{"id":39704,"date":"2021-04-13T12:30:18","date_gmt":"2021-04-13T12:30:18","guid":{"rendered":""},"modified":"2023-06-02T10:05:38","modified_gmt":"2023-06-02T10:05:38","slug":"pardot-vs-hubspot","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/","title":{"rendered":"Pardot VS Hubspot"},"content":{"rendered":"<p>Neste artigo, apresentamos-lhe dois gigantes de software de CRM &amp; marketing de automatiza\u00e7\u00e3o:<\/p>\n<ul>\n<li>Hubspot Marketing Hub, a ser integrado com o Hubspot CRM<\/li>\n<li>e Pardot, a serem integrados com a inevit\u00e1vel For\u00e7a de Vendas<\/li>\n<\/ul>\n<p>Em suma, a Pardot traz uma vantagem clara em termos de gest\u00e3o de leads &amp; relat\u00f3rios, onde o Hubspot ir\u00e1 integrar-se melhor com todas as suas ferramentas existentes com uma curva de aprendizagem significativamente mais curta.<\/p>\n<p>Mais detalhes no artigo \ud83d\udc47<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#1-ambito-funcional\" >#1 \u00c2mbito funcional<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#marketing-de-conteudos-e-geracao-de-leads\" >Marketing de conte\u00fados e gera\u00e7\u00e3o de leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#gestao-de-chumbo\" >Gest\u00e3o de chumbo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#2-relatorios\" >#2 Relat\u00f3rios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#relatorio\" >Relat\u00f3rio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#3-integracoes\" >#3 Integra\u00e7\u00f5es<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#lado-comercial-do-crm\" >Lado comercial do CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#no-lado-do-sistema-de-gestao-de-conteudos-cms\" >No lado do Sistema de Gest\u00e3o de Conte\u00fados (CMS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#outras-integracoes\" >Outras integra\u00e7\u00f5es<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#4-apoio-ao-cliente-e-feedback\" >#4 Apoio ao cliente e feedback<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#o-que-dizem-os-clientes\" >O que dizem os clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#recursos-e-apoio\" >Recursos e apoio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#curva-de-bordo-e-aprendizagem\" >Curva de bordo e aprendizagem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/pardot-vs-hubspot\/#5-valor-pelo-dinheiro\" >#5 Valor pelo dinheiro<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-ambito-funcional\"><\/span><span class=\"ez-toc-section\" id=\"1-ambito-funcional\"><\/span>#1 \u00c2mbito funcional<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"marketing-de-conteudos-e-geracao-de-leads\"><\/span><span class=\"ez-toc-section\" id=\"marketing-de-conteudos-e-geracao-de-leads\"><\/span>Marketing de conte\u00fados e gera\u00e7\u00e3o de leads<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quer envolver-se plenamente no marketing de conte\u00fados ou em campanhas de gera\u00e7\u00e3o de leads? O Hubspot \u00e9 a ferramenta certa para si! Como l\u00edder no<a href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/\">marketing de entrada<\/a>, isto \u00e9 normal.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5123 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing.png\" alt=\"hubspot-email-marketing\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-email-marketing-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Email marketing, p\u00e1ginas de destino, gest\u00e3o de formul\u00e1rios, testes A\/B, etc., ter\u00e1 acesso a toda uma gama de caracter\u00edsticas \u00fateis de Inbound com esta ferramenta tudo-em-um.<\/p>\n<p>No lado do Pardot, as funcionalidades est\u00e3o l\u00e1: ferramenta de cria\u00e7\u00e3o de correio electr\u00f3nico, p\u00e1ginas de destino, cria\u00e7\u00e3o de fluxo de trabalho, etc. Mas a grande diferen\u00e7a com o Hubspot \u00e9 que a experi\u00eancia e a personaliza\u00e7\u00e3o s\u00e3o bastante limitadas.