{"id":39697,"date":"2022-11-15T12:30:58","date_gmt":"2022-11-15T12:30:58","guid":{"rendered":""},"modified":"2025-07-16T15:46:38","modified_gmt":"2025-07-16T15:46:38","slug":"opiniao-zoho-campaigns","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/","title":{"rendered":"Nossa opini\u00e3o sobre o Zoho Campaigns, o software de marketing por e-mail com uma rela\u00e7\u00e3o custo-benef\u00edcio imbat\u00edvel"},"content":{"rendered":"<p><a href=\"https:\/\/www.zoho.com\/fr\/campaigns\/\" target=\"_blank\" rel=\"noopener\">O Zoho Campaigns<\/a> \u00e9 um software f\u00e1cil de usar para criar campanhas de e-mail e <a href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/\" target=\"_blank\" rel=\"noopener\">automa\u00e7\u00e3o de marketing<\/a>. Essa \u00e9 uma solu\u00e7\u00e3o interessante para aqueles que precisam enviar grandes volumes de e-mails e que j\u00e1 usam os aplicativos Zoho.<\/p>\n<p>O software foi completamente redesenhado em 2018 e, desde ent\u00e3o, a interface e a experi\u00eancia do usu\u00e1rio foram aprimoradas, colocando o Zoho Campaigns entre os <a href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/\">10 melhores softwares de marketing por e-mail<\/a> do mercado.<\/p>\n<p>Neste artigo, analisamos todos os recursos do software para ajud\u00e1-lo a decidir se a ferramenta \u00e9 adequada para voc\u00ea.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#minha-opiniao-sobre-o-zoho-campaigns-em-poucas-palavras\" >Minha opini\u00e3o sobre o Zoho Campaigns em poucas palavras<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#os-beneficios-do-zoho-campaigns\" >Os benef\u00edcios do Zoho Campaigns <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#as-desvantagens-do-zoho-campaigns\" >As desvantagens do Zoho Campaigns <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#zoho-campaigns-visao-geral-dos-recursos\" >Zoho Campaigns  Vis\u00e3o geral dos recursos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#criacao-de-campanhas-de-e-mail\" >Cria\u00e7\u00e3o de campanhas de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#automacao\" >Automa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#gestao-de-contactos\" >Gest\u00e3o de contactos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#o-ponto-forte-do-zoho-campaigns-relatorios\" >O ponto forte do Zoho Campaigns relat\u00f3rios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#comentarios-de-clientes-sobre-o-zoho-campaigns\" >Coment\u00e1rios de clientes sobre o Zoho Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#suporte-ao-cliente-no-zoho-campaigns\" >Suporte ao cliente no Zoho Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#o-marketplace-de-integracao-do-zoho-campaigns\" >O marketplace de integra\u00e7\u00e3o do Zoho Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#zoho-campaigns-precos\" >Zoho Campaigns pre\u00e7os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/ferramentas-email-marketing\/opiniao-zoho-campaigns\/#as-principais-alternativas-ao-zoho-campaigns\" >As principais alternativas ao Zoho Campaigns<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"minha-opiniao-sobre-o-zoho-campaigns-em-poucas-palavras\"><\/span>Minha opini\u00e3o sobre o Zoho Campaigns em poucas palavras<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"overflow-x-scroll w-full\">\n<table class=\"table-auto w-full\">\n<thead class=\"bg-gold-500\">\n<tr class=\"text-sm\">\n<th class=\"p-2 border border-slate-600\">Per\u00edmetro<\/th>\n<th class=\"p-2 border border-slate-600\">Pontua\u00e7\u00e3o<\/th>\n<th class=\"p-2 border border-slate-600\">A minha opini\u00e3o<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"bg-white\">\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Pontua\u00e7\u00e3o geral<\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">Uma boa solu\u00e7\u00e3o, que ser\u00e1 essencial para aqueles que j\u00e1 usam os aplicativos Zoho e que precisam enviar grandes volumes de e-mails.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Escopo funcional<\/td>\n<td class=\"p-2 border border-slate-600\">4,5<\/td>\n<td class=\"p-2 border border-slate-600\">Desde a reformula\u00e7\u00e3o do site em 2018 e a adi\u00e7\u00e3o de muitos novos recursos, o Zoho Campaigns \u00e9 perfeitamente adequado para aqueles que precisam enviar campanhas de e-mail simples e eficazes<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Relat\u00f3rio<\/td>\n<td class=\"p-2 border border-slate-600\">4,6<\/td>\n<td class=\"p-2 border border-slate-600\">\u00d3timos recursos de relat\u00f3rio<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Acompanhamento\/Apoio<\/td>\n<td class=\"p-2 border border-slate-600\">4,8<\/td>\n<td class=\"p-2 border border-slate-600\">O centro de ajuda tem uma grande quantidade de recursos sobre marketing por e-mail, e o suporte est\u00e1 dispon\u00edvel para aqueles que se inscreveram em um plano pago.