Jova: our review of the French LinkedIn CRM

If you’re doing B2B prospecting on LinkedIn, you’re probably familiar with this scenario: a Waalaxy or similar to automate invitations, a Pipedrive or HubSpot to track deals, a Brevo for emails and a good old Excel file to score your leads. Four tools that don’t talk to each other and scattered data. In short, the day-to-day life of many freelancers and small sales teams.

Jova is intended as a solution to this situation and problem. Published by Neocamino (a French digital marketing player since 2012), this tool launched in early 2024 combines CRM, LinkedIn prospecting and marketing automation in a single platform. With the promise of going “from LinkedIn to sales” without juggling several tools.

Does Jova really deliver on its promises? We’ve analyzed the tool in depth to give you a full review of this platform. Read our full review of Jova.

Our opinion on Jova in a nutshell

What is Jova?

Jova is a French CRM built around LinkedIn and published by Neocamino. If the name rings a bell, that’s understandable: Neocamino has been supporting small and medium-sized businesses in digital marketing since 2012, and boasts over 2,500 customers. Jova is their response to a simple observation: small B2B sales teams waste an inordinate amount of time trying to communicate with tools that weren’t designed to work together.

Launched in early 2024, Jova combines three building blocks into a single platform:

• A CRM with LinkedIn and Gmail synchronization.
• An automated LinkedIn prospecting module.
• Marketing automation features (forms, landing pages, newsletters).

The idea is to cover the entire B2B sales cycle, from the first LinkedIn invitation to the signing of the deal.

Jova is aimed at freelancers, consultants and small sales teams (2-10 people) for whom LinkedIn is the main prospecting channel. If you’re a scale-up with 50 salespeople and a well-honed HubSpot/Salesforce setup, you’ll have to pass. But if you’re tired of juggling Waalaxy, Pipedrive, Brevo and Excel, Jova is worth a look.

Jova’s key features

LinkedIn CRM

Jova is first and foremost a CRM. A CRM centered on LinkedIn, a centralized tool that enables your LinkedIn conversations and Gmail emails to be automatically traced back to each contact record.

The integrated LinkedIn inbox is particularly well thought-out. You can manage your LinkedIn conversations directly from Jova, without having to switch to the LinkedIn website. From this inbox, you can add a contact to an opportunity, enter them into an automation sequence or simply enrich their record with notes, all with a single click.

The Chrome extension is the CRM’s other strong point. When browsing LinkedIn (profile, search results, Sales Navigator), one click is all it takes to add the contact to Jova. Enrichment is automatic: surname, first name, job title, professional email, company. And if the company is French, Jova brings up Societe.info data (sales, headcount, NAF code, managers).

The sales pipeline is classic but effective: drag & drop column view, customizable stages, tracking of amounts and closing probabilities. You can create multiple pipelines according to your sales cycles. Each opportunity is linked to a contact and a company, with a complete history of interactions.

The integrated calendar synchronizes with Google Calendar and Outlook. Each sales rep can share his or her appointment link, and appointments automatically appear in the CRM and on the relevant contact record.

LinkedIn prospecting

This is Jova’s second brick, and probably the one of greatest interest to B2B sales teams. The tool automates LinkedIn prospecting with an approach that Jova describes as “reasonable” – in other words, within the limits tolerated by LinkedIn to avoid account restrictions:

• Importing leads is flexible. You can import from a classic LinkedIn search, from Sales Navigator, from attendees at a LinkedIn event or even from people who have commented on a post. Simply copy the search URL into Jova and define the number of contacts to import.
• The automation sequences follow a classic but effective logic: LinkedIn invitation, then welcome message after acceptance, then follow-ups on D+3, D+7, etc. You personalize each message with variables (first name, company, position) and define the time between each stage. The Plus plan allows 300 invitations/month, the Pro plan up to 600.

Lead scoring is announced as “coming soon”. This is one of the features currently missing. In the meantime, Jova offers a funnel view that displays the progress of your contacts (number of contacts > opportunities > customers) with statistics at each stage.

Marketing automation

Jova’s third brick covers marketing automation, but is only fully accessible on the Team plan (€272/month for 5 users). On individual plans, you have access to LinkedIn + email sequences, but not to forms, landing pages and newsletters.

