-600\">Leads per user<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Base<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">13 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">12 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac11<\/td>\n<td class=\"p-2 border border-slate-600\">10 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">2 500<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Advanced<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">22 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">19 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">18 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">\u20ac16<\/td>\n<td class=\"p-2 border border-slate-600\">5 000<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Pro<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\">39 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">35 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">33 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">30 \u20ac<\/td>\n<td class=\"p-2 border border-slate-600\">10 000<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\"><strong>Enterprise<\/strong><\/td>\n<td class=\"p-2 border border-slate-600\" colspan=\"4\">By quote<\/td>\n<td class=\"p-2 border border-slate-600\">Beyond standard limits<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Kommo does not offer a monthly plan.<\/strong> The minimum subscription period is six months, paid in advance. The sign-up fee is therefore not \u20ac13 per month; it\u2019s a one-time payment: \u20ac78 per user for the Base plan and \u20ac234 for the Pro plan. A team of five on the Pro plan pays \u20ac1,170 before sending their first message, and \u20ac3,600 if they commit to a two-year term to get the best discount.<\/p>\n<p>The savings achieved by extending the commitment period are around 23% for terms ranging from six months to two years. That&#8217;s fair enough, but nothing more, considering the locked-in period is four times as long.<\/p>\n<p>The cost is still modest compared to HubSpot or Salesforce. The real issue is that it\u2019s irreversible: you\u2019re committing to six months with a tool you\u2019ve only known for a 14-day trial, with support that doesn\u2019t speak French.<\/p>\n<div class=\"blocTips danger-light\"><i class=\"fa fa-exclamation-triangle\"><\/i><span class=\"title is-5\">Read the refund policy twice:<\/span><br \/>\n. Kommo phrases it in two ways that don\u2019t mean the same thing. The dedicated page states that subscriptions are non-refundable. The billing FAQs, however, mention a refund for unused time. On forums, several users report having difficulty getting their money back after canceling. Before paying, ask the sales department in writing for the exact terms applicable to your contract, and keep a record of their response.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-we-like-and-dont-like\"><\/span>What we like (and don&#8217;t like)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"points-forts\">\n<li><strong>The best messaging-based sales management solution on the market at this price:<\/strong> unified inbox, automatic linking to customer profiles, conversations, and the sales pipeline\u2014all in a single view.<\/li>\n<li><strong>Salesbot, a truly sophisticated no-code builder:<\/strong> a fully functional lead-qualification bot can be set up in an hour, without a developer.<\/li>\n<li><strong>Get started right away:<\/strong> a crystal-clear visual pipeline and a native mobile app with business card scanning. Even a team of beginners can be up and running in just a few days.<\/li>\n<li><strong>A robust ecosystem:<\/strong> over 100 integrations, thousands of partners, and official Meta partner status for direct access to the WhatsApp API.<\/li>\n<li><strong>A very low introductory price<\/strong>, starting at \u20ac13 per user, with a full 14-day trial that requires no credit card.<\/li>\n<\/ul>\n<ul class=\"points-faibles\">\n<li><strong>No monthly plans:<\/strong> a minimum six-month prepaid term, with a refund policy that is described inconsistently across different pages.<\/li>\n<li><strong>Customer support is the top complaint from users:<\/strong> standardized responses, disjointed ticket tracking, and no support in French\u2014something the developer itself mentions on the official page for its Shopify app.<\/li>\n<li><strong>A hidden channel cost on the pricing page:<\/strong> In France, Meta&#8217;s billing costs exceed the subscription fee once a team of five on Base sends 550 marketing messages per month.<\/li>\n<li><strong>A structural dependency on Meta&#8217;s rules<\/strong>, with users reporting integration issues.<\/li>\n<li><strong>Security transparency is severely lacking:<\/strong> the dedicated page mentions an SSL certificate and backups, but provides no certification, no information on server locations, and no accessible data processing agreement. It would be difficult to get this proposal approved by an IT department.