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5124 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/pardot-email-marketing.png\" alt=\"pardot-email-marketing\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/pardot-email-marketing-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Hubspot<\/span><br \/>\nComo ferramenta l\u00edder no Inbound Marketing e gra\u00e7as \u00e0 sua profundidade funcional, o Hubspot ganha muito claramente.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"gestao-de-chumbo\"><\/span><span class=\"ez-toc-section\" id=\"gestao-de-chumbo\"><\/span>Gest\u00e3o de chumbo<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Hubspot tem uma caracter\u00edstica de <a href=\"https:\/\/salesdorado.com\/pt-br\/account-based-marketing\/lead-scoring\/\">pontua\u00e7\u00e3o de chumbo<\/a> muito eficaz. \u00c9 acompanhado por software de pontua\u00e7\u00e3o preditiva com o plano de neg\u00f3cios do Marketing Hub.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5094 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring.png\" alt=\"hubspot-lead-scoring\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-lead-scoring-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Quer visar as perspectivas com base no seu comportamento? P\u00e1ginas visitadas, e-mails abertos, etc. Isto \u00e9 inteiramente poss\u00edvel com o Hubspot.<\/p>\n<p>Pode tamb\u00e9m criar campanhas de gotejamento para lhes enviar mensagens relevantes com base nas suas ac\u00e7\u00f5es.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5125 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot.png\" alt=\"lead-scoring-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/lead-scoring-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Pardot tem tamb\u00e9m um avan\u00e7ado recurso de pontua\u00e7\u00e3o de chumbo, chamado Einstein, que \u00e9 alimentado por AI. \u00c9 atribu\u00edda uma pontua\u00e7\u00e3o a todas as perspectivas que tenham tido actividade nos \u00faltimos 12 meses.<\/p>\n<p>O Pardot d\u00e1-lhe ent\u00e3o a possibilidade de agrupar as suas perspectivas de acordo com as pontua\u00e7\u00f5es.<\/p>\n<p>Em termos de segmenta\u00e7\u00e3o, a Pardot oferece grande flexibilidade. \u00c9 poss\u00edvel criar listas de acordo com a fase em que se encontra o prospectado, segmentar prospectos de acordo com o seu interesse, etc.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Jogo Desenhado<\/span><br \/>\nCada uma destas ferramentas responde a necessidades ligeiramente diferentes. A segmenta\u00e7\u00e3o e a pontua\u00e7\u00e3o s\u00e3o mais eficientes com a Pardot. Por outro lado, o conte\u00fado din\u00e2mico e a automatiza\u00e7\u00e3o da comercializa\u00e7\u00e3o s\u00e3o mais f\u00e1ceis de implementar no Hubspot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-relatorios\"><\/span><span class=\"ez-toc-section\" id=\"2-relatorios\"><\/span>#2 Relat\u00f3rios<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"relatorio\"><\/span><span class=\"ez-toc-section\" id=\"relatorio\"><\/span>Relat\u00f3rio<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Deseja naturalmente rastrear dados relacionados com o seu tr\u00e1fego, convers\u00f5es, posts de blogs mais populares, etc. Todas estas m\u00e9tricas est\u00e3o dispon\u00edveis num \u00fanico local: o painel de instrumentos do Hubspot.<\/p>\n<p>Com o plano de arranque, apenas 1 painel de instrumentos est\u00e1 dispon\u00edvel. Podem ser criados at\u00e9 25 pain\u00e9is de controlo a partir do Plano Empresarial.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5095 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-reporting.png\" alt=\"hubspot-reporting\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-reporting-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Os pain\u00e9is de bordo do Hubspot podem ent\u00e3o ser utilizados para gerar relat\u00f3rios impressionantes. Pode mesmo gerar relat\u00f3rios de acordo com um hor\u00e1rio espec\u00edfico (di\u00e1rio, semanal ou mensal).