{"id":39758,"date":"2018-01-24T20:02:26","date_gmt":"2018-01-24T20:02:26","guid":{"rendered":"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/"},"modified":"2023-09-06T10:52:45","modified_gmt":"2023-09-06T10:52:45","slug":"salesforce-vs-zohocrm","status":"publish","type":"post","link":"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/","title":{"rendered":"Salesforce VS Zoho CRM"},"content":{"rendered":"<p>Neste artigo, apresentamos-lhe dois l\u00edderes de mercado em software de CRM e de automatiza\u00e7\u00e3o de marketing: <a href=\"\/go\/salesforce\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> e <a href=\"\/go\/zoho\" target=\"_blank\" rel=\"noopener\">Zoho<\/a>.<\/p>\n<p>A Salesforce \u00e9 o l\u00edder em <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/\" target=\"_blank\" rel=\"noopener\">CRM comercial<\/a>. Oferece uma profundidade de funcionalidade que \u00e9 dif\u00edcil de encontrar noutros locais e um ecossistema muito abrangente de integra\u00e7\u00f5es e aplica\u00e7\u00f5es. Trata-se de uma ferramenta complexa de utilizar, mas que responde perfeitamente \u00e0s necessidades das equipas de vendas bem estabelecidas.<\/p>\n<p><a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/revisao-do-zoho-crm\/#le-sales-automation-sur-zoho-crm\" target=\"_blank\" rel=\"noopener\">O Zoho<\/a> \u00e9 tamb\u00e9m um dos melhores <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/\" target=\"_blank\" rel=\"noopener\">pacotes de software de CRM<\/a> do mercado. Esta ferramenta oferece uma vasta gama de fun\u00e7\u00f5es, \u00e9 f\u00e1cil de utilizar e proporciona uma boa vis\u00e3o geral do pipeline de vendas. Mais importante, o Zoho CRM faz parte de um ecossistema completo, o Zoho, e oferece integra\u00e7\u00f5es de terceiros dispon\u00edveis no <a class=\"external\" href=\"https:\/\/marketplace.zoho.com\/home\" target=\"_blank\" rel=\"noopener\">Zoho Marketplace<\/a> com as aplica\u00e7\u00f5es comerciais mais amplamente utilizadas. Isto torna-o um dos \u00fanicos sistemas operativos cred\u00edveis no mercado.<\/p>\n<p>Neste artigo, vamos centrar-nos principalmente nas fun\u00e7\u00f5es de CRM para comparar estas duas solu\u00e7\u00f5es, uma vez que estas s\u00e3o as mais importantes, mas ambas as ferramentas oferecem muitas outras fun\u00e7\u00f5es.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#salesforce-vs-zoho-tabela-de-resumo\" >Salesforce VS Zoho Tabela de resumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#zoho-vs-salesforce-o-que-dizem-os-clientes\" >Zoho VS Salesforce O que dizem os clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#salesforce-vs-zoho-ambito-funcional\" >Salesforce VS Zoho \u00c2mbito funcional<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#actividades-comerciais-e-de-prospecao-de-vendas\" >Actividades comerciais e de prospe\u00e7\u00e3o de vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#gestao-de-contactos\" >Gest\u00e3o de contactos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#relatorios-e-previsoes\" >Relat\u00f3rios e previs\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#gestao-de-contactos-e-automatizacao-de-vendas\" >Gest\u00e3o de contactos e automatiza\u00e7\u00e3o de vendas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#salesforce-vs-zoho-integracao-e-filosofia\" >Salesforce VS Zoho Integra\u00e7\u00e3o e filosofia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/salesforce-vs-zohocrm\/#zoho-vs-salesforce-precos\" >Zoho VS Salesforce Pre\u00e7os<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"salesforce-vs-zoho-tabela-de-resumo\"><\/span>Salesforce VS Zoho: Tabela de resumo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"footable_parent_47464\"\n     class=\"footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"47464\" data-filter-delay=\"1000\" aria-label=\"Zoho VS Salesforce - Tableau r\u00e9capitulatif (1).csv\"            id=\"footable_47464\"\n           data-unique_identifier=\"ninja_table_unique_id_1752690084_47464\"\n           class=\" foo-table ninja_footable foo_table_47464 ninja_table_unique_id_1752690084_47464 ui table  nt_type_legacy_table celled striped compact vertical_centered  footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \"\/>\n                            <col class=\"ninja_column_1 \"\/>\n                            <col class=\"ninja_column_2 \"\/>\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_solution \">Solution<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_zoho \"><div class='has-text-centered is-size-7 is-flex' style='justify-content: flex-start; align-items: center; flex-direction: row;'>\n  <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/zoho.com' \/>\n  <span>Zoho<\/span>  \n<\/div><\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_salesforce \"><div class='has-text-centered is-size-7 is-flex' style='justify-content: flex-start; align-items: center; flex-direction: row;'>\n  <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/salesforce.com' \/>\n  <span>Salesforce<\/span>  \n<\/div><\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"3484\" class=\"ninja_table_row_0 