How to get replies to your first prospecting emails? Here are 8 very concrete tips for getting a response to your prospecting emails.
Sommaire
#1 Skip the introduction
It is important to get straight to the point! One of the first things you can do in writing your prospecting email is to skip the often “boring” and “trite” introduction and start directly with what you have to offer. Some email applications such as Gmail give the email recipient a preview of the first few words. Use this space to introduce what you are offering. Also write a subject line that will immediately catch their attention.
One figure to know about email marketing:
47% of people open or not an email based on the subject line alone.
Then start with words that will interest them enough to click on your email. Finally, don’t forget your company’s contact details in your signature so that they can easily get in touch with you if they need to. We’ll come back to this a little later.
#2 Be concise
The longer your prospecting email is, the more likely it is that your potential customer will close it without taking the time to finish reading it. If your email is more than 40 words long, there is a problem. Many studies suggest that a perfect prospecting email should be no more than five sentences long. Can you imagine receiving a 2000 word email about a product you don’t know about? Are you really going to read the whole thing? Probably not. Keep this famous 40-word limit in mind for future emails. This is one of the keys if you want to set up an email marketing campaign.
#3 Be specific
Be specific in your pitch. Again, get to the point. You know your prospects’ weaknesses and, more importantly, you know the solutions you can offer them. Often people waste a lot of time building a relationship and then present their solution. This is the best way to lose your prospect along the way. Everyone’s time is valuable and don’t forget that your prospect may have already received dozens of emails today. Plus, you don’t want important and relevant information to get lost in the middle of a futile conversation. Take the challenge, provide a solution and expect a response.
#4 Write like you talk
This does not mean writing down word for word what you are saying. It simply means being direct, clear and concise in expressing what you want precisely as you would in a spoken word. Bear in mind that the potential customer you are talking to may not have the same language as you or the same enthusiasm. The only thing that will make or break the deal are the words you write. Make sure they really count!
Salesdorado’s advice
We strongly believe that you should add a hint of your personality to your prospecting email. It makes your message stand out and that human touch makes the recipient want to know more. Even if the response is negative, you are more likely to get a response when you are yourself.
#5 Make your signature look good
How do you create a nice, professional email signature? Make sure you include all your contact details, including your website address as well as the physical address of your business. This way you show your recipient how professional you are at what you do. You also share all the information they need if they want to get in touch with you when they are ready to make a purchase.
Salesdorado’s advice
Include a photo of yourself in the email signature instead of just adding your company logo. Let the recipient know that someone is speaking to them “personally” and not in a bulkemail campaign. Again, your recipient will be reassured by the idea of having a human contact.
#6 Personalise your marketing emails as much as possible
Using templates for your emailing is fine, but nothing beats personalized touches in your prospecting emails. As this is the first time you are “knocking on someone’s door”, you need to give them a reason to open the latch. You need to show them how different you are from the others. So personalise your email with small, visible touches. Here are some tips for personalising yourprospecting emails:
- Use “you” to address the recipient,
- Speak in the first person,
- Use GIFs,
- Abandon sophisticated templates
- Imitate the way you write a handwritten letter.
#7 Try ending your email with a question
The best way to end a prospecting email is to ask a question. The aim is to start a conversation before trying to sell something. Adding a question towards the end plays with the reader’s psychology, making them want to answer it, thus increasing your chances of getting a response.
Are you ready to give your business a boost?
Time is running out. Will you use the best of our services while you still can?
#8 Relaunch a lot and not often
Before you ask, the answer is no. Following up is not an act of desperation if you keep a few things in mind. You’ve sent your prospecting email, now it’s time to follow up. Simply because each of us receives hundreds of emails a day and you can’t really blame your prospect for missing yours. We recommend that you space out your follow-up emails so that you don’t bombard the prospect. You should consider automating this task using the best email prospecting tools such as Woodpecker or Reply.io. You’ll find that this follow-up action can greatly benefit you in closing some deals.