<\/p>\n<p>Estes relat\u00f3rios podem ser facilmente personalizados utilizando, por exemplo, alguns dos modelos da biblioteca do Hubspot. Perceber\u00e1 rapidamente que existem <a href=\"https:\/\/salesdorado.com\/pt-br\/automacao\/alternativas-ao-hubspot\/\">melhores alternativas ao Hubspot<\/a> a este respeito.<\/p>\n<p>Os pain\u00e9is de bordo do Pardot s\u00e3o impressionantes. Se subscrever o plano Plus ou Advanced, receber\u00e1 5 pain\u00e9is de an\u00e1lise: <a href=\"https:\/\/salesdorado.com\/pt-br\/account-based-marketing\/\">Account-Based Marketing<\/a>, Engagement, Marketing Manager, Multi-Touch Attribution e Pipeline.<\/p>\n<p>Note que estas tabelas de an\u00e1lise s\u00e3o totalmente personaliz\u00e1veis de acordo com os dados que deseja monitorizar e analisar. Depois de ter personalizado o seu painel de instrumentos, pode come\u00e7ar a gerar relat\u00f3rios.<\/p>\n<p>Na Pardot, est\u00e3o dispon\u00edveis uma d\u00fazia de relat\u00f3rios que fornecem m\u00e9tricas detalhadas que pode utilizar para avaliar todos os aspectos dos seus esfor\u00e7os de marketing.<\/p>\n<p>Com B2B Marketing Analytics, pode tamb\u00e9m personalizar os seus relat\u00f3rios de todas as formas conceb\u00edveis, utilizando in\u00fameras m\u00e9tricas.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Pardot<\/span><br \/>\nPain\u00e9is de instrumentos impressionantes, relat\u00f3rios infinitamente personaliz\u00e1veis, Pardot ganha neste assunto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-integracoes\"><\/span><span class=\"ez-toc-section\" id=\"3-integracoes\"><\/span>#3 Integra\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"lado-comercial-do-crm\"><\/span><span class=\"ez-toc-section\" id=\"lado-comercial-do-crm\"><\/span>Lado comercial do CRM<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Hubspot CRM fornece ferramentas gratuitas \u00e0s suas equipas a fim de simplificar o seu trabalho di\u00e1rio.<\/p>\n<p>Pardot \u00e9 a ferramenta de automatiza\u00e7\u00e3o do marketing B2B da suite Salesforce. A integra\u00e7\u00e3o com Salesforce \u00e9 muito bem sucedida: profunda e poderosa. Mas para aumentar o valor das integra\u00e7\u00f5es de CRM, tamb\u00e9m \u00e9 necess\u00e1rio aumentar o valor da multiplicidade de integra\u00e7\u00f5es e, neste ponto, a Pardot \u00e9 claramente muito limitada.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Hubspot<\/span><br \/>\nPara obter o valor m\u00e1ximo do Hubspot, utilizar o CRM do Hubspot. No entanto, o Marketing Automation Suite ir\u00e1 tamb\u00e9m trabalhar com os grandes CRMs no mercado, tais como Pipedrive ou Zoho.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"no-lado-do-sistema-de-gestao-de-conteudos-cms\"><\/span><span class=\"ez-toc-section\" id=\"no-lado-do-sistema-de-gestao-de-conteudos-cms\"><\/span>No lado do Sistema de Gest\u00e3o de Conte\u00fados (CMS)<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-5098 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-cms.png\" alt=\"hubspot-cms\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-cms-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Se n\u00e3o tiver definido um processo de marketing de conte\u00fado preciso, com o Hubspot, n\u00e3o h\u00e1 problema. De facto, a ferramenta oferece o seu pr\u00f3prio CRM para alojar os seus posts no blogue, por exemplo.<\/p>\n<p>O Hubspot tamb\u00e9m oferece muitos plugins, tais como o WordPress, para facilitar o seu trabalho.<\/p>\n<p>No lado do Pardot, a ferramenta integra-se com quase todos os websites no mercado. Por outro lado, isto implica uma integra\u00e7\u00e3o t\u00e9cnica bastante entediante.