nt_row_id_3484\">\n            <td>Id\u00e9al pour <\/td><td>Les TPEs & PMEs qui cherchent un outil complet & solide, \u00e0 un prix abordable<\/td><td>Les \u00e9quipes commerciales & marketing ayant des besoins avanc\u00e9s en gestion de comptes clients, upsell, retention, etc<\/td>        <\/tr>\n            <tr data-row_id=\"3485\" class=\"ninja_table_row_1 nt_row_id_3485\">\n            <td>Philosophie<\/td><td>CRM Polyvalent<\/td><td>CRM orient\u00e9 comptes clients (account-centric)<\/td>        <\/tr>\n            <tr data-row_id=\"3486\" class=\"ninja_table_row_2 nt_row_id_3486\">\n            <td>Notre avis<\/td><td>Une suite CRM hyper compl\u00e8te et qui s'adapte bien aux besoins des TPEs & PMEs<\/td><td>Le leader incontest\u00e9 du logiciel CRM, plus puissant et plus flexible, mais plus cher & plus compliqu\u00e9<\/td>        <\/tr>\n            <tr data-row_id=\"3487\" class=\"ninja_table_row_3 nt_row_id_3487\">\n            <td>Points forts<\/td><td><ul class='points-forts'><li>Excellent rapport qualit\u00e9\/prix<\/li><li>Ecosyst\u00e8me d'outils nativement int\u00e9gr\u00e9s entre eux<\/li><li>Plus accessible<\/li><\/ul><\/td><td><ul class='points-forts'><li>Capacit\u00e9 \u00e0 traiter un nombre de donn\u00e9es tr\u00e8s importantes <\/li><li>Tr\u00e8s nombreuses int\u00e9grations<\/li><li>Reporting pouss\u00e9 et complexe<\/li><\/ul><\/td>        <\/tr>\n            <tr data-row_id=\"3488\" class=\"ninja_table_row_4 nt_row_id_3488\">\n            <td>Points faibles<\/td><td><ul class='points-faibles'><li>Moins d'int\u00e9grations <\/li><li>Moins grande scalabilit\u00e9<\/li><li>Reporting moins avanc\u00e9<\/li><\/ul><\/td><td><ul class='points-faibles'><li>Capacit\u00e9 \u00e0 traiter un nombre de donn\u00e9es tr\u00e8s importantes <\/li><li>Complexe d'utilisation<\/li><li>Moins ax\u00e9 project management<\/li><\/ul><\/td>        <\/tr>\n            <tr data-row_id=\"3489\" class=\"ninja_table_row_5 nt_row_id_3489\">\n            <td>Essai gratuit<\/td><td>Plan gratuit avec une seule bo\u00eete email connect\u00e9e \u2013\u00a0le # d'utilisateurs est techniquement illimit\u00e9<\/td><td>Essai gratuit 14 jours<\/td>        <\/tr>\n            <tr data-row_id=\"3490\" class=\"ninja_table_row_6 nt_row_id_3490\">\n            <td>En savoir plus<\/td><td><a class='external button' href='\/go\/zohocrm' target='_blank;'>Plus d'infos sur Zoho<\/a><\/td><td><a class='external button' href='\/go\/sfdc_demo' target='_blank;'>Demander une d\u00e9mo de Salesforce<\/a><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<p>O Zoho \u00e9 uma solu\u00e7\u00e3o conhecida pela sua excelente rela\u00e7\u00e3o qualidade\/pre\u00e7o, pelas suas muitas funcionalidades e pela sua gest\u00e3o de tarefas f\u00e1cil de utilizar. O Zoho tem a reputa\u00e7\u00e3o de ter uma interface muito rudimentar e pouco ergon\u00f3mica, mas ao longo dos \u00faltimos dois anos muito foi feito para tornar o software mais f\u00e1cil de utilizar. \u00c9 uma ferramenta que responde perfeitamente \u00e0s necessidades das PMEs que procuram um CRM acess\u00edvel e funcional.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-47443\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689005159379-1-2.png\" alt=\"\" width=\"1440\" height=\"710\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689005159379-1-2.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689005159379-1-2-300x148.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689005159379-1-2-1024x505.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689005159379-1-2-768x379.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A Salesforce \u00e9 tamb\u00e9m um dos l\u00edderes em CRM comercial. Os seus pre\u00e7os s\u00e3o muito mais elevados do que os do Zoho, mas as funcionalidades que oferece s\u00e3o mais sofisticadas. A curva de aprendizagem \u00e9 bastante acentuada, exigindo a capacidade de implementar e formar equipas. Esta solu\u00e7\u00e3o \u00e9 frequentemente escolhida pela sua fiabilidade e escalabilidade, e \u00e9 adoptada por equipas de vendas bem estabelecidas. Se estiver a crescer rapidamente ou a gerir grandes volumes de vendas, o Zoho \u00e9 um pouco limitador e se tiver um or\u00e7amento substancial, o Salesforce \u00e9 uma boa op\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"zoho-vs-salesforce-o-que-dizem-os-clientes\"><\/span>Zoho VS Salesforce: O que dizem os clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"footable_parent_47429\"\n     class=\"footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_1\" data-footable_id=\"47429\" data-filter-delay=\"1000\" aria-label=\"Zoho vs salesforce\"            id=\"footable_47429\"\n           data-unique_identifier=\"ninja_table_unique_id_764055282_47429\"\n           class=\" foo-table ninja_footable foo_table_47429 ninja_table_unique_id_764055282_47429 ui table  nt_type_legacy_table celled striped compact vertical_centered  footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \"\/>\n                            <col class=\"ninja_column_1 \"\/>\n                            <col class=\"ninja_column_2 \"\/>\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_derniremisejourle187223 \">Derni\u00e8re mise \u00e0 jour le: 18-07-2023<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_zoho \"><div class='has-text-centered is-size-7 is-flex' style='justify-content: flex-start; align-items: center; flex-direction: row;'>  <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/zoho.com' \/>  <span>Zoho<\/span>  <\/div><\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_salesforce \"><div class='has-text-centered is-size-7 is-flex' style='justify-content: flex-start; align-items: center; flex-direction: row;'>  <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/salesforce.com' \/>  <span>Salesforce<\/span>  <\/div><\/th><\/tr>\n<\/thead>\n<tbody>\n\n<\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<p><strong>Zoho<\/strong><\/p>\n<ul class=\"points-forts\">\n<li>Em geral, os utilizadores consideram o Zoho acess\u00edvel e ideal para as pequenas e m\u00e9dias empresas. Esta solu\u00e7\u00e3o oferece uma vasta gama de fun\u00e7\u00f5es. O ecossistema Zoho permite responder \u00e0 maioria das necessidades atrav\u00e9s da integra\u00e7\u00e3o de produtos da mesma suite.<\/li>\n<\/ul>\n<ul class=\"points-faibles\">\n<li>Alguns utilizadores referem que a curva de aprendizagem pode ser bastante acentuada. Outros lamentam que o software n\u00e3o esteja integrado com software de nicho e que as capacidades de elabora\u00e7\u00e3o de relat\u00f3rios sejam limitadas.<\/li>\n<\/ul>\n<p><strong>For\u00e7a de vendas<\/strong><\/p>\n<ul class=\"points-forts\">\n<li>Um grande n\u00famero de utilizadores aprecia as caracter\u00edsticas de personaliza\u00e7\u00e3o do pipeline de vendas e as in\u00fameras possibilidades de integra\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"points-faibles\">\n<li>Para outros clientes, o Salesforce \u00e9 uma ferramenta dispendiosa para as pequenas empresas e a sua utiliza\u00e7\u00e3o pode ser complexa.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"salesforce-vs-zoho-ambito-funcional\"><\/span>Salesforce VS Zoho: \u00c2mbito funcional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"actividades-comerciais-e-de-prospecao-de-vendas\"><\/span>Actividades comerciais e de prospe\u00e7\u00e3o de vendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Zoho oferece uma interface muito simples e fun\u00e7\u00f5es de CRM bastante b\u00e1sicas, mas estas s\u00e3o tudo o que precisa para p\u00f4r em pr\u00e1tica estrat\u00e9gias de marketing eficazes e fazer avan\u00e7ar os seus clientes potenciais atrav\u00e9s do seu funil de vendas.<\/p>\n<p>O Zoho permite-lhe gerir as suas <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/inbound-marketing\/campanhas-emailing-b2b\/\" target=\"_blank\" rel=\"noopener\">campanhas de correio eletr\u00f3nico B2B<\/a>, captar oportunidades, tirar partido das<a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/ferramentas-de-prospeccao\/\" target=\"_blank\" rel=\"noopener\">ferramentas de prospe\u00e7\u00e3o B2B<\/a>, implementar estrat\u00e9gias <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/funil-vendas\/lead-nurturing\/\" target=\"_blank\" rel=\"noopener\">de promo\u00e7\u00e3o de oportunidades<\/a>, etc. Pode visualizar todas as suas tarefas utilizando uma vista Kanban.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-47448\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/GESTION-affaires-commerciales-Zoho-1-1.jpg\" alt=\"\" width=\"1440\" height=\"764\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/GESTION-affaires-commerciales-Zoho-1-1.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/GESTION-affaires-commerciales-Zoho-1-1-300x159.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/GESTION-affaires-commerciales-Zoho-1-1-1024x543.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/GESTION-affaires-commerciales-Zoho-1-1-768x407.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>No Salesforce, o acompanhamento dos pipelines de vendas e do progresso dos clientes potenciais tamb\u00e9m \u00e9 bastante simples. Pode acompanhar as oportunidades de venda ao longo do seu ciclo de vida, bem como o montante das suas receitas potenciais e o n\u00famero das suas vendas num relance. A interface \u00e9 menos intuitiva do que a do Pipedrive, mas o Salesforce oferece outras funcionalidades mais avan\u00e7adas, como a automatiza\u00e7\u00e3o de determinadas fases do <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ciclos-de-vendas\/\" target=\"_blank\" rel=\"noopener\">ciclo de vendas<\/a>.<\/p>\n<p>Em suma, em ambos os casos, o Zoho e o Salesforce oferecem pipelines completamente personaliz\u00e1veis. O grande n\u00famero de fun\u00e7\u00f5es poss\u00edveis pode dificultar a curva de aprendizagem. Mas, de um modo geral, o Zoho continua a ser menos complexo do que o Salesforce, mas tamb\u00e9m menos flex\u00edvel.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Experimente um teste gratuito para comparar solu\u00e7\u00f5es<\/span><\/p>\n<p>A melhor maneira de descobrir \u00e9 muitas vezes experimentar o software. Por mais intuitivos e inteligentes que sejam, voc\u00ea e as suas equipas ter\u00e3o necessariamente uma prefer\u00eancia intuitiva. Uma vez estabelecida esta prefer\u00eancia, pode estimar o custo desta prefer\u00eancia para tomar uma boa decis\u00e3o.