<\/li>\n<li><strong>Customization reaches its limit<\/strong> as soon as the process deviates from the planned model, particularly in the case of long sales cycles.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"our-verdict-who-is-kommo-designed-for\"><\/span>Our verdict: Who is Kommo designed for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"kommo-is-for-you-if\"><\/span>Kommo is for you if:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Most of your business conversations take place on WhatsApp, Instagram, or Messenger<\/li>\n<li>Are you in an industry where sales are conducted via private messages: real estate, e-commerce, training, coaching, agencies?<\/li>\n<li>Your usage is primarily for incoming messages, where the 24-hour window makes replies free<\/li>\n<li>Your team has never used a CRM and needs a tool they can learn in a day<\/li>\n<li>Your sales cycle is short, ranging from a few exchanges to a few weeks<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"skip-it-if\"><\/span>Skip it if :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Your customers don&#8217;t message you: you&#8217;d have to pay six months in advance for a standard CRM (<a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/pipedrive-review\/\">Pipedrive<\/a> or <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/hubspot-crm-review\/\">HubSpot<\/a> are better options, with no commitment)<\/li>\n<li>You&#8217;re doing cold outreach on WhatsApp from France: Meta&#8217;s new policy will make the platform unpredictable<\/li>\n<li>Your sales cycle spans several months and involves a specific process<\/li>\n<li>You must have the supplier approved by a demanding IT department or DPO<\/li>\n<li>If you&#8217;re looking for support in French, check out <a href=\"https:\/\/salesdorado.com\/en\/crm\/best-french-crm-software\/\">French CRM<\/a> platforms like <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/axonaut-review\/\">Axonaut<\/a> or <a href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/sellsy-review\/\">Sellsy<\/a>. And if your main need is for chat-based support, check out <a href=\"https:\/\/salesdorado.com\/en\/customer-retention\/customer-support-software\/crisp-review\/\">Crisp<\/a><\/li>\n<\/ul>\n<p><strong>Final rating: 3.8\/5.<\/strong> <strong>Kommo is the best messaging-based sales CRM for small teams, and just any old CRM for everyone else.<\/strong> If your customers are active on WhatsApp, it\u2019s definitely worth a try: the unified inbox and Salesbot are unmatched at this price point. Otherwise, the six-month prepaid commitment, the cost of the channel in France, and the lack of French-language support tip the scales toward more traditional alternatives. The trial is easy to set up, and it costs nothing.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Try Kommo for free<\/span><br \/>\nTake advantage of the 14-day trial to connect your real WhatsApp Business number and run your actual conversations\u2014not a set of test data. If, after two weeks, your sales reps are opening Kommo on their own in the morning, sign up. If they\u2019re still responding from their personal phones, don\u2019t pay for six months just hoping that will change.\n<div class=\"buttons\"><a class=\"button is-normal is-info\" title=\"Kommo\" href=\"https:\/\/www.kommo.com\/\" target=\"_blank\" rel=\"noopener\">Try Kommo<\/a><\/div>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"71015\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kommo (formerly amoCRM) helps you turn WhatsApp, Instagram, and your other messaging platforms into a [&hellip;]<\/p>\n","protected":false},"author":2810,"featured_media":70990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[],"class_list":["post-71015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kommo Review: The CRM for Selling on WhatsApp &amp; Instagram<\/title>\n<meta name=\"description\" content=\"Our comprehensive review of Kommo (formerly amoCRM): unified inbox, Salesbot, actual pricing, the cost of using WhatsApp in France, and limitations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kommo Review: The CRM for Selling on WhatsApp &amp; Instagram\" \/>\n<meta property=\"og:description\" content=\"Our comprehensive review of Kommo (formerly amoCRM): unified inbox, Salesbot, actual pricing, the cost of using WhatsApp in France, and limitations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesdorado\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T08:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-crm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maxime Ben Bouaziz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maxime Ben Bouaziz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kommo Review: The CRM for Selling on WhatsApp & Instagram","description":"Our comprehensive review of Kommo (formerly