Cold calling remains a key sales strategy, and fortunately, there are several high-performance tools to help you get the most out of it. When we talk about cold calling software, we generally refer to three categories of tools:
- VoIP telephony solutions – basic yet affordable tools with limited features and minimal support.
- Multi-channel prospecting tools – more comprehensive platforms that offer broader functionality and dedicated customer support, usually at a higher cost.
- Conversational intelligence tools – premium solutions designed specifically for cold calling. These tools enhance call quality and provide advanced coaching and analytics, often with pricing available upon request.
In this article, we review the 10 best cold calling software tools to help you manage your phone prospecting efficiently and effectively.
Last updated: March 27, 2025
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Cold Calling Software – A Look at the Top 10 Tools
Solution | Logo | Type | Price |
---|---|---|---|
Aircall |
|
VoIP | €40/month |
Ringover |
|
VoIP | €29/month |
Toky |
|
VoIP | $25/month |
Close |
|
Multi-channel prospecting | $29/month |
VanillaSoft |
|
Multi-channel prospecting | On request |
Klenty |
|
Multi-channel prospecting | $60/month |
RingCentral |
|
Multi-channel prospecting | $30/month |
Revenue.io |
|
Conversational intelligence | On request |
Gong |
|
Conversational intelligence | On request |
Clari |
|
Conversational intelligence | On request |
#1 Aircall
Aircall is a cloud-based cold calling software designed to streamline phone prospecting for sales teams.
Strengths
- Much more than a basic calling tool, Aircall provides call analytics to help improve your team’s overall performance.
- Reps can communicate with teammates live during calls to ensure prospects get the best possible offer.
- Integrates seamlessly with a wide range of tools, including CRMs like Zoho, Salesforce, and HubSpot.
Weaknesses
- Power Dialer—essential for cold calling—is not included in the basic plan.
Pricing
- Essentials: Entry-level plan at €40/month with all core features.
- Professional: €70/month with advanced features, including Power Dialer, unlimited international calls, call queuing, and full Salesforce integration.
Try Aircall free of charge
Aircall offers a free trial with access to all features, so you can explore everything the platform has to offer before committing.
#2 Ringover
Ringover is a great fit for startups and small businesses seeking an intuitive, affordable cold calling solution.
Strengths
- Includes powerful sales features like click-to-call, call tagging, note-taking, and a built-in Power Dialer.
- Transparent pricing structure accessible to businesses of all sizes, even the smallest teams.
Weaknesses
- Reporting could be improved—for example, by showing how many new contacts were missed in calls.
- Call quality can be affected by poor internet connections.
- Setup process involves a team member, whereas automation could simplify onboarding.
Pricing
- Smart: Entry-level plan at €29/month, includes all standard features.
- Power: €54/month, includes CRM integrations and all advanced features like Power Dialer.
Try Ringover free of charge
Ringover offers a free trial with full access to all features so you can evaluate the platform with no commitment.
#3 Toky
A true platform for phone-based prospecting
Toky offers modern cold calling software tailored to small and mid-sized businesses, at a very affordable price point.
Strengths
- Rich feature set: Power Dialer, call tracking, call notes and tags, and even a website widget that lets customers call you directly.
- Fully functional mobile app available.
Weaknesses
- Some essential features like auto-dialing, call recording, voicemail, and voicemail drop come with additional costs.
Pricing
- Entrepreneur Plan: $25/month for Toky’s all-in-one starter package.
- Business Plan: $35/month for the advanced version, which includes CRM integration and 24/7 support.
Try Toky free of charge
Toky offers a free trial with full access to features, so you can evaluate its potential before subscribing.
#4 Close.io
A CRM built for outbound prospecting
Close is a powerful CRM platform that offers an all-in-one solution for businesses conducting multi-channel outreach.
Strengths
- Four flexible pricing tiers with features ranging from call recording to automatic dialing tools.
- 14-day free trial with no credit card required—ideal for testing before committing.
Weaknesses
- Basic plan only includes core features like inbound/outbound calls, call forwarding, and SMS messaging.
- No mobile app available.
Pricing
- Base: $29/month – for small teams (2-3 users) with limited core features.
- Startup: $59/month – includes unlimited templates and leads.
- Professional: $109/month – adds the Power Dialer feature.
- Enterprise: $149/month – a comprehensive solution ideal for serious cold calling operations.
Try Close for free
Close offers a 14-day free trial with access to all features, so you can thoroughly evaluate the platform before making a decision.
#5 VanillaSoft
An all-in-one cold calling and prospecting platform
VanillaSoft offers a comprehensive sales engagement platform. While it’s more expensive than many competitors, its extensive feature set makes it a top-tier option.
Strengths
- Highly ergonomic and intuitive, designed to boost the effectiveness of your calling campaigns.
- Rich in features: auto-dialing, call recording, SMS and email marketing, call queue management, voicemail drop, sales script creation, and cadence automation.
Weaknesses
- Base plan is limited to lead management: setting appointments, routing based on queues, and gathering data from lead dashboards.
- Premium features like auto-dialing, call recording, VoIP, and Smart Caller ID are not included in the base price.
Pricing
- Available by quotation only.
Try VanillaSoft free of charge
VanillaSoft offers a free trial with full access to features—an excellent opportunity to explore what the platform can do.
#6 Klenty
A multi-channel sales engagement platform
Klenty is a robust prospecting platform built for B2B teams, offering multi-channel outreach capabilities.
Strengths
- Versatile features: send personalized emails, schedule follow-ups, track open/click/reply rates, and place calls using VoIP numbers from your prospect’s country to increase trust.
- LinkedIn integration via plugin for smarter outreach.