<\/p>\n<div class=\"buttons\"><a class=\"button is-primary\" href=\"\/go\/zohocrm\" target=\"_blank\" rel=\"noopener\">Experimente o Zoho gratuitamente<\/a><a class=\"button is-primary is-outlined\" href=\"\/go\/salesforce\" target=\"_blank\" rel=\"noopener\">Solicitar uma demonstra\u00e7\u00e3o do Salesforce<\/a><\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"gestao-de-contactos\"><\/span>Gest\u00e3o de contactos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Zoho est\u00e1 mais centrado na gest\u00e3o de projectos do que o Salesforce, o que se reflecte na sua gest\u00e3o de contactos. O Zoho permite-lhe simplesmente adicionar, importar ou modificar contactos. O Zoho oferece uma vista cronol\u00f3gica que destaca os potenciais clientes ou clientes priorit\u00e1rios atrav\u00e9s de uma interface altamente visual e f\u00e1cil de utilizar. Todos os seus contactos s\u00e3o facilmente integrados nos relat\u00f3rios predefinidos do Zoho e podem ser sincronizados com fluxos de trabalho automatizados.<\/p>\n<p>O Zoho tamb\u00e9m lhe permite atribuir diferentes categorias de classifica\u00e7\u00e3o a cada contacto e anexar documentos a registos de contactos individuais.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-47452\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/gestion-de-contacts-Zoho-CRM-1-1.jpg\" alt=\"\" width=\"1440\" height=\"768\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/gestion-de-contacts-Zoho-CRM-1-1.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/gestion-de-contacts-Zoho-CRM-1-1-300x160.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/gestion-de-contacts-Zoho-CRM-1-1-1024x546.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/gestion-de-contacts-Zoho-CRM-1-1-768x410.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Com o Salesforce, pode seguir cada um dos seus clientes ao longo do processo de vendas. Este \u00e9 o CRM centrado na conta por excel\u00eancia. Esta ferramenta permite um acompanhamento excelente e pessoal dos clientes, o que \u00e9 particularmente eficaz quando se est\u00e1 envolvido no<a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/account-based-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing baseado em contas<\/a> (ABM).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44109\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/Contacts-activites.png.jpg\" alt=\"\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/Contacts-activites.png.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/Contacts-activites.png-300x157.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/Contacts-activites.png-1024x537.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/Contacts-activites.png-768x403.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Em suma, o Zoho n\u00e3o \u00e9 t\u00e3o intuitivo como o Salesforce, que oferece mais op\u00e7\u00f5es e uma apresenta\u00e7\u00e3o mais clara.<\/p>\n\r\n\r\n<!--<div class=\"blocTips primary-light\"><i class=\"fa fa-gift\"><\/i><p><span class=\"title is-5\">Le bonus Salesdorado<\/span><\/p>\r\n  <div style=\"padding:300px 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/832550901?background=1&autoplay=1&loop=1&autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"sdo\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\r\n<p>L'int\u00e9gralit\u00e9 de notre <a href=\"\/crm\/comparatif-logiciels-crm-b2b\/\">benchmark des logiciels CRM<\/a> est <strong>disponible au t\u00e9l\u00e9chargement au format excel gratuitement<\/strong>. Vous y trouverez aussi une comparaison de chaque outil sur une trentaine de fonctionnalit\u00e9s diff\u00e9rentes. Entrez votre email ci-dessous et on vous envoie \u00e7a fissa! \ud83d\udc47<\/p>\r\n\r\n<a href=\"https:\/\/salesdorado.com\/ressources\/benchmark-crm\/\" target=\"_blank;\" class=\"button is-primary my-4\">T\u00e9l\u00e9charger le benchmark CRM<\/a>\r\n\r\n<\/div>-->\n<h3><span class=\"ez-toc-section\" id=\"relatorios-e-previsoes\"><\/span>Relat\u00f3rios e previs\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A Salesforce oferece capacidades de cria\u00e7\u00e3o de relat\u00f3rios altamente eficazes, incluindo a sua plataforma de intelig\u00eancia artificial Einstein Analytics, que est\u00e1 dispon\u00edvel no plano Salesforce Lightning. A Salesforce tamb\u00e9m utiliza a IA para analisar as suas vendas e as oportunidades a explorar de acordo com as tend\u00eancias do pipeline com a sua ferramenta <a class=\"external\" href=\"https:\/\/www.salesforce.com\/fr\/products\/sales-cloud\/tools\/revenue-intelligence\/\" target=\"_blank\" rel=\"noopener\">Revenue Intelligence<\/a>.<\/p>\n<p>A ferramenta oferece pain\u00e9is de controlo personaliz\u00e1veis que facilitam o acompanhamento do desempenho trimestral ou anual, bem como previs\u00f5es pormenorizadas atrav\u00e9s da sua funcionalidade de acompanhamento das tend\u00eancias das condutas.