amoCRM): unified inbox, Salesbot, actual pricing, the cost of using WhatsApp in France, and limitations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/","og_locale":"en_US","og_type":"article","og_title":"Kommo Review: The CRM for Selling on WhatsApp & Instagram","og_description":"Our comprehensive review of Kommo (formerly amoCRM): unified inbox, Salesbot, actual pricing, the cost of using WhatsApp in France, and limitations.","og_url":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/","og_site_name":"Salesdorado","article_published_time":"2026-08-04T08:00:03+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-crm.png","type":"image\/png"}],"author":"Maxime Ben Bouaziz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maxime Ben Bouaziz","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#article","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/"},"author":{"name":"Maxime Ben Bouaziz","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/dc19737b024dbd6e85440d988ae6d64d"},"headline":"Kommo Review: How Good Is This CRM for WhatsApp and Instagram, Really?","datePublished":"2026-08-04T08:00:03+00:00","mainEntityOfPage":{"@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/"},"wordCount":2431,"commentCount":0,"publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"image":{"@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-crm.png","articleSection":["CRM Software"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/","url":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/","name":"Kommo Review: The CRM for Selling on WhatsApp & Instagram","isPartOf":{"@id":"https:\/\/salesdorado.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#primaryimage"},"image":{"@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-crm.png","datePublished":"2026-08-04T08:00:03+00:00","description":"Our comprehensive review of Kommo (formerly amoCRM): unified inbox, Salesbot, actual pricing, the cost of using WhatsApp in France, and limitations.","breadcrumb":{"@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#primaryimage","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-crm.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/07\/avis-kommo-crm.png","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/salesdorado.com\/en\/crm\/crm-software\/review-kommo-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesdorado.com\/en\/"},{"@type":"ListItem","position":2,"name":"CRM","item":"https:\/\/salesdorado.com\/en\/.\/crm\/"},{"@type":"ListItem","position":3,"name":"CRM Software","item":"https:\/\/salesdorado.com\/en\/.\/crm\/crm-software\/"},{"@type":"ListItem","position":4,"name":"Kommo Review: How Good Is This CRM for WhatsApp and Instagram, Really?"}]},{"@type":"WebSite","@id":"https:\/\/salesdorado.com\/en\/#website","url":"https:\/\/salesdorado.com\/en\/","name":"Salesdorado","description":"Work smarter, close more","publisher":{"@id":"https:\/\/salesdorado.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesdorado.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/salesdorado.com\/en\/#organization","name":"Salesdorado","url":"https:\/\/salesdorado.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/09\/sdo-icon.png","width":176,"height":176,"caption":"Salesdorado"},"image":{"@id":"https:\/\/salesdorado.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/salesdorado.com\/en\/#\/schema\/person\/dc19737b024dbd6e85440d988ae6d64d","name":"Maxime Ben Bouaziz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/03\/maxime-ben-bouaziz-96x96.png","url":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/03\/maxime-ben-bouaziz-96x96.png","contentUrl":"https:\/\/salesdorado.com\/wp-content\/uploads\/2026\/03\/maxime-ben-bouaziz-96x96.png","caption":"Maxime Ben Bouaziz"},"description":"Maxime est un des \u00e9diteurs du site de Salesdorado. Sp\u00e9cialiste en inbound marketing et passionn\u00e9 de strat\u00e9gie m\u00e9dia.","sameAs":["https:\/\/salesdorado.com\/","https:\/\/www.linkedin.com\/in\/maximebenbouaziz\/"],"url":"https:\/\/salesdorado.com\/en\/author\/m-benbouazizupbyweb-com\/"}]}},"_links":{"self":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/71015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/users\/2810"}],"replies":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/comments?post=71015"}],"version-history":[{"count":1,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/71015\/revisions"}],"predecessor-version":[{"id":71022,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/posts\/71015\/revisions\/71022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media\/70990"}],"wp:attachment":[{"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/media?parent=71015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/categories?post=71015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesdorado.com\/en\/wp-json\/wp\/v2\/tags?post=71015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}