{"id":39340,"date":"2021-01-12T12:30:30","date_gmt":"2021-01-12T12:30:30","guid":{"rendered":""},"modified":"2023-06-02T10:04:58","modified_gmt":"2023-06-02T10:04:58","slug":"adoption-logiciel-crm","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/","title":{"rendered":"10 dicas para maximizar a adop\u00e7\u00e3o do seu software CRM"},"content":{"rendered":"<p>A taxa de adop\u00e7\u00e3o \u00e9 respons\u00e1vel por 70% dos fracassos dos projectos de CRM. Por conseguinte, \u00e9 essencial maximizar a adop\u00e7\u00e3o do software na sua organiza\u00e7\u00e3o para obter um ROI satisfat\u00f3rio. Neste artigo, dez dicas concretas e comprovadas para maximizar a adop\u00e7\u00e3o do seu novo software de CRM.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#1-envolver-os-utilizadores-finais-do-crm-o-mais-cedo-possivel\" >#1 Envolver os utilizadores finais do CRM o mais cedo poss\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#2-comunicar-de-forma-clara-e-por-fases\" >#2 Comunicar de forma clara e por fases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#3-criar-campeoes\" >#3 Criar campe\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#4-formar-as-suas-equipas-no-novo-crm\" >#4 Formar as suas equipas no novo CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#%3e5-trabalhar-na-qualidade-dos-dados\" >&gt;#5 Trabalhar na qualidade dos dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#6-tornar-o-novo-sistema-indispensavel\" >#6 Tornar o novo sistema indispens\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#7-pense-em-boas-integracoes\" >#7 Pense em boas integra\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#8-personalizar-a-interface-do-utilizador\" >#8 Personalizar a interface do utilizador<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#9-integrar-o-seu-novo-crm-no-coracao-de-todas-as-equipas\" >#9 Integrar o seu novo CRM no cora\u00e7\u00e3o de todas as equipas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/adoption-logiciel-crm\/#10-dar-o-exemplo\" >#10 Dar o exemplo<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-envolver-os-utilizadores-finais-do-crm-o-mais-cedo-possivel\"><\/span><span class=\"ez-toc-section\" id=\"1-envolver-os-utilizadores-finais-do-crm-o-mais-cedo-possivel\"><\/span><span class=\"ez-toc-section\" id=\"1-envolver-os-utilizadores-finais-do-crm-o-mais-cedo-possivel\"><\/span>#1 Envolver os utilizadores finais do CRM o mais cedo poss\u00edvel<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Mod\u00e8le de cahier des charges CRM<\/span>\n<figure class=\"image is-16by9\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm.png\" alt=\"\" width=\"1440\" height=\"805\" class=\"alignnone size-full wp-image-10785\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-300x168.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-1024x572.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-768x429.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<p>On a pr\u00e9par\u00e9 un <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/especificacoes-da-crm\/\">mod\u00e8le de cahier des charges CRM<\/a> complet avec un exemple d\u00e9taill\u00e9. Le mod\u00e8le comprend 6 parties: <\/p>\n<ul class=\"points-forts\">\n<li>Pr\u00e9sentation du contexte<\/li>\n<li>Pr\u00e9sentation du dispositif CRM actuel<\/li>\n<li>Pr\u00e9sentation des objectifs du projet<\/li>\n<li>Grille des exigences fonctionnelles<\/li>\n<li>D\u00e9tail des besoins non fonctionnels<\/li>\n<li>Organisation du projet<\/li>\n<\/ul>\n<p>C&#8217;est gratuit, et c&#8217;est par l\u00e0 \ud83d\udc47 <\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" href=\"https:\/\/organized-redcurrant-e8b.notion.site\/Cahier-des-charges-CRM-ee4b403286104199883e3407bcda8ace\" target=\"_blank;\" rel=\"noopener\">Acc\u00e9der au mod\u00e8le de cahier des charges CRM<\/a><\/div>\n<\/div>\n<p>As pessoas t\u00eam uma tend\u00eancia natural para resistir \u00e0 mudan\u00e7a, especialmente se n\u00e3o virem benef\u00edcios claros para si pr\u00f3prias. \u00c9 quase um clich\u00e9 dizer isto, mas \u00e9 essencial envolv\u00ea-los desde o in\u00edcio para eliminar qualquer forma de resist\u00eancia.<\/p>\n<p>Por exemplo, pode muito bem organizar almo\u00e7os e reuni\u00f5es onde possa demonstrar o seu novo software.<\/p>\n<p>Quando tiver a aten\u00e7\u00e3o deles, pergunte a si pr\u00f3prio: como \u00e9 que eles interagem com as aplica\u00e7\u00f5es\/software que utilizam todos os dias?