<\/p>\n<p>As fun\u00e7\u00f5es de previs\u00e3o n\u00e3o est\u00e3o dispon\u00edveis para o primeiro plano, que apenas fornece relat\u00f3rios b\u00e1sicos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43120 size-full\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut.png\" alt=\"Registos de estado do Salesforce\" width=\"1440\" height=\"755\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut-300x157.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut-1024x537.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/Pistes-statut-768x403.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Em todos os seus planos, o Zoho CRM oferece relat\u00f3rios padr\u00e3o sobre os clientes e dados b\u00e1sicos sobre as previs\u00f5es de vendas. O plano Zoho Standard inclui 100 relat\u00f3rios personalizados e os planos Professional, Enterprise e Ultimate oferecem um n\u00famero ilimitado de relat\u00f3rios. Pode planear e desfrutar deles quando quiser.<\/p>\n<p>Os pacotes Enterprise e Ultimate t\u00eam acesso ao gerador de previs\u00f5es Zia e \u00e0s ferramentas de intelig\u00eancia artificial (IA), que oferecem v\u00e1rias ferramentas de gest\u00e3o de vendas, incluindo modelos de previs\u00e3o.<\/p>\n<div class=\"blocTips primary-light\">\n<p><span class=\"title is-5\">A vantagem do Zoho<\/span><\/p>\n<p>A Zoho tamb\u00e9m lhe permite personalizar a sua experi\u00eancia de CRM com o <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/tela-do-zoho\/\" target=\"_blank\" rel=\"noopener\">Zoho Canvas<\/a>. O <a class=\"external\" href=\"https:\/\/www.zoho.com\/fr\/canvas\/\" target=\"_blank\" rel=\"noopener\">Canvas by Zoho<\/a> permite-lhe &#8220;construir&#8221; a sua pr\u00f3pria interface de CRM utilizando uma ferramenta de arrastar e largar. A ferramenta oferece uma grande variedade de modelos, para que possa personalizar a experi\u00eancia de acordo com o sector da sua empresa.<\/p>\n<\/div>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Experimente um teste gratuito para comparar solu\u00e7\u00f5es<\/span><\/p>\n<p>A melhor maneira de descobrir \u00e9 muitas vezes experimentar o software. Por mais intuitivos e inteligentes que sejam, voc\u00ea e as suas equipas ter\u00e3o necessariamente uma prefer\u00eancia intuitiva. Uma vez estabelecida esta prefer\u00eancia, pode estimar o custo desta prefer\u00eancia para tomar uma boa decis\u00e3o.<\/p>\n<div class=\"buttons\"><a class=\"button is-primary\" href=\"\/go\/zohocrm\" target=\"_blank\" rel=\"noopener\">Experimente o Zoho gratuitamente<\/a><a class=\"button is-primary is-outlined\" href=\"\/go\/salesforce\" target=\"_blank\" rel=\"noopener\">Solicitar uma demonstra\u00e7\u00e3o do Salesforce<\/a><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"gestao-de-contactos-e-automatizacao-de-vendas\"><\/span>Gest\u00e3o de contactos e automatiza\u00e7\u00e3o de vendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para a automatiza\u00e7\u00e3o b\u00e1sica, o Zoho vence o Salesforce. A automatiza\u00e7\u00e3o \u00e9 funcional, mesmo ao n\u00edvel do plano Standard. A ferramenta permite-lhe configurar processos muito poderosos, tais como o envio de sequ\u00eancias de correio eletr\u00f3nico automatizadas, a defini\u00e7\u00e3o de regras de encaminhamento de leads ou a configura\u00e7\u00e3o de notifica\u00e7\u00f5es autom\u00e1ticas por correio eletr\u00f3nico. O Zoho tamb\u00e9m lhe permite criar fluxos de trabalho para cada m\u00f3dulo de CRM.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44080\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/screely-1682284995550-3.png\" alt=\"\" width=\"1440\" height=\"728\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/screely-1682284995550-3.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/screely-1682284995550-3-300x152.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/screely-1682284995550-3-1024x518.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/screely-1682284995550-3-768x388.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>No que diz respeito \u00e0 gest\u00e3o e automatiza\u00e7\u00e3o de leads, um dos principais trunfos da Salesforce \u00e9 a <a class=\"external\" href=\"https:\/\/www.salesforce.com\/fr\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noopener\">suite Einstein<\/a>, um assistente de vendas de alto desempenho baseado em IA que oferece fun\u00e7\u00f5es de avalia\u00e7\u00e3o de potenciais clientes (Einstein Lead scoring), monitoriza\u00e7\u00e3o automatizada de actividades e aconselhamento de vendas. Mas as op\u00e7\u00f5es de automatiza\u00e7\u00e3o s\u00e3o limitadas nas vers\u00f5es inferiores e os utilizadores da vers\u00e3o Starter s\u00e3o relegados para o m\u00f3dulo Process Builder.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44094\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/salesforce-1.jpg\" alt=\"\" width=\"1440\" height=\"627\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/salesforce-1.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/salesforce-1-300x131.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/salesforce-1-1024x446.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/salesforce-1-768x334.