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Hubspot<\/span><br \/>\nO Hubspot est\u00e1 claramente mais concentrado no marketing de conte\u00fados e no marketing online. Al\u00e9m disso, \u00e9 muito mais f\u00e1cil de usar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"outras-integracoes\"><\/span><span class=\"ez-toc-section\" id=\"outras-integracoes\"><\/span>Outras integra\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As integra\u00e7\u00f5es permitem-lhe ligar a sua plataforma HubSpot ou Pardot a outras solu\u00e7\u00f5es de software. Quanto mais capacidades de integra\u00e7\u00e3o, melhor.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5097 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-integrations.png\" alt=\"hubspot-integrations\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-integrations-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>O HubSpot tem muito mais capacidades de integra\u00e7\u00e3o do que a Pardot. Em 2020, o HubSpot tem capacidades de integra\u00e7\u00e3o com 459 ferramentas diferentes.<\/p>\n<p>Embora a Pardot tenha uma integra\u00e7\u00e3o nativa com Salesforce, h\u00e1 apenas 32 integra\u00e7\u00f5es dispon\u00edveis com aplica\u00e7\u00f5es de terceiros.<\/p>\n<p>A Pardot tem algumas integra\u00e7\u00f5es interessantes dispon\u00edveis em todos os seus planos, incluindo a integra\u00e7\u00e3o EventBrite, integra\u00e7\u00e3o com software de webinar e integra\u00e7\u00e3o com o <a href=\"https:\/\/salesdorado.com\/pt-br\/geracao-oportunidades\/ferramentas-live-chat\/\">software de chat ao vivo<\/a> para gerar leads B2B, Olark.<\/p>\n<p>Outra integra\u00e7\u00e3o poderosa \u00e9 com o Google Adwords. Dispon\u00edvel nos planos Plus e Advanced, tem a possibilidade de criar p\u00e1ginas de aterragem correspondentes \u00e0s palavras-chave sobre as quais deseja posicionar-se atrav\u00e9s de uma campanha Adwords.<\/p>\n<p>Todas as interac\u00e7\u00f5es dos seus prospectos com as suas campanhas de Adwords est\u00e3o integradas no acompanhamento geral. Desta forma, pode optimizar as suas campanhas com base nos resultados.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Hubspot<\/span><br \/>\nSe olharmos para os n\u00fameros em bruto, o HubSpot oferece simplesmente mais possibilidades de integra\u00e7\u00e3o. No entanto, \u00e9 importante notar que o HubSpot pode integrar-se com a Salesforce e vice-versa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-apoio-ao-cliente-e-feedback\"><\/span><span class=\"ez-toc-section\" id=\"4-apoio-ao-cliente-e-feedback\"><\/span>#4 Apoio ao cliente e feedback<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"o-que-dizem-os-clientes\"><\/span><span class=\"ez-toc-section\" id=\"o-que-dizem-os-clientes\"><\/span>O que dizem os clientes<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table table-primary\">\n<div class=\"columns headline\">\n<div class=\"column col1 is-4 m-is-12 m-order-1\">Plataforma<\/div>\n<div class=\"column col2 is-4 m-is-6 m-order-2\">Hubspot Marketing Hub<\/div>\n<div class=\"column col3 is-4 m-is-6 m-order-3\">Salesforce Pardot<\/div>\n<\/div>\n<div class=\"columns\">\n<div class=\"column col1 is-4 m-is-12 m-order-1\"><strong>G2Crowd<\/strong><\/div>\n<div class=\"column col2 is-4 m-is-6 m-order-2\">4.4\/5<\/div>\n<div class=\"column col3 is-4 m-is-6 m-order-3\">3,9\/5<\/div>\n<\/div>\n<div class=\"columns\">\n<div class=\"column col1 is-4 m-is-12 m-order-1\"><strong>Capterra<\/strong><\/div>\n<div class=\"column col2 is-4 m-is-6 m-order-2\">4.5\/5<\/div>\n<div class=\"column col3 is-4 m-is-6 m-order-3\">4.1\/5<\/div>\n<\/div>\n<\/div>\n<p>Quais s\u00e3o as <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/revisao-do-hubspot-crm\/\">opini\u00f5es do Hubspot<\/a>? Quais s\u00e3o as opini\u00f5es da Pardot? Qual destes dois programas \u00e9 favorecido pelos seus clientes?<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5089 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1.png\" alt=\"hubspot-tariffs\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Com base nos principais sites de an\u00e1lise online, o Hubspot tem uma classifica\u00e7\u00e3o m\u00e9dia de 4,5\/5. \u00c9 o apoio e servi\u00e7o global ao cliente que muitas vezes surge como um ponto forte.