- Works seamlessly with popular CRM platforms.
Weaknesses
- Starter plan lacks built-in calling functionality, which limits its usefulness for pure cold calling.
Pricing
- Starter: $60/month (billed quarterly), includes essential features only.
- Growth: $85/month (billed quarterly), adds CRM integrations and multi-channel prospecting.
- Plus: $119/month (billed quarterly), includes detailed reports and phoning activity analytics.
Try Klenty free of charge
Klenty offers a free trial with access to all features, so you can assess how well it fits your sales process.
#7 RingCentral
From multi-channel outreach to full call center capabilities
RingCentral is a cloud-based platform offering a wide range of remote collaboration tools for businesses. A long-standing player in the market, it provides three main solutions: one for messaging, calls, and video; one for video conferencing and team chats; and “Engage Voice,” a comprehensive tool for outbound prospecting.
Strengths
- Extensive features, including compliance tools to help you manage do-not-call lists and avoid class-action lawsuits related to consumer data.
- Mobile compatibility ensures flexibility for remote teams.
- A wide range of solutions suited to companies of all sizes.
- Engage Voice integrates well with your CRM.
Weaknesses
- Outbound calling features are not included in the basic plan.
- Pricing details are only available on request for certain features.
Pricing
- Core: $35/user/month – basic plan with limited features.
- Advanced: $35/user/month – includes team messaging, automatic call recording, and CRM integration.
- Ultra: $45/user/month – designed for larger businesses, with advanced reporting capabilities.
Try RingCentral free of charge
RingCentral offers a free trial with access to all features, giving you a chance to test the platform before committing.
#8 Revenue.io
An AI-powered platform to optimize your cold calls
Formerly known as RingDNA, Revenue.io is a conversational intelligence platform designed to boost sales performance through real-time AI coaching. It supports reps during live calls, delivers personalized insights, and helps standardize winning sales practices.
Strengths
- Smart voice assistant that offers real-time contextual suggestions during calls.
- Advanced conversation analytics to pinpoint areas for improvement and refine your scripts.
- Native integration with Salesforce, Gmail, and Microsoft Outlook—centralizing your entire sales workflow.
Weaknesses
- Primarily designed for larger, more mature sales teams with established processes.
Pricing
- Available on request only.
Revenue.io offers a free demo so you can explore the platform’s capabilities before making a decision.
#9 Gong.io
The rising star in sales conversation intelligence
Gong.io is a fast-growing sales prospecting platform that’s been turning heads with exceptionally high user satisfaction ratings.
Strengths
- All-in-one solution that covers every aspect of sales conversation management.
- Powerful conversational intelligence engine that records and analyzes calls, offering actionable suggestions for improvement.
- Outstanding reviews and user feedback across the board.
Weaknesses
- Pricing information is only available upon request.
Pricing
On request.
Try Gong for free
Gong offers a free trial with full access to its features, so you can assess the platform’s value firsthand.
#10 Clari
A tool that automates your sales calls and follow-ups
Clari Copilot is a conversational intelligence platform that supports sales teams with real-time coaching and AI-powered automation tools.
Strengths
- Live coaching with real-time feedback to improve performance during calls.
- Task automation through RevAI, which generates battlecards, call summaries, and next steps—freeing reps to focus on high-value activities.
- Strong integration with CRMs like Salesforce and HubSpot, as well as video conferencing tools like Zoom.
Weaknesses
- Relatively high pricing compared to alternatives.
Pricing
- Available on request only.
Try Clari Copilot for free Clari Copilot offers a free demo—ideal for exploring its features and evaluating whether it’s a good fit for your team.
What is Phoning Software?
Phoning software is a sales tool designed to help reps optimize their calling workflows and increase the number of meetings booked.
It allows you to schedule daily call sessions, prioritize them based on various criteria—such as prospect engagement—and adapt them accordingly.
Many of these tools include AI-driven coaching features to onboard and train new sales reps, and to continuously improve your team’s cold calling strategy.
Phoning software can also automate time-consuming tasks like scheduling meetings, follow-ups, call recording, note-taking, and sending post-call emails or text messages—freeing up your team to focus on high-value prospects.
There are three main categories of phoning tools:
- VoIP phoning software: These tools typically come as apps, extensions, or integrations and are designed to enhance phone-based outreach. They are well-suited to call centers and sales teams focused on cold calling.
- Multi-channel prospecting tools: These platforms support outreach across several channels—from email to phone to LinkedIn. Ideal for SMBs, they centralize all prospecting activities into one interface.
- Dedicated cold calling tools: These are built specifically for optimizing your cold calling process, making them perfect for teams that rely heavily on phone outreach.
Key Features of a Telephone Prospecting Tool
Call and task scheduling
Cold calling software allows you to prioritize your call lists and stick to a well-organized schedule, so you never miss an opportunity.
Conference calling
Sales reps can add colleagues to a call in real time—helping close deals faster when multiple team members are needed.
CRM integration
Strong CRM integration ensures that all your call data is automatically synced and accessible in one place.
Auto-dialing
Create a list of contacts and let the software dial them one after another—saving your reps the time and hassle of manual calling.
Mobile apps
Mobile access enables your team to stay productive on the go, with full visibility into ongoing call activities.
Voicemail drop
When a prospect doesn’t answer, reps can leave a pre-recorded message and move on to the next call instantly.
Call recording
Whether for training purposes or legal compliance, recording calls provides a valuable archive of every conversation.
Call analytics
Monitoring and analyzing call data helps sales managers track performance, identify coaching opportunities, and improve team results.
Conversational intelligence
This AI-powered feature transcribes sales calls and provides recommendations to refine scripts and improve future interactions.