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>O Salesforce tamb\u00e9m pode automatizar fluxos de documentos complexos e actuar como uma unidade de armazenamento na nuvem. A ferramenta oferece 1 GB de armazenamento a qualquer empresa com uma licen\u00e7a Essentials e 2 GB por licen\u00e7a de utilizador para pacotes superiores. Para facilitar a gest\u00e3o dos seus documentos, tamb\u00e9m pode descarregar <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/account-based-marketing\/aplicacoes-salesforce-appexchange\/\" target=\"_blank\" rel=\"noopener\">uma aplica\u00e7\u00e3o dedicada a partir do Salesforce App Exchange<\/a>.<\/p>\n<p>O gerador de cota\u00e7\u00f5es automatizado, Salesforce CPQ, permite-lhe configurar produtos e pre\u00e7os para vendas cruzadas, vendas adicionais, gera\u00e7\u00e3o de contratos e propostas, e processamento de facturas e pagamentos.<\/p>\n<div class=\"blocTips info-light\"><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">D\u00e9couvrez le rapport 2023 de Salesforce sur les tendances du digital<\/span> <p>\r\n  \r\n  <a href=\"\/go\/sfdc_tendances\" target=\"_blank;\" class=\"\"><img decoding=\"async\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/06\/FR-Digital-Trends-Report-Promo-1200x628px.jpg\" class=\"image\" \/><\/a>\r\n  \r\n  <\/p><p>Salesforce, le leader incontest\u00e9 des logiciels CRM, a publi\u00e9 un rapport d\u00e9taill\u00e9 sur les tendances dans la vente digitale. D\u00e9couvrez les derni\u00e8res tendances dans l'exp\u00e9rience client, la digitalisation des processus, et en mati\u00e8re de collecte de donn\u00e9es<\/p>\r\n  \r\n  <div class=\"buttons mb-2\"><a href=\"\/go\/sfdc_tendances\" target=\"_blank;\" class=\"button is-info\">T\u00e9l\u00e9charger gratuitement le rapport Salesforce<\/a>\r\n  \r\n<\/div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"salesforce-vs-zoho-integracao-e-filosofia\"><\/span>Salesforce VS Zoho: Integra\u00e7\u00e3o e filosofia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Zoho \u00e9 muito completo e a sua integra\u00e7\u00e3o com as outras ferramentas do pacote Zoho torna-o uma solu\u00e7\u00e3o muito poderosa. Se utiliza outras aplica\u00e7\u00f5es, o Zoho CRM integra-se nativamente com as principais aplica\u00e7\u00f5es empresariais. No total, existem mais de 600 integra\u00e7\u00f5es dispon\u00edveis, incluindo 100 fornecedores de telefonia VOiP.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-47439\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004674361-1.png\" alt=\"\" width=\"1440\" height=\"710\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004674361-1.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004674361-1-300x148.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004674361-1-1024x505.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004674361-1-768x379.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A Zoho tamb\u00e9m oferece ferramentas de baixo c\u00f3digo, como o <a class=\"external\" href=\"https:\/\/www.zoho.com\/fr\/creator\/\" target=\"_blank\" rel=\"noopener\">Zoho Creator<\/a> e <a class=\"external\" href=\"https:\/\/www.zoho.com\/fr\/crm\/help\/catalyst.html\" target=\"_blank\" rel=\"noopener\">o Zoho Catalyst<\/a>, que permitem a cria\u00e7\u00e3o e implementa\u00e7\u00e3o de aplica\u00e7\u00f5es sem servidor (a um custo inferior ao de aplica\u00e7\u00f5es Salesforce compar\u00e1veis).<\/p>\n<p>Em termos de integra\u00e7\u00e3o, o Salesforce \u00e9 imbat\u00edvel. Este \u00e9 um dos maiores mercados de aplica\u00e7\u00f5es de terceiros: a plataforma <a class=\"external\" href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noopener\">Salesforce AppExchange<\/a> existe desde 2005 e d\u00e1-lhe acesso a mais de 5000 aplica\u00e7\u00f5es, incluindo as mais conhecidas como o Gmail, Aircall e DocuSign, bem como aplica\u00e7\u00f5es mais avan\u00e7adas que s\u00e3o menos frequentemente integradas com outros CRM. N\u00e3o hesite em consultar as <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/account-based-marketing\/aplicacoes-salesforce-appexchange\/\" target=\"_blank\" rel=\"noopener\">melhores aplica\u00e7\u00f5es no AppExchange<\/a>. Em suma, existe uma multiplicidade de produtos para responder \u00e0s diferentes necessidades das empresas.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43207\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681122854334.png\" alt=\"salesforce app exchange\" width=\"1440\" height=\"889\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681122854334.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681122854334-300x185.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681122854334-1024x632.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/04\/screely-1681122854334-768x474.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A Salesforce desenvolveu mesmo o <a class=\"external\" href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\"noopener\">Salesforce+<\/a>, um servi\u00e7o de streaming que permite aos utilizadores assistir a s\u00e9ries exclusivas e transmitir eventos em direto.