<\/p>\n<p>\u00c9 tamb\u00e9m a sua profundidade funcional e as suas capacidades de automatiza\u00e7\u00e3o de marketing que s\u00e3o destacadas. O Hubspot \u00e9 sem d\u00favida uma das <a href=\"https:\/\/salesdorado.com\/pt-br\/marketing-b2b\/software-de-automacao-de-marketing\/\">10 melhores solu\u00e7\u00f5es de automatiza\u00e7\u00e3o de marketing para TPES &amp; PMES<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5088 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/avis-pardot.png\" alt=\"notice-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/avis-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>As opini\u00f5es dos clientes da Pardot, embora muito boas, s\u00e3o um pouco inferiores \u00e0s do Hubspot. A pontua\u00e7\u00e3o m\u00e9dia de 4,1\/5 atesta isso mesmo.<\/p>\n<p>Os pontos negativos mais comuns s\u00e3o a complexidade da utiliza\u00e7\u00e3o do sistema e a forma\u00e7\u00e3o e outras ferramentas dispon\u00edveis, que s\u00e3o demasiado confusas para um principiante poder utilizar.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Hubspot<\/span><br \/>\nDe acordo com os utilizadores, o Hubspot ganha. Mas cuidado com a inclina\u00e7\u00e3o da plataforma!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"recursos-e-apoio\"><\/span><span class=\"ez-toc-section\" id=\"recursos-e-apoio\"><\/span>Recursos e apoio<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Com o Hubspot, para ter acesso a chat ao vivo, telefone ou e-mail de apoio 24\/7, tem de pagar. \u00c9 um bom investimento porque a equipa de apoio do Hubspot \u00e9 muito eficiente.<\/p>\n<p>A maior parte das vezes, eles oferecem-se para o ajudar a resolver o seu problema ao vivo, por chat ou telefone.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5090 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/help-hubspot.png\" alt=\"help-hubspot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-hubspot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Os utilizadores podem tamb\u00e9m interagir com outros utilizadores no f\u00f3rum ou descobrir como outros clientes do HubSpot utilizam a plataforma atrav\u00e9s de posts em blogs.<\/p>\n<p>Al\u00e9m disso, a HubSpot tem um centro de recursos abrangente, a HubSpot Academy, onde os utilizadores podem fazer cursos, incluindo forma\u00e7\u00e3o em v\u00eddeo, e obter certifica\u00e7\u00f5es.<\/p>\n<p>A Pardot fornece aos utilizadores apoio t\u00e9cnico cont\u00ednuo por correio electr\u00f3nico. O suporte telef\u00f3nico s\u00f3 est\u00e1 dispon\u00edvel para clientes premium, a menos que tenha problemas cr\u00edticos.<\/p>\n<p>Problemas &#8220;cr\u00edticos&#8221; s\u00e3o problemas que afectam todos os seus utilizadores e podem incluir problemas de integridade de dados ou tempo completo de inactividade do sistema.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5091 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/help-pardot.png\" alt=\"help-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/help-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>No lado dos recursos, todos os utilizadores Pardot t\u00eam acesso ilimitado \u00e0 base de conhecimentos. Fornece muitas dicas e informa\u00e7\u00f5es \u00fateis sobre como utilizar as caracter\u00edsticas do Pardot.<\/p>\n<p>H\u00e1 tamb\u00e9m muitos grupos de utilizadores onde se pode pedir ajuda, trocar ideias, ou submeter novas caracter\u00edsticas de produtos.<\/p>\n<p>Finalmente, a Pardot tamb\u00e9m tem um Centro de Atendimento ao Cliente onde pode fazer perguntas, interagir com utilizadores, peritos e parceiros, seguir m\u00f3dulos de aprendizagem, ver v\u00eddeos e webinars, verificar problemas anteriores, etc.