{"id":39667,"date":"2022-03-10T12:30:49","date_gmt":"2022-03-10T12:30:49","guid":{"rendered":""},"modified":"2026-03-17T14:50:26","modified_gmt":"2026-03-17T14:50:26","slug":"opiniao-activecampaign-2","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/","title":{"rendered":"A nossa opini\u00e3o sobre a ActiveCampaign: Automatiza\u00e7\u00e3o de marketing e envio de correio eletr\u00f3nico"},"content":{"rendered":"<p>A ActiveCampaign \u00e9 uma ferramenta fant\u00e1stica no que diz respeito \u00e0 automatiza\u00e7\u00e3o do marketing. N\u00e3o \u00e9 apenas a melhor base de dados interna, \u00e9 tamb\u00e9m um dos \u00fanicos pacotes de software que oferece um CRM de vendas integrado, permitindo que as suas equipas de vendas sejam ultra-responsivas.<\/p>\n<p>Tamb\u00e9m recomendamos esta ferramenta, cujo plano inicial custa 9 euros por m\u00eas.<\/p>\n<p>Trata-se de uma ferramenta particularmente interessante para as PME que ainda n\u00e3o disp\u00f5em de software CRM e que pretendem estruturar os seus processos de venda.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#minha-opiniao-sobre-a-activecampaign-em-poucas-palavras\" >Minha opini\u00e3o sobre a ActiveCampaign em poucas palavras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#ambito-funcional-da-activecampaign\" >\u00c2mbito funcional da ActiveCampaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#marketing-por-correio-eletronico-e-captacao-de-contactos\" >Marketing por correio eletr\u00f3nico e capta\u00e7\u00e3o de contactos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#gestao-e-segmentacao-de-contactos\" >Gest\u00e3o e segmenta\u00e7\u00e3o de contactos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#editor-de-cenarios\" >Editor de cen\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#chat-em-direto-e-sms\" >Chat em direto e SMS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#relatorios-sobre-a-activecampaign\" >Relat\u00f3rios sobre a ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#integracoes-activecampaign-a-nossa-opiniao\" >Integra\u00e7\u00f5es ActiveCampaign a nossa opini\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#comentarios-de-clientes-da-activecampaign\" >Coment\u00e1rios de clientes da ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#apoio-ao-cliente-na-activecampaign-a-nossa-opiniao\" >Apoio ao cliente na ActiveCampaign a nossa opini\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#activecampaign-precos\" >ActiveCampaign  Pre\u00e7os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#as-principais-alternativas-a-activecampaign\" >As principais alternativas \u00e0 ActiveCampaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#1-sendinblue-vs-activecampaign\" >1. Sendinblue vs ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#2-hubspot\" >2. Hubspot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/opiniao-activecampaign-2\/#3-keap\" >3. Keap<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"minha-opiniao-sobre-a-activecampaign-em-poucas-palavras\"><\/span>Minha opini\u00e3o sobre a ActiveCampaign em poucas palavras<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Per\u00edmetro<\/th>\n<th class=\"p-2 border border-slate-600\">Pontua\u00e7\u00e3o<\/th>\n<th class=\"p-2 border border-slate-600\">A minha opini\u00e3o<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Pontua\u00e7\u00e3o geral<\/td>\n<td class=\"p-2 border border-slate-600\">4,5<\/td>\n<td class=\"p-2 border border-slate-600\">Uma das ferramentas mais abrangentes do mercado.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Escopo funcional<\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">A Activecampaign oferece uma enorme variedade de funcionalidades, com possibilidades de personaliza\u00e7\u00e3o praticamente infinitas.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Relat\u00f3rio<\/td>\n<td class=\"p-2 border border-slate-600\">4,4<\/td>\n<td class=\"p-2 border border-slate-600\">Est\u00e1 dispon\u00edvel uma vasta gama de relat\u00f3rios, que podem ser personalizados de acordo com as suas necessidades. A \u00fanica desvantagem \u00e9 que nem sempre s\u00e3o f\u00e1ceis de ler.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Acompanhamento\/Apoio<\/td>\n<td class=\"p-2 border border-slate-600\">4,3<\/td>\n<td class=\"p-2 border border-slate-600\">\u00c9 uma pena que a linha de ajuda esteja dispon\u00edvel apenas para o plano Enterprise, mas isso \u00e9 comum \u00e0 maioria das ferramentas.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Integra\u00e7\u00f5es<\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">O Activecampaign \u00e9 um dos pacotes de software com o maior n\u00famero de integra\u00e7\u00f5es.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Rela\u00e7\u00e3o qualidade\/pre\u00e7o<\/td>\n<td class=\"p-2 border border-slate-600\">4,7<\/td>\n<td class=\"p-2 border border-slate-600\">Excelente custo-benef\u00edcio.