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Integra\u00e7\u00f5es<\/td>\n<td class=\"p-2 border border-slate-600\">4,2<\/td>\n<td class=\"p-2 border border-slate-600\">O cat\u00e1logo de integra\u00e7\u00f5es \u00e9 escasso quando se procura algo diferente das solu\u00e7\u00f5es muito abrangentes do ecossistema Zoho.<\/td>\n<\/tr>\n<tr class=\"text-sm font-light\">\n<td class=\"p-2 border border-slate-600\">Rela\u00e7\u00e3o qualidade\/pre\u00e7o<\/td>\n<td class=\"p-2 border border-slate-600\">4,7<\/td>\n<td class=\"p-2 border border-slate-600\">A rela\u00e7\u00e3o quantidade\/pre\u00e7o \u00e9 excelente, principalmente para organiza\u00e7\u00f5es com poucos contatos, mas que enviam muitos e-mails.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"os-beneficios-do-zoho-campaigns\"><\/span>Os benef\u00edcios do Zoho Campaigns :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"points-forts\">\n<li><strong>Boa<\/strong> rela\u00e7\u00e3o custo-benef\u00edcio: na verdade, a rela\u00e7\u00e3o custo-benef\u00edcio \u00e9 especialmente boa: n\u00e3o importa quantos contatos voc\u00ea tenha para gerenciar, o n\u00famero de e-mails que voc\u00ea pode enviar por m\u00eas \u00e9 ilimitado (ao contr\u00e1rio da maioria das outras solu\u00e7\u00f5es). H\u00e1 tamb\u00e9m um plano gratuito para at\u00e9 2.000 contatos e 6.000 e-mails por m\u00eas. E a taxa de entrega \u00e9 muito boa em compara\u00e7\u00e3o com outras solu\u00e7\u00f5es mais caras.<\/li>\n<li><strong>Uma experi\u00eancia de usu\u00e1rio muito boa<\/strong>: desde que o site foi reformulado, a interface foi bem projetada e muito clara, facilitando o manuseio da ferramenta. Os amplos recursos do centro de ajuda tamb\u00e9m s\u00e3o uma vantagem real para os iniciantes.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"as-desvantagens-do-zoho-campaigns\"><\/span>As desvantagens do Zoho Campaigns :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"points-faibles\">\n<li><strong>Cat\u00e1logo de integra\u00e7\u00e3o limitado<\/strong>: a vantagem real da solu\u00e7\u00e3o \u00e9 o acesso a todo o ecossistema de aplicativos Zoho. Mas para aqueles que desejam um grande n\u00famero de integra\u00e7\u00f5es de terceiros, o Zoho Campaigns \u00e9 decepcionante em compara\u00e7\u00e3o com outros concorrentes (como a <a href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/brevo-opiniao\/\" target=\"_blank\" rel=\"noopener\">Sendinblue<\/a>), com um cat\u00e1logo muito limitado (apenas algumas dezenas de solu\u00e7\u00f5es).<\/li>\n<li><strong>Alguns recursos ausentes<\/strong>: Em compara\u00e7\u00e3o com algumas outras solu\u00e7\u00f5es, lamentamos o fato de n\u00e3o haver tantas fun\u00e7\u00f5es de captura de leads (como o Sarbacane, por exemplo).<\/li>\n<\/ul>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Descubra o Zoho Campaigns<\/span><br \/>\nAproveite os recursos do Zoho Campaigns!\n<div class=\"buttons \"><a class=\"button is-info is-normal\" title=\"Docusign\" href=\"https:\/\/www.zoho.com\/campaigns\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Experimente as Campanhas Zoho<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"zoho-campaigns-visao-geral-dos-recursos\"><\/span>Zoho Campaigns : Vis\u00e3o geral dos recursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"criacao-de-campanhas-de-e-mail\"><\/span>Cria\u00e7\u00e3o de campanhas de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Zoho Campaigns fornece v\u00e1rios modelos para a cria\u00e7\u00e3o de campanhas<a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/campanhas-emailing-b2b\/\" target=\"_blank\" rel=\"noopener\">de marketing<\/a> por e-mail. O editor de e-mail oferece uma grande variedade de fun\u00e7\u00f5es, especialmente para o envio de boletins informativos regulares, campanhas de com\u00e9rcio eletr\u00f4nico e pesquisas.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12540\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815074470.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815074470.