<\/p>\n<ul>\n<li>Acham-nas f\u00e1ceis de utilizar? Onde \u00e9 que eles est\u00e3o presos?<\/li>\n<li>Perdem tempo \u00e0 espera que os sistemas respondam?<\/li>\n<li>Como pode tirar partido do novo software para eliminar as interrup\u00e7\u00f5es que o impedem de vender, resolver problemas e satisfazer os clientes?<\/li>\n<\/ul>\n<p>Este \u00e9 o primeiro passo para escolher a <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/\">solu\u00e7\u00e3o CRM<\/a> correcta para a sua empresa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-comunicar-de-forma-clara-e-por-fases\"><\/span><span class=\"ez-toc-section\" id=\"2-comunicar-de-forma-clara-e-por-fases\"><\/span><span class=\"ez-toc-section\" id=\"2-comunicar-de-forma-clara-e-por-fases\"><\/span>#2 Comunicar de forma clara e por fases<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depois de envolver os utilizadores finais, \u00e9 agora necess\u00e1rio ter um plano e uma mensagem claros para a implementa\u00e7\u00e3o. Planeie a sua mensagem de forma a ser t\u00e3o clara e coerente quanto poss\u00edvel e certifique-se de que abrange todos os pontos-chave, incluindo<\/p>\n<ul>\n<li>Porque \u00e9 que o novo software \u00e9 necess\u00e1rio?<\/li>\n<li>Porque \u00e9 que manter o mesmo \u00e9 imposs\u00edvel,<\/li>\n<li>O que \u00e9 que vai acontecer,<\/li>\n<li>Ponto da situa\u00e7\u00e3o do projecto,<\/li>\n<li>Um prazo realista<\/li>\n<li>Como ser\u00e1 medido o sucesso do seu projecto,<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Como j\u00e1 deve ter percebido, uma comunica\u00e7\u00e3o clara exige prazos precisos associados a etapas muito precisas. O importante \u00e9 comunicar este facto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-criar-campeoes\"><\/span><span class=\"ez-toc-section\" id=\"3-criar-campeoes\"><\/span><span class=\"ez-toc-section\" id=\"3-criar-campeoes\"><\/span>#3 Criar campe\u00f5es<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tamb\u00e9m precisar\u00e1 de meios para &#8220;vender&#8221; a sua solu\u00e7\u00e3o \u00e0 sua equipa. Se o seu novo &#8220;CRM&#8221; se tornar sin\u00f3nimo de horas extraordin\u00e1rias para os seus vendedores e os impedir de telefonar aos seus potenciais clientes, por muito que tente, a sua equipa n\u00e3o o querer\u00e1 utilizar.<\/p>\n<p>A nomea\u00e7\u00e3o de um &#8220;campe\u00e3o&#8221; de CRM dedicado pode ajud\u00e1-lo a colmatar a lacuna. Idealmente, o seu CRM champion \u00e9 um l\u00edder de equipa que compreende como a sua solu\u00e7\u00e3o ajudar\u00e1 a sua equipa a tornar-se mais produtiva sem aumentar a carga de trabalho.<\/p>\n<p>Tamb\u00e9m ser\u00e3o capazes de comunicar os benef\u00edcios do seu novo sistema em termos que eles apreciar\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-formar-as-suas-equipas-no-novo-crm\"><\/span><span class=\"ez-toc-section\" id=\"4-formar-as-suas-equipas-no-novo-crm\"><\/span><span class=\"ez-toc-section\" id=\"4-formar-as-suas-equipas-no-novo-crm\"><\/span>#4 Formar as suas equipas no novo CRM<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Mod\u00e8le de cahier des charges CRM<\/span>\n<figure class=\"image is-16by9\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm.png\" alt=\"\" width=\"1440\" height=\"805\" class=\"alignnone size-full wp-image-10785\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-300x168.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-1024x572.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-768x429.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<p>On a pr\u00e9par\u00e9 un <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/especificacoes-da-crm\/\">mod\u00e8le de cahier des charges CRM<\/a> complet avec un exemple d\u00e9taill\u00e9. Le mod\u00e8le comprend 6 parties: <\/p>\n<ul class=\"points-forts\">\n<li>Pr\u00e9sentation du contexte<\/li>\n<li>Pr\u00e9sentation du dispositif CRM actuel<\/li>\n<li>Pr\u00e9sentation des objectifs du projet<\/li>\n<li>Grille des exigences fonctionnelles<\/li>\n<li>D\u00e9tail des besoins non fonctionnels<\/li>\n<li>Organisation du projet<\/li>\n<\/ul>\n<p>C&#8217;est gratuit, et c&#8217;est par l\u00e0 \ud83d\udc47 <\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" href=\"https:\/\/organized-redcurrant-e8b.notion.site\/Cahier-des-charges-CRM-ee4b403286104199883e3407bcda8ace\" target=\"_blank;\" rel=\"noopener\">Acc\u00e9der au mod\u00e8le de cahier des charges CRM<\/a><\/div>\n<\/div>\n<p>Mesmo com as interfaces mais intuitivas, uma plataforma de CRM s\u00f3 ser\u00e1 t\u00e3o boa quanto as pessoas que a utilizam. Contrate um formador experiente que o possa ajudar a criar um programa educativo personalizado e pr\u00e1tico.