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Hubspot<\/span><br \/>\nCursos, forma\u00e7\u00e3o em v\u00eddeo, f\u00f3runs, etc. O Hubspot faz todos os esfor\u00e7os para assegurar que cada utilizador possa utilizar todas as capacidades da plataforma.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"curva-de-bordo-e-aprendizagem\"><\/span><span class=\"ez-toc-section\" id=\"curva-de-bordo-e-aprendizagem\"><\/span>Curva de bordo e aprendizagem<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-5093 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/webinar-pardot.png\" alt=\"webinar-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/webinar-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Pardot oferece um pacote de in\u00edcio r\u00e1pido no qual um gestor dedicado trabalhar\u00e1 com a sua equipa para o ajudar a configurar o sistema Pardot de acordo com as especifica\u00e7\u00f5es da sua empresa.<\/p>\n<p>A Pardot tamb\u00e9m fornece acesso a sess\u00f5es de forma\u00e7\u00e3o ao vivo semanais gratuitas, incluindo webinars sobre caracter\u00edsticas espec\u00edficas.<\/p>\n<p>Quanto ao HubSpot, est\u00e1 dispon\u00edvel uma forma\u00e7\u00e3o completa e a bordo &#8211; por um pre\u00e7o. Quatro planos est\u00e3o dispon\u00edveis a diferentes n\u00edveis de pre\u00e7os.<\/p>\n<p>O plano mais b\u00e1sico, o plano Starter, inclui forma\u00e7\u00e3o para compreender os dados recolhidos no HubSpot, assist\u00eancia na captura e convers\u00e3o de chumbo, segmenta\u00e7\u00e3o dos seus dados e marketing por e-mail.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5092 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/onboarding-hubspot.png\" alt=\"onboarding-hubspot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/onboarding-hubspot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Para o onboarding e forma\u00e7\u00e3o em estrat\u00e9gia de conte\u00fado, an\u00e1lise, configura\u00e7\u00e3o de campanhas, migra\u00e7\u00e3o de dados, aconselhamento t\u00e9cnico e mais, ter\u00e1 de investir num plano de onboarding mais avan\u00e7ado.<\/p>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Vantagem: Hubspot<\/span><br \/>\nMais uma vez, o Hubspot ganha. Est\u00e1 dispon\u00edvel apoio total para cada uma das caracter\u00edsticas do software.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-valor-pelo-dinheiro\"><\/span><span class=\"ez-toc-section\" id=\"5-valor-pelo-dinheiro\"><\/span>#5 Valor pelo dinheiro<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-5087 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/hubspot-tarifs.png\" alt=\"hubspot-tariffs\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/hubspot-tarifs-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>O software HubSpot oferece 3 planos tarif\u00e1rios diferentes. O pre\u00e7o \u00e9 baseado num custo mensal, embora seja necess\u00e1ria uma assinatura anual. Deve-se tamb\u00e9m notar que os pre\u00e7os cotados se baseiam no n\u00famero de contactos, 1.000, que a sua conta n\u00e3o deve exceder.<\/p>\n<p>Uma vez ultrapassado este limite, a taxa de subscri\u00e7\u00e3o aumentar\u00e1 em $50 por m\u00eas para cada 1.000 contactos adicionais.<\/p>\n<p class=\"box\"><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">O conselho de Salesdorado<\/span><br \/>\nAntes de se comprometerem com qualquer dos planos oferecidos pelo Hubspot, considerem negociar o n\u00famero de contactos. Muito frequentemente, o Hubspot oferece uma taxa muito melhor do que os famosos $50 extra por 1000 contactos. Pense nisso!<\/p>\n<p>Tendo isso em mente, aqui est\u00e3o os tr\u00eas planos oferecidos pelo HubSpot (todos eles v\u00eam com o CRM gratuito do HubSpot):<\/p>\n<ul>\n<li><strong>Hubspot Starter<\/strong>: inclui 1.000 contactos e custa 41 euros\/m\u00eas, ou 497 euros\/ano.<\/li>\n<li><strong>Hubspot Professional<\/strong> &#8211; inclui 1.000 contactos e todas as caracter\u00edsticas do plano Starter mais automa\u00e7\u00e3o de marketing, ferramentas ABM, testes A\/B, etc. ainda a 740 euros\/m\u00eas, ou 8.880 euros\/ano.