Our opinion on Feedly: from RSS aggregator to augmented intelligence platform

Feedly is a name that web professionals have known for a long time. Born in 2008 as a simple RSS feed aggregator, the tool established itself as the natural heir to Google Reader after its demise in 2013. But today’s Feedly has little in common with the original feed reader.

Feedly has become a complete business intelligence platform. Thanks to its AI Leo, it no longer simply collects information, but filters, classifies and summarizes it. The tool can now track not only websites, but also newsletters, social networks, forums (and even dark web sources!).

Today, Feedly targets two audiences:

• On the one hand, you’ll find the “Pro+” RSS reader, an ultra-complete solution for content and monitoring professionals.
• On the other, marketing, innovation and cybersecurity teams, with its Market Intelligence and Threat Intelligence offerings designed for B2B.

We’ve tested Feedly: read our full review.

Our opinion of Feedly in brief

The main advantages & disadvantages of Feedly

• A mature, proven platform. Feedly is not a newcomer. The tool is backed by over 15 years of user feedback and a very solid technological base. It’s a reliable, fast and well-thought-out service that has evolved without losing its original simplicity.
• Exceptional watch coverage. Websites, newsletters, blogs, Reddit, X (Twitter), forums, public databases, dark web: Feedly aggregates it all. It’s one of the few tools capable of bringing together consumer and professional sources in a single interface.
• A really well thought-out artificial intelligence. Leo AI doesn’t just recommend content, it classifies, filters, summarizes and continuously learns from your reading.
• A clear, pleasant interface. Even with large volumes, Feedly remains fluid. Navigation is intuitive, reading is pleasant and sorting tools (tags, folders, highlights, AI filters) are well integrated. The experience remains consistent on desktop and mobile.
• Numerous integrations. Slack, Teams, Zapier, HubSpot, Notion, Google Workspace, SharePoint, etc. Feedly can easily be integrated into a company’s intelligence or marketing stack. The API and webhooks offer extensive automation possibilities.

• A price gap between Pro+ and Market Intelligence offers. The consumer plans are affordable, but the switch to B2B offers costs thousands of dollars per month. In our opinion, an intermediate offer for SMEs is missing.
• Complex advanced modules. Market and Threat Intelligence solutions are powerful, but require a certain level of expertise to configure and operate effectively.
• A tool entirely in English. The interface, customer support and documentation are only available in English. For French-speaking teams not at ease with the language of Shakespeare, this can represent a real barrier to adoption.
• A very large-company-oriented positioning. Business and cyber intelligence suites are designed for structured organizations (ETI, large groups). For SME use, only Reader Pro+ is really relevant.

Feedly’s main features

Feedly is no longer limited to its role as an RSS feed aggregator. The publisher has gradually built a veritable suite of tools around Leo artificial intelligence, to meet a wide range of needs: information intelligence, strategic intelligence and cybersecurity.

Today, the platform is divided into three main products:

• Feedly News Reader, the historic tool for content aggregation and individual news monitoring.
• Feedly Market Intelligence, a comprehensive competitive and strategic intelligence solution for marketing and innovation teams.
• Feedly Threat Intelligence, a module dedicated to cybersecurity teams, to track vulnerabilities, threats and malicious actors.

Feedly News Reader, the tool for centralizing and filtering your news watch

Historically, Feedly News Reader is the product that put the brand on the map. It’s a modern RSS feed aggregator that brings all your news channels together in one place, whether they’re websites, blogs, newsletters, YouTube channels, Reddit, X (Twitter) or even specific pages monitored via custom RSS.

Feedly manages to handle very large volumes of content while maintaining a clear, fast interface. You can group your sources into thematic folders, mark articles for later reading, add notes and highlight important passages. The experience is fluid, pleasant and truly designed for everyday use, whether on computer or mobile (Feedly is available as a mobile application).

But what really makes the difference today is Leo, Feedly’s integrated artificial intelligence assistant. Leo learns to recognize what matters to you: it automatically filters out irrelevant articles, removes duplicates, summarizes lengthy content and can even detect emerging trends or sensitive topics in your sector.

With just a few clicks, you can ask it to track news about a specific company, competitor or technology, and it will refine its results with each interaction. We were pretty blown away by its capabilities.

If you’re a Pro+ plan user , you’ll also benefit from advanced features such as detailed AI summaries, customized smart filters and even the ability to create your own AI Feeds (feeds driven entirely by artificial intelligence). These “smart feeds” select only the information that matches your criteria of interest (for example: “European AI startups” or “Product innovations at my direct competitors”).

Feedly Market Intelligence, transforming your market intelligence into a strategic advantage

With Feedly Market Intelligence, the platform has taken another step forward. It moves away from simple information aggregation and into the realm of AI-enhanced market intelligence. The aim with this product is to help you capture the right signals, monitor your markets and anticipate trends before your competitors do.

The solution is based on Leo AI and its AI Feeds, intelligent feeds capable of analyzing several million items of content a day and extracting only the relevant information.

Rather than tracking all the news in a sector, Feedly identifies weak signals for you: product innovations, new entrants, fund-raising, regulatory changes or competing strategies. You can configure each feed according to your priorities: companies, technologies, geographic zones or specific themes.