<\/p>\n<p>Desta forma, os seus empregados sentir-se-\u00e3o confort\u00e1veis e ter\u00e3o as suas perguntas respondidas antes de come\u00e7arem a utilizar a ferramenta.<\/p>\n<div class=\"blocTips\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Escolha o software CRM correcto<\/span><br \/>\nDescubra o nosso benchmark de CRM: Mais de 50 pacotes de software de CRM testados, os melhores seleccionados e analisados.<br \/>\n<a class=\"button\" title=\"Compara\u00e7\u00e3o de software CRM\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/\">  Comparar software CRM<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%3e5-trabalhar-na-qualidade-dos-dados\"><\/span><span class=\"ez-toc-section\" id=\"%3e5-trabalhar-na-qualidade-dos-dados\"><\/span><span class=\"ez-toc-section\" id=\"%3e5-trabalhar-na-qualidade-dos-dados\"><\/span>&gt;#5 Trabalhar na qualidade dos dados<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os utilizadores perder\u00e3o rapidamente a paci\u00eancia e a confian\u00e7a na plataforma se encontrarem registos duplicados ou informa\u00e7\u00f5es inexactas. Certifique-se de que todos os utilizadores sabem claramente quais as informa\u00e7\u00f5es a introduzir, onde e como as registar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-tornar-o-novo-sistema-indispensavel\"><\/span><span class=\"ez-toc-section\" id=\"6-tornar-o-novo-sistema-indispensavel\"><\/span><span class=\"ez-toc-section\" id=\"6-tornar-o-novo-sistema-indispensavel\"><\/span>#6 Tornar o novo sistema indispens\u00e1vel<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ter\u00e1 tamb\u00e9m de se livrar das velhas formas de trabalhar quando o seu novo CRM estiver a funcionar. N\u00e3o se esque\u00e7a de fazer o seguinte:<\/p>\n<ul>\n<li>Restringir o acesso a fontes de dados e sistemas duplicados,<\/li>\n<li>Exija que os seus vendedores introduzam as principais informa\u00e7\u00f5es sobre os potenciais clientes no novo CRM na primeira chamada de vendas,<\/li>\n<li>Fa\u00e7a com que os vendedores fechem as suas oportunidades directamente no novo CRM.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7-pense-em-boas-integracoes\"><\/span><span class=\"ez-toc-section\" id=\"7-pense-em-boas-integracoes\"><\/span><span class=\"ez-toc-section\" id=\"7-pense-em-boas-integracoes\"><\/span>#7 Pense em boas integra\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes de fazer a sua escolha final, seleccione um software de CRM que se ligue facilmente a outras aplica\u00e7\u00f5es cr\u00edticas para a sua empresa. Desta forma, se a sua equipa de marketing quiser continuar a trabalhar com aplica\u00e7\u00f5es de marketing conhecidas, como o <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/revisao-do-hubspot-crm\/\">Hubspot<\/a>, pode continuar a faz\u00ea-lo!<\/p>\n<p>Entretanto, pode transmitir automaticamente as informa\u00e7\u00f5es do potencial cliente \u00e0 sua equipa de vendas que trabalha no seu CRM, para que esta possa tomar medidas eficazes mais tarde no percurso do comprador.<\/p>\n<p>Uma solu\u00e7\u00e3o que inclua um direct\u00f3rio de aplica\u00e7\u00f5es com as integra\u00e7\u00f5es adequadas pode ser extremamente vantajosa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-personalizar-a-interface-do-utilizador\"><\/span><span class=\"ez-toc-section\" id=\"8-personalizar-a-interface-do-utilizador\"><\/span><span class=\"ez-toc-section\" id=\"8-personalizar-a-interface-do-utilizador\"><\/span>#8 Personalizar a interface do utilizador<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-4162 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/01\/ux-design-CRM.jpg\" alt=\"ux-design-CRM\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/ux-design-CRM.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/ux-design-CRM-300x169.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/ux-design-CRM-1024x576.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/01\/ux-design-CRM-768x432.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Interfaces lentas ou mal constru\u00eddas s\u00f3 pioram as coisas. Por vezes, \u00e9 o que acontece com algumas solu\u00e7\u00f5es de CRM que o orientam atrav\u00e9s do seu fluxo de trabalho, obrigando-o a considerar medidas mais coercivas, demoradas ou dispendiosas para garantir a adop\u00e7\u00e3o.