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815074470-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815074470-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815074470-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>O Zoho Campaigns oferece tr\u00eas tipos de modelos:<\/p>\n<ul>\n<li>modelos registrados que voc\u00ea j\u00e1 usou<\/li>\n<li>modelos pr\u00e9-projetados personaliz\u00e1veis<\/li>\n<li>modelos b\u00e1sicos sem imagens ou texto<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12541\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815195032.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815195032.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815195032-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815195032-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815195032-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>O editor de e-mail de arrastar e soltar \u00e9 f\u00e1cil de usar, a interface \u00e9 pr\u00e1tica e a experi\u00eancia do usu\u00e1rio \u00e9 compar\u00e1vel \u00e0 das melhores solu\u00e7\u00f5es, como <a href=\"\/go\/sendinblue\" target=\"_blank\" rel=\"noopener\">Sendinblue<\/a> ou <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/?p=39699\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12546\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814578924.png\" alt=\"\" width=\"1970\" height=\"996\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814578924.png 1970w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814578924-300x152.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814578924-1024x518.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814578924-768x388.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814578924-1536x777.png 1536w\" sizes=\"(max-width: 1970px) 100vw, 1970px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12598\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-email-builder.png\" alt=\"\" width=\"2048\" height=\"1149\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-email-builder.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-email-builder-300x168.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-email-builder-1024x575.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-email-builder-768x431.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-email-builder-1536x862.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>O software garante uma boa capacidade de entrega de e-mails e desenvolveu uma s\u00e9rie de medidas anti-spam. Ele tamb\u00e9m fornece informa\u00e7\u00f5es sobre a Lei CAN-SPAM.<\/p>\n<p>Isso \u00e9 tanto uma vantagem quanto uma desvantagem do Zoho Campaigns, pois muitos iniciantes podem ter problemas com suas primeiras campanhas se n\u00e3o estiverem cientes das regras anti-spam.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"automacao\"><\/span>Automa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Zoho Campaigns oferece autoresponders, acionadores e fluxos de trabalho adicionais para dar aos profissionais de marketing a capacidade de automatizar antecipadamente as intera\u00e7\u00f5es com os clientes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12543\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814663420.png\" alt=\"\" width=\"1970\" height=\"996\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814663420.png 1970w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814663420-300x152.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814663420-1024x518.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814663420-768x388.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667814663420-1536x777.png 1536w\" sizes=\"(max-width: 1970px) 100vw, 1970px\" \/><\/p>\n<p>Para se tornar ainda mais competitivo, o software oferece novas funcionalidades: reengajar contatos perdidos, reter novos clientes, informar os clientes sobre transa\u00e7\u00f5es em andamento, etc. O Zoho Campaigns tamb\u00e9m fornece informa\u00e7\u00f5es precisas sobre o sucesso das fun\u00e7\u00f5es de automa\u00e7\u00e3o, em particular autoresponders e fluxos de trabalho.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12597\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-automation.png\" alt=\"\" width=\"2048\" height=\"1151\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-automation.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-automation-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-automation-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-automation-768x432.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-automation-1536x863.