<\/li>\n<li><strong>Hubspot Enterprise<\/strong> &#8211; inclui 10.000 contactos e todas as caracter\u00edsticas do plano Profissional, al\u00e9m de relat\u00f3rios avan\u00e7ados, chatbots program\u00e1veis, etc. Este plano custa 2.944 euros por m\u00eas, ou seja, 35.328 euros por ano.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-5086 aligncenter\" src=\"https:\/wp-content\/uploads\/2021\/03\/tarifs-pardot.png\" alt=\"tarifas-pardot\" width=\"2120\" height=\"1085\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot.png 2048w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-300x154.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-1024x524.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-768x393.png 768w, https:\/\/salesdorado.com\/wp-content\/uploads\/2021\/03\/tarifs-pardot-1536x786.png 1536w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/p>\n<p>Os planos do Pardot, tamb\u00e9m em n\u00famero de 3, s\u00e3o estabelecidos de forma semelhante ao HubSpot. No entanto, ao contr\u00e1rio do HubSpot, a Pardot inclui 10.000 contactos em todos os seus planos. Aqui est\u00e1 um breve resumo dos planos tarif\u00e1rios da Pardot:<\/p>\n<ul>\n<li><strong>Plano de crescimento<\/strong> a uma taxa de 1250 euros por m\u00eas. De acordo com Pardot, \u00e9 perfeito para &#8220;alimentar o crescimento atrav\u00e9s de uma automatiza\u00e7\u00e3o de marketing mais inteligente&#8221;.<\/li>\n<li><strong>Plano Plus<\/strong> a 2.500 euros por m\u00eas. Segundo Pardot, este \u00e9 o pacote ideal para &#8220;Mergulhar mais profundamente na automatiza\u00e7\u00e3o e an\u00e1lise de marketing.<\/li>\n<li><strong>Plano Avan\u00e7ado<\/strong> a 4.000\/m\u00eas. Segundo a Pardot, este \u00e9 o pacote que &#8220;impulsiona a inova\u00e7\u00e3o atrav\u00e9s da intelig\u00eancia artificial e da an\u00e1lise&#8221;.<\/li>\n<\/ul>\n<p class=\"box\"><i class=\"fa fa-trophy\"><\/i><span class=\"title is-5\">Igualdade<\/span><br \/>\nO Hubspot \u00e9 muito vantajoso no in\u00edcio (pre\u00e7o de entrada elevado na Pardot) e torna-se bastante vantajoso em grande escala devido \u00e0 profundidade funcional significativamente maior e \u00e0 qualidade do apoio que lhe permite ir mais longe. Mas tenha cuidado! O Hubspot \u00e9 caro e traz menos do que o Pardot, que \u00e9 uma ferramenta muito avan\u00e7ada em termos de relat\u00f3rios, atribui\u00e7\u00e3o ou <a href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/lead-management-definition\/\">gest\u00e3o de leads<\/a><\/p>\n<p>A escolha da plataforma entre Pardot e Hubspot est\u00e1 intimamente ligada \u00e0 escolha do seu software de CRM. Para o ajudar a decidir, recomendamos que leia o nosso artigo <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/salesforce-vs-hubspot\/\">Hubspot VS Salesforce<\/a>, bem como a nossa <a href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/\">compara\u00e7\u00e3o completa de software CRM<\/a>.<\/p>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"39704\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Neste artigo, apresentamos-lhe dois gigantes de software de CRM &amp; marketing de automatiza\u00e7\u00e3o: Hubspot Marketing [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":19799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226,238,262],"tags":[321],"class_list":["post-39704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao","category-software-de-automacao-de-marketing","category-marketing-b2b","tag-ferramentas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pardot VS Hubspot | Salesdorado<\/title>\n<meta name=\"description\" content=\"Compar\u00e1mos a solu\u00e7\u00e3o de automatiza\u00e7\u00e3o de marketing da suite Salesforce com a solu\u00e7\u00e3o de marketing de entrada do Hubspot. 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