<\/p>\n<p>Em vez disso, considere facilitar a sua transi\u00e7\u00e3o e reduzir <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/custo-crm-comercial\/\">os custos do projecto CRM<\/a> com uma solu\u00e7\u00e3o mais flex\u00edvel. Uma solu\u00e7\u00e3o que adopta uma abordagem universal e que n\u00e3o espera que se adapte ao seu fluxo de trabalho, mas que pode ser adaptada \u00e0 sua forma de trabalhar.<\/p>\n<p>Pode come\u00e7ar com um <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/software-crm-gratuito\/\">CRM com uma vers\u00e3o gratuita<\/a> para analisar se \u00e9 adequado para o seu trabalho di\u00e1rio.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Mod\u00e8le de cahier des charges CRM<\/span>\n<figure class=\"image is-16by9\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm.png\" alt=\"\" width=\"1440\" height=\"805\" class=\"alignnone size-full wp-image-10785\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-300x168.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-1024x572.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/cdc-crm-768x429.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<p>On a pr\u00e9par\u00e9 un <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/especificacoes-da-crm\/\">mod\u00e8le de cahier des charges CRM<\/a> complet avec un exemple d\u00e9taill\u00e9. Le mod\u00e8le comprend 6 parties: <\/p>\n<ul class=\"points-forts\">\n<li>Pr\u00e9sentation du contexte<\/li>\n<li>Pr\u00e9sentation du dispositif CRM actuel<\/li>\n<li>Pr\u00e9sentation des objectifs du projet<\/li>\n<li>Grille des exigences fonctionnelles<\/li>\n<li>D\u00e9tail des besoins non fonctionnels<\/li>\n<li>Organisation du projet<\/li>\n<\/ul>\n<p>C&#8217;est gratuit, et c&#8217;est par l\u00e0 \ud83d\udc47 <\/p>\n<div class=\"buttons\"><a class=\"button is-info is-normal\" href=\"https:\/\/organized-redcurrant-e8b.notion.site\/Cahier-des-charges-CRM-ee4b403286104199883e3407bcda8ace\" target=\"_blank;\" rel=\"noopener\">Acc\u00e9der au mod\u00e8le de cahier des charges CRM<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"9-integrar-o-seu-novo-crm-no-coracao-de-todas-as-equipas\"><\/span><span class=\"ez-toc-section\" id=\"9-integrar-o-seu-novo-crm-no-coracao-de-todas-as-equipas\"><\/span><span class=\"ez-toc-section\" id=\"9-integrar-o-seu-novo-crm-no-coracao-de-todas-as-equipas\"><\/span>#9 Integrar o seu novo CRM no cora\u00e7\u00e3o de todas as equipas<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A sua equipa de vendas vai querer ver os seus contactos, oportunidades, contactos e contas num \u00fanico local. Pense em <a href=\"https:\/\/salesdorado.com\/pt-br\/funil-vendas\/marketing-vs-vente\/\">alinhar as vendas, o marketing e o servi\u00e7o ao cliente<\/a> para que possam colaborar numa vis\u00e3o partilhada de 360 graus do seu cliente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10-dar-o-exemplo\"><\/span><span class=\"ez-toc-section\" id=\"10-dar-o-exemplo\"><\/span><span class=\"ez-toc-section\" id=\"10-dar-o-exemplo\"><\/span>#10 Dar o exemplo<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As iniciativas de CRM que produzem o melhor ROI t\u00eam o empenhamento total da empresa, a come\u00e7ar pelo topo. Os l\u00edderes devem apoiar a iniciativa e manifestar o seu empenho em adoptar a plataforma seleccionada.<\/p>\n<p>\u00c9 preciso dar o exemplo! Fa\u00e7a um esfor\u00e7o constante para utilizar a plataforma para gerir diferentes aspectos da empresa.<\/p>\n<p>Por \u00faltimo, comunicar claramente as expectativas de utiliza\u00e7\u00e3o em toda a organiza\u00e7\u00e3o.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"39340\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A taxa de adop\u00e7\u00e3o \u00e9 respons\u00e1vel por 70% dos fracassos dos projectos de CRM. Por [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":18203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[232,305],"tags":[320],"class_list":["post-39340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-estrategia-vendas","tag-guias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 dicas para maximizar a adop\u00e7\u00e3o do seu software CRM | Salesdorado<\/title>\n<meta name=\"description\" content=\"A implementa\u00e7\u00e3o de um novo software de CRM na sua empresa n\u00e3o \u00e9 f\u00e1cil. 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