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Vamos resumir as vantagens e desvantagens da Activecampaign num relance:<\/p>\n<p><b>Benef\u00edcios<\/b><\/p>\n<ul class=\"points-forts\">\n<li>A melhor base de dados de contactos interna &#8211; inclui gest\u00e3o de listas e subscritores, perfis de contactos, acompanhamento de tarefas, automatiza\u00e7\u00e3o de tarefas, avalia\u00e7\u00e3o de potenciais clientes e hist\u00f3rico de interac\u00e7\u00f5es.<\/li>\n<li>Entre os melhores softwares de automatiza\u00e7\u00e3o de marketing, uma solu\u00e7\u00e3o muito completa a partir de 9 d\u00f3lares por m\u00eas<\/li>\n<li>O CRM de vendas integrado da ActiveCampaign liga-se a todos os seus dados de marketing por correio eletr\u00f3nico, permitindo que as equipas de vendas actuem rapidamente. Fun\u00e7\u00f5es como a pontua\u00e7\u00e3o de leads e os dados sociais tamb\u00e9m podem ajudar a simplificar os seus processos de acompanhamento de vendas.<\/li>\n<\/ul>\n<p><b>Desvantagens<\/b><\/p>\n<ul class=\"points-faibles\">\n<li>Se apenas pretender configurar sequ\u00eancias de correio eletr\u00f3nico b\u00e1sicas (por exemplo, uma campanha de boas-vindas), recomendamos op\u00e7\u00f5es mais econ\u00f3micas como a Sendinblue, que \u00e9 muito mais f\u00e1cil de utilizar. Caso contr\u00e1rio, estar\u00e1 a pagar por uma tonelada de extras (e complexidade) de que simplesmente n\u00e3o precisar\u00e1.<\/li>\n<li>Faltam-lhe algumas caracter\u00edsticas essenciais &#8211; a ActiveCampaign n\u00e3o tem uma fun\u00e7\u00e3o para criar um inqu\u00e9rito e n\u00e3o suporta mensagens de correio eletr\u00f3nico transaccionais &#8211; o que pode ser um problema para alguns!<\/li>\n<li>A fun\u00e7\u00e3o de conversa\u00e7\u00e3o (chat no local) \u00e9 uma extens\u00e3o e n\u00e3o est\u00e1 inclu\u00edda no plano standard.<\/li>\n<\/ul>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente a ActiveCampaign de gra\u00e7a<\/span><br \/>\nA ActiveCampaign oferece uma avalia\u00e7\u00e3o gratuita de 14 dias com acesso a todas as funcionalidades para lhe dar uma boa ideia das capacidades da ferramenta.\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Experimente a ActiveCampaign de gra\u00e7a\" href=\"\/go\/activecampaign\" target=\"_blank\" rel=\"noopener noreferrersponsored\">Experimente a ActiveCampaign de gra\u00e7a<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"ambito-funcional-da-activecampaign\"><\/span>\u00c2mbito funcional da ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"marketing-por-correio-eletronico-e-captacao-de-contactos\"><\/span>Marketing por correio eletr\u00f3nico e capta\u00e7\u00e3o de contactos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8413\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646600978927.png\" alt=\"\" width=\"1416\" height=\"739\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646600978927.png 1416w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646600978927-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646600978927-1024x534.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646600978927-768x401.png 768w\" sizes=\"(max-width: 1416px) 100vw, 1416px\" \/><\/p>\n<p>Activecampaign \u00e9 uma ferramenta ultra-completa que lhe permite automatizar todos os seus processos de marketing. Uma das primeiras coisas que pode fazer \u00e9 criar automa\u00e7\u00f5es, ou seja, enviar e-mails automaticamente quando um potencial cliente executa uma a\u00e7\u00e3o que definiu (por exemplo, o potencial cliente clicou no seu site).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8417\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646602057433.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646602057433.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646602057433-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646602057433-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646602057433-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Isto permitir-lhe-\u00e1 criar cadeias de automatiza\u00e7\u00e3o: pode optar por enviar uma mensagem de correio eletr\u00f3nico ap\u00f3s um n\u00famero X de dias a tal ou tal potencial cliente, e assim por diante. As possibilidades de personaliza\u00e7\u00e3o s\u00e3o quase infinitas.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8415\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601029852.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601029852.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601029852-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601029852-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601029852-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Tudo isto com o apoio da Activecampaign para o ajudar a familiarizar-se com a ferramenta e poder beneficiar de todas as suas op\u00e7\u00f5es.<\/p>\n<p>A ferramenta de cria\u00e7\u00e3o de correio eletr\u00f3nico \u00e9 r\u00e1pida e tem algumas funcionalidades \u00fateis, como a possibilidade de guardar &#8220;blocos&#8221; personalizados para reutiliza\u00e7\u00e3o ou de ver as altera\u00e7\u00f5es feitas por outras pessoas, \u00e0 semelhan\u00e7a do Google Docs (a desvantagem \u00e9 que o documento est\u00e1 constantemente a ser modificado e pode ser complicado encontrar a \u00faltima a\u00e7\u00e3o a anular).