Recently published

Kaspr vs Lusha vs Datagma: which one to choose?

Outreach tools Guide
on 8 mn
Axel Lavergne

Kaspr, Lusha, and Datagma are three standout tools for retrieving prospects’ phone numbers. We’ve compared them for you. In short, Lusha is the most comprehensive option but also the most expensive. Datagma is a budget-friendly alternative, albeit with a lighter database. Kaspr strikes a balance: more robust than Datagma and more affordable than Lusha. Kaspr […]
Qualification Guide

Commercial discovery: The ultimate guide to boosting your sales

Axel Lavergne
on 10 mn
Inbound Guide

How to create an ICP (Ideal Customer Profile)?

Axel Lavergne
on 7 mn
Qualification Guide

3 Advanced Lead Scoring Models To Generate More Revenue

Hugo Lebras
on 5 mn
Qualification Guide

Lead Scoring: Definition

Axel Lavergne
on 5 mn

What is BANT?

Qualification Guide
on 8 mn
Axel Lavergne

The BANT marketing methodology helps you in this work of qualifying a lead. It allows you to know the state of your prospect and whether or not he is ready to move to the next level, i.e. the purchase. In this article, we will define what exactly the BANT methodology is, what it is used […]
Qualification Guide

Why Your Lead Scoring System Is Probably Useless

Yassine Hamou Tahra
on 9 mn
Qualification Guide

Lead Qualification by Marketing or Sales Teams – MQL vs SQL

Axel Lavergne
on 5 mn
Qualification Guide

It’s Time To Upgrade The BANT Framework For Lead Qualification

Yassine Hamou Tahra
on 7 mn

How to Build a Lead Scoring Strategy?

Qualification Guide
on 6 mn
Yassine Hamou Tahra

The implementation of a lead (= prospect) scoring strategy has one objective: to boost sales performance. Before giving you the keys to the success of such a project, it is advisable to go back over the lead nurturing process in its entirety and to justify the interest of such a method. Lead nurturing is usually […]