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Em compara\u00e7\u00e3o com outras solu\u00e7\u00f5es no mercado, a automa\u00e7\u00e3o oferecida pelo Zoho Campaigns \u00e9, em geral, bastante leve e, acima de tudo, bastante limitada. Mas eles colocaram muita intelig\u00eancia nos modelos para simplificar a experi\u00eancia do usu\u00e1rio, e isso \u00e9 mais do que suficiente para configurar sequ\u00eancias eficazes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"gestao-de-contactos\"><\/span>Gest\u00e3o de contactos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Zoho Campaigns permite criar listas de contatos de v\u00e1rias maneiras:<\/p>\n<ul>\n<li>Adicionando-os manualmente<\/li>\n<li>Importando-os de uma planilha do Excel<\/li>\n<li>Se desejarem, os novos contatos tamb\u00e9m podem se registrar por meio de um formul\u00e1rio da Web integrado ao seu site.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12551\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816077872.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816077872.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816077872-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816077872-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816077872-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Tamb\u00e9m \u00e9 poss\u00edvel importar contatos por meio da sincroniza\u00e7\u00e3o com uma <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/\">ferramenta de gerenciamento de relacionamento com o cliente<\/a> (CRM). Esse m\u00e9todo \u00e9 mais simples se o outro produto for do ecossistema Zoho, mas o software tem v\u00e1rias integra\u00e7\u00f5es de terceiros (Salesforce e Hubspot, em particular).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12548\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815831722.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815831722.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815831722-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815831722-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667815831722-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>De modo geral, o processo de importa\u00e7\u00e3o de contatos \u00e9 bastante simples e intuitivo, e conta com o apoio de recursos no centro de ajuda, caso voc\u00ea tenha alguma d\u00favida.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"o-ponto-forte-do-zoho-campaigns-relatorios\"><\/span>O ponto forte do Zoho Campaigns: relat\u00f3rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O relat\u00f3rio do Zoho Campaigns \u00e9 mais interessante do que o oferecido por muitos pacotes de software concorrentes, pois oferece um resumo de relat\u00f3rio que mostra claramente a porcentagem de e-mails entregues, devolu\u00e7\u00f5es e notas n\u00e3o enviadas. O design (com seu uso inteligente de cores) chama a aten\u00e7\u00e3o.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12596\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-reporting.png\" alt=\"\" width=\"1459\" height=\"836\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-reporting.png 1459w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-reporting-300x172.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-reporting-1024x587.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/zoho-campaigns-reporting-768x440.png 768w\" sizes=\"(max-width: 1459px) 100vw, 1459px\" \/><\/p>\n<p>Os relat\u00f3rios podem ser obtidos por campanha ou por lista, com informa\u00e7\u00f5es precisas sobre aberturas de e-mail por dispositivo, cancelamentos de inscri\u00e7\u00e3o, n\u00famero de aberturas e cliques, desempenho em um determinado per\u00edodo etc.<\/p>\n<p>Os relat\u00f3rios s\u00e3o detalhados, mas n\u00e3o permitem que voc\u00ea acompanhe as m\u00e9tricas relacionadas \u00e0 receita, como faz <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/?p=39699\" target=\"_blank\" rel=\"noopener\">o Mailchimp<\/a>. Mas pelo pre\u00e7o que o Zoho Campaigns custa, ele \u00e9 realmente uma grande conquista.<\/p>\n<figure class=\"image is-16by9\"><\/figure>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Descubra o Zoho Campaigns<\/span><br \/>\nAproveite os recursos do Zoho Campaigns!