<\/p>\n<p>Entre os poucos inconvenientes, note-se que, por vezes, \u00e9 dif\u00edcil criar colunas (exceto no caso de produtos com o novo bloco de produtos). Surpreendentemente, n\u00e3o existe uma forma r\u00e1pida de pr\u00e9-visualizar a sua newsletter &#8211; tem de ir \u00e0s defini\u00e7\u00f5es de correio eletr\u00f3nico.<\/p>\n<p>Em termos de personaliza\u00e7\u00e3o, est\u00e1 dispon\u00edvel uma fun\u00e7\u00e3o If\/Then\/Else f\u00e1cil de utilizar atrav\u00e9s de &#8220;conte\u00fado condicional&#8221;, que lhe permite mostrar a certos clientes conte\u00fados diferentes em fun\u00e7\u00e3o de determinadas condi\u00e7\u00f5es, como interesses, liga\u00e7\u00f5es clicadas no passado, etc.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8423\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648986074.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648986074.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648986074-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648986074-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648986074-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Pode enviar newsletters cl\u00e1ssicas, SMS, autoresponders, testes A\/B, accionadores RSS e automa\u00e7\u00e3o avan\u00e7ada. A ActiveCampaign n\u00e3o tem um servidor de correio eletr\u00f3nico transacional dedicado.<\/p>\n<p>No que diz respeito aos formul\u00e1rios de registo e aos processos de opt-in\/opt-out, pode facilmente criar os seus pr\u00f3prios campos personalizados. Para al\u00e9m dos formul\u00e1rios padr\u00e3o, que s\u00e3o modulares, tamb\u00e9m \u00e9 poss\u00edvel criar inqu\u00e9ritos personalizados.<img decoding=\"async\" class=\"alignnone size-full wp-image-8428\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672718558.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672718558.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672718558-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672718558-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672718558-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Tamb\u00e9m pode criar p\u00e1ginas de destino utilizando uma variedade de modelos f\u00e1ceis de modificar. Est\u00e3o alojados num dom\u00ednio ou subdom\u00ednio personalizado. O Plano Profissional permite-lhe criar experi\u00eancias Web personalizadas, ocultando ou removendo determinados elementos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8430\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672768681.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672768681.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672768681-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672768681-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672768681-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Tamb\u00e9m pode adicionar bot\u00f5es especiais, por exemplo, para ligar para um n\u00famero de telefone, descarregar um ficheiro ou enviar uma mensagem de correio eletr\u00f3nico.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente a ActiveCampaign de gra\u00e7a<\/span><br \/>\nA ActiveCampaign oferece uma avalia\u00e7\u00e3o gratuita de 14 dias com acesso a todas as funcionalidades para lhe dar uma boa ideia das capacidades da ferramenta.\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Experimente a ActiveCampaign de gra\u00e7a\" href=\"\/go\/activecampaign\" target=\"_blank\" rel=\"noopener noreferrersponsored\">Experimente a ActiveCampaign de gra\u00e7a<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"gestao-e-segmentacao-de-contactos\"><\/span>Gest\u00e3o e segmenta\u00e7\u00e3o de contactos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8424\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646649006156.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646649006156.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646649006156-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646649006156-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646649006156-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Pode ent\u00e3o criar campanhas de marketing com base em modelos pr\u00e9-definidos da Activecampaign ou come\u00e7ar do zero. Mas a for\u00e7a da Activecampaign reside na sua segmenta\u00e7\u00e3o ultra-fina, que lhe permite reduzir o custo das suas campanhas ao diminuir o volume de envios.<\/p>\n<p>A plataforma ActiveCampaign inclui ferramentas de segmenta\u00e7\u00e3o que podem ser utilizadas para criar segmentos de clientes utilizando os dados armazenados no sistema, permitindo-lhe aumentar a relev\u00e2ncia dos seus e-mails.<\/p>\n<p>Pode definir condi\u00e7\u00f5es de segmenta\u00e7\u00e3o na ActiveCampaign para incluir ou excluir partes da sua lista: actividades de contacto (n\u00famero de cliques, p\u00e1ginas visitadas), informa\u00e7\u00f5es pessoais (e-mail, endere\u00e7o IP) ou localiza\u00e7\u00e3o.