The module lets you create forms (quote request, newsletter subscription, content download) and landing pages directly in Jova. It’s basic but functional. It’s closer to Typeform than Unbounce in terms of customization possibilities.

Multi-channel sequences combine LinkedIn and email in a single process. For example, you can start with a LinkedIn invitation, follow up with a message after acceptance, then switch to email if the prospect doesn’t respond. This is the functionality that justifies Jova’s “all-in-one” positioning in the face of a Waalaxy + Brevo stack.

The marketing dashboard displays leads generated by source, sales attributed to each campaign and the pages that convert best. The idea is to link your marketing actions directly to deals signed in the CRM (a promise that few tools actually deliver in practice…).

Jova rates: how much does it cost?

Jova offers four price plans, with a 30% discount if you opt for annual billing.

Here are the details:

What’s included in each plan

• Jova Lite (€21-30/month): The basic CRM, without LinkedIn automation. You get LinkedIn and Gmail integration, centralized inbox, message templates, pipeline, 1-click import from LinkedIn and dashboards. That’s enough if you just want to centralize your contacts and conversations, without automating prospecting.
• Jova Plus (€48-69/month) The plan that unlocks LinkedIn prospecting. You add automation sequences (invitations, messages, follow-ups), multi-user inbox, lead scraping from LinkedIn and up to 300 invitations per month. This is the most relevant plan for freelancers and consultants who want to industrialize their prospecting.
• Jova Pro (€69-99/month) The beefed-up version of prospecting. You increase the number of invitations to 600/month, add multi-channel sequences (LinkedIn + email) and, above all, unlock B2B enrichment via Societe.info (3,000 enrichments/month).
• Jova Team (€272-389/month) The team plan, which includes 5 Pro licenses plus full marketing automation: unlimited forms, landing pages, newsletters, unlimited automations, source tracking and advanced marketing dashboard. At €272/month for 5 users on an annual basis, this comes to €54/user, which is very competitive for a complete stack.

What we like (and don’t like)

• All-in-one that delivers: CRM, LinkedIn prospecting and marketing automation in a single interface. That’s the promise. Promise kept.
• Simple, intuitive interface: getting to grips with the basics takes barely an hour, and there’s no complex configuration. With the Chrome extension, you can add a contact in 1 click from LinkedIn. It’s well thought-out, even if Jova isn’t the first to offer this kind of practical extension.
• 100% French: French interface, French support and, above all, company data enrichment via Societe.info, one of the largest B2B databases on the French market.
• Centralized LinkedIn Inbox: one of the fastest-adopting features. Jova lets you manage all your LinkedIn conversations without leaving Jova, with the ability to add a contact to an opportunity or sequence with a single click.
• Value for money: Jova is less expensive than a Waalaxy + Pipedrive + Brevo stack, with the advantage of having everything in one place. The Team plan at €272/month for 5 users is particularly attractive.

• Less powerful automation than the specialists: if you’re looking for volume and advanced functionalities (A/B testing, complex conditional sequences), Waalaxy or LaGrowthMachine are ahead of the pack. Jova opts for simplicity rather than power.
• Marketing automation reserved for the Team plan: forms, landing pages and newsletters are only available from €272/month (5 users). On individual plans, you have multi-channel sequences but no capture tools.
• Fewer native integrations: Jova integrates with HubSpot, Pipedrive, Axonaut, Odoo and Zapier, but the ecosystem remains more limited than that of the big CRMs. If you have a complex marketing stack, check compatibility.
• Limited enrichment outside France: Societe.info integration is an asset on the French market, but if you’re prospecting internationally, enrichment data will be less complete.

Our verdict

Jova delivers on its promise as an all-in-one, LinkedIn-centric CRM. For freelancers, consultants and small B2B sales teams whose main prospecting channel is LinkedIn, it’s a credible alternative to the Waalaxy + Pipedrive + Brevo + Excel stack. The interface is simple, the rates are competitive and the fact that it’s a 100% French tool with Societe.info enrichment is a real plus for prospecting on the French market.

On the other hand, if you need aggressive LinkedIn automation (high volumes, advanced A/B testing), a highly structured CRM with complex workflows, or if your acquisition isn’t primarily via LinkedIn, Jova probably isn’t for you. The tool makes the conscious choice of simplicity rather than functional depth, which is its strength for small structures, but also its limitation when needs become more complex.