<\/p>\n<p>Com os planos Professional, Enterprise e Unlimited, tem tamb\u00e9m uma grande variedade de suplementos para adicionar funcionalidades adicionais. Por exemplo, o <a class=\"external\" href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.blng_overview.htm&amp;language=fr&amp;type=5\" target=\"_blank\" rel=\"noopener\">Salesforce Billing<\/a> permite-lhe renovar subscri\u00e7\u00f5es e contratos e configurar uma fatura\u00e7\u00e3o flex\u00edvel.<\/p>\n<div class=\"blocTips primary-light\">\n<p><i class=\"fa fa-lightbulb-o\"><\/i><span class=\"title is-5\">Experimente um teste gratuito para comparar solu\u00e7\u00f5es<\/span><\/p>\n<p>A melhor maneira de descobrir \u00e9 muitas vezes experimentar o software. Por mais intuitivos e inteligentes que sejam, voc\u00ea e as suas equipas ter\u00e3o necessariamente uma prefer\u00eancia intuitiva. Uma vez estabelecida esta prefer\u00eancia, pode estimar o custo desta prefer\u00eancia para tomar uma boa decis\u00e3o.<\/p>\n<div class=\"buttons\"><a class=\"button is-primary\" href=\"\/go\/zohocrm\" target=\"_blank\" rel=\"noopener\">Experimente o Zoho gratuitamente<\/a><a class=\"button is-primary is-outlined\" href=\"\/go\/salesforce\" target=\"_blank\" rel=\"noopener\">Solicitar uma demonstra\u00e7\u00e3o do Salesforce<\/a><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"zoho-vs-salesforce-precos\"><\/span>Zoho VS Salesforce: Pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"footable_parent_47462\"\n     class=\"footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_2\" data-footable_id=\"47462\" data-filter-delay=\"1000\" aria-label=\"Zoho VS Salesforce - Tarifs.csv\"            id=\"footable_47462\"\n           data-unique_identifier=\"ninja_table_unique_id_531807305_47462\"\n           class=\" foo-table ninja_footable foo_table_47462 ninja_table_unique_id_531807305_47462 ui table  nt_type_legacy_table celled striped compact vertical_centered  footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \"\/>\n                            <col class=\"ninja_column_1 \"\/>\n                            <col class=\"ninja_column_2 \"\/>\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_solution \">Solution<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_zoho \"><div class='has-text-centered is-size-7 is-flex' style='justify-content: flex-start; align-items: center; flex-direction: row;'> <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/zoho.com' \/> <span>Zoho<\/span> <\/div><\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_salesforce \"><div class='has-text-centered is-size-7 is-flex' style='justify-content: flex-start; align-items: center; flex-direction: row;'> <img style='margin: 0px 0.25rem 0px 0px !important; border-radius: 100%; height:24px; width:24px;' src='https:\/\/logo.clearbit.com\/salesforce.com' \/> <span>Salesforce<\/span> <\/div><\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"3473\" class=\"ninja_table_row_0 nt_row_id_3473\">\n            <td>Prix d'entr\u00e9e<\/td><td>9\u20ac \/ mois (Zoho Bigin)<\/td><td>$25\/mois (Sales cloud)<\/td>        <\/tr>\n            <tr data-row_id=\"3474\" class=\"ninja_table_row_1 nt_row_id_3474\">\n            <td>Tarif pour 2 utilisateurs (usage l\u00e9ger)<\/td><td>40\u20ac \/ mois<\/td><td>$50\/mois <\/td>        <\/tr>\n            <tr data-row_id=\"3475\" class=\"ninja_table_row_2 nt_row_id_3475\">\n            <td>Tarif pour 5 utilisateurs (usage relativement avanc\u00e9)<\/td><td>175\u20ac \/ mois<\/td><td>$150\/mois<\/td>        <\/tr>\n            <tr data-row_id=\"3476\" class=\"ninja_table_row_3 nt_row_id_3476\">\n            <td>Tarif pour 50 utilisateurs<\/td><td>31 200\u20ac \/ an<\/td><td>$7500\/mois<\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<p>O Zoho oferece uma vers\u00e3o gratuita para um m\u00e1ximo de tr\u00eas utilizadores, dando-lhe acesso ao essencial: gest\u00e3o de leads, contas e transac\u00e7\u00f5es, para que possa ter uma ideia da ferramenta e testar as suas v\u00e1rias funcionalidades.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-47435\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004618266-1.png\" alt=\"\" width=\"1440\" height=\"710\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004618266-1.png 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004618266-1-300x148.png 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004618266-1-1024x505.png 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/07\/screely-1689004618266-1-768x379.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>A Zoho est\u00e1 a oferecer uma vers\u00e3o ultra-ligeira do seu produto CRM: <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/aviso-zoho-bigin\/\" target=\"_blank\" rel=\"noopener\">Zoho Bigin<\/a>. Esta ferramenta \u00e9 um CRM pequeno, orientado para o pipeline, dedicado a pequenas organiza\u00e7\u00f5es. O Zoho Bigin est\u00e1 dispon\u00edvel a partir de $9\/m\u00eas\/utilizador (fatura\u00e7\u00e3o anual). A ferramenta permite-lhe configurar at\u00e9 5 formul\u00e1rios Web, integrar o seu sistema de correio eletr\u00f3nico e criar pain\u00e9is de controlo personalizados.