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8426\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672419337.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672419337.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672419337-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672419337-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672419337-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>\u00c9 poss\u00edvel criar segmentos complexos na ActiveCampaign utilizando qualquer l\u00f3gica, com operadores espec\u00edficos como: cont\u00e9m ou n\u00e3o cont\u00e9m, menor ou igual a, \u00e9 anterior ou posterior, etc.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8425\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672397880.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672397880.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672397880-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672397880-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646672397880-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A ActiveCampaign permite-lhe criar um n\u00famero virtualmente ilimitado de segmentos. No entanto, existem algumas limita\u00e7\u00f5es:<\/p>\n<ul>\n<li>At\u00e9 20 condi\u00e7\u00f5es por segmento<\/li>\n<li>At\u00e9 5 condi\u00e7\u00f5es de &#8220;A\u00e7\u00e3o&#8221; por segmento.<\/li>\n<li>At\u00e9 3 condi\u00e7\u00f5es utilizando o operador &#8220;Cont\u00e9m&#8221; por segmento.<\/li>\n<\/ul>\n<p>Al\u00e9m disso, a ActiveCampaign inclui fun\u00e7\u00f5es de automatiza\u00e7\u00e3o para gerir automaticamente os contactos. Os leads podem ser adicionados, actualizados, movidos e classificados por ordem de prioridade no seu CRM automaticamente com base numa s\u00e9rie de crit\u00e9rios. Por exemplo, se um destinat\u00e1rio clicar numa hiperliga\u00e7\u00e3o espec\u00edfica do seu e-mail, pode ser adicionado como um lead.<\/p>\n<p>O CRM permite-lhe atribuir uma pontua\u00e7\u00e3o a cada faixa. Isto permite-lhe direcionar os contactos mais importantes com as melhores hip\u00f3teses de convers\u00e3o, permitindo-lhe utilizar os seus recursos em conformidade.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"editor-de-cenarios\"><\/span>Editor de cen\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O ActiveCampaigne oferece dezenas de cen\u00e1rios pr\u00e9-estabelecidos que podem ser personalizados de acordo com as suas necessidades, mas todos com orienta\u00e7\u00e3o suficiente para garantir que n\u00e3o se perde em dezenas de op\u00e7\u00f5es como acontece com outro software.<\/p>\n<p>Estes cen\u00e1rios s\u00e3o activados por um de 22 gatilhos (anivers\u00e1rio de um contacto, abertura de uma p\u00e1gina Web, etc.), que pode adicionar e modificar muito facilmente, sem ter de fazer 10.000 viagens de ida e volta entre os pain\u00e9is de e-mailing e de automa\u00e7\u00e3o (mais uma vez, este n\u00e3o \u00e9 o caso de todos os softwares).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8610\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/recommandations-AC-1.jpg\" alt=\"recomenda\u00e7\u00f5es da campanha ativa\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/recommandations-AC-1.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/recommandations-AC-1-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/recommandations-AC-1-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/recommandations-AC-1-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Mas a ActiveCampaign tamb\u00e9m oferece pontos de partida para a automatiza\u00e7\u00e3o, como o envio de novas publica\u00e7\u00f5es do seu s\u00edtio ou alertas de pr\u00e9-encomenda de livros para bloguistas e autores. Estes pontos de partida s\u00e3o tamb\u00e9m as recomenda\u00e7\u00f5es da ActiveCampaign para receitas que funcionam em termos de marketing.<\/p>\n<p>A fun\u00e7\u00e3o de a\u00e7\u00e3o dividida da ferramenta permite-lhe realizar testes A\/B para tudo: e-mails, tempos de espera, SMS versus e-mail ou qualquer tipo de a\u00e7\u00e3o personalizada que tenha criado na ferramenta. Isto tamb\u00e9m lhe permite diferenciar os tipos de ofertas que as pessoas recebem consoante o momento em que entram no seu cen\u00e1rio!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8416\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601049716.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601049716.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601049716-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601049716-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646601049716-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A fun\u00e7\u00e3o &#8220;Objectivos&#8221; da ActiveCampaign permite-lhe ignorar certas fases de automatiza\u00e7\u00e3o se um contacto realizar uma a\u00e7\u00e3o esperada: por exemplo, se algu\u00e9m fizer uma compra durante a primeira fase de uma campanha de nutri\u00e7\u00e3o, pode incorporar a etiqueta &#8220;Objectivos&#8221; para ignorar o contacto para a fase de venda ou revenda.