Videoask, the video version of Typeform: our full review

Videoask is a tool developed by Typeform that transforms a classic form into an asynchronous video questionnaire. Each question is posed in video and the respondent chooses how to answer: in video, audio or written form. The idea may seem gimmicky at first, but the tool won us over in the end.

It is of immediate interest at contact points where the relationship counts: collecting customer testimonials, qualifying a prospect before an appointment, shortlisting candidates, conducting a mini-survey or offering an interactive FAQ. The UX is modern, the implementation fast and the experience on the respondent’s side rather fluid.

Videoask is not intended to replace an ATS or a complete insights platform. It’s a lightweight brick that does one thing well: put a face and a voice to a form to increase engagement. Read our full review of Videoask.

Our opinion of Videoask in brief

How Videoask works in 3 minutes

Videoask follows the logic of a form, but each question is embodied in a video. You record (or import) short videos in which you ask your questions, and the user chooses their response mode: video, audio or text.

The creation of a course is done in a drag-and-drop visual editor. You assemble your steps, define response options (buttons, fields, media) and add conditional logic to customize the flow according to responses. Even without a technical background, you can build a complete scenario in just a few minutes.

To speed things up, Videoask offers a gallery of ready-to-use templates, including some designed for Sales: lead qualification, contact forms, customer testimonial collection, candidate pre-selection, event onboarding… Simply adapt them to your context and launch the campaign. Of course, you can also build the scenario from scratch.

Once the video form is ready, you can share it by link, send it by e-mail or embed it as a widget on your site. Responses arrive in a centralized inbox, with automatic transcription for audio and video formats. You can sort, filter and export to your usual tools (CRM, ATS, customer service) via Zapier, API or webhooks.

Videoask also integrates contact management. The interface lets you track and enrich the profiles you’ve collected, and even import your contacts directly from Typeform. However, it is not yet possible to load a bulk CSV file, which is a real shame…

On the responder side, the experience is designed to be as fluid as possible. No need for an account, no technical friction: just click, choose your response channel and you’re done. The result is an experience that resembles a conversation rather than a rigid questionnaire, with a direct impact on completion rates.

Try Videoask for free Videoask offers a free plan with 20 minutes included per month, enough to test the tool on a small use case.

What Videoask does really well

• A truly effective format. Where a traditional form remains cold and impersonal, Videoask transforms the experience into a conversation. Responses are more embodied, more sincere and much more useful for qualifying a lead, understanding a candidate or collecting a customer testimonial.
• Respondent flexibility. Being able to choose between video, audio or text makes the experience much smoother and increases completion rates. Some feel comfortable in front of a camera, others prefer to write: everyone finds their mode of expression.
• Multiple use cases that speak to marketing, sales or HR teams. Videoask can be used to collect video customer testimonials, qualify a prospect before proposing a meeting, organize an interactive mini-survey or pre-select candidates. In all these contexts, the “human” effect of the format boosts engagement.
• Easy integration into a modern stack. The tool connects in two clicks to Zapier or webhooks, and offers practical integrations such as Calendly. This enables you, for example, to transform a qualification into an immediate appointment or to push responses directly into a CRM.
• A seamless experience for the collection team too. Automatic transcriptions of video or audio responses save a lot of time, and the analysis interface makes it easy to spot where users stall in the journey. You’ll soon have enough to improve your funnel without any extra effort.

The limits of Videoask

• A pricing model that can quickly take its toll. Billing by the minute is easy to understand, but difficult to anticipate when the volume of responses climbs. The free version is so limited that it’s mainly used for testing purposes, and as soon as you industrialize it, the bill quickly increases…
• Integrations still too limited. Zapier and webhooks cover many cases, but the native ecosystem is thin. To connect properly to a CRM like HubSpot or Salesforce, we often have to tinker via API – and it’s not always stable.
• Overly basic analytics. The tool provides transcripts and abandonment tracking, but no segmentation by channel, and no direct impact on conversions. In practice, you have to export the data to another tool to get serious insights.
• A few technical constraints on the respondent side. There’s no back button in the course, a limit of 10 MB per upload and recordings capped at two minutes by default. This is sufficient for simple uses, but can be frustrating in more advanced contexts.
• Design customization still limited. You can add your own branding, but you can’t go very far with code or fine layout. For teams who want pixel-perfect rendering or invisible integration into their site, there’s little room for improvement.

Offers & Prices

Videoask operates on a simple model: each plan includes a certain volume of video/audio minutes processed per month, with features that increase in value as the plan is upgraded. The price therefore depends on usage (number of minutes) and features used.

Here’s an overview of the different plans on offer:

Note that every minute of video or audio generated (by you or your respondents) is counted. The model is interesting as long as you keep to reasonable volumes, but can become restrictive as the number of interactions increases.

Verdict

We recommend Videoask if you’re looking to humanize your forms, boost engagement on specific collection points and keep your volumes reasonable. It’s a simple, effective and fairly unique brick for this type of use case.

Videoask should be avoided if you need to manage very large volumes of responses, or if you require advanced analytics or strong native integrations with your CRM. In these cases, the per-minute model quickly becomes restrictive, and more specialized alternatives are available (Vocal Video for testimonials, Hirevire for mass recruitment, Bonjoro for one-to-one).

In short, this is an original, well-thought-out solution, to be used where the “face and voice” effect can really make a difference in the relationship with your interlocutors.