\n<div class=\"buttons \"><a class=\"button is-info is-normal\" title=\"Docusign\" href=\"https:\/\/www.zoho.com\/campaigns\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Experimente as Campanhas Zoho<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"comentarios-de-clientes-sobre-o-zoho-campaigns\"><\/span>Coment\u00e1rios de clientes sobre o Zoho Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"points-forts\">\n<li>O Zoho Campaigns tem \u00f3timas avalia\u00e7\u00f5es dos clientes. Em geral, os clientes apreciam a facilidade de uso, a rela\u00e7\u00e3o custo-benef\u00edcio e a qualidade do suporte ao cliente. Eles tamb\u00e9m apreciam a funcionalidade de relat\u00f3rios de alto desempenho e a capacidade de configurar v\u00e1rios tipos de campanha com relativa facilidade. Ele \u00e9 muito popular entre os iniciantes em marketing por e-mail e as PMEs.<\/li>\n<\/ul>\n<ul class=\"points-faibles\">\n<li>Muito j\u00e1 foi escrito sobre a interface, mas ela realmente est\u00e1 muito melhor desde 2018. Por outro lado, o construtor de e-mail do tipo arrastar e soltar \u00e0s vezes \u00e9 um pouco dif\u00edcil, n\u00e3o \u00e9 muito est\u00e1vel e os erros s\u00e3o bastante comuns. Lembre-se de testar seus e-mails em v\u00e1rios clientes antes de enviar uma campanha. Alguns de nossos clientes deram feedback semelhante ao editor de scripts de automa\u00e7\u00e3o de marketing.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"suporte-ao-cliente-no-zoho-campaigns\"><\/span>Suporte ao cliente no Zoho Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O suporte ao cliente do Zoho Campaigns est\u00e1 dispon\u00edvel por e-mail e chat para todos. Para clientes que assinaram um plano pr\u00e9-pago, \u00e9 poss\u00edvel entrar em contato com eles por telefone, 24 horas por dia, 7 dias por semana.<\/p>\n<p>O centro de ajuda \u00e9 muito abrangente e bem projetado. Ele inclui guias do usu\u00e1rio, diretrizes de capacidade de entrega de e-mail, perguntas frequentes, webinars, e-books, um guia de interface de programa\u00e7\u00e3o de aplicativos (API) e v\u00eddeos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12555\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816787516.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816787516.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816787516-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816787516-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667816787516-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A comunidade de usu\u00e1rios do Zoho Campaigns pode trocar ideias no blog colaborativo e nos f\u00f3runs de discuss\u00e3o do software. Observe que ele est\u00e1 dispon\u00edvel somente em ingl\u00eas.<\/p>\n<p>Ele tamb\u00e9m pode se reunir em torno de eventos organizados pelo Zoho Campaigns, como confer\u00eancias ou reuni\u00f5es com especialistas. No geral, eles est\u00e3o tentando unir as pessoas em torno de sua solu\u00e7\u00e3o e facilitar as trocas entre os usu\u00e1rios, e isso est\u00e1 funcionando muito bem!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12556\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667817235980.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667817235980.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667817235980-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667817235980-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667817235980-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Descubra o Zoho Campaigns<\/span><br \/>\nAproveite os recursos do Zoho Campaigns!\n<div class=\"buttons \"><a class=\"button is-info is-normal\" title=\"Docusign\" href=\"https:\/\/www.zoho.com\/campaigns\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Experimente as Campanhas Zoho<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"o-marketplace-de-integracao-do-zoho-campaigns\"><\/span>O marketplace de integra\u00e7\u00e3o do Zoho Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12662\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361488213.png\" alt=\"\" width=\"1440\" height=\"737\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361488213.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361488213-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361488213-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361488213-768x393.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>O n\u00famero de integra\u00e7\u00f5es de terceiros dispon\u00edveis \u00e9 um pouco pequeno em compara\u00e7\u00e3o com outras solu\u00e7\u00f5es de e-mail.<\/p>\n<ul>\n<li>A grande vantagem \u00e9 o acesso a todo o ecossistema Zoho<a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/revisao-do-zoho-crm\/\" target=\"_blank\" rel=\"noopener\">(software CRM<\/a>, faturamento, gerenciamento de projetos, suporte ao cliente, etc.). O Zoho Campaigns, por exemplo, tem uma integra\u00e7\u00e3o com o <a class=\"external\" href=\"https:\/\/www.zoho.com\/mail\/help\/meeting-integration.html\" target=\"_blank;\" rel=\"noopener\">Zoho Meeting<\/a> que permite que voc\u00ea grave e transmita seus <a href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/exemples-webinars\/\" target=\"_blank\" rel=\"noopener\">webinars<\/a> diretamente por meio de uma campanha do Zoho Campaigns.