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente a ActiveCampaign de gra\u00e7a<\/span><br \/>\nA ActiveCampaign oferece uma avalia\u00e7\u00e3o gratuita de 14 dias com acesso a todas as funcionalidades para lhe dar uma boa ideia das capacidades da ferramenta.\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Experimente a ActiveCampaign de gra\u00e7a\" href=\"\/go\/activecampaign\" target=\"_blank\" rel=\"noopener noreferrersponsored\">Experimente a ActiveCampaign de gra\u00e7a<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"chat-em-direto-e-sms\"><\/span>Chat em direto e SMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8422\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648967449.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648967449.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648967449-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648967449-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648967449-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A ActiveCampaign permite-lhe criar uma experi\u00eancia de mensagens omnicanal que aumenta as convers\u00f5es. A ferramenta de conversa\u00e7\u00e3o pode ser personalizada de acordo com as equipas que a utilizam.<\/p>\n<ul>\n<li><strong>Mensagens de texto e SMS<\/strong>: com uma taxa de abertura muito superior a 50%, a sua efic\u00e1cia est\u00e1 comprovada. Com a ActiveCampaign, os contactos podem subscrever diretamente por SMS ou a partir de uma conta (se fornecerem o seu n\u00famero de telefone). \u00c9 uma das poucas ferramentas que integram SMS!<\/li>\n<\/ul>\n<ul>\n<li><strong>Livechat e Conversas:<\/strong> pode responder a mensagens para ajudar clientes e potenciais clientes, mas tamb\u00e9m enviar mensagens proactivas aos visitantes do s\u00edtio e apresentar uma CTA.<\/li>\n<\/ul>\n<p>As fun\u00e7\u00f5es de mensagem e de conversa\u00e7\u00e3o do s\u00edtio s\u00e3o distintas, mas n\u00e3o aut\u00f3nomas. Pode utilizar o acompanhamento de s\u00edtios da ActiveCampaign e outras op\u00e7\u00f5es de segmenta\u00e7\u00e3o para personalizar mensagens e chegar a pessoas espec\u00edficas com base na forma como interagiram com a sua marca.<\/p>\n<ul>\n<li><strong>Facebook:<\/strong> A ActiveCampaign oferece uma integra\u00e7\u00e3o profunda com os An\u00fancios do Facebook para adicionar e remover pessoas de p\u00fablicos personalizados.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8421\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648946866.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648946866.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648946866-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648946866-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648946866-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Pode personalizar as ferramentas de conversa\u00e7\u00e3o em direto dispon\u00edveis no seu s\u00edtio.<\/p>\n<p>Por \u00faltimo, a ActiveCampaign utiliza a IA e a aprendizagem autom\u00e1tica: para as campanhas de marketing por correio eletr\u00f3nico, o software analisa cada um dos seus contactos e determina a forma como interagem com as suas mensagens, aguardando depois o momento ideal para as enviar.<\/p>\n<p>Gra\u00e7as \u00e0 aprendizagem autom\u00e1tica, tamb\u00e9m pode escrever v\u00e1rias vers\u00f5es de um e-mail, envi\u00e1-lo e a ActiveCampaign determinar\u00e1 quem \u00e9 o melhor destinat\u00e1rio.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente a ActiveCampaign de gra\u00e7a<\/span><br \/>\nA ActiveCampaign oferece uma avalia\u00e7\u00e3o gratuita de 14 dias com acesso a todas as funcionalidades para lhe dar uma boa ideia das capacidades da ferramenta.\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Experimente a ActiveCampaign de gra\u00e7a\" href=\"\/go\/activecampaign\" target=\"_blank\" rel=\"noopener noreferrersponsored\">Experimente a ActiveCampaign de gra\u00e7a<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"relatorios-sobre-a-activecampaign\"><\/span>Relat\u00f3rios sobre a ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8419\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648901687.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648901687.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648901687-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648901687-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648901687-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A ActiveCampaign gera relat\u00f3rios para ver o que funciona e o que n\u00e3o funciona. Analisa os seus n\u00fameros relativos a campanhas, automatiza\u00e7\u00f5es, objectivos, contactos e empresas. Infelizmente, os relat\u00f3rios personalizados s\u00f3 est\u00e3o dispon\u00edveis no plano Enterprise.<\/p>\n<p>Todos os relat\u00f3rios de campanha mostram o n\u00famero total de aberturas e cliques. Mas pode aprofundar a sua an\u00e1lise seleccionando campanhas individuais e analisando os :<\/p>\n<ul>\n<li>Saltos<\/li>\n<li>Cliente de correio eletr\u00f3nico<\/li>\n<li>Localiza\u00e7\u00e3o<\/li>\n<li>Partilha social e men\u00e7\u00f5es<\/li>\n<li>Cancelar a subscri\u00e7\u00e3o<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8427\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673000274.