The information gathered is then synthesized in the form of Insights Cards, a kind of enriched reading card, and grouped together in collaborative dashboards. You can track your market’s evolution, detect trends and share these insights with your marketing, product or management teams.

Everything can be automatically distributed to Slack, Teams, Notion, SharePoint or HubSpot, or integrated into your internal reports.

Via the Ask AI feature, you can interact directly with your watch feeds. You can query the AI (“Which startups are positioning themselves in the foodtech sector in Europe?”) or ask it to generate actionable summaries from a series of articles.

Feedly Market Intelligence is also a collaborative space in its own right: you can share dashboards, annotate insights, create internal newsletters or plan follow-up actions.

Feedly Threat Intelligence, to anticipate threats and protect your organization

Feedly Threat Intelligence is the cyber version of the platform. It is aimed at security teams, CISOs and SOCs who need to identify, understand and prioritize threats before they become incidents.

The idea is simple: transform the continuous flow of raw information from the web, vulnerability bulletins and the dark web into exploitable, hierarchical signals.

As with the Market Intelligence version, the solution relies on Leo AI to analyze millions of sources: CERT reports, CVEs, hacker blogs, specialized forums, social networks or GitHub repositories.

Leo automatically classifies threats, identifying critical vulnerabilities, active malicious actors and new attack techniques (TTPs). You can create AI Feeds dedicated to your technologies, environments or business sector, so you only receive alerts that really concern you.

The information is then grouped together in the form of threat maps and interactive dashboards: you can view emerging vulnerabilities, active ransomware families, targeted geographical areas or current attack campaigns.

These insights can be shared with your teams or exported to your internal tools: OpenCTI, Cortex XSOAR, Anomali, Slack or Microsoft Teams. Integration is seamless and designed to feed directly into your incident management systems or response workflows.

You can also set up personalized alerts to receive notification as soon as a vulnerability affects a technology used in your park, or a known group targets your sector.

Feedly Reviews : Customer service & support

Feedly may be a highly technical tool, but its publisher has taken great care to provide support. You have access to a comprehensive help center (tutorials, documentation, video guides) and a highly structured knowledge base.

You’ll find everything: feed configuration, AI Feeds creation, integrations, automations and even methodological advice on how to better organize your watch. The only limitation: all content and support is in English.

Customer support is available by email for all paid plans (Pro, Pro+, Enterprise) and by online chat for Market and Threat Intelligence offers.

With the Market Intelligence and Threat Intelligence packages, support clearly moves upmarket. You benefit from personalized onboarding, dedicated training sessions for your teams and a dedicated account manager to adjust the tool’s configuration to your organization.

Feedly also offers business intelligence and cybersecurity workshops for Enterprise customers, to help companies take full advantage of Leo’s capabilities.

Feedly review: Integrations and ecosystem

Native integrations cover the majority of collaboration and productivity tools used in business: Slack, Microsoft Teams, Trello, Notion, Google Workspace, HubSpot, SharePoint, Zapier and Make to automate the distribution of insights, etc.

You can, for example, automatically send articles filtered by Leo to a Slack “watch” channel, a Notion database or a CRM for sales.

The Market Intelligence and Threat Intelligence versions go even further, with business-oriented integrations.

On the strategic intelligence side, Feedly can feed directly into your internal dashboards or marketing CRMs (HubSpot, Salesforce). On the cybersecurity side, connectors with OpenCTI, Cortex XSOAR, Anomali or Splunk can automatically inject threat indicators (IoC, TTP, CVE) into your SOC or CTI tools.

Finally, for the more technical teams, Feedly offers a comprehensive REST API and customizable webhooks. Thanks to this, you can integrate your intelligence feeds or AI insights into any environment (data warehouse, internal portal, specific business application…).

Feedly reviews : Rates and value for money

Feedly offers highly segmented pricing according to user profile and needs. The publisher distinguishes three product ranges: Feedly News Reader for individual intelligence, Feedly Market Intelligence for strategic intelligence and Feedly Threat Intelligence for cybersecurity.

Each one caters to a specific audience.

Feedly’s positioning is clear: an accessible tool for individual and professional use, and top-of-the-range solutions for companies that make intelligence a strategic lever.

The Pro+ version already offers excellent value for money, as it includes AI functionalities, integrations and advanced automations. At the other end of the scale, the Market and Threat Intelligence suites are priced to match their functional scope and customized support.

Our pricing structure is based on clear principles: no hidden costs, no mandatory options, and a gradual ramp-up. You can start free of charge, test IA functionalities with Pro+, then upgrade to professional solutions if your organization justifies it.

Verdict Salesdorado

We recommend Feedly if you’re looking for a comprehensive, intelligent and scalable intelligence tool. Whether you’re a consultant, marketer, analyst or business intelligence manager, Feedly offers a fluid, robust and highly customizable environment.

Leo AI brings real added value: it filters out noise, prioritizes information and saves you considerable time. The Pro+ plan is more than sufficient for most professional uses, and the Market and Threat Intelligence versions are essential for organizations that want to make intelligence a pillar of their strategy.

Avoid Feedly if you’re looking for a French-language solution or an all-in-one tool that’s easier to configure. The interfaces and documentation are in English only.

In our opinion, Feedly remains an essential market reference. It’s one of the rare tools to combine technological depth, relevant insights and ease of use.