<\/li>\n<li>Redes sociais: Facebook, Twitter, LinkedIn &#8211; para sincronizar com suas listas de contatos para campanhas de e-mail.<\/li>\n<li>Marketing: o essencial <a class=\"external\" href=\"https:\/\/www.eventbrite.com\/\" target=\"_blank;\" rel=\"noopener\">Eventbrite<\/a> (para organiza\u00e7\u00e3o de eventos) e <a class=\"external\" href=\"https:\/\/www.shopify.com\/\" target=\"_blank;\" rel=\"noopener\">Shopify<\/a> ou Woocommerce (para plataformas de com\u00e9rcio eletr\u00f4nico)<\/li>\n<li>CRM: Salesforce, Hubspot ou ZohoCRM.<\/li>\n<\/ul>\n<p>A integra\u00e7\u00e3o com o Zapier est\u00e1 dispon\u00edvel, permitindo que voc\u00ea se conecte a muitas outras integra\u00e7\u00f5es n\u00e3o dispon\u00edveis no mercado.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12663\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361490716.png\" alt=\"\" width=\"1440\" height=\"737\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361490716.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361490716-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361490716-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1668361490716-768x393.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"zoho-campaigns-precos\"><\/span>Zoho Campaigns: pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Zoho Campaigns oferece v\u00e1rios planos:<\/p>\n<ul>\n<li><strong>Plano gratuito<\/strong>: Oferece uma lista de 2.000 contatos, a capacidade de enviar at\u00e9 6.000 e-mails por m\u00eas e acesso a formul\u00e1rios de registro e modelos b\u00e1sicos de e-mail.<\/li>\n<li><strong>Plano padr\u00e3o<\/strong>: \u20ac31\/m\u00eas, para uma lista de 100.000 contatos. Ele permite que voc\u00ea envie e-mails ilimitados, tenha acesso a modelos avan\u00e7ados de e-mail e fluxos de trabalho b\u00e1sicos de arrastar e soltar.<\/li>\n<li><strong>Plano Profissional<\/strong>: \u20ac52\/m\u00eas, para uma lista de 5.000 contatos. Ele permite que voc\u00ea aproveite os r\u00f3tulos de contato, os formul\u00e1rios contextuais, as pesquisas por e-mail e os envios dependentes do tempo, e muito mais.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12633\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667906488075-1.png\" alt=\"\" width=\"1440\" height=\"810\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667906488075-1.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667906488075-1-300x169.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667906488075-1-1024x576.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2022\/11\/screely-1667906488075-1-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"blocTips primary-light\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Dica profissional<\/span><br \/>\nUma assinatura anual lhe d\u00e1 direito a uma redu\u00e7\u00e3o de 25% no pre\u00e7o (\u20ac23\/m\u00eas para o plano Standard, \u20ac39\/m\u00eas para o plano Professional).<\/div>\n<div class=\"blocTips info-light\"><i class=\"fa fa-gift\"><\/i><span class=\"title is-5\">Descubra o Zoho Campaigns<\/span><br \/>\nAproveite os recursos do Zoho Campaigns!\n<div class=\"buttons \"><a class=\"button is-info is-normal\" title=\"Docusign\" href=\"https:\/\/www.zoho.com\/campaigns\/\" target=\"_blank\" rel=\"noopener sponsored noreferrer\">Experimente as Campanhas Zoho<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"as-principais-alternativas-ao-zoho-campaigns\"><\/span>As principais alternativas ao Zoho Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/brevo-opiniao\/\" target=\"_blank\" rel=\"noopener\">A Sendinblue<\/a> \u00e9 uma alternativa confi\u00e1vel, com um n\u00edvel mais alto de profundidade funcional, e tamb\u00e9m \u00e9 muito atraente do ponto de vista financeiro.<\/p>\n<p><a class=\"external\" href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noopener\">A ActiveCampaign<\/a> tamb\u00e9m \u00e9 uma solu\u00e7\u00e3o poss\u00edvel para aqueles que desejam alguns recursos extras, como automa\u00e7\u00e3o ou captura de leads.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"39697\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            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