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673000274.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673000274-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673000274-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673000274-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>O relat\u00f3rio inclui um painel de controlo que d\u00e1 uma vis\u00e3o geral do envolvimento, um gr\u00e1fico das tend\u00eancias de abertura e um fluxo de atividade.<\/p>\n<p>A sec\u00e7\u00e3o &#8220;Recomenda\u00e7\u00f5es para si&#8221; sugere ac\u00e7\u00f5es \u00fateis. Por exemplo, pode reenviar a sua campanha a subscritores que n\u00e3o abriram o primeiro e-mail ou a novos contactos que aderiram \u00e0 sua lista numa data posterior.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente a ActiveCampaign de gra\u00e7a<\/span><br \/>\nA ActiveCampaign oferece uma avalia\u00e7\u00e3o gratuita de 14 dias com acesso a todas as funcionalidades para lhe dar uma boa ideia das capacidades da ferramenta.\n<div class=\"buttons\"><a class=\"button is-info is-normal\" title=\"Experimente a ActiveCampaign de gra\u00e7a\" href=\"\/go\/activecampaign\" target=\"_blank\" rel=\"noopener noreferrersponsored\">Experimente a ActiveCampaign de gra\u00e7a<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"integracoes-activecampaign-a-nossa-opiniao\"><\/span>Integra\u00e7\u00f5es ActiveCampaign: a nossa opini\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8435\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673788669.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673788669.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673788669-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673788669-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673788669-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Existem muitas integra\u00e7\u00f5es da ActiveCampaign, especialmente porque com o Zapier ou a API aberta, pode integrar qualquer software (interno).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8418\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648877131.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648877131.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648877131-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648877131-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646648877131-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>As integra\u00e7\u00f5es mais populares incluem :<\/p>\n<ul>\n<li>Shopify, BigCommerce e Woocommerce: trata-se de integra\u00e7\u00f5es profundas que permitem extrair dados adicionais, acrescentar campos suplementares ao registo do contacto, obter o hist\u00f3rico de compras, etc.<\/li>\n<li>BEE, editor de correio eletr\u00f3nico da ActiveCampaign<\/li>\n<li>Facebook<\/li>\n<li>Plugin WordPress<\/li>\n<li>Google Analytics<\/li>\n<li>Calendly<\/li>\n<li>SalesForce CRM<\/li>\n<li>Basecamp<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"comentarios-de-clientes-da-activecampaign\"><\/span>Coment\u00e1rios de clientes da ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As opini\u00f5es mais comuns dos clientes sobre a ActiveCampaign incluem os seguintes pontos fortes e fracos<\/p>\n<div class=\"columns\">\n<div class=\"column is-one-half\">\n<ul class=\"points-forts\">\n<li>Muito f\u00e1cil de utilizar e muito intuitivo<\/li>\n<li>A ferramenta mais completa, incluindo o n\u00famero de integra\u00e7\u00f5es<\/li>\n<li>Uma das melhores rela\u00e7\u00f5es qualidade\/pre\u00e7o<\/li>\n<\/ul>\n<\/div>\n<div class=\"column is-one-half\">\n<ul class=\"points-faibles\">\n<li>N\u00e3o \u00e9 assim t\u00e3o f\u00e1cil de entender<\/li>\n<li>Relat\u00f3rios por vezes dif\u00edceis de decifrar<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"apoio-ao-cliente-na-activecampaign-a-nossa-opiniao\"><\/span>Apoio ao cliente na ActiveCampaign: a nossa opini\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8566\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/aide-installation-AC.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/aide-installation-AC.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/aide-installation-AC-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/aide-installation-AC-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/aide-installation-AC-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A ActiveCampaign oferece as seguintes op\u00e7\u00f5es de suporte em todos os seus planos de pre\u00e7os:<\/p>\n<ul>\n<li>Conversa em direto<\/li>\n<li>F\u00f3rum<\/li>\n<li>Correio eletr\u00f3nico<\/li>\n<li>Tutoriais em v\u00eddeo<\/li>\n<\/ul>\n<p>Tamb\u00e9m fornece suporte telef\u00f3nico, mas este s\u00f3 est\u00e1 dispon\u00edvel para o plano Enterprise mais caro. \u00c9 lament\u00e1vel, mas \u00e9 uma carater\u00edstica comum da maioria das plataformas de marketing por correio eletr\u00f3nico que test\u00e1mos.