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How to create an ICP (Ideal Customer Profile)?

on 24 February 2021 7 mn

The ICP, Ideal Customer Profile, is a fundamental notion to better prioritise your leads and gain commercial efficiency. What is it exactly? What makes a good ICP? How do you create an ICP? How often should it be updated? All these questions are answered in this article. #1 A definition of ICP The ICP (Ideal […]

Qualification Guide

You have probably already heard of these terms: Marketing Qualified Lead, or MQL. Sales Qualified Lead, or SQL. They refer to two levels of lead qualification. The ability of an organisation to distinguish between these two levels of qualification is essential to improve lead conversion and optimise the alignment of efforts between marketing and sales. […]