<\/p>\n<p>Para al\u00e9m do Zoho Bigin, o Zoho CRM oferece quatro outros planos pagos. O plano Professional, a 35 euros por utilizador e por m\u00eas, inclui funcionalidades de elabora\u00e7\u00e3o de relat\u00f3rios e de personaliza\u00e7\u00e3o. Este n\u00edvel inclui a ferramenta Sales Signal para acompanhar a atividade dos seus potenciais clientes, a integra\u00e7\u00e3o de formul\u00e1rios e a solu\u00e7\u00e3o integrada de gest\u00e3o de stocks. Este plano n\u00e3o permite a pontua\u00e7\u00e3o m\u00faltipla, a sele\u00e7\u00e3o ou a segmenta\u00e7\u00e3o.<\/p>\n<p>O plano Ultimate, a 65 euros por utilizador e por m\u00eas, facturado anualmente, acrescenta principalmente a solu\u00e7\u00e3o avan\u00e7ada de Business Intelligence oferecida pelo Zoho e integrada nas ferramentas Analytics. Este plano inclui tamb\u00e9m bot\u00f5es personalizados, encripta\u00e7\u00e3o de dados e an\u00e1lise dos seus dados.<\/p>\n<p>O pre\u00e7o do Salesforce \u00e9 mais complexo e pode variar muito consoante o seu perfil e as op\u00e7\u00f5es que escolher. Existem quatro planos, que variam entre 25 euros\/utilizador\/m\u00eas e 300 euros. Pode encontrar informa\u00e7\u00f5es pormenorizadas sobre os diferentes planos <a class=\"external\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/datasheets\/success_plans_inclusions_exclusions.pdf\" target=\"_blank\" rel=\"noopener\">neste documento<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44075\" src=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/tarif-salesforce.jpg\" alt=\"\" width=\"1440\" height=\"710\" srcset=\"https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/tarif-salesforce.jpg 1440w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/tarif-salesforce-300x148.jpg 300w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/tarif-salesforce-1024x505.jpg 1024w, https:\/\/salesdorado.com\/wp-content\/uploads\/2023\/05\/tarif-salesforce-768x379.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Os planos Enterprise e Unlimited s\u00e3o os planos mais completos e destinam-se a grandes organiza\u00e7\u00f5es comerciais.<\/p>\n<p>Os dois primeiros planos s\u00e3o adequados para as PME. Por exemplo, o plano Starter, a 25 euros por m\u00eas e por utilizador, n\u00e3o oferece funcionalidades de previs\u00e3o de vendas, pontua\u00e7\u00e3o de clientes potenciais, fatura\u00e7\u00e3o ou servi\u00e7o Web API. O plano Professional, a 75 euros por m\u00eas e por utilizador, n\u00e3o d\u00e1 acesso \u00e0s fun\u00e7\u00f5es de pontua\u00e7\u00e3o de clientes potenciais, relat\u00f3rios avan\u00e7ados e relat\u00f3rios.<\/p>\n<p>Apesar das suas caracter\u00edsticas interessantes, os pre\u00e7os tornam-nos pouco atractivos. Por outro lado, para empresas maiores e planos mais caros, o Salesforce \u00e9 flex\u00edvel nos pre\u00e7os \u00e0 medida que o volume de utilizadores aumenta. Acima de tudo, \u00e9 necess\u00e1rio estar atento e ter em conta outros custos, para al\u00e9m do custo das licen\u00e7as, que s\u00e3o apresentados em pormenor neste <a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/custo-salesforce\/\" target=\"_blank\" rel=\"noopener\">artigo<\/a>. A escala de pre\u00e7os \u00e9 muito complexa, mas deve esperar pagar pelo menos 5.000 euros no primeiro ano para uma equipa de 5 pessoas com necessidades relativamente simples.<\/p>\n<p>Os pormenores dos diferentes planos est\u00e3o dispon\u00edveis no <a class=\"external\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/datasheets\/success_plans_inclusions_exclusions.pdf\" target=\"_blank\" rel=\"noopener\">presente documento<\/a>.<\/p>\n<div class=\"blocTips success-light\">\n<p><i class=\"fa fa-book\"><\/i><span class=\"title is-5\">Indo mais longe<\/span><\/p>\n<ul>\n<li><a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/opiniao-da-salesforce\/\" target=\"_blank\" rel=\"noopener\">Salesforce | Teste completo 2023 | Avalia\u00e7\u00f5es de clientes, recursos, pre\u00e7os | Salesdorado<\/a><\/li>\n<li><a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/ferramentas-crm\/revisao-do-zoho-crm\/\" target=\"_blank\" rel=\"noopener\">Zoho CRM |Teste 2023 | Avalia\u00e7\u00f5es de clientes, caracter\u00edsticas, pre\u00e7os | Salesdorado<\/a><\/li>\n<li><a class=\"internal\" href=\"https:\/\/salesdorado.com\/pt-br\/crm\/alternativas-as-pme-da-salesforce\/\" target=\"_blank\" rel=\"noopener\">Salesforce mais barato: 10 alternativas cred\u00edveis ao Salesforce  <\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"display: none;\"\n    class=\"kk-star-ratings kksr-valign-bottom kksr-align-center \"\n    data-id=\"39758\"\n    data-slug=\"\">\n    <div class=\"kksr-stars\">\n    <div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\">\n            <div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    <div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Qu'avez-vous pens\u00e9 de cet article?<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Neste artigo, apresentamos-lhe dois l\u00edderes de mercado em software de CRM e de automatiza\u00e7\u00e3o de [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":18512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[236],"tags":[],"class_list":["post-39758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferramentas-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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