<\/p>\n<p>O arranque \u00e9 altamente supervisionado, com apoio cont\u00ednuo para o ajudar a familiarizar-se com o software.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8567\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/chat-AC.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/chat-AC.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/chat-AC-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/chat-AC-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/chat-AC-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Para facilitar ainda mais o arranque, a ActiveCampaign oferece um servi\u00e7o de migra\u00e7\u00e3o dos seus dados para o seu software, que est\u00e1 inclu\u00eddo no pacote Lite, mas est\u00e1 sujeito ao n\u00famero de contactos a importar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8574\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/pricing-migration-AC.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/pricing-migration-AC.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/pricing-migration-AC-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/pricing-migration-AC-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/pricing-migration-AC-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A boa not\u00edcia \u00e9 que pode aceder ao suporte por correio eletr\u00f3nico e chat em direto, independentemente do seu pacote. O Centro de Ajuda tamb\u00e9m est\u00e1 sempre acess\u00edvel, com muitos guias e artigos \u00fateis para consulta.<\/p>\n<p>Em cada p\u00e1gina que explorar, encontrar\u00e1 no chat perguntas frequentes sobre essa p\u00e1gina.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8569\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/FAQ-Contacts-AC.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/FAQ-Contacts-AC.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/FAQ-Contacts-AC-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/FAQ-Contacts-AC-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/FAQ-Contacts-AC-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>No geral, a ActiveCampaign recebeu 4,4 de 5 estrelas para ajuda e suporte, o que a torna a segunda plataforma mais bem classificada para suporte ao cliente. N\u00e3o \u00e9 assim t\u00e3o mau!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"activecampaign-precos\"><\/span>ActiveCampaign : Pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8434 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673651358.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673651358.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673651358-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673651358-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673651358-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"as-principais-alternativas-a-activecampaign\"><\/span>As principais alternativas \u00e0 ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-sendinblue-vs-activecampaign\"><\/span>1. Sendinblue vs ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8431\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673233371.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673233371.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673233371-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673233371-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673233371-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A Sendinblue \u00e9 uma excelente escolha se estiver principalmente interessado em enviar boletins informativos e n\u00e3o necessitar das funcionalidades avan\u00e7adas da ActiveCampaign.<\/p>\n<div class=\"columns\">\n<div class=\"column is-one-half\">\n<ul class=\"points-forts\">\n<li>Criador de boletins informativos f\u00e1cil de utilizar<\/li>\n<li>CRM b\u00e1sico<\/li>\n<li>Excelente ferramenta para mensagens de correio eletr\u00f3nico transaccionais<\/li>\n<li>SMS marketing<\/li>\n<\/ul>\n<\/div>\n<div class=\"column is-one-half\">\n<ul class=\"points-faibles\">\n<li>O software \u00e9 menos intuitivo<\/li>\n<li>A ferramenta tem fun\u00e7\u00f5es menos avan\u00e7adas<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente Sendinblue de gra\u00e7a<\/span><\/p>\n<p>A Sendinblue oferece um teste gratuito com acesso a todas as funcionalidades para lhe dar uma boa ideia das possibilidades da ferramenta.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal\" title=\"Sendinblue\" href=\"\/go\/sendinblue\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Experimente Sendinblue<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Sendinblue a nossa opini\u00e3o\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/brevo-opiniao\/\">A nossa opini\u00e3o sobre o Sendinblue<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2-hubspot\"><\/span>2. Hubspot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8432\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673326876.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673326876.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673326876-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673326876-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673326876-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>O HubSpot vai al\u00e9m do ActiveCampaign, pois tem um conjunto completo de ferramentas para o ajudar a otimizar o seu tr\u00e1fego org\u00e2nico e as suas convers\u00f5es.<\/p>\n<div class=\"columns\">\n<div class=\"column is-one-half\">\n<ul class=\"points-forts\">\n<li>CRM gratuito<\/li>\n<li>Livechat<\/li>\n<li>Cria\u00e7\u00e3o de s\u00edtios Web (CMS) e de p\u00e1ginas de destino<\/li>\n<li>Automatiza\u00e7\u00e3o do marketing<\/li>\n<\/ul>\n<\/div>\n<div class=\"column is-one-half\">\n<ul class=\"points-faibles\">\n<li>A Hubspot \u00e9 mais completa, mas tamb\u00e9m muito mais cara do que a ActiveCampaign.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente o Hubspot de gra\u00e7a<\/span><\/p>\n<p>A Hubspot oferece uma avalia\u00e7\u00e3o gratuita de 14 dias com acesso a todas as funcionalidades para lhe dar uma boa ideia das capacidades da ferramenta.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal\" title=\"Hubspot\" href=\"\/go\/hubspot\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Experimentar a Hubspot<\/a><a class=\"button is-normal is-info is-outlined\" title=\"Hubspot a nossa opini\u00e3o\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/revisao-do-hubspot-crm\/\">A nossa opini\u00e3o sobre a Hubspot<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3-keap\"><\/span>3. Keap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8433\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673405555.jpg\" alt=\"\" width=\"1440\" height=\"751\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673405555.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673405555-300x156.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673405555-1024x534.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/03\/screely-1646673405555-768x401.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>O Keap (anteriormente Infusionsoft) \u00e9 uma ferramenta combinada de marketing por correio eletr\u00f3nico e CRM.<\/p>\n<div class=\"columns\">\n<div class=\"column is-one-half\">\n<ul class=\"points-forts\">\n<li>Facturas e pagamentos<\/li>\n<li>CRM para vendas<\/li>\n<li>Marcar uma reuni\u00e3o<\/li>\n<li>Automatiza\u00e7\u00e3o do marketing<\/li>\n<\/ul>\n<\/div>\n<div class=\"column is-one-half\">\n<ul class=\"points-faibles\">\n<li>A utiliza\u00e7\u00e3o do Keap \u00e9 bastante complicada. Demorar\u00e1 algum tempo a dominar.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"blocTips info-light\">\n<p><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Experimente o Keap de gra\u00e7a<\/span><\/p>\n<p>O Keap oferece um teste gratuito de 14 dias com acesso a todas as funcionalidades para lhe dar uma boa ideia do que a ferramenta pode fazer.<\/p>\n<div class=\"buttons \"><a class=\"button is-info is-normal\" title=\"Keap\" href=\"https:\/\/keap.com\/features\/automation\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Experimente o Keap<\/a><a class=\"button is-normal is-info is-outlined\" title=\"O melhor software de automatiza\u00e7\u00e3o de marketing\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/\">O melhor software de automatiza\u00e7\u00e3o de marketing<\/a><\/div>\n<\/div>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Indo mais longe<\/span><\/p>\n<p>Leia os nossos melhores artigos sobre automatiza\u00e7\u00e3o do marketing:<\/p>\n<ul>\n<li><a class=\"undefined\" href=\"https:\/\/salesdorado.com\/marketing-b2b\/choisir-logiciel-marketing-automation\/\">Como escolher o software de automatiza\u00e7\u00e3o de marketing mais adequado?<\/a><\/li>\n<li><a class=\"undefined\" href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/\">Os 10 principais softwares de automa\u00e7\u00e3o de marketing<\/a><\/li>\n<li><a class=\"undefined\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/marketing-sales-automation\/\">Automa\u00e7\u00e3o de marketing e vendas: quais s\u00e3o os benef\u00edcios?<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"39667\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A ActiveCampaign \u00e9 uma ferramenta fant\u00e1stica no que diz respeito \u00e0 automatiza\u00e7\u00e3o do marketing. N\u00e3o [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":16520,"comment_status":"open","ping_status":"open","sticky":false,"template":"review-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[305,238],"tags":[321],"class_list":["post-39667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-vendas","category-software-de-automacao-de-marketing","tag-ferramentas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nossa opini\u00e3o sobre ActiveCampaign for Marketing<\/title>\n<meta name=\"description\" content=\"Caracter\u00edsticas, pre\u00e7os, pontos fortes e fracos: leia a nossa an\u00e1lise